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Soft Drinks - Ireland - November 2016

“2016 was a good year for on-trade sales of soft drinks, particularly carbonates as improving consumer sentiment saw greater out-of-home spending on leisure activities. However, consumer concerns about sugar have continued to grow and with looming taxation of sugary carbonates this will make reformulating drinks to contain less sugar all the more important.”
Brian O’Connor, Senior Consumer Analyst

This report covers the following areas:

  • Tax on carbonates with high sugar levels in 2018
  • Obesity continues to be a large issue for the soft drinks market
  • Consumer sentiment helping to drive on-trade
  • Discounters driving prices down
  • NI and RoI consumers prefer plastic bottles

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Bottled water
          • Fruit juices, fruit drinks and smoothies
            • Cordials and squashes
              • Carbonated drinks
              • Executive Summary

                  • The market
                    • Figure 1: Estimated value sales for soft drinks, by segment, IoI, 2016
                  • Forecast
                    • Figure 2: Estimated value sales for all soft drinks, on-trade vs. off-trade, IoI, 2011-21
                  • Market factors
                    • Tax on carbonates with high sugar levels in 2018
                      • Obesity continues to be a large issue for the soft drinks market
                        • Consumer sentiment helping to drive on-trade
                          • Discounters driving prices down
                            • NI and RoI consumers prefer plastic bottles
                              • Who’s innovating?
                                • The consumer
                                  • Water and concentrates show strongest at-home use in RoI and NI respectively
                                    • Figure 3: Types of non-carbonated drinks that consumers have drunk at home in the last month, NI and RoI, August 2016
                                  • Standard colas show strong usage across Ireland, while diet cola is a firm favourite in NI
                                    • Figure 4: Types of carbonated drinks that consumers have drunk at home in the last month, NI and RoI, August 2016
                                  • Sugar and health key issues for consumers when buying soft drinks
                                    • Figure 5: Types of drinks/drink qualities that consumers would be willing to buy in the future – For carbonates, NI and RoI, August 2016
                                • The Market – What You Need to Know

                                  • On-trade soft drinks sales see improvement
                                    • Carbonated drinks still largest segment
                                      • Sugary drinks levy due for UK and Ireland in 2018
                                        • Obesity crisis driving demand for healthier drinks
                                          • Consumer sentiment helping to drive on-trade
                                            • Discounters driving prices down
                                            • Market Size and Forecast

                                                • Slight improvement in value sales in 2016
                                                  • Figure 6: Estimated value sales for all soft drinks, IoI, NI and RoI, 2011-21
                                                • On-trade benefiting from improvements in foodservice and pub industry
                                                  • Figure 7: Estimated value sales for all on-trade soft drinks, IoI, NI and RoI, 2011-21
                                                • Little movement in NI off-sales – Positive growth in RoI
                                                  • Figure 8: Estimated value sales for all off-trade soft drinks, IoI, NI and RoI, 2011-21
                                              • Market Segmentation

                                                  • Uplift in out-of-home activities helping to boost carbonate sales
                                                    • Figure 9: Total value sales of carbonated drinks market, IoI, NI and RoI, 2011-21
                                                    • Figure 10: On-trade vs. off-trade value sales of carbonated drinks market, NI and RoI, 2011-16
                                                  • Sugar concerns slowing down juice segment
                                                    • Figure 11: Total value sales of juice drinks market, IoI, NI and RoI, 2011-21
                                                  • Water growth due to health concerns
                                                    • Figure 12: Estimated value sales of non-carbonated bottled water sector, IoI, NI and RoI, 2011-21
                                                    • Figure 13: Indexed estimated value sales of non-carbonated bottled water sector, on-trade vs. off-trade, NI and RoI, 2011-21
                                                  • Concentrate market sees marginal growth in 2016
                                                    • Figure 14: Estimated value sales of concentrate sector (including cordials and squash), IoI, NI and RoI, 2011-21
                                                  • Sports and energy drinks re-energised in 2015-16
                                                    • Figure 15: Estimated value sales of sports and energy drinks, IoI, NI and RoI, 2011-21
                                                • Market Drivers

