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Soft and Low-alcohol Drinks in the On-trade - UK - October 2012

“Much of the responsibility for boosting food and drink matching sits with the pubs themselves: clearer menu information on soft drinks, better positioning on bar displays to boost visibility and awareness and recommendations from bar staff are all potential means for on-trade establishments to tap into this lucrative market.”

– Chris Wisson, Senior Drinks Analyst

Some questions answered in this report include:

  • How can pubs/bars balance price with consumer demand for premium soft drinks?
  • How can the soft drinks market boost its image in the on-trade?
  • Food and soft drinks: a match made in heaven?
  • What opportunities exist for low-alcohol drinks?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of total UK value on-trade sales of soft drinks, 2007-17
            • Market factors
              • Low consumer confidence continues to shape the market…
                • … while population changes provide threats and opportunities
                  • Increasing regulation of alcohol may benefit soft drinks
                    • Consumers visiting pubs less frequently…
                      • … and often changing where they choose to drink
                        • Figure 2: Trends in visiting pubs/bars for a drink or a meal, 2009-12
                      • Companies, brands and innovation
                        • Figure 3: Market share of on-trade soft drink manufacturers, by value sales, 2011
                      • The consumer
                        • Figure 4: Types of drinks purchased in the on-trade, August 2012
                      • Soft drink users’ choice factors and attitudes driven by price and quality
                        • Figure 5: Choice factors when buying soft/low-alcohol drinks, August 2012
                        • Figure 6: Attitudes towards drinking soft drinks in the on-trade, August 2012
                      • Potential for low-alcohol drinks to grow
                        • What we think
                        • Issues in the Market

                            • How can pubs/bars balance price with consumer demand for premium soft drinks?
                              • How can the soft drinks market boost its image in the on-trade?
                                • Food and soft drinks: a match made in heaven?
                                  • What opportunities exist for low-alcohol drinks?
                                  • Trend Application

                                      • Experience is all
                                        • Sense of the Intense
                                          • 2015: Brand Intervention
                                          • Internal Market Environment

                                            • Key points
                                              • On-trade drinking in decline
                                                • Figure 7: Trends in consumption of alcohol, in home versus out of home (past 12 months), 2007-11
                                                • Figure 8: Trends in visiting pubs/bars for a drink or a meal, 2009-12
                                              • Do pubs still have a place in the community?
                                                • Figure 9: Total number of pubs in the UK, 1980-2011
                                                • Figure 10: Agreement with selected lifestyle statements regarding on-trade drinking, 2008-12
                                                • Figure 11: Usage of pubs and coffee shops/sandwich bars, 2009-12
                                              • New and healthier drinks present opportunities for the on-trade
                                                • Figure 12: Agreement with selected lifestyle statements, 2008-12
                                            • Broader Market Environment

                                              • Key points
                                                • Consumer confidence remains in the doldrums
                                                  • Figure 13: Consumer Confidence Index, monthly, January 2007-September 2012
                                                • Demographic changes present many opportunities but also some threats
                                                  • Figure 14: Projected trends in the age structure of the UK population, 2012-17
                                                • Keeping soft drinks affordable is crucial
                                                  • Figure 15: Changes in the adult socio-economic structure of the UK population, 2012-17
                                                • Soft drinks stand to gain from increased legislation on alcohol
                                                  • Figure 16: Trends in alcohol duty, by selected alcohol type, 2004-12
                                                  • Figure 17: A comparison of UK value sales for alcoholic and non-alcoholic drinks, 2000 and 2010
                                                • … and benefit from the government’s push to improve the health of the nation
                                                    • Figure 18: Trends in drunken offences in England and Wales, 2000-11
                                                • Competitive Context

                                                  • Key points
                                                    • Chilled soft drinks continue to outperform hot beverages
                                                      • Figure 19: Trends for value sales of chilled soft drinks and hot beverages, 2000-10
                                                    • Plenty of fizz for carbonated soft drinks
                                                      • Figure 20: Non-alcoholic drinks drunk in the last 12 months, 2008-12
                                                    • Soft drinks sit third in the on-trade drinks landscape
                                                      • Figure 21: On-trade value sales of drinks, by segment, 2011
                                                  • Strengths and Weaknesses

                                                    • Strengths
                                                      • Weaknesses
                                                      • Who’s Innovating?

