Spa Tourism - International - October 2011
Modern spa tourism has evolved globally, from the first small businesses of the 1980s and 1990s into one of the world’s largest (and youngest) leisure industries, augmented by the formation of its trade body, the International Spa Association (ISPA) in 1991. ISPA’s mission is to advance the spa industry by providing educational and networking opportunities, promoting the value of the spa experience and speaking as an authoritative voice to foster professionalism and growth. Membership has grown from just ten countries in 1991 to spa providers in over 70 countries in 2011.
The economic downturn hit many spas hard, with overall revenues falling 15% on the previous year. Despite this setback, consumer interest in spas continues, not just with the affluent ‘Baby Boomers’ (those born between 1946-64), who fuelled the industry’s initial success and remain committed spa-goers, but also with a younger generation for whom spas, fitness and wellbeing are an integral part of their busy lifestyles.
The aim of this report is to provide an updated and comprehensive view of spa tourism, its history and remarkable evolution, and the trends that are driving it to play a more holistic and increasingly important role in the future of wellness tourism and the quest for healthier living.
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