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Soup - UK - May 2011

This report covers the UK retail market for soup in all its forms other than homemade.

This report covers three sectors defined as:

Wet ambient soup: This sector includes canned (tinned) soup – either as a ready-to-serve product or in a condensed format.

It also includes other formats such as cartons, pots or pouches.

Dried soup: This sector comprises:

Packet soups, which require simmering (sometimes also referred to as simmer soups).

Instant cup soups (to which water is added and no further cooking is required).

Chilled soup: This sector includes fresh chilled soup – sold from the chilled cabinet and with a shelf life of around ten to 30 days.

Frozen soup: Frozen soup is a highly niche product. Mention is made of the product where relevant, but it is not included in market sizes.

Soup sold through vending machines and on-trade through high street chains like Eat and Pret A Manger are excluded from this report.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: total value forecast for soup, 2005-15
            • Market factors
              • Companies, products and innovations
                • Figure 2: Brand market share of the take home soup market, in value sales, 2010
              • The consumer
                • Figure 3: Used or bought soup in the last 12 months, by demographics, February 2011
              • What we think
              • Issues in the Market

                  • How can manufacturers arrest the decline in soup consumption?
                    • Are chilled soups likely to become the dominant format?
                      • Will an ageing population prove beneficial to the soup market?
                        • How can soup brands grow penetration among male consumers?
                          • Is de-seasonalisation a realistic goal for the soup category?
                          • Future Opportunities

                              • Cool Vending
                                • Minimize Me
                                • Internal Market Environment

                                  • Key points
                                    • Big freeze(s) brings big sales
                                      • Figure 4: Mean winter* temperatures, UK, 2006-10
                                    • Soup industry reacts to the Food Standards Agency’s salt guidelines but men and teenagers spurn health advice
                                      • Figure 5: Used or bought soup in the last 12 months, by next most popular statements on eating habits, February 2011
                                    • … men prioritise flavour over health and are more likely to add salt to their food
                                      • Consumers warm to homemade soup
                                        • Figure 6: Trends in agreement with selected lifestyle statements about food, 2006-10
                                    • Broader Market Environment

                                      • Key points
                                        • As food prices climb…
                                          • Figure 7: Food inflation, UK, Year-on-year annual percentage change by month, January 2008-December 2010
                                        • … packaging costs climb higher
                                          • Entertaining at home
                                          • Competitive Context

                                            • Key points
                                              • Busy lifestyles favour quick fix meal options
                                                • Figure 8: Performance of competing markets, market sizes, 2005-10*
                                              • Soup sales are strong… but sandwiches are sizzling
                                                • Pie makers innovate to attract more discerning consumers
                                                  • Instant noodles bring a fun twist to convenience foods
                                                      • Figure 9: UK retail value sales of noodles market, by type, 2008-10
                                                  • Strengths and Weaknesses

                                                    • Strengths
                                                      • Weaknesses
                                                      • Who’s Innovating?

                                                        • Key points
                                                          • Consumers trade up to tubs
                                                            • Figure 10: most popular packaging type (by launch) in 2010
                                                          • Dry soups regain momentum
                                                              • Figure 11: New product developments in the UK soups market, by top 10 claims, January 2008-December 2010
                                                            • Flavours from afar satisfy consumer demand for more exotic soups.
                                                                • Figure 12: New product developments in the UK soups market, by top 10 flavours, January 2008-December 2010
                                                              • Can chunky appeal lure men into soup?
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Market size for soup
                                                                    • Figure 13: Value sales for soup, 2005-15
                                                                  • Soup rides out the economic storm
                                                                    • Freezing winter weather makes soup the preferred winter warmer
                                                                      • Brands are intent on investing for the future
                                                                        • The future of the market
                                                                          • Soup market forecast
                                                                            • Figure 14: total value forecast for soup, 2005-15
                                                                          • The changing profile of the population can benefit soup
                                                                            • Dry soup is expected to pick up momentum
                                                                              • Forecast methodology
                                                                              • Segment Performance