                                                        • Key points
                                                          • Operators bring new flavours to the market
                                                            • New tweaks for established drinks
                                                              • Lower alcohol variants grow in popularity
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Slow volume decline expected for on-trade soft drinks
                                                                    • Figure 22: UK value and volume sales of on-trade soft drinks, at current and constant prices, 2007-17
                                                                    • Figure 23: Forecast of total UK value on-trade sales of soft drinks, 2007-17
                                                                    • Figure 24: Forecast of total UK volume on-trade sales of soft drinks, 2007-17
                                                                  • Forecast methodology
                                                                  • Segment Performance and Forecasts

                                                                    • Key points
                                                                      • Carbonated soft drinks dominate the on-trade market
                                                                        • Figure 25: Value and volume sales of on-trade soft drinks, by sub-category, 2009-12
                                                                      • Cola holds up sales of CSDs
                                                                        • Carbonated soft drinks: forecast
                                                                          • Figure 26: Forecast of UK value on-trade sales of carbonated soft drinks/mixers, 2007-17
                                                                        • Fruit juice and juice drinks being squeezed out of drinkers’ repertoires
                                                                          • Fruit juice and juice drinks: forecast
                                                                            • Figure 27: Forecast of UK value on-trade sales of fruit juice and juice drinks, 2007-17
                                                                          • Squash and cordials well placed to continue growing
                                                                            • Squashes/cordials: forecast
                                                                              • Figure 28: Forecast of UK value on-trade sales of squashes/cordials, 2007-17
                                                                            • Energy drinks also showing plenty of spirit
                                                                              • Energy drinks: forecast
                                                                                • Figure 29: Forecast of UK value on-trade sales of energy drinks, 2007-17
                                                                              • Bottled water in freefall
                                                                                • Bottled water: forecast
                                                                                  • Figure 30: Forecast of UK value on-trade sales of bottled water, 2007-17
                                                                              • Market Share

                                                                                • Key points
                                                                                  • Britvic and CCE continue to hold a tight grip over the market
                                                                                    • Figure 31: Market share of on-trade soft drink manufacturers, by value sales, 2011
                                                                                  • Coca-Cola closing in on Pepsi
                                                                                    • Figure 32: Market share of top ten on-trade soft drink brands, by value sales, 2009-11
                                                                                • Companies and Products

                                                                                  • Britvic
                                                                                    • Background
                                                                                      • Product range
                                                                                        • Figure 33: Britvic’s soft drink brands, 2012
                                                                                      • Recent product activity
                                                                                        • Recent marketing activity
                                                                                          • Coca-Cola Enterprises
                                                                                            • Background
                                                                                              • Product range
                                                                                                • Figure 34: CCE’s soft drink brands, 2012
                                                                                              • Recent activity
                                                                                                • Olympic activity
                                                                                                  • Red Bull
                                                                                                    • Background
                                                                                                      • Product range
                                                                                                        • Recent activity
                                                                                                          • A.G. Barr
                                                                                                            • Background
                                                                                                              • Product range
                                                                                                                • Figure 35: A.G. Barr’s soft drink brands, 2012
                                                                                                              • Recent activity
                                                                                                                • GlaxoSmithKline (GSK)
                                                                                                                  • Background
                                                                                                                    • Product range
                                                                                                                      • Recent activity
                                                                                                                        • PepsiCo
                                                                                                                          • Product range and recent activity
                                                                                                                            • Nichols
                                                                                                                            • Brand Communication and Promotion

