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Soup - US - April 2012

Recession-inspired frugality resulting in changing consumer purchase habits has conspired to soften sales in the $6.4 billion soup industry. After sales declines in prior years, the category showed minimal growth between 2010 and 2011, with sales essentially flat.

In spite of this challenging market, manufacturers have invested capital and Research and Development (R&D) resources to bring market offerings into line with consumers’ needs and desires. Some of the initiatives include introducing more trendy soup flavors and new products to expand consumers’ use of soup beyond “winter comfort food” and more toward meal-preparation solutions.

This report provides an in-depth look at the soup market, including:

  • How the market is broadening and how future growth will hinge on global and regional flavor profiles, soup as an ingredient, and expanded premium offerings
  • The future impact on the market of aging Baby Boomers and the increased emphasis on childhood obesity and its health implications
  • How inertia, as well as new product innovation, is impacting sales trends for the category as a whole and in each of its segments, plus growth forecasts through 2016
  • An assessment of which brands are gaining, which are losing, and why, as well as the relevant trends of private label soup performance within the market
  • Insight into new product launches and how product claims compare to consumers’ interests and desires
  • Evaluation of TV ads, as well as online and digital promotional efforts
  • Insights from Mintel’s consumer research into the attitudes and behaviors of soup consumers, including purchase decision criteria, brand preference factors, flavor preferences, and more

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definitions
        • Data sources
          • Consumer survey data
            • Advertising clips
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Soup sales stall as consumers continue to see it as a seasonal buy
                      • Economy, diet, and population shift will drive the market
                        • Wet soup categories temper the whole soup market
                          • Dry soup and broth can be positioned as meal cooking ingredients
                            • Refrigerated and frozen soup segments take soup upscale
                              • Supermarkets lead in market share, but all channels lose sales
                                • Pace of new launches declines
                                  • Campbell Soup carries the market but not always in a positive way
                                    • Soup is a fairly saturated category; still room to grow for certain segments
                                      • Soup as a snack has wide appeal among some consumers
                                        • Brand loyalty is stronger among seniors, women, and lower-income consumers
                                          • Packaging type not the most significant consideration in soup purchasing
                                            • Soup is still pigeonholed as a cold-weather meal
                                              • Price and quality top purchase drivers, but health follows closely
                                              • Insights and Opportunities

                                                • Soup as snack
                                                  • Get specific with line extensions
                                                    • Figure 1: Changes to eating habits required to improve diet, by young adults and seniors, January 2012
                                                    • Figure 2: Familiarity of and interest in regional American cuisines, October 2011
                                                • Inspire Insights

                                                    • Inspire Trend—A Simple Balance for Health
                                                      • Consider this
                                                        • Bottom line
                                                          • Figure 3: Changes to eating habits required to improve diet, January 2012
                                                        • Inspire Trend—Green Technology
                                                          • Consider this:
                                                            • Figure 4: Role of the container in purchasing soup, by gender and age, January 2012
                                                          • Bottom line
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Strengths and weaknesses keep sales moderate
                                                                • Growth seen in soup as cooking ingredient and premium offerings
                                                                  • Future looks positive for soup but depends on economy and innovation
                                                                    • Total U.S. sales of soup
                                                                      • Figure 5: Total U.S. retail sales and forecast of soup, at current prices, 2006-16
                                                                      • Figure 6: Total U.S. retail sales and forecast of soup, at inflation-adjusted prices, 2006-16
                                                                    • Fan chart forecast
                                                                        • Figure 7: Total U.S. retail sales and fan forecast of soup, at current prices, 2006-16
                                                                      • Walmart sales
                                                                      • Market Drivers

                                                                        • Key points
                                                                          • Economy affects dining and shelf-stocking attitudes and habits
                                                                            • Figure 8: Consumer sentiment, March 2007-Feb. 2012
                                                                            • Figure 9: Real Disposable Personal Income, January 2007-December 2011
                                                                          • Aging Baby Boomers positive for soup
                                                                            • Figure 10: U.S. population, by age, 2006-16
                                                                          • Obesity causes other health issues, a concern for adults and children
                                                                            • Figure 11: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2008
                                                                            • Figure 12: Prevalence of obesity among children/teens aged 2-19, 1976-2008
                                                                            • Figure 13: Important attributes when purchasing soup, January 2012
                                                                          • Hispanics and blacks are opportunities for soup manufacturers
                                                                            • Figure 14: Households with children, by race and Hispanic origin of householder, 2011
                                                                            • Figure 15: Overweight and obesity rates for adults, by race/ethnicity, 2010
                                                                        • Competitive Context