                                                  • Action on sugar in drinks imminent in the UK and Ireland
                                                    • Sugar tax on the cards for RoI producers, but Brexit might cause delays
                                                        • Figure 16: If consumers intend to shop for various goods/ services in NI/UK during the next six months to take advantage of the shift in the £/€ exchange rate, RoI, August 2016
                                                      • Sugar tax will see consumers cut back
                                                        • Figure 17: If consumers would change their buying behaviour of soft drinks if a 24p/30c per litre sugar tax were introduced, NI and RoI, August 2016
                                                        • Figure 18: New product launches to the soft drinks category claiming to have low/no/ reduced sugar, UK and Ireland, 2011-16
                                                      • Drive for healthy food and drink
                                                        • Consumers in denial about obesity?
                                                          • Figure 19: How consumers would describe their current body type/ weight, NI and RoI, August 2016
                                                        • Consumer sentiment weathers Brexit in RoI
                                                          • Figure 20: Annualised consumer sentiment index, RoI, 2011-16
                                                          • Figure 21: How consumers feel about their future personal situation after the results of Brexit, NI and RoI, August 2016
                                                        • Confidence in NI fell in 2016
                                                          • Figure 22: Indexed consumer confidence, NI, September 2008-September 2016
                                                        • Discounters increasingly important channel for soft drinks
                                                          • Figure 23: Top discounter stores that consumers have shopped at in the last three months, NI and RoI, February 2016
                                                          • Figure 24: Types of food products consumers have purchased from discounters in the last three months, NI and RoI, February 2016
                                                        • NI and RoI consumers prefer plastic bottles
                                                          • Figure 25: Types of container/ packaging that consumers prefer when drinking soft drinks, NI and RoI, August 2016
                                                          • Figure 26: Consumers who prefer plastic bottles when drinking soft drinks, by gender, NI and RoI, August 2016
                                                      • Companies and Brands – What You Need to Know

                                                        • Lucozade to reduce sugar content by 50% to avoid sugar levy
                                                          • AG Barr enters flavoured water category
                                                            • Del Monte launches kids ‘Squeezie’ range
                                                              • Cold pressed drinks with vegetables and superfood ingredients enter mainstream
                                                                • Scope for more ‘Instagrammable’ designs
                                                                • Who’s Innovating?

                                                                  • Juice drinks dominate NPD
                                                                    • Figure 27: Top launches of soft drinks, UK and Ireland, 2011-16
                                                                  • Ethical claims surge in 2015
                                                                    • Figure 28: Top claims by new product launches, soft drinks category, 2011-16
                                                                  • Scope for more ‘Instagrammable’ designs
                                                                    • M&S continues to lead NPD
                                                                      • Figure 29: New product launches in soft drinks market, by company, UK and Ireland, 2011-16
                                                                    • Adult soft drinks mimic alcohol to drive appeal
                                                                    • Company Profiles

                                                                        • AG Barr
                                                                          • Key facts
                                                                            • Product portfolio
                                                                              • Figure 30: Carbonated and non-carbonated soft drinks, AG Barr, 2016
                                                                            • Brand NPD
                                                                              • Latest developments
                                                                                • Britvic Ireland
                                                                                  • Key facts
                                                                                    • Brand NPD
                                                                                      • Product portfolio
                                                                                        • Figure 31: Carbonated and non-carbonated soft drinks, Britvic, November 2016
                                                                                      • Latest developments
                                                                                        • Bottlegreen
                                                                                          • Key facts
                                                                                            • Product portfolio
                                                                                              • Figure 32: Carbonated and non-carbonated soft drinks, Bottlegreen, November 2016
                                                                                            • Brand NPD
                                                                                              • Latest developments
                                                                                                • Coca-Cola
                                                                                                  • Key facts
                                                                                                    • Product portfolio
                                                                                                      • Figure 33: Coca-Cola Ireland carbonated and non-carbonated soft drinks, November 2016
                                                                                                    • Brand NPD
                                                                                                      • Latest developments
                                                                                                        • Danone
                                                                                                          • Key facts
                                                                                                            • Product portfolio
                                                                                                              • Brand NPD
                                                                                                                • Latest developments
                                                                                                                  • Del Monte
                                                                                                                    • Key facts
                                                                                                                      • Product portfolio
                                                                                                                        • Figure 34: Del Monte carbonated and non-carbonated soft drinks, November 2016
                                                                                                                      • Brand NPD
                                                                                                                        • Latest developments
                                                                                                                          • PepsiCo
                                                                                                                            • Key facts
                                                                                                                              • Product portfolio
                                                                                                                                • Figure 35: Carbonated and non-carbonated drinks, PepsiCo, November 2016
                                                                                                                              • Brand NPD
                                                                                                                                • Latest developments
                                                                                                                                  • Princes
                                                                                                                                    • Key facts
                                                                                                                                      • Product portfolio
                                                                                                                                        • Brand NPD
                                                                                                                                          • Latest developments
                                                                                                                                            • Lucozade Ribena Suntory
                                                                                                                                              • Key facts
                                                                                                                                                • Product portfolio
                                                                                                                                                  • Figure 36: Ribena Suntory carbonated and non-carbonated soft drinks November 2016
                                                                                                                                                • Brand NPD
                                                                                                                                                  • Latest developments
                                                                                                                                                    • Red Bull
                                                                                                                                                      • Key facts
                                                                                                                                                        • Product portfolio
                                                                                                                                                          • Brand NPD
                                                                                                                                                            • Latest developments
                                                                                                                                                            • The Consumer – What You Need to Know

