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Spa, Salon and In-Store Treatments - UK - September 2017

“The sector continues to see slow and steady growth, as the proportion of people having treatments such as facials and massages saw a rise in the period 2015-17. Beauty treatments, however, remain associated with special occasions and treats, suggesting that significant growth will come from overcoming this perception. Value also remains a barrier, with high agreement that treatments are only worth it if they are on discount, suggesting that spas and salons can do more to highlight the benefits of professional treatments.”

– Roshida Khanom, Associate Director BPC

This report looks at the following areas:

  • Opportunities to target men
  • Promoting a more holistic approach

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Slow and steady growth in value
              • Figure 1: Best- and worst-case forecast of the spa, salon and in-store treatments market, 2012-22
            • Companies and brands
              • Designing for convenience
                • Beauty through health
                  • The consumer
                    • Usage of treatments is on the rise
                      • Figure 2: Treatments had in a spa, beauty/grooming salon or other treatment area, June 2015 and June 2017
                    • Beauty/grooming salons are the most popular destination
                      • Figure 3: Interest and usage of beauty treatment locations, June 2017
                    • The majority of people book ahead
                      • Figure 4: Time of last treatment booked, June 2016
                    • A personal touch is preferred
                      • Figure 5: Method of booking last treatment, June 2017
                    • Treats and special occasions are the top reasons for booking
                      • Figure 6: Reasons for having last beauty/grooming treatment, by gender, June 2017
                    • Treatments promote emotional wellbeing
                      • Figure 7: Behaviours related to beauty and grooming treatments, June 2017
                    • The value factor
                      • Figure 8: Attitudes towards beauty and grooming treatments, June 2017
                    • What we think
                    • Issues and Insights

                      • Opportunities to target men
                        • The facts
                          • The implications
                            • Promoting a more holistic approach
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Slow and steady growth
                                    • Over-55s offer opportunity for category growth
                                      • Decline in consumer confidence
                                        • The time factor
                                          • Disinterest amongst men
                                          • Market Size and Forecast

                                            • Slow and steady growth
                                              • Figure 9: UK retail value sales in the spa, salon and in-store treatments market, 2012-22
                                            • Long-term growth predicted
                                              • Figure 10: Best- and worst-case forecast of the spa, salon and in-store treatments market, 2012-22
                                            • Forecast methodology
                                            • Market Drivers

                                              • Rise in the population of over-55s
                                                • Figure 11: Trends in the age structure of the UK population, 2012-22
                                              • Financial confidence and Brexit
                                                • Figure 12: Changes in household finances, January 2015-May 2017
                                              • Time is of the essence
                                                • Figure 13: Employment and unemployment, by gender, 2012-22
                                              • Stress levels are up
                                                • Figure 14: Behavioural changes in the last 12 months, January 2017
                                              • Treating skin conditions
                                                • Figure 15: Skin conditions suffered in the past 12 months, May 2017
                                              • Disinterest amongst men
                                                • Figure 16: Attitudes towards facial skincare amongst men, March 2017
                                              • Salon usage is high
                                              • Key Players – What You Need to Know

                                                • On-demand services
                                                  • Rise of non-invasive treatments
                                                    • Beauty through health
                                                      • Technical treatments
                                                      • Launch Activity and Innovation

                                                        • Beauty to you
                                                          • Figure 17: Ruubyapp Instagram, July 2017
                                                        • Rise of non-invasive treatments
                                                          • Figure 18: FaceGym, April 2017
                                                        • Beauty through health
                                                          • Speedy laser treatments
                                                            • Treatments get more technical
                                                              • Driving diagnostics
                                                                • In-store experiences
                                                                • The Consumer – What You Need to Know

                                                                  • Treatment usage is on the rise
                                                                    • Beauty salons have the highest usage
                                                                      • The majority of people book ahead
                                                                        • Treats and special occasions are the biggest reasons for booking
                                                                          • Treatments boost wellbeing
                                                                            • The perfect spa experience is about the added extras
                                                                            • Treatments Experienced

                                                                              • Rise in treatments
                                                                                • Figure 19: Treatments had in a spa, beauty/grooming salon or other treatment area, June 2015 and June 2017
                                                                              • High engagement amongst young people, including men
                                                                                • Figure 20: Selected treatments had in a spa, beauty/grooming salon or other treatment area – 16-24s, by gender, June 2017
                                                                            • Locations Visited

                                                                              • Beauty/grooming salons are most popular
                                                                                  • Figure 21: Interest and usage of beauty treatment locations, June 2017
                                                                                • Pop-up treatment areas have low usage
                                                                                  • Traditional locations are used by older people
                                                                                    • Figure 22: Usage of beauty treatment locations – 16-24s versus over-55s, June 2017
                                                                                  • Making locations Instagram-friendly
                                                                                      • Figure 23: Jack’s Wife Freda Instagram, June 2017
                                                                                  • Booking Process

                                                                                    • Majority of people book ahead
                                                                                      • Figure 24: Time of last treatment booked, June 2016
                                                                                    • Hair removal is ad-hoc
                                                                                      • Figure 25: Time of last treatment booked, by treatments had in a spa, beauty/grooming salon or other treatment area, June 2017
                                                                                    • Personal booking is preferred
                                                                                      • Figure 26: Method of booking last treatment, June 2017
                                                                                  • Reasons for Beauty/Grooming Treatments

                                                                                    • Treats and special occasions are most popular reasons
                                                                                      • Figure 27: Reasons for having last beauty/grooming treatment, by gender, June 2017
                                                                                    • Men show experimental nature
                                                                                      • Figure 28: Booking last treatment due to having free time and wanting to try something new, by gender, June 2017
                                                                                  • Attitudes towards Beauty and Grooming Treatments

                                                                                    • Emotional benefits can be highlighted
                                                                                      • Figure 29: Behaviours related to beauty and grooming treatments, June 2017
                                                                                    • The value factor
                                                                                        • Figure 30: Attitudes towards beauty and grooming treatments, June 2017
                                                                                    • The Perfect Spa Experience

                                                                                        • Moving beyond special occasions
                                                                                          • It’s all about the added extras
                                                                                            • The desire for personalisation
                                                                                              • A man’s perspective
                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                  • Abbreviations
                                                                                                    • Consumer research methodology
                                                                                                      • Forecast methodology

                                                                                                      Companies Covered

                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                      Spa, Salon and In-Store Treatments - UK - September 2017

                                                                                                      US $2,570.96 (Excl.Tax)