                                                                                • Key points
                                                                                  • Figure 15: Value sales for wet soup, 2005-15
                                                                                • Wet soup drives overall category growth
                                                                                  • Figure 16: Volume growth of different soup types, in 2010, by kg
                                                                                • Sales of dry soup slow down
                                                                                  • Figure 17: value sales for dry soup, 2005-15
                                                                              • Market Share

                                                                                • Key points
                                                                                  • Figure 18: Soup brand sales value and share, 2009-10
                                                                                • Heinz means salez
                                                                                  • New Covent Garden: a victim of its own creation?
                                                                                    • Consumers switch to Symington’s brands
                                                                                    • Brand Communication and Promotion

                                                                                      • Key points
                                                                                        • The level of advertising investment records a modest revival
                                                                                          • Figure 19: Topline advertising expenditure in the UK soups market, 2006-10
                                                                                        • Canned replaces dry and fresh to claim the majority of adspend.
                                                                                          • Figure 20: Category breakdown of advertising expenditure in the UK soups market, 2006-10
                                                                                        • Heinz bounces back with £1m-plus advertising investment but Baxters remains top spender
                                                                                          • Figure 21: Advertising expenditure in the UK soups market, by top 10 companies, 2008-10
                                                                                      • Brand Research

                                                                                        • Brand map
                                                                                            • Figure 22: Attitudes towards and usage of soup brands, February 2011
                                                                                          • Brand attitudes
                                                                                            • Figure 23: Attitudes, by soup brand, February 2011
                                                                                          • Brand personality
                                                                                            • Figure 24: Soup brand personality – macro image, February 2011
                                                                                            • Figure 25: Soup brand personality – micro image, February 2011
                                                                                          • Correspondence analysis
                                                                                            • Brand experience
                                                                                              • Figure 26: Soup brand usage, February 2011
                                                                                              • Figure 27: Satisfaction with various soup brands, February 2011(%)
                                                                                              • Figure 28: Consideration of soup brands, February 2011
                                                                                              • Figure 29: Consumer perceptions of current soup brand performance, February 2011
                                                                                              • Figure 30: Soup brand recommendation – Net Promoter Score, February 2011
                                                                                            • Brand index
                                                                                              • Figure 31: Soup brand index, February 2011
                                                                                              • Figure 32: Soup brand index vs. recommendation, February 2011
                                                                                            • Target group analysis
                                                                                              • Figure 33: Soup target groups, February 2011
                                                                                              • Figure 34: Soup brand usage, by target groups, February 2011
                                                                                            • Group One – The Conformists
                                                                                              • Group Two – Simply the Best
                                                                                                • Group Three – Shelf Stalkers
                                                                                                  • Group Four – Habitual Shoppers
                                                                                                    • Group Five – The Individualists
                                                                                                    • Companies and Products

                                                                                                      • Baxters
                                                                                                        • Symington’s
                                                                                                            • Figure 35: New product developments by Symington’s in the UK soup market, May 2010-February 2011
                                                                                                          • Premier Foods
                                                                                                              • Figure 36: New product developed by Premier Foods in the UK soup market, May 2010-February 2011
                                                                                                            • Heinz
                                                                                                                • Figure 37: New product developments by Heinz in the UK soup market, May 2010-February 2011
                                                                                                              • Daniels Group
                                                                                                                • Unilever
                                                                                                                    • Figure 38: New product developments by Unilever in the UK soup market, May 2010-February 2011
                                                                                                                • The Consumer – Soup Usage

                                                                                                                  • Key points
                                                                                                                    • Soup consumption continues to slide
                                                                                                                      • Figure 39: Trends in consumption of soup, 2006-10
                                                                                                                      • Figure 40: Trends in consumption of soup in the past 12 months, by type, 2006-10
                                                                                                                    • The gender divide provides soup manufacturers with man-sized opportunities
                                                                                                                      • Figure 41: Used or bought soup in the last 12 months, by demographics, February 2011
                                                                                                                    • Younger consumers don’t have time for soup
                                                                                                                      • Figure 42: Used or bought soup in the last 12 months, by demographics, February 2011
                                                                                                                    • A soup’s flavour warrants more consideration than its brand
                                                                                                                      • Figure 43: Attitudes towards shopping for soup, February 2011
                                                                                                                  • The Consumer – Soup Usage Occasions

