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Soup - Europe - June 2011

  • Which countries still have room for growth? How are soups perceived in each country and which factors are behind the different development stages of the soup market in each of the review countries?
  • Which strategy could be put into place to help overcome the slow growth of the soup market? Is the ageing population a strong driver? Will chilled soups continue to perform well or could their higher price prove a limit to growth?
  • Could reducing seasonality revitalise the soups market? At what cost can this be affected, and which manufacturer is ready to make the necessary efforts?

France: This comprises packaged wet ambient/chilled and dry prepared soups, which need no added ingredients other than water. Wet-Frozen soups are insignificant. Market size comprises sales through all retail channels including direct to consumer.

Germany: This comprises packaged dry and wet ambient, wet chilled and wet frozen prepared soups, which need no added ingredients other than water. It includes instant soups and soup mixes but excludes noodles soups, stocks and gravies. Market size comprises sales through all retail channels including direct to consumer.

Italy: This comprises packaged ambient, chilled and frozen prepared soups, which need no added ingredients other than water. Market size comprises sales through all retail channels including direct to consumer.

Russia: This comprises packaged instant, dry mix and liquid prepared soups, which need no added ingredients other than water. It excludes noodle soup, stocks and gravies. Market size comprises sales through all retail channels including direct to consumer.

Spain: This comprises packaged dry and wet ambient, wet chilled and wet frozen prepared soups which need no added ingredients other than water. It includes instant soups and soup mixes but excludes noodles soups, stocks and gravies. Market size comprises sales through all retail channels including direct to consumer.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Positive, but modest, growth
                    • Wet vs. dry soups
                      • Figure 1: Wet vs. dry soups, by value, by category, France, Germany, Italy, Spain, UK, €m, 2010
                    • Strengths and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • Companies, brands and innovation
                            • NPD expanded in 2010
                              • Figure 2: New product activity in soup, % share of global region, 2010
                            • Multinationals dominate but there is still room for national players
                              • The consumer
                                • Consumer base is skewed towards older people
                                  • Figure 3: Frequency of eating soup (not homemade), Germany, Spain, UK, %, 2010
                              • European Market Size and Forecast

                                • Key points
                                  • NPD and rising prices drive value sales
                                    • Figure 4: Prepared soup: Value in local currency, 2004-15
                                  • Volume sales growth was sluggish
                                    • Figure 5: Prepared soup: Volume, 2004-15
                                  • Spend per capita
                                    • Figure 6: Prepared soup: Spend per capita (population), 2004-15
                                • Market Segmentation

                                  • Key points
                                    • France – Stagnant market
                                      • Figure 7: France – Prepared soup: Market segmentation, by volume, 2010
                                      • Figure 8: France – Prepared soup: Market segmentation, by value, 2010
                                    • Germany – Dry soups lost ground
                                      • Figure 9: Germany – Prepared soup: Market segmentation, by volume, 2010
                                      • Figure 10: Germany – Prepared soup: Market segmentation, by value, 2010
                                    • Italy – Strong growth driven by chilled soups
                                      • Figure 11: Italy – Prepared soup: Market segmentation, by volume, 2010
                                      • Figure 12: Italy – Prepared soup: Market segmentation, by value, 2010
                                    • Spain – Rising volumes but promotion drives sales
                                      • Figure 13: Spain – Prepared soup: Market segmentation, by volume, 2010
                                      • Figure 14: Spain – Prepared soup: Market segmentation, by value, 2010
                                    • Russia – Fighting against tradition
                                      • Figure 15: Russia – Prepared soup: Market segmentation, by volume, 2010
                                      • Figure 16: Russia – Prepared soup: Market segmentation, by value
                                    • UK – Growth continues
                                      • Figure 17: UK – Prepared soup: Market segmentation, by value
                                  • Companies and Product Innovation

                                    • Key points
                                      • Worldwide NPD marginally expanded in 2010
                                        • Figure 18: New product activity in soup, % share of global region, 2010
                                      • The UK leads in Europe for NPD
                                        • Figure 19: New product activity in soup, Europe, % share by country, 2010
                                        • Figure 20: New product activity in soup, % share by category, by country, Big 5, 2010
                                      • Key trends
                                        • Figure 21: New product activity in soup, % share by top five claims in the Big 5 European countries, 2010
                                      • Convenience is the key positioning
                                        • Rising focus on natural credentials
                                          • Enhancing health benefits
                                            • France – Reducing seasonality
                                                • Figure 22: New product activity in soup, % Share of new product launches, France, 2007-10
                                                • Figure 23: New product activity in soup, % share by claim, France, top five, 2007-10
                                              • Most innovative products in France
                                                • Germany – Healthier ranges
                                                    • Figure 24: New product activity in soup, % share of new product launches, Germany, 2007-10
                                                    • Figure 25: New product activity in soup, % share by claim, Germany, top five, 2007-10
                                                  • Most innovative products in Germany
                                                    • Italy – Legumes and cereals most popular
                                                        • Figure 26: New product activity in soup, % Share of new product launches, Italy, 2007-10
                                                        • Figure 27: New product activity in soup, % share by claim, Italy, top five, 2007-10
                                                      • Most innovative products in Italy
                                                        • Spain – Focus on free-from
                                                            • Figure 28: New product activity in soup, % share of new product launches, Spain, 2007-10
                                                            • Figure 29: New product activity in soup, % share by claim, Spain, top five, 2007-10
                                                          • Most innovative products in Spain
                                                            • UK – A soup for everybody
                                                                • Figure 30: New product activity in soup, % share of new product launches, UK, 2007-10
                                                                • Figure 31: New product activity in soup, % share by claim, UK, top five, 2007-10
                                                              • Most innovative products in the UK
                                                              • The Consumer

                                                                • Key points
                                                                  • Frequency of use
                                                                      • Figure 32: Frequency of use of soup (not homemade), France, 2010
                                                                      • Figure 33: Trends in frequency of eating soup (not homemade), by country, 2010
                                                                    • Demographics
                                                                      • Attitudes by countries
                                                                          • Figure 34: Agreement with lifestyle statements, by country, 2010
                                                                        • Convenience and lack of time
                                                                          • Capitalising on the healthy lifestyle trend
                                                                          • Appendix – Demographic Data

                                                                              • Figure 35: Frequency of use of soup (not homemade), by demographics, France, 2010
                                                                              • Figure 36: Frequency of eating soup (not homemade), by demographics, Germany, 2010
                                                                              • Figure 37: Frequency of eating soup (not homemade), by demographics, Spain, 2010
                                                                              • Figure 38: Frequency of eating soup (not homemade), by demographics, GB, 2010
                                                                            • Lifestyle Statements
                                                                              • Figure 39: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                              • Figure 40: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                              • Figure 41: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                              • Figure 42: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                              • Figure 43: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                              • Figure 44: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                              • Figure 45: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                              • Figure 46: Agreement with selected lifestyle statements by demographics, Spain, 2010
                                                                              • Figure 47: Agreement with selected lifestyle statements by demographics, Spain, 2010
                                                                              • Figure 48: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                              • Figure 49: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                              • Figure 50: Agreement with selected lifestyle statements, by demographics, GB, 2010

                                                                          Companies Covered

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                                                                          Soup - Europe - June 2011

                                                                          £1,407.00 (Excl.Tax)