                                                                          • Key points
                                                                            • Hot soup from the deli and salad bar poses a threat to packaged soup
                                                                                • Figure 17: Soup by consumption, personal, January 2012
                                                                              • Cooking sauces
                                                                                  • Figure 18: Usage of cooking sauces and marinades, by age, December 2010
                                                                                • Shelf-stable meals
                                                                                  • Figure 19: Types of international shelf-stable meal interested in seeing in food stores, by age, July 2010
                                                                              • Segment Performance

                                                                                • Key points
                                                                                  • Innovation and merchandising work together to build profits
                                                                                    • Sales of soup, by segment
                                                                                      • Figure 20: Total U.S. retail sales of soup, by type, 2009-11
                                                                                  • Segment Performance—Ready-to-Serve Wet Soup

                                                                                    • Key points
                                                                                      • Innovation is the key to segment turnaround
                                                                                        • Sales and forecast—ready-to-serve wet soup
                                                                                          • Figure 21: Total U.S. retail sales and forecast of ready-to-serve wet soup, at current prices, 2006-16
                                                                                      • Segment Performance—Condensed Wet Soup

                                                                                        • Key points
                                                                                          • Condensed soup innovation will carry the segment forward
                                                                                            • Sales and forecast—condensed wet soup
                                                                                            • Segment Performance—Dry Soup

                                                                                              • Key points
                                                                                                • Dry soup sales perform better than wet soups
                                                                                                  • Sales and forecast—dry soup
                                                                                                    • Figure 23: Total U.S. retail sales and forecast of dry soup, at current prices, 2006-16
                                                                                                • Segment Performance—Ready-to-Serve Broth

                                                                                                  • Key points
                                                                                                    • Much innovation is happening in the broth segment
                                                                                                      • Sales and forecast—ready-to-serve broth
                                                                                                        • Figure 24: Total U.S. retail sales and forecast of ready-to-serve broth, at current prices, 2006-16
                                                                                                    • Segment Performance—Refrigerated Soup

                                                                                                      • Key points
                                                                                                        • National brands gain foothold in refrigerated soup, boosting segment profits
                                                                                                          • Sales and forecast—refrigerated soup
                                                                                                            • Figure 25: Total U.S. retail sales and forecast of refrigerated soup, at current prices, 2006-16
                                                                                                        • Segment Performance—Frozen Soup

                                                                                                          • Key points
                                                                                                            • Though a small segment, frozen soup shows growth potential
                                                                                                              • Sales and forecast—frozen soup
                                                                                                                • Figure 26: Total U.S. retail sales and forecast of frozen soup, at current prices, 2006-16
                                                                                                            • Retail Channels

                                                                                                              • Key points
                                                                                                                • Supermarkets lead, but lose slight share to supercenters and warehouse club stores
                                                                                                                  • Other retailers struggle to draw attention
                                                                                                                    • Total U.S. retail sales of soup, by retail channel
                                                                                                                      • Figure 27: Total U.S. retail sales of soup, by retail channel, 2009-11
                                                                                                                  • Retail Channels—Supermarkets

                                                                                                                    • Key points
                                                                                                                      • Supermarket soup sales increase only slightly
                                                                                                                        • Supermarket/food stores sales of soup
                                                                                                                          • Figure 28: Supermarket/food stores sales of soup, 2006-11
                                                                                                                      • Retail Channels—Supercenters and Warehouse Club Stores

                                                                                                                        • Key points
                                                                                                                          • Refrigerated soup helps supercenter and warehouse club store sales
                                                                                                                            • Supercenter and warehouse club store sales of soup
                                                                                                                              • Figure 29: Supercenter and warehouse club stores sales of soup, 2006-11
                                                                                                                          • Retail Channels—Drug and Other Stores