                                                                                                                                                              • Squash and water – The most used non-carbonates
                                                                                                                                                                • Standard colas most popular at-home drink
                                                                                                                                                                  • Strong level of consumers want action on sugar
                                                                                                                                                                  • Usage of Non-Carbonated Beverages

                                                                                                                                                                      • Squash most used at home in NI, bottled water in RoI
                                                                                                                                                                        • Figure 37: Types of non-carbonated drinks that consumers have drunk in the last month, NI and RoI, August 2016
                                                                                                                                                                      • Water sees stronger usage among Millennials
                                                                                                                                                                        • Figure 38: Consumers who have drunk bottled water at home in the last month, by age, NI and RoI, August 2016
                                                                                                                                                                      • NI consumers more likely to use concentrates
                                                                                                                                                                        • Figure 39: Consumers who have drunk squash and cordial at home in the last month, NI and RoI, August 2016
                                                                                                                                                                      • 100% fruit juice usage in RoI falls between 2015 and 2016
                                                                                                                                                                        • Figure 40: Consumers who have drunk 100% fruit juice at home in the last month, NI and RoI, August 2015 and August 2016
                                                                                                                                                                    • Usage of Carbonated Beverages

                                                                                                                                                                        • Standard colas most popular at-home drink
                                                                                                                                                                          • Figure 41: Types of carbonated drinks that consumers have drunk in the last month, NI and RoI, August 2016
                                                                                                                                                                        • Standard cola drunk more by men
                                                                                                                                                                          • Figure 42: Consumers who have drunk standard colas at home in the last month, by gender, NI and RoI, August 2016
                                                                                                                                                                        • Diet colas see stronger usage in NI
                                                                                                                                                                          • Figure 43: Consumers who have drunk standard colas vs diet colas at home in the last month, by age, NI and RoI, August 2016
                                                                                                                                                                          • Figure 44: Actual and projected population (%) for RoI and NI, by age, 2011 and 2026
                                                                                                                                                                        • Energy drinks see greatest use among the young
                                                                                                                                                                          • Figure 45: Consumers who have drunk carbonated energy drinks at home in the last month, by age, NI and RoI, August 2016
                                                                                                                                                                      • Attitudes towards Soft Drinks

                                                                                                                                                                          • Sugar reduction and health key priorities for soft drink users
                                                                                                                                                                            • Figure 46: Types of drinks/drink qualities that consumers would be willing to buy in the future – for carbonates, NI and RoI, August 2015
                                                                                                                                                                          • Parents taking responsibility
                                                                                                                                                                            • Figure 47: Agreement with the statement ‘I think parents should restrict the types of soft drinks that they allow their children to drink’, by gender and social class, NI and RoI, August 2016
                                                                                                                                                                          • Half avoiding sugary carbonate drinks
                                                                                                                                                                            • Figure 48: Agreement with the statement ‘I am more likely to avoid sugary carbonated drinks compared to 12 months ago’, by daily internet usage, NI and RoI, August 2016
                                                                                                                                                                          • Non-carbonates seeing less usage due to health too
                                                                                                                                                                            • Vegetable blends the answer?
                                                                                                                                                                              • Taking sugar out and downsizing
                                                                                                                                                                                • Figure 49: Agreement with the statement ‘Manufacturers should do more to reduce the sugar in their products’, by gender and age, NI and RoI, August 2016
                                                                                                                                                                                • Figure 50: Agreement with the statement ‘More brands should offer soft drinks in smaller formats (eg 150ml cans or less)’, by gender, NI and RoI, August 2016
                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                              • Consumer research
                                                                                                                                                                                • Data sources
                                                                                                                                                                                  • Market size rationale
                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                    • Appendix – The Market