                                                                                                                              • Key points
                                                                                                                                • Carbonated soft drinks dominate the market’s advertising landscape
                                                                                                                                  • Figure 36: Soft drinks advertising expenditure, by product category, 2009-12*
                                                                                                                                • CCE remains the highest advertiser but sees its share falling in 2012
                                                                                                                                  • Figure 37: UK soft drinks advertising expenditure, by company (top 10), 2009-12*
                                                                                                                                • CCE accounts for half of the top ten soft drink brands advertised
                                                                                                                                  • Figure 38: Advertising expenditure of soft drinks, by brand, 2009-12*
                                                                                                                              • Channels to Market

                                                                                                                                • Key points
                                                                                                                                  • Managed pub chains benefit from prime locations
                                                                                                                                    • Figure 39: UK soft drinks value sales, by on-trade channel, 2009-11
                                                                                                                                  • Independent pubs suffer most as leasing becomes increasingly popular
                                                                                                                                    • Figure 40: Structure of the pub industry, by outlet numbers, by ownership type, 2009-11
                                                                                                                                • Consumer – Trends in Usage

                                                                                                                                  • Key points
                                                                                                                                    • Consumers show little flexibility when drinking soft drinks
                                                                                                                                      • Figure 41: Non-alcoholic drinks drunk in the last 12 months, 2008-12
                                                                                                                                    • Low-alcohol beer remains a minority consideration
                                                                                                                                      • Figure 42: Overall usage and frequency of drinking low alcohol/Alcohol free beer and lager, 2008-12
                                                                                                                                  • Consumer – Purchase of Drinks in the On-trade

                                                                                                                                    • Key points
                                                                                                                                      • Hot beverages are the most popular non-alcoholic drink in the on-trade
                                                                                                                                        • Figure 43: Types of low-/non-alcoholic drinks purchased in the on-trade, August 2012
                                                                                                                                      • Carbonated drinks reliant on the under-35s
                                                                                                                                        • Three in ten drink fruit juices…
                                                                                                                                          • … while squash/cordials can be profitable for pubs
                                                                                                                                            • Bottled water also in decline
                                                                                                                                              • Premium cordials enjoy a sophisticated image, squashes are strong on value for money
                                                                                                                                                • Figure 44: Selected perceptions of premium cordial, squash and fizzy soft drink, July 2012
                                                                                                                                              • Low-alcohol drinks remain niche but have potential
                                                                                                                                                • Profiling on-trade non-users of soft/low-alcohol drinks
                                                                                                                                                  • Three in ten adults drink four or more types of soft/low-alcohol drinks
                                                                                                                                                    • Figure 45: Repertoire of types of non-alcoholic drinks purchased in the on-trade in the last 12 months, August 2012
                                                                                                                                                • Consumer – Frequency of Usage

                                                                                                                                                  • Key points
                                                                                                                                                    • 22% of adult users drink soft drinks in the on-trade on a weekly basis
                                                                                                                                                      • Figure 46: Frequency of drinking non-alcoholic drinks in pubs/restaurants, August 2012
                                                                                                                                                    • 55% of users only drink non-alcohol drinks infrequently
                                                                                                                                                    • Consumer – Choice Factors

                                                                                                                                                      • Key points
                                                                                                                                                        • Refreshment and price are the key factors when choosing both soft and low-alcohol drinks
                                                                                                                                                          • Figure 47: Choice factors when buying non-/low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                        • Price is a typically important consideration…
                                                                                                                                                          • ... along with brand name
                                                                                                                                                            • Potential for soft drinks to tap into food matching
                                                                                                                                                              • Fresh ingredients and new flavours are additional features to leverage
                                                                                                                                                                • Health, packaging and premium-orientation appear to be ‘nice to have’ extras
                                                                                                                                                                • Consumer – Attitudes Towards Drinking Soft Drinks in the On-Trade