                                                                                                                            • Key points
                                                                                                                              • Other channels present viable soup profit potential
                                                                                                                                • Drug and other stores sales of soup
                                                                                                                                  • Figure 30: Total U.S. drug and other stores sales of soup, 2006-11
                                                                                                                              • Retail Channels—Natural Supermarkets

                                                                                                                                • Key points
                                                                                                                                  • Insights
                                                                                                                                    • Sales of soup in the natural channel
                                                                                                                                      • Figure 31: Natural supermarket sales of soup at current prices, 2009-11*
                                                                                                                                      • Figure 32: Natural supermarket sales of soup, at inflation-adjusted prices, 2009-11*
                                                                                                                                    • Natural channel sales by segment
                                                                                                                                      • Figure 33: Natural supermarket sales of soup, by segment, 2009 and 2011*
                                                                                                                                    • Brands of significance
                                                                                                                                      • Natural channel sales of soup by organic
                                                                                                                                        • Figure 34: Natural supermarket sales of soup, by organic, 2009 and 2011*
                                                                                                                                    • Leading Companies

                                                                                                                                      • Key points
                                                                                                                                        • Campbell Soup sales fall, but it remains the market leader by a wide margin
                                                                                                                                          • Other market leaders show better performance
                                                                                                                                            • FDMx sales of soup by manufacturer
                                                                                                                                              • Figure 35: FDMx sales of soup, by manufacturer, 2010-11
                                                                                                                                            • Campbell’s soup leads in household usage
                                                                                                                                              • Figure 36: Household usage of canned or jarred soup, broth & stock, by race/Hispanic origin, July 2010-September 2011
                                                                                                                                          • Brand Share—Ready-to-serve Wet Soup

                                                                                                                                            • Key points
                                                                                                                                              • Campbell launches 35 new soups, attempts to turn around sagging sales
                                                                                                                                                • Progresso inches closer to Campbell’s share of market
                                                                                                                                                  • Private label not a strong force, but growing
                                                                                                                                                    • Figure 37: FDMx sales of ready-to-serve wet soup, by manufacturer and brand, 2010 and 2011
                                                                                                                                                • Brand Share—Condensed Wet Soup

                                                                                                                                                  • Key points
                                                                                                                                                    • Campbell Soup includes condensed soup in its reinvention strategy
                                                                                                                                                      • Private label sales inch up
                                                                                                                                                        • Figure 38: FDMx sales of condensed wet soup, by manufacturer and brand, 2010 and 2011
                                                                                                                                                    • Brand Share—Dry Soup

                                                                                                                                                      • Key points
                                                                                                                                                        • Three companies take up more than two thirds of the dry soup market
                                                                                                                                                          • The Maruchan Ramen brand rules with a life of its own
                                                                                                                                                            • Private label could be stronger
                                                                                                                                                              • Figure 39: FDMx sales of dry soup, by manufacturer and brand, 2010 and 2011
                                                                                                                                                            • Survey respondents prefer Lipton among dry soups
                                                                                                                                                              • Figure 40: Household usage dry soup & dry bouillon, by brand and presence of children, July 2010-September 2011
                                                                                                                                                          • Brand Share—Ready-to-serve Broth

                                                                                                                                                            • Key points
                                                                                                                                                              • Campbell Soup loses sales in broth segment, but hope lies in innovation
                                                                                                                                                                • Private label is strong in broth segment
                                                                                                                                                                • Brand Share—Refrigerated Soup

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Private label dominates refrigerated soup, but watch out
                                                                                                                                                                      • Figure 42: FDMx sales of refrigerated soup, by manufacturer and brand, 2010 and 2011
                                                                                                                                                                  • Brand Share—Frozen Soup

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Bertolli enters the frozen soup segment and takes over
                                                                                                                                                                        • Figure 43: Frozen soup eaters, by number of children younger than 18 in the household, January 2012
                                                                                                                                                                      • Private label on the wane
                                                                                                                                                                        • Figure 44: FDMx sales of frozen soup, by manufacturer and brand, 2010 and 2011
                                                                                                                                                                    • Innovation and Innovators