                                                                                                                                                                                      • Market segmentation tables
                                                                                                                                                                                        • Bottled water
                                                                                                                                                                                          • Figure 51: Estimated value of bottled water sector, on-trade, IoI, NI and RoI, 2011-21
                                                                                                                                                                                          • Figure 52: Estimated value of bottled water sector, off-trade, IoI, NI and RoI, 2011-21
                                                                                                                                                                                        • Juice
                                                                                                                                                                                          • Figure 53: Estimated value of juice sector, on-trade, IoI, NI and RoI, 2011-21
                                                                                                                                                                                          • Figure 54: Estimated value of juice sector, off-trade, IoI, NI and RoI, 2011-21
                                                                                                                                                                                        • Concentrate
                                                                                                                                                                                          • Figure 55: Estimated value of concentrate sector (inc cordials and squash), on-trade, IoI, NI and RoI, 2011-21
                                                                                                                                                                                          • Figure 56: Estimated value of concentrate sector (inc cordials and squash), off-trade, IoI, NI and RoI, 2010-20
                                                                                                                                                                                        • Carbonated beverages
                                                                                                                                                                                          • Figure 57: Value sales of carbonated drinks market – On-trade, NI and RoI, 2011-21
                                                                                                                                                                                          • Figure 58: Value sales of carbonated drinks market – Off-trade, NI and RoI, 2011-21
                                                                                                                                                                                        • Energy drinks
                                                                                                                                                                                          • Figure 59: Estimated value of sports and energy drinks, IoI, NI and RoI, 2010-21
                                                                                                                                                                                      • Appendix – Consumer Data