                                                                                                                    • Key points
                                                                                                                        • Figure 44: Soup eating occasions, February 2011
                                                                                                                      • Stay at home consumers prefer soup for lunch
                                                                                                                        • Figure 45: Most popular soup eating occasions, by demographics, February 2011
                                                                                                                      • Soup as a snack has more appeal among men
                                                                                                                        • Figure 46: Most popular soup eating occasions, by demographics, February 2011
                                                                                                                      • Soup could be a more acceptable lunch option in the future
                                                                                                                        • Figure 47: Next most popular soup eating occasions, by demographics, February 2011
                                                                                                                    • The Consumer – Attitudes Towards Soup

                                                                                                                      • Key points
                                                                                                                          • Figure 48: Attitudes towards soup, February 2011
                                                                                                                        • Canned soups become Mr Dependable in the Big Freeze.
                                                                                                                          • Figure 49: Most popular attitudes towards soup, by demographics, February 2011
                                                                                                                          • Figure 50: Most popular attitudes towards soup, by demographics, February 2011
                                                                                                                          • Figure 51: Most popular attitudes towards soup, by demographics, February 2011
                                                                                                                        • Consumers are relatively blasé about the healthiness of soup
                                                                                                                          • Figure 52: Most popular attitudes towards soup, by demographics, February 2011
                                                                                                                          • Figure 53: Most popular attitudes towards soup, by demographics, February 2011
                                                                                                                        • Austere times help fuel promiscuity among soup shoppers
                                                                                                                          • Figure 54: Most popular attitudes towards soup, by demographics, February 2011
                                                                                                                        • … and own-label is still looked down on
                                                                                                                        • Appendix – Internal Market Environment

                                                                                                                            • Figure 55: Mean winter* temperatures, UK, 2005-10
                                                                                                                            • Figure 56: Used or bought soup in the last 12 months by next most popular statements on eating habits, February 2011
                                                                                                                            • Figure 57: Trends in agreement with selected lifestyle statements about food, 2006-10
                                                                                                                            • Figure 58: Trends in agreement with selected lifestyle statements about health foods, 2006-10
                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                            • Figure 59: Food inflation indices, UK, year-on-year annual percentage change, 2005-10
                                                                                                                            • Figure 60: Food inflation indices, UK, year-on-year annual percentage change by month, January 2008-November 2010
                                                                                                                        • Appendix – Competitive Context

                                                                                                                            • Figure 61: Performance of competing markets, market sizes, 2005-10
                                                                                                                            • Figure 62: UK retail value sales of noodles market, by type, 2008-10
                                                                                                                            • Figure 63: Consumption of pizza, ready meals and pasta/noodles, by demographics, 2010
                                                                                                                            • Figure 64: Trends in consumption of soup, 2006-10
                                                                                                                            • Figure 65: Consumption of soup, by demographics, 2010
                                                                                                                        • Appendix – Who’s Innovating?

                                                                                                                            • Figure 66: New product developments in the UK soups market, by launch type, January 2008-December 2010
                                                                                                                            • Figure 67: New product developments in the UK soups market, by storage, January 2008-December 2010
                                                                                                                            • Figure 68: New product developments in the UK soups market, by top 10 claims, January 2008-December 2010
                                                                                                                            • Figure 69: New product developments in the UK soups market, by top 10 flavours, January 2008-December 2010
                                                                                                                            • Figure 70: New product developments in the UK soups market, by top 10 company, January 2008-December 2010
                                                                                                                            • Figure 71: New product developments in the UK soups market, by private label, January 2008-December 2010
                                                                                                                            • Figure 72: New product developments in the UK soups market, by package type, January 2008-December 2010
                                                                                                                            • Figure 73: New product developments in the UK soups market, by top 10 package material, January 2008-December 2010
                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                            • Figure 74: Value sales for soup, 2005-15
                                                                                                                            • Figure 75: Total value forecast for soup, 2005-15
                                                                                                                        • Appendix – Segment Performance

                                                                                                                            • Figure 76: Value sales for wet soup, 2005-15
                                                                                                                            • Figure 77: Value sales for dry soup, 2005-15
                                                                                                                        • Appendix – Market Share