                                                                                                                                                                      • Number of new product launches is lackluster
                                                                                                                                                                        • Figure 45: Number of soup new product launches, by form, 2007-11
                                                                                                                                                                      • Common product claims are shifting to current interests
                                                                                                                                                                          • Figure 46: Top claims for soup new product launches, 2007-11
                                                                                                                                                                        • Ethnic and regional flavors gain ground
                                                                                                                                                                          • Figure 47: Top 10 soups mentioned on menus, Q3 2011
                                                                                                                                                                        • Companies draw attention with unique packaging and names
                                                                                                                                                                          • Private label can appeal to both value and premium consciousness
                                                                                                                                                                            • Showing value
                                                                                                                                                                              • Upscale options
                                                                                                                                                                                • Mass merchandisers play the same game
                                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • TV advertising
                                                                                                                                                                                      • Knorr
                                                                                                                                                                                        • Figure 48: Knorr, Made from scratch TV ad, 2012
                                                                                                                                                                                      • Swanson focuses on soup as an ingredient
                                                                                                                                                                                        • Figure 49: Swanson, Flavor introduction TV ad, 2012
                                                                                                                                                                                      • Progresso emphasizes soup as a weight-loss helper
                                                                                                                                                                                        • Figure 50: Progresso, fitting TV ad, 2012
                                                                                                                                                                                        • Figure 51: Progresso, Can calls TV ad, 2011
                                                                                                                                                                                      • Campbell Soup highlights the heart-health benefits of eating soup
                                                                                                                                                                                        • Figure 52: Campbell, The beat goes on TV ad, 2012
                                                                                                                                                                                        • Figure 53: Campbell, Happy Slurping TV ad, 2012
                                                                                                                                                                                      • Online initiatives
                                                                                                                                                                                        • Progresso Soup’s “Souper You” contest rewards winner with fashion makeover
                                                                                                                                                                                          • Pacific Natural Foods uses QR code on new product launch for ultimate convenience
                                                                                                                                                                                            • Swanson promotes new product through Creative Cooking Newsletter
                                                                                                                                                                                            • Frequency and Types of Soup Eaten

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Young adults eat the most soup
                                                                                                                                                                                                  • Figure 54: Number of cans/jars of soup/broth & stock in the past 7 days, by age, July 2010-September 2011
                                                                                                                                                                                                • Wet soup is the most popular
                                                                                                                                                                                                  • Figure 55: Types of soup eaten in the household, by personal and other adult consumption, January 2012
                                                                                                                                                                                                  • Figure 56: Types of soup eaten in household, by age, January 2012
                                                                                                                                                                                                  • Figure 57: Types of soup eaten in household, by household income, January 2012
                                                                                                                                                                                              • How and When Soup is Eaten

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Most consumers view soup as a personal rather than family meal
                                                                                                                                                                                                    • Figure 58: Ways of normally eating soup, by gender, January 2012
                                                                                                                                                                                                    • Figure 59: Ways of normally eating soup, by age, January 2012
                                                                                                                                                                                                    • Figure 60: Ways of normally eating soup, by presence of children in household, January 2012
                                                                                                                                                                                                  • Wet soup is most often taken to work or school
                                                                                                                                                                                                    • Figure 61: Types of soup taken to work/school, by age, January 2012
                                                                                                                                                                                                • Shopping for Soup

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Flavor and brand often determined at the store
                                                                                                                                                                                                      • Figure 62: Purchase pattern regarding flavor/brands, by gender, January 2012
                                                                                                                                                                                                      • Figure 63: Purchase pattern regarding flavor/brands, by age, January 2012
                                                                                                                                                                                                      • Figure 64: Purchase pattern regarding flavor/brands, by household income, January 2012
                                                                                                                                                                                                    • Packaging choice reflects values
                                                                                                                                                                                                      • Figure 65: Role of the container in purchasing soup, by gender and age, January 2012
                                                                                                                                                                                                      • Figure 66: Role of the container in purchasing soup, by household income, January 2012
                                                                                                                                                                                                  • Purchasing, Storing, and Consumption Behaviors Toward Soup

