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South Korea Outbound - April 2015

“The maturity of South Korea’s outbound market is a reflection of the republic’s advanced economy and the high level of per-capita income enjoyed by citizens. A large proportion of South Koreans are highly educated, fuelling aspirations to travel further afield and experience new cultures. Outbound travel is becoming more sophisticated as South Koreans transition from taking group package tours to embracing more free independent travel.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How is the South Korean outbound travel market developing?
  • Where are the leading outbound destinations for South Koreans?
  • What impact does South Korea's high adoption of digital technology have on outbound tourism?
  • How have exchange-rate fluctuations influenced South Korean demand for outbound travel?
  • What are the prospects for this mature yet dynamic outbound market?

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population in South Korea, 1950-2050
            • Figure 2: South Korea’s demographic breakdown for mid-year population, 2010, 2030 & 2050
          • Economy
              • Figure 3: Leading economic indicators, 2008-13
            • Exchange rates
              • Figure 4: Selected exchange rates against the South Korean Won, 2009-14
            • Tourism balance
              • Figure 5: South Korea’s tourism balance, 2008-13
          • Outbound Tourism

            • Arrivals
                • Figure 6: South Korea’s outbound departures, 2008-14
              • Destinations
                • Asia
                  • China
                    • Japan
                      • Thailand
                        • Philippines
                          • Hong Kong
                            • Vietnam
                              • Taiwan
                                • Singapore
                                  • Cambodia, Malaysia and Macau
                                    • Australia
                                      • New Zealand
                                        • Figure 7: South Korean arrivals in Asia, 2008-14
                                      • Europe
                                          • Figure 8: South Korean arrivals in Europe, 2009-14
                                        • North America
                                          • US
                                            • Canada
                                              • Hawaii
                                                • Figure 9: South Korean arrivals in the Americas, 2008-14
                                            • Market Characteristics

                                              • Pre-booking behaviour and booking methods
                                                • South Koreans are advanced users of digital technology
                                                  • Trip-planning trends
                                                    • Figure 10: Information sources used for trip planning to the US, 2012-13
                                                  • Booking trends
                                                    • Demographics
                                                        • Figure 11: South Korean outbound departures by age demographic, 2012-13
                                                      • Purpose of visit
                                                        • Expenditure
                                                          • Length of stay
                                                            • Seasonality
                                                              • Figure 12: South Korean outbound departures by month, 2013-14
                                                          • Transport

                                                              • Figure 13: South Korean outbound departures by main mode of transport, 2012-13
                                                            • Air
                                                              • LCCs
                                                                • Airports
                                                                  • Figure 14: South Korean outbound passengers by leading airports, 2012-13
                                                                • Leading airlines
                                                                  • Figure 15: South Korean airlines – Company market share by volume, 2012-13
                                                                • Asiana Airlines
                                                                  • Korean Air
                                                                    • Jeju Air
                                                                      • Jin Air
                                                                        • T’way Air
                                                                          • China Eastern Airlines
                                                                            • Japan Airlines
                                                                              • Air Busan
                                                                                • Eastar Jet
                                                                                  • Other
                                                                                    • Road
                                                                                      • Rail
                                                                                        • Sea
                                                                                          • Figure 16: South Korean outbound passengers by leading ports, 2012-13
                                                                                      • Accommodation

                                                                                          • Figure 17: South Korean arrivals at forms of accommodation in Macau, 2012-13
                                                                                      • Tour Operators and Travel Agencies

                                                                                          • Types of travel companies
                                                                                            • Leading travel companies
                                                                                              • Online travel companies
                                                                                              • What Next?

                                                                                                Companies Covered

                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                South Korea Outbound - April 2015

                                                                                                US $395.21 (Excl.Tax)