                                                                                                                                                                                        • NI Toluna data
                                                                                                                                                                                          • Figure 60: Where consumers have drunk squash in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 61: Where consumers have drunk cordial in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 62: Where consumers have drunk still bottled water in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 63: Where consumers have drunk fruit-flavoured and barley water in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 64: Where consumers have drunk water flavour enhancer in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 65: Where consumers have drunk smoothies (eg Innocent) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 66: Where consumers have drunk 100% fruit or vegetable juice (eg Tropicana) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 67: Where consumers have drunk juice drinks (eg J2O) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 68: Where consumers have drunk sports drinks (eg Lucozade Sport) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 69: Where consumers have drunk non-carbonated energy drinks in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 70: Where consumers have drunk milk/ milk-based drinks (including milkshakes) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 71: Where consumers have drunk non-dairy milks (eg almond, coconut etc) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 72: Where consumers have drunk standard cola (eg Coke, Pepsi) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 73: Where consumers have drunk low- or no-calorie/diet cola (eg Diet Coke, Pepsi Max) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 74: Where consumers have drunk standard non-cola flavoured soft drink (eg lemonade, ginger beer) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 75: Where consumers have drunk low- or no-calorie/diet non-cola flavoured soft drink (eg 7UP Free, Sprite Zero) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 76: Where consumers have drunk carbonated fruit juice and juice drinks (eg Shloer, Appletiser, Rubicon) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 77: Where consumers have drunk mixers to be used with or without alcohol (eg tonic water as part of gin & tonic) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 78: Where consumers have drunk carbonated water with added flavour in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 79: Where consumers have drunk carbonated water with added vitamins/minerals in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 80: Where consumers have drunk carbonated energy drinks (Eg Monster, Red bull) in the last month, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 81: Types of container/ packaging that consumers prefer when drinking soft drinks, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 82: If consumers would change their buying behaviour of soft drinks if a 24p/30c per litre sugar tax were introduced, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 83: Agreement with the statement ‘Manufacturers should do more to reduce the sugar in their products’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 84: Agreement with the statement ‘A change of recipe would make me less loyal to my favourite soft drink brand (eg reducing sugar)’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 85: Agreement with the statement ‘I would be interested in trying soft drinks that contain a higher level of protein’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 86: Agreement with the statement ‘I am more likely to avoid sugary carbonated drinks compared to 12 months ago’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 87: Agreement with the statement ‘I’m buying less non-carbonated soft drinks for health reasons compared to 12 months ago’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 88: Agreement with the statement ‘I think vegetable-based soft drinks are healthier for you than fruit-based soft drinks’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 89: Agreement with the statement ‘More brands should offer soft drinks in smaller formats (eg 150ml cans or less)’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 90: Agreement with the statement ‘I would be interested in trying carbonated drinks (eg coke) with a lower level of carbonation (eg less fizz)’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 91: Agreement with the statement ‘A carbonated soft drink where part of the price goes to charity would appeal to me’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 92: Agreement with the statement ‘I would like to see healthier soft drinks sponsoring sports events’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 93: Agreement with the statement ‘I think parents should restrict the types of soft drinks that they allow their children to drink’, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 94: Agreement with the statement ‘I have noticed the size of soft drink bottles has decreased in the last 12 months’, by demographics, NI, August 2016
                                                                                                                                                                                        • RoI Toluna data
                                                                                                                                                                                          • Figure 95: Where consumers have drunk squash in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 96: Where consumers have drunk cordial in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 97: Where consumers have drunk still bottled water in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 98: Where consumers have drunk fruit-flavoured and barley water in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 99: Where consumers have drunk water flavour enhancer in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 100: Where consumers have drunk smoothies (eg Innocent) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 101: Where consumers have drunk 100% fruit or vegetable juice (eg Tropicana) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 102: Where consumers have drunk juice drinks (eg J2O) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 103: Where consumers have drunk sports drinks (eg Lucozade Sport) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 104: Where consumers have drunk non-carbonated energy drinks in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 105: Where consumers have drunk milk/ milk-based drinks (including milkshakes) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 106: Where consumers have drunk non-dairy milks (eg almond, coconut etc) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 107: Where consumers have drunk standard cola (eg Coke, Pepsi) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 108: Where consumers have drunk low- or no-calorie/diet cola (eg Diet Coke, Pepsi Max) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 109: Where consumers have drunk standard non-cola flavoured soft drinks (eg lemonade, ginger beer) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 110: Where consumers have drunk low- or no-calorie/diet non-cola flavoured soft drinks (eg 7UP Free, Sprite Zero) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 111: Where consumers have drunk carbonated fruit juice and juice drinks (eg Shloer, Appletiser, Rubicon) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 112: Where consumers have drunk mixers to be used with or without alcohol (eg tonic water as part of gin & tonic) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 113: Where consumers have drunk carbonated water with added flavour in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 114: Where consumers have drunk carbonated water with added vitamins/minerals in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 115: Where consumers have drunk carbonated energy drinks (Eg Monster, Red bull) in the last month, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 116: Types of container/ packaging that consumers prefer when drinking soft drinks, by demographics, NI, August 2016
                                                                                                                                                                                          • Figure 117: If consumers would change their buying behaviour of soft drinks if a 24p/30c per litre sugar tax were introduced, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 118: Agreement with the statement ‘Manufacturers should do more to reduce the sugar in their products’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 119: Agreement with the statement ‘A change of recipe would make me less loyal to my favourite soft drink brand (eg reducing sugar)’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 120: Agreement with the statement ‘I would be interested in trying soft drinks that contain a higher level of protein’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 121: Agreement with the statement ‘I am more likely to avoid sugary carbonated drinks compared to 12 months ago’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 122: Agreement with the statement ‘I’m buying less non-carbonated soft drinks for health reasons compared to 12 months ago’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 123: Agreement with the statement ‘I think vegetable-based soft drinks are healthier for you than fruit-based soft drinks’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 124: Agreement with the statement ‘More brands should offer soft drinks in smaller formats (eg 150ml cans or less)’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 125: Agreement with the statement ‘I would be interested in trying carbonated drinks (eg coke) with a lower level of carbonation (eg less fizz)’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 126: Agreement with the statement ‘A carbonated soft drink where part of the price goes to charity would appeal to me’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 127: Agreement with the statement ‘I would like to see healthier soft drinks sponsoring sports events’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 128: Agreement with the statement ‘I think parents should restrict the types of soft drinks that they allow their children to drink’, by demographics, RoI, August 2016
                                                                                                                                                                                          • Figure 129: Agreement with the statement ‘I have noticed the size of soft drink bottles has decreased in the last 12 months’, by demographics, RoI, August 2016

                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                      Soft Drinks - Ireland - November 2016

                                                                                                                                                                                      US $1,466.97 (Excl.Tax)