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Soup is viewed as a good pantry item, but is not eaten year-round by many
                                                                                                                                                                                                        • Figure 67: Purchasing, storing, and consumption behaviors toward soup, by age, January 2012
                                                                                                                                                                                                        • Figure 68: Purchasing, storing, and consumption behaviors toward soup, by household income, January 2012
                                                                                                                                                                                                    • Important Attributes When Purchasing Soup

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Price, quality of ingredients, and brand are top of mind; health follows closely
                                                                                                                                                                                                          • Figure 69: Important attributes when purchasing soup, by gender, January 2012
                                                                                                                                                                                                          • Figure 70: Attributes when purchasing soup, by gender and age, January 2012
                                                                                                                                                                                                          • Figure 71: Attributes when purchasing soup, by presence of children in household, January 2012
                                                                                                                                                                                                      • Attitudes Toward Soup

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Soup needs to expand beyond its cold-weather-only image
                                                                                                                                                                                                            • Figure 72: Attitudes toward soup, January 2012
                                                                                                                                                                                                            • Figure 73: Attitudes toward soup, by age, January 2012
                                                                                                                                                                                                            • Figure 74: Attitudes toward soup, by household income, January 2012
                                                                                                                                                                                                        • Impact of Race/Hispanic Origin

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Asians are least likely to buy soup compared to total sample
                                                                                                                                                                                                              • Figure 75: Soup purchasing habits, by race/Hispanic origin, January 2012
                                                                                                                                                                                                            • Whites most likely to purchase wet soup; Hispanics dry soup
                                                                                                                                                                                                              • Figure 76: Types of soup eaten in household, by race/Hispanic origin, January 2012
                                                                                                                                                                                                            • Blacks most sure about flavors they will purchase in advance
                                                                                                                                                                                                              • Figure 77: Purchase pattern regarding flavor/brands, by race/Hispanic origin, January 2012
                                                                                                                                                                                                            • Blacks more interested in diet and health
                                                                                                                                                                                                              • Figure 78: Attributes when purchasing soup, by race/Hispanic origin, January 2012
                                                                                                                                                                                                            • Hispanics tend to be more brand loyal
                                                                                                                                                                                                              • Figure 79: Attitudes toward soup, by race/Hispanic origin, January 2012
                                                                                                                                                                                                            • More Hispanics and Asians buy soup weekly
                                                                                                                                                                                                              • Figure 80: Purchasing, storing, and consumption behaviors toward soup, by race/Hispanic origin, January 2012
                                                                                                                                                                                                            • More blacks snack on soup
                                                                                                                                                                                                              • Figure 81: Ways of normally eating soup, by race/Hispanic origin, January 2012
                                                                                                                                                                                                            • Asians not as concerned about reducing fat and calories
                                                                                                                                                                                                              • Figure 82: Changes to eating habits required to improve diet, by race/Hispanic origin, January 2012
                                                                                                                                                                                                              • Figure 83: Changes to eating habits required to improve diet, by race/Hispanic origin, January 2012
                                                                                                                                                                                                          • Custom Consumer Groups

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Refrigerated soup buyers more flexible on flavor
                                                                                                                                                                                                                  • Figure 84: Purchase pattern regarding flavor/brands, by soup users, January 2012
                                                                                                                                                                                                                • Fresh, refrigerated, and frozen users buy soup weekly
                                                                                                                                                                                                                    • Figure 85: Purchasing, storing, and consumption behaviors toward soup, by soup users, January 2012
                                                                                                                                                                                                                  • Most soup attributes are important to refrigerated and frozen soup users
                                                                                                                                                                                                                      • Figure 86: Important attributes when purchasing soup, by soup users, January 2012
                                                                                                                                                                                                                    • Private label frozen soup viewed as flavorful by users
                                                                                                                                                                                                                        • Figure 87: Attitudes toward soup, by soup users, January 2012
                                                                                                                                                                                                                    • IRI/Builders—Key Household Purchase Measures—Soup