                                                                                                                            • Figure 78: Soup brand sales value and share, 2009-10
                                                                                                                        • Appendix – Brand Communication and Promotion

                                                                                                                            • Figure 79: Topline advertising expenditure in the UK soups market, 2006-10
                                                                                                                            • Figure 80: Category breakdown of advertising expenditure in the UK soups market, 2006-10
                                                                                                                            • Figure 81: Advertising expenditure in the UK soups market, by top 10 companies, 2008-10
                                                                                                                        • Appendix – Brand Research

                                                                                                                            • Figure 82: Brand usage, February 2011
                                                                                                                            • Figure 83: Brand commitment, February 2011
                                                                                                                            • Figure 84: Brand momentum, February 2011
                                                                                                                            • Figure 85: Brand diversity, February 2011
                                                                                                                            • Figure 86: Brand satisfaction, February 2011
                                                                                                                            • Figure 87: Brand recommendation, February 2011
                                                                                                                            • Figure 88: Brand attitudes, February 2011
                                                                                                                            • Figure 89: Brand image - Macro image, February 2011
                                                                                                                            • Figure 90: Brand image - Micro image, February 2011
                                                                                                                            • Figure 91: Profile of target groups, by demographics, February 2011
                                                                                                                            • Figure 92: Psychographic segmentation, by Target groups, February 2011
                                                                                                                            • Figure 93: Brand usage, by Target groups, February 2011
                                                                                                                            • Figure 94: Brand index, February 2011
                                                                                                                        • Appendix – Consumer Usage of Soup

                                                                                                                            • Figure 95: Used or bought soup in the last 12 months, by demographics, February 2011
                                                                                                                            • Figure 96: Attitudes towards shopping for soup, February 2011
                                                                                                                            • Figure 97: Used or bought soup in the last 12 months, February 2011
                                                                                                                            • Figure 98: Used or bought soup in the last 12 months, by most popular statements on eating habits, February 2011
                                                                                                                            • Figure 99: Used or bought soup in the last 12 months, by next most popular statements on eating habits, February 2011
                                                                                                                            • Figure 100: Attitudes towards shopping for soup, February 2011
                                                                                                                        • Appendix – Consumer – Occasions For Eating Soup

                                                                                                                            • Figure 101: Most popular soup eating occasions, by demographics, February 2011
                                                                                                                            • Figure 102: Next most popular soup eating occasions, by demographics, February 2011
                                                                                                                        • Appendix – Consumer Attitudes Towards Soup

                                                                                                                            • Figure 103: Most popular attitudes towards soup, by demographics, February 2011
                                                                                                                            • Figure 104: Next most popular attitudes to soup, by demographics, February 2011

                                                                                                                        Companies Covered

                                                                                                                        • Asda Group Ltd
                                                                                                                        • Bank of England
                                                                                                                        • Baxters Food Group [Baxters of Speyside]
                                                                                                                        • British Heart Foundation
                                                                                                                        • Burger King UK Ltd
                                                                                                                        • Food Standards Agency
                                                                                                                        • General Mills Inc
                                                                                                                        • HJ Heinz Company UK
                                                                                                                        • Marks & Spencer
                                                                                                                        • New Covent Garden Food Co
                                                                                                                        • Office for National Statistics
                                                                                                                        • Osem Food Industries Ltd.
                                                                                                                        • Premier Foods plc
                                                                                                                        • Pret A Manger
                                                                                                                        • Royal National Lifeboat Institution
                                                                                                                        • Subway
                                                                                                                        • Symington's
                                                                                                                        • T-Mobile (UK) Ltd
                                                                                                                        • Tesco Plc
                                                                                                                        • The Food Doctor Ltd
                                                                                                                        • The Salvation Army
                                                                                                                        • Unilever Bestfoods UK Ltd
                                                                                                                        • Waitrose
                                                                                                                        • Warburtons
                                                                                                                        • Weight Watchers Ltd. (UK)
                                                                                                                        • Yorkshire Provender

                                                                                                                        Soup - UK - May 2011

                                                                                                                        £1,995.00 (Excl.Tax)