                                                                                                                                                                  • Key points
                                                                                                                                                                    • The majority of users view on-trade soft drinks as overpriced
                                                                                                                                                                      • Figure 48: Attitudes towards drinking soft drinks in the on-trade, August 2012
                                                                                                                                                                    • Overpricing is a notable threat to the on-trade soft drinks market
                                                                                                                                                                      • Figure 49: Attitudes towards the image of drinking soft drinks in the on-trade, August 2012
                                                                                                                                                                    • Drinking soft drinks in the pub continues to be stigmatised among men and under-35s
                                                                                                                                                                      • Opportunities for soft drinks to be matched with food
                                                                                                                                                                        • Figure 50: Attitudes towards drinking soft drinks when dining out, August 2012
                                                                                                                                                                      • Strong consumer demand for a better range of soft drinks in the on-trade
                                                                                                                                                                        • Figure 51: Attitudes towards the range of soft drinks in the on-trade, August 2012
                                                                                                                                                                      • Pubs/bars should focus on serving high quality soft drinks...
                                                                                                                                                                        • Figure 52: Attitudes towards the quality/taste of soft drinks in the on-trade, August 2012
                                                                                                                                                                      • … and embracing more adventurous flavours
                                                                                                                                                                      • Consumer – Attitudes Towards Drinking Low-Alcohol Drinks in the On-Trade

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Lower prices should be an important feature of low-alcohol drinks
                                                                                                                                                                            • Figure 53: Attitudes towards drinking low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                                          • Potential for lower-alcohol wines if they leverage a lower price point
                                                                                                                                                                            • Figure 54: Attitudes towards the image and positioning of low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                                          • Over a third of on-trade drinkers are sceptical of low-alcohol drinks
                                                                                                                                                                              • Figure 55: Usage of lower-alcohol beer/cider and wine and disagreement with the statement ‘I am not interested in buying low-alcohol drinks in pubs/restaurants’, August 2012
                                                                                                                                                                            • Lower-alcohol drinks also need to inspire and deliver on taste
                                                                                                                                                                              • Figure 56: Attitudes towards the quality of low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                                            • Visibility and awareness are notable barriers to usage
                                                                                                                                                                              • Figure 57: Attitudes towards the availability of low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                                            • Low-alcohol drinks seen as acceptable drinks by the majority
                                                                                                                                                                              • Figure 58: Attitudes towards the image of low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                                          • Consumer – Target Groups

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Four target groups
                                                                                                                                                                                • Figure 59: Target groups for soft/low-alcohol drinks, August 2012
                                                                                                                                                                              • Demanders (28%)
                                                                                                                                                                                • Disinterested (27%)
                                                                                                                                                                                  • Devotees (25%)
                                                                                                                                                                                    • Discoverers (20%)
                                                                                                                                                                                    • Appendix – Internal Market Environment

                                                                                                                                                                                        • Figure 60: Visits to pubs and bars for a drink or for a meal, by demographics, 2012
                                                                                                                                                                                        • Figure 61: Frequency of visiting pubs and bars for a drink only, 2009-12
                                                                                                                                                                                        • Figure 62: Frequency of visiting pubs and bars for a drink only in the day, by demographics, 2012
                                                                                                                                                                                        • Figure 63: Frequency of visiting pubs and bars for a drink only in the evening, by demographics, 2012
                                                                                                                                                                                        • Figure 64: Frequency of visiting pubs and bars for a meal, 2009-12
                                                                                                                                                                                        • Figure 65: Frequency of visiting pubs and bars for a meal in the day, by demographics, 2012
                                                                                                                                                                                        • Figure 66: Frequency of visiting pubs and bars for a meal in the evening, by demographics, 2012
                                                                                                                                                                                        • Figure 67: Usage of coffee shops and sandwich bars, 2008-12
                                                                                                                                                                                        • Figure 68: Usage of coffee shops and sandwich bars, by demographics, 2012
                                                                                                                                                                                        • Figure 69: Agreement with selected lifestyle statements, by demographics, 2012
                                                                                                                                                                                        • Figure 70: Agreement with selected lifestyle statements, by demographics, 2012
                                                                                                                                                                                    • Appendix – Broader Market Environment