                                                                                                                                                                                                                        • Overview of soup
                                                                                                                                                                                                                          • Condensed wet soup
                                                                                                                                                                                                                            • Consumer insights on key purchase measures—condensed wet soup
                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                • Figure 88: Brand map, selected brands of condensed wet soup buying rate, by household penetration, 2011*
                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                  • Figure 89: Key purchase measures for the top brands of condensed wet soup, by household penetration, 2011*
                                                                                                                                                                                                                                • RTS wet soup
                                                                                                                                                                                                                                  • Consumer insights on key purchase measures—RTS wet soup
                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                      • Figure 90: Brand map, selected brands of RTS wet soup buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                        • Figure 91: Key purchase measures for the top brands of RTS wet soup, by household penetration, 2011*
                                                                                                                                                                                                                                      • Dry soup
                                                                                                                                                                                                                                        • Consumer insights on key purchase measures—dry soup
                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                            • Figure 92: Brand map, selected brands of dry soup buying rate, by household penetration, 2011*
                                                                                                                                                                                                                                          • Brand leader characteristics
                                                                                                                                                                                                                                            • Key purchase measures
                                                                                                                                                                                                                                            • Appendix: SymphonyIRI /Builders Panel Data Definitions

                                                                                                                                                                                                                                              • Appendix: Other Useful Tables

                                                                                                                                                                                                                                                  • Figure 94: Soup purchasing habits, by gender and age, January 2012
                                                                                                                                                                                                                                                  • Figure 95: Soup purchasing habits, by household income, January 2012
                                                                                                                                                                                                                                                  • Figure 96: Types of soup eaten in household, by gender, January 2012
                                                                                                                                                                                                                                                  • Figure 97: Types of soup eaten in household, by gender, January 2012
                                                                                                                                                                                                                                                  • Figure 98: Types of soup eaten in household, by age, January 2012
                                                                                                                                                                                                                                                  • Figure 99: Types of soup eaten in household, by household income, January 2012
                                                                                                                                                                                                                                                  • Figure 100: Types of soup eaten in household, by presence of children in household, January 2012
                                                                                                                                                                                                                                                  • Figure 101: Attitudes toward soup, by presence of children in household, January 2012
                                                                                                                                                                                                                                                  • Figure 102: Ways of normally eating soup, by household income, January 2012
                                                                                                                                                                                                                                                  • Figure 103: Types of soup taken to work/school, by gender, January 2012
                                                                                                                                                                                                                                                  • Figure 104: Role of the container in purchasing soup, by presence of children in household, January 2012
                                                                                                                                                                                                                                                  • Figure 105: Types of soup taken to work/school, by household income, January 2012
                                                                                                                                                                                                                                                  • Figure 106: Purchasing, storing, and consumption behaviors toward soup, by gender, January 2012
                                                                                                                                                                                                                                                  • Figure 107: Attitudes toward soup, by soup users, January 2012
                                                                                                                                                                                                                                                  • Figure 108: Purchasing storing, and consumption behaviors toward soup, by presence of children in household, January 2012
                                                                                                                                                                                                                                                  • Figure 109: Changes to eating habits required to improve diet, by presence of children in household, January 2012
                                                                                                                                                                                                                                                  • Figure 110: Changes to eating habits required to improve diet, by household income, January 2012
                                                                                                                                                                                                                                                  • Figure 111: Changes to eating habits required to improve diet, by presence of children in household, January 2012
                                                                                                                                                                                                                                                  • Figure 112: attributes when purchasing soup, by household income, January 2012
                                                                                                                                                                                                                                                  • Figure 113: Changes to eating habits required to improve diet, by gender and age, January 2012
                                                                                                                                                                                                                                                  • Figure 114: Changes to eating habits required to improve diet, by household income, January 2012
                                                                                                                                                                                                                                                  • Figure 115: Changes to eating habits required to improve diet, by gender and age, January 2012
                                                                                                                                                                                                                                                  • Figure 116: Role of the container in purchasing soup, by race/Hispanic origin, January 2012
                                                                                                                                                                                                                                                  • Figure 117: Household usage dry soup & dry bouillon, by brand and race/Hispanic origin, July 2010-September 2011
                                                                                                                                                                                                                                              • Appendix: Trade Associations

