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Soup - Brazil - June 2013

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Brazil dry soup retail sales, by value and volume, 2009-13 (est.)
            • Forecast
              • Figure 2: Brazil retail volume sales and forecast of dry soup, 2008-18
              • Figure 3: Brazil retail value sales and forecast of dry soup, 2008-18
            • Companies
              • Figure 4: Brazil—soup—company retail market share, by volume, 2012
            • The issues
              • Consumption of soup is low, a rare item on Brazilians’ shopping list
                • Attributes of homemade meals and homemade soup could increase consumption of prepared soup
                  • Figure 6: Consumption of soup, November 2012
                • Convenience is the main attraction for young people and consumers who live alone
                  • Figure 7: Consumption of homemade, dry, and canned soup, by age, November 2012
                • Apart from healthy claims, satiety is also important in the soup category
                  • Figure 8: Agreement with the statement “I eat soup because it’s healthy,” by type of soup, November 2012
                • What we think
                • Soup is a Rare Item on Brazilians’ Shopping Lists

                  • Key topics
                    • Consumption of soup is infrequent
                      • Figure 9: Frequency of eating soup, November 2012
                      • Figure 10: Usage of soup, by age, November 2012
                    • Soup is a rare item on Brazilians’ shopping list
                      • Figure 11: Brazil Average daily per capita food consumption, by selected food, 2008-09
                      • Figure 12: Agreement with the statement “I expect soups to be as filling as regular meals,” November 2012
                      • Figure 13: Agreement with the statement “Soups are expensive meal alternatives,” November 2012
                      • Figure 14: Types of soup eaten, November 2012
                    • Lack of year-round appeal restricts Brazilians’ soup consumption
                      • Figure 15: Attitudes toward eating soup, “I tend to eat more soup in the winter,” November 2012
                      • Figure 16: Agreement with the statement “I tend to eat more soup in the winter,” by region, November 2012
                    • Stimulating out-of-home usage could increase overall consumption
                      • Figure 17: Occasions for eating soup, November 2012
                    • What it means
                    • Exploring Attributes of Homemade Meals and Homemade Soup could Increase Consumption of Manufactured Soup

                      • Key topics
                        • Brazilians prefer homemade soup
                          • Figure 18: Types of soup eaten, November 2012
                          • Figure 19: Eating habits, November 2012
                          • Figure 20: Eating habits, November 2012
                          • Figure 21: Occasions for eating soup at home, November 2012
                        • Dry soup is the most popular, after homemade
                          • Figure 22: Types of soup eaten, November 2012
                          • Figure 23: Domestic items owned, 2011
                        • Attributes associated with homemade meals could make manufactured soup more attractive
                          • Figure 24: Attitudes toward buying soup, November 2012
                        • Value for money positioning appeals to less affluent groups
                          • Figure 25: Consumption of soup, by socioeconomic group, November 2012
                          • Figure 26: Consumption of homemade and dry soup, by socioeconomic group, November 2012
                          • Figure 27: Dry soup product launches in selected markets, by total weight, 2009-12
                        • What it means
                        • Convenience is the Main Attraction for Young People and Consumers Who Live Alone

                          • Key topics
                            • Younger consumers eat more dry soup
                              • Figure 28: Consumption of homemade, dry, and canned soup, by age, November 2012
                              • Figure 29: Consumption of prepared meals, by age, November 2012
                            • Marked potential for single-serve options
                              • Figure 30: Agreement with the statement "I normally buy soup in individual portions," by age, November 2012
                              • Figure 31: Distribution of Brazilian households by number of residents, 2000 and 2010
                            • Promoting convenience and satiety to make individual soup more appealing
                              • Figure 32: Agreement with the statement “I buy prepared meals because I don't have time to cook homemade food,” by age, November 2012
                              • Figure 33: Agreement with the statement “I try to keep myself fit by doing exercises and/or practicing sports,” by age group, June 2012
                            • What it means
                            • The Soup Category Must Go Beyond a “Healthy” Positioning: Satiety is Also Important

                              • Key topics
                                • Soup users value the “health” aspect
                                  • Figure 34: Agreement with the statement “I eat soup because it’s healthy,” November 2012
                                  • Figure 35: Agreement with the statement “I eat soup because it's healthy,” by gender and age, November 2012
                                  • Figure 36: Agreement with the statement “I eat soup because it’s healthy,” by region, November 2012
                                  • Figure 37: Agreement with the statement “I eat soup because it’s healthy,” by type of soup eaten, November 2012
                                • Brazilian market lacks soups with a healthy positioning
                                  • Figure 38: Top 10 claims in new product launches in the soup category in Brazil, 2012
                                  • Figure 39: Top 10 claims in new product launches in the soup market in the U.S., 2012
                                  • Figure 40: Top 10 claims in new product launches in the soup market in the UK, 2012
                                • Healthy products should also be filling
                                  • What it means
                                  • Appendix: The Market