                                                                                                                                                                                        • Figure 71: Trends in the age structure of the UK population, 2007-17
                                                                                                                                                                                        • Figure 72: Forecast adult population trends, by socio-economic group, 2007-17
                                                                                                                                                                                        • Figure 73: Forecast adult population trends, by lifestage, 2007-17
                                                                                                                                                                                        • Figure 74: Frequency of drinking alcoholic drinks, 2008-12
                                                                                                                                                                                        • Figure 75: Frequency of drinking alcoholic drinks, by demographics, 2012
                                                                                                                                                                                        • Figure 76: Frequency of drinking alcoholic drinks, by demographics, 2012 (continued)
                                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                                        • Figure 77: Best- and worst-case forecasts for the total on-trade soft drinks market, by value, 2012-17
                                                                                                                                                                                        • Figure 78: Best- and worst-case forecasts for the total on-trade soft drinks market, by volume, 2012-17
                                                                                                                                                                                    • Appendix – Segment Performance and Forecasts

                                                                                                                                                                                      • Total market by segment
                                                                                                                                                                                        • Figure 79: Value sales of soft drinks, by segment, 2007-17
                                                                                                                                                                                        • Figure 80: Volume sales of soft drinks, by segment, 2007-17
                                                                                                                                                                                      • Carbonated soft drinks and mixers
                                                                                                                                                                                        • Figure 81: Best- and worst-case forecasts for the on-trade CSDs market, by value, 2012-17
                                                                                                                                                                                        • Figure 82: Best- and worst-case forecasts for the on-trade CSDs market, by volume, 2012-17
                                                                                                                                                                                        • Figure 83: Forecast of UK volume on-trade sales of carbonated soft drinks/mixers, 2007-17
                                                                                                                                                                                      • Fruit juice and juice drinks
                                                                                                                                                                                        • Figure 84: Best- and worst-case forecasts for the on-trade fruit juice/juice drinks market, by value, 2012-17
                                                                                                                                                                                        • Figure 85: Best- and worst-case forecasts for the on-trade fruit juice/juice drinks market, by volume, 2012-17
                                                                                                                                                                                        • Figure 86: Forecast of UK volume on-trade sales of fruit juice/juice drinks, 2007-17
                                                                                                                                                                                      • Cordials and squashes
                                                                                                                                                                                        • Figure 87: Best- and worst-case forecasts for the on-trade cordials/squashes market, by value, 2012-17
                                                                                                                                                                                        • Figure 88: Best- and worst-case forecasts for the on-trade cordials/squashes market, by volume, 2012-17
                                                                                                                                                                                        • Figure 89: Forecast of UK volume on-trade sales of cordials/squashes, 2007-17
                                                                                                                                                                                      • Energy drinks
                                                                                                                                                                                        • Figure 90: Best- and worst-case forecasts for the on-trade energy drinks market, by value, 2012-17
                                                                                                                                                                                        • Figure 91: Best- and worst-case forecasts for the on-trade energy drinks market, by volume, 2012-17
                                                                                                                                                                                        • Figure 92: Forecast of UK on-trade sales of energy drinks, by volume, 2007-17
                                                                                                                                                                                      • Bottled water
                                                                                                                                                                                        • Figure 93: Best- and worst-case forecasts for the on-trade bottled water market, by value, 2012-17
                                                                                                                                                                                        • Figure 94: Best- and worst-case forecasts for the on-trade bottled water market, by volume, 2012-17
                                                                                                                                                                                        • Figure 95: Forecast of UK on-trade sales of bottled water, by volume, 2007-17
                                                                                                                                                                                    • Appendix – Consumer – Trends in Usage

                                                                                                                                                                                        • Figure 96: Non-alcoholic drinks drunk in the last 12 months, by demographics, 2012
                                                                                                                                                                                        • Figure 97: Frequency of drinking low alcohol/Alcohol free beer and lager, by demographics, 2012
                                                                                                                                                                                    • Appendix – Consumer – Purchase of Drinks in the On-trade

