Social Networking - US - January 2009
Social networking sites are one of the most important components of online activity in the 21st century. The popularity of both broadband internet and smart phones increases the penetration of social networking sites. It is also clear that in upcoming years new media marketing, particularly on social networking sites, will be increasingly important, offering a chance to reach a younger audience than traditional advertising.
More specifically, this report addresses the following questions:
What is the current level of penetration and what segments under- and over-index on usage?
What population segments are likely to have multiple profiles?
What recent innovations are shaping current demand and the markets of the future?
What trends are likely to impact online social networking and how can companies position their products and brands to capitalize on these trends?
What features and benefits will have the greatest impact on the probability that a consumer will join a social networking site?
What features and benefits are users willing to pay for?
How are companies marketing on social networking sites and what approaches are likely to be successful in upcoming years?
How do attitudes about social networking sites vary by gender, age and race/Hispanic origin segments?
What segments provide the greatest opportunities for growth in social networking?
What segments are most receptive to online viral marketing?
The continuing shift toward smart phones and how growth in this segment is about to cause substantial changes to the market as consumers focus on real-time updates and GPS-driven social networking
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.