                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                • Aldi (USA)
                                                                                                                                                                                                                                                • Amazon North America
                                                                                                                                                                                                                                                • American Association of Retired Persons (AARP)
                                                                                                                                                                                                                                                • American Frozen Food Institute
                                                                                                                                                                                                                                                • American Heart Association, Inc.
                                                                                                                                                                                                                                                • American Institute of Food Distribution
                                                                                                                                                                                                                                                • American Medical Association (AMA)
                                                                                                                                                                                                                                                • Amy's Kitchen Inc.
                                                                                                                                                                                                                                                • Bureau of Economic Analysis
                                                                                                                                                                                                                                                • Campbell Soup Company
                                                                                                                                                                                                                                                • Canned Food Alliance
                                                                                                                                                                                                                                                • CBS Corporation
                                                                                                                                                                                                                                                • Centers for Disease Control and Prevention
                                                                                                                                                                                                                                                • ConAgra Foods, Inc
                                                                                                                                                                                                                                                • Cost Plus, Inc
                                                                                                                                                                                                                                                • Costco Wholesale Corporation
                                                                                                                                                                                                                                                • Crate & Barrel
                                                                                                                                                                                                                                                • Del Monte Foods
                                                                                                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                                                                                                • Food Institute
                                                                                                                                                                                                                                                • Food Marketing Institute
                                                                                                                                                                                                                                                • General Mills Inc
                                                                                                                                                                                                                                                • Giant Eagle
                                                                                                                                                                                                                                                • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                                • H. E. Butt Grocery Company
                                                                                                                                                                                                                                                • Harry's Fresh Foods
                                                                                                                                                                                                                                                • Juanita's Foods, LLC
                                                                                                                                                                                                                                                • Kitchen Basics Inc.
                                                                                                                                                                                                                                                • Los Angeles Times
                                                                                                                                                                                                                                                • Maruchan
                                                                                                                                                                                                                                                • National Frozen and Refrigerated Food Association
                                                                                                                                                                                                                                                • National Restaurant Association (NRA)
                                                                                                                                                                                                                                                • Nestlé USA
                                                                                                                                                                                                                                                • Nissin Foods (USA) Co., Inc.
                                                                                                                                                                                                                                                • Organic Trade Association
                                                                                                                                                                                                                                                • Pacific Foods
                                                                                                                                                                                                                                                • Panera Bread Company
                                                                                                                                                                                                                                                • Piggly Wiggly Carolina Company, Inc.
                                                                                                                                                                                                                                                • Private Label Manufacturers Association (PLMA)
                                                                                                                                                                                                                                                • Publix Super Markets
                                                                                                                                                                                                                                                • Target Corporation
                                                                                                                                                                                                                                                • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                                • The Kroger Co.
                                                                                                                                                                                                                                                • Toyo Suisan Kaisha, Ltd
                                                                                                                                                                                                                                                • Trader Joe's Company Inc
                                                                                                                                                                                                                                                • Twitter, Inc.
                                                                                                                                                                                                                                                • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                • U.S. Bureau of the Census
                                                                                                                                                                                                                                                • U.S. Department of Agriculture
                                                                                                                                                                                                                                                • Unilever USA
                                                                                                                                                                                                                                                • University of Michigan, The
                                                                                                                                                                                                                                                • US Department of Commerce
                                                                                                                                                                                                                                                • Walgreen Co
                                                                                                                                                                                                                                                • Walmart Stores (USA)
                                                                                                                                                                                                                                                • Walt Disney Company, The
                                                                                                                                                                                                                                                • Weight Watchers International Inc.
                                                                                                                                                                                                                                                • Westbrae
                                                                                                                                                                                                                                                • Whole Foods Market Inc
                                                                                                                                                                                                                                                • Williams-Sonoma, Inc
                                                                                                                                                                                                                                                • Wolfgang Puck Worldwide Inc.
                                                                                                                                                                                                                                                • YouTube, Inc.

                                                                                                                                                                                                                                                Soup - US - April 2012

                                                                                                                                                                                                                                                £3,199.84 (Excl.Tax)