                                                                                                                                                                                        • Figure 98: Types of low-/non-alcoholic drinks purchased in the on-trade (last 12 months), by demographics, August 2012
                                                                                                                                                                                        • Figure 99: Types of low-/non-alcoholic drinks purchased in the on-trade (last 12 months), by demographics, August 2012 (continued)
                                                                                                                                                                                        • Figure 100: Repertoire of types of low-/non-alcoholic drinks purchased in the on-trade (last 12 months), by demographics, August 2012
                                                                                                                                                                                        • Figure 101: Types of low-/non-alcoholic drinks purchased in the on-trade (last 12 months), by repertoire of types of drinks purchased, August 2012
                                                                                                                                                                                    • Appendix – Consumer – Frequency of Usage

                                                                                                                                                                                        • Figure 102: Frequency of drinking non-alcoholic drinks in pubs/restaurants, by demographics, August 2012
                                                                                                                                                                                        • Figure 103: Frequency of drinking non-alcoholic drinks in pubs/restaurants, by types of drinks purchased, August 2012
                                                                                                                                                                                        • Figure 104: Frequency of drinking non-alcoholic drinks in pubs/restaurants, by types of drinks purchased, August 2012 (continued)
                                                                                                                                                                                        • Figure 105: Selected perceptions of premium cordial, squash and fizzy soft drink, July 2012
                                                                                                                                                                                    • Appendix – Consumer – Choice Factors

                                                                                                                                                                                        • Figure 106: Most popular choice factors when choosing non-alcoholic drinks to buy in the on-trade, by demographics, August 2012
                                                                                                                                                                                        • Figure 107: Next most popular choice factors when choosing non-alcoholic drinks to buy in the on-trade, by demographics, August 2012
                                                                                                                                                                                        • Figure 108: Choice factors when choosing low-alcohol drinks to buy in the on-trade, by demographics, August 2012
                                                                                                                                                                                        • Figure 109: Choice factors when choosing non-alcoholic drinks to buy in the on-trade, by most popular types of drinks purchased, August 2012
                                                                                                                                                                                        • Figure 110: Choice factors when choosing non-alcoholic drinks to buy in the on-trade, by next most popular types of drinks purchased, August 2012
                                                                                                                                                                                        • Figure 111: Choice factors when choosing low-alcohol drinks to buy in the on-trade, by most popular types of drinks purchased, August 2012
                                                                                                                                                                                        • Figure 112: Choice factors when choosing low-alcohol drinks to buy in the on-trade, by next most popular types of drinks purchased, August 2012
                                                                                                                                                                                    • Appendix – Consumer – Attitudes Towards Drinking Soft Drinks in the On-trade

                                                                                                                                                                                        • Figure 113: Agreement with the statements ‘There should be a wider range of healthier soft drinks in pubs/restaurants’ and ‘There is a stigma attached to drinking soft drinks at the pub’, by demographics, August 2012
                                                                                                                                                                                        • Figure 114: Agreement with the statements ‘I prefer to drink soft drinks rather than alcohol at lunchtime’ and ‘Soft drinks from tap (such as Coke) often taste watered down’, by demographics, August 2012
                                                                                                                                                                                        • Figure 115: Agreement with the statements ‘I’m put off by soft drinks in pubs/restaurants being overpriced’ and ‘I am satisfied with the range of soft drinks in pubs/restaurants’, by demographics, August 2012
                                                                                                                                                                                        • Figure 116: Agreement with the statements ‘The quality of soft drinks in pubs/restaurants is not very good’ and ‘I would like to see more premium soft drinks in pubs/restaurants’, by demographics, August 2012
                                                                                                                                                                                        • Figure 117: Agreement with the statements ‘Soft drinks are just as good as alcoholic drinks when dining out’ and ‘I would like to see more adventurous flavours in soft drinks in pubs/restaurants’, by demographics, August 2012
                                                                                                                                                                                        • Figure 118: Agreement with the statements ‘There is a good range of soft drinks in pubs/restaurants for children’ and ‘I find that I can often only drink one glass/bottle before the taste becomes too sickly’, by demographics, August 2012
                                                                                                                                                                                        • Figure 119: Attitudes towards drinking soft drinks in the on-trade, by most popular types of drinks purchased, August 2012
                                                                                                                                                                                        • Figure 120: Attitudes towards drinking soft drinks in the on-trade, by next most popular types of drinks purchased, August 2012
                                                                                                                                                                                    • Appendix – Consumer – Attitudes Towards Drinking Low-Alcohol Drinks in the On-trade