                                      • Figure 41: Brazil retail sales of dry soup, by value and volume, 2008-18
                                      • Figure 42: Brazil retail value sales of dry soup, best and worst case and Mintel forecast, 2013-18
                                      • Figure 43: Brazil retail volume sales of dry soup, best and worst case and Mintel forecast, 2013-18
                                      • Figure 44: Soup Retail sales volume and value share, by leading companies, 2012
                                  • Appendix: Consumer Research

                                    • Frequency of eating soup
                                      • Figure 45: Frequency of eating soup, by type, November 2012
                                      • Figure 46: Frequency of eating any soup, by demographics, November 2012
                                      • Figure 47: Frequency of eating canned soup, by demographics, November 2012
                                      • Figure 48: Frequency of eating dry soup, by demographics, January 2012
                                      • Figure 49: Frequency of eating frozen soup, by demographics, November 2012
                                      • Figure 50: Frequency of eating chilled soup, by demographics, November 2012
                                      • Figure 51: Frequency of eating homemade soup, by demographics, November 2012
                                    • Occasions for which soup is eaten
                                      • Figure 52: Occasions for eating soup, November 2012
                                      • Figure 53: Occasions for eating soup at home, by demographics, November 2012
                                      • Figure 54: Occasions for eating soup, "At work" or "I don't eat soup at work," by demographics, November 2012
                                      • Figure 55: Occasions for eating soup, "I don't eat soup at school/college," by demographics, November 2012
                                      • Figure 56: Occasions for eating soup, by frequency of eating any soup, November 2012
                                      • Figure 57: Occasions for eating soup, by consumption of canned soup, November 2012
                                      • Figure 58: Occasions for eating soup, by frequency of eating dry soup, November 2012
                                      • Figure 59: Occasions for eating soup, by frequency of eating frozen soup, November 2012
                                      • Figure 60: Occasions for eating soup, by frequency of eating chilled soup, November 2012
                                      • Figure 61: Occasions for eating soup, by frequency of eating homemade soup, November 2012
                                    • Attitudes toward buying soup
                                      • Figure 62: Attitudes toward buying soup, November 2012
                                      • Figure 63: Attitudes toward buying soup, by demographics, November 2012
                                      • Figure 64: Attitudes toward buying soup, by demographics, November 2012 (cont.)
                                      • Figure 65: Attitudes toward buying soup, by frequency of eating soup, November 2012
                                      • Figure 66: Attitudes toward buying soup, by frequency of eating canned and dry soup, November 2012
                                      • Figure 67: Attitudes toward buying soup, by frequency of eating frozen and chilled soup, November 2012
                                      • Figure 68: Attitudes toward buying soup, by frequency of eating homemade soup, November 2012
                                      • Figure 69: Attitudes toward buying soup, by occasions for eating soup at home, November 2012
                                      • Figure 70: Attitudes toward buying soup, by occasions for eating soup at work and at school/college, November 2012
                                    • Attitudes toward eating soup
                                      • Figure 71: Attitudes toward eating soup, November 2012
                                      • Figure 72: Attitudes toward eating soup, by demographics, November 2012
                                      • Figure 73: Attitudes toward buying soup, by frequency of eating soup, November 2012
                                      • Figure 74: Attitudes toward eating soup, by frequency of eating canned and dry soup, November 2012
                                      • Figure 75: Attitudes toward eating soup, by frequency of eating frozen and chilled soup, November 2012
                                      • Figure 76: Attitudes toward eating soup, by frequency of eating homemade soup, November 2012
                                      • Figure 77: Attitudes toward buying soup, by occasions for eating soup, November 2012
                                  • Appendix: GNPD Data

                                      • Figure 78: New product launches of soup in Brazil, by segment, 2008-12
                                      • Figure 79: Brazil soup new product launches, by top 10 companies, 2008-12
                                      • Figure 80: Brazil soup new product launches, by major claims, 2008-12
                                      • Figure 81: Brazil soup new product launches, by type of launch, 2008-12

                                  Companies Covered

                                  To learn more about the companies covered in this report please contact us.

                                  Soup - Brazil - June 2013

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