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Spanish Consumer Lifestyles: Technology and the Environment - November 2012

Mintel's Continental Europe Consumer Lifestyles reports analyse consumer data across four countries: France, Germany, Spain and Italy.

The first set of individual country reports published in July focus on consumer attitudes towards health, cooking, food shopping, the economy and their finances. The second set, published in November, examine attitudes towards sustainability, technology and finance.

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Table of contents

  1. European Consumer Target Groups

    • European Consumer Lifestyles
      • Category-specific data
        • Methodology
          • Five target groups
              • Figure 1: Target groups among German, French, Italian and Spanish consumers, % point difference vs average, September 2012
          • Spanish Target Groups

            • Introduction
              • Figure 2: Target groups among Spanish consumers, September 2012
          • Executive Summary

            • Spanish Shrewd Shoppers struggle to see the impact of their green behaviour
              • Home entertainment offers a refuge for Low Budget Creatives
                • Risk Averse are preoccupied with making ends