                                                                                                                                                                                        • Figure 121: Attitudes towards drinking low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                                                        • Figure 122: Agreement with the statements ‘I sometimes like to drink low-alcohol drinks instead of normal strength options’ and ‘Low-alcohol drinks should cost noticeably less than normal strength equivalents’, by demographics, August 2012
                                                                                                                                                                                        • Figure 123: Agreement with the statements ‘I am open to trying low-alcohol drinks if they are comparable on taste to normal ones’ and ‘I would feel a bit embarrassed about buying low-alcohol drinks in a pub’, by demographics, August 2012
                                                                                                                                                                                        • Figure 124: Agreement with the statements ‘I am not interested in buying low-alcohol drinks in pubs/restaurants’ and ‘I would drink in pubs/restaurants more often if there was a better selection of low-alcohol drinks’, by demographics, August 2012
                                                                                                                                                                                        • Figure 125: Agreement with the statements ‘I am interested in low-alcohol drinks as a healthier alternative’ and ‘I prefer to drink low-alcohol rather than soft drinks when I’m limiting my alcohol intake’, by demographics, August 2012
                                                                                                                                                                                        • Figure 126: Agreement with the statements ‘Low-alcohol drinks are often uninspiring’ and ‘I would be open to trying a low-alcohol draught beer’, by demographics, August 2012
                                                                                                                                                                                        • Figure 127: Agreement with the statements ‘Low-alcohol drinks should be more discreet that they are low-alcohol’ and ‘It never occurs to me to drink low-alcohol drinks as I never notice them in pubs/restaurants’, by demographics, August 2012
                                                                                                                                                                                        • Figure 128: Attitudes towards drinking low-alcohol drinks in the on-trade, by purchase of low-alcohol drinks in the on-trade, August 2012
                                                                                                                                                                                    • Appendix – Consumer – Target Groups

                                                                                                                                                                                        • Figure 129: Target groups, by demographics, August 2012
                                                                                                                                                                                        • Figure 130: Frequency of drinking soft drinks in pubs/restaurants, by target groups, August 2012
                                                                                                                                                                                        • Figure 131: Types of drinks purchased in the on-trade, by target groups, August 2012
                                                                                                                                                                                        • Figure 132: Choice factors when choosing soft drinks to buy in the on-trade, by target groups, August 2012
                                                                                                                                                                                        • Figure 133: Attitudes towards drinking soft drinks in the on-trade, by target groups, August 2012
                                                                                                                                                                                        • Figure 134: Attitudes towards drinking low-alcohol drinks in the on-trade, by target groups, August 2012

                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                    • AG Barr
                                                                                                                                                                                    • Ben Shaws
                                                                                                                                                                                    • Britvic Soft Drinks
                                                                                                                                                                                    • Cabana Soft Drinks Ltd
                                                                                                                                                                                    • Cadbury Schweppes Plc
                                                                                                                                                                                    • Coca-Cola GB
                                                                                                                                                                                    • Diageo UK
                                                                                                                                                                                    • Dr Pepper Snapple Group, Inc.
                                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                                    • Gatorade
                                                                                                                                                                                    • GlaxoSmithKline Plc
                                                                                                                                                                                    • Nichols plc
                                                                                                                                                                                    • Pepsi-Cola UK
                                                                                                                                                                                    • PepsiCo Inc
                                                                                                                                                                                    • Red Bull UK
                                                                                                                                                                                    • Rockstar Inc.
                                                                                                                                                                                    • Rubicon Drinks Ltd
                                                                                                                                                                                    • Tropicana UK
                                                                                                                                                                                    • Unilever Bestfoods UK Ltd
                                                                                                                                                                                    • Vimto Soft Drinks

                                                                                                                                                                                    Soft and Low-alcohol Drinks in the On-trade - UK - October 2012

                                                                                                                                                                                    £1,995.00 (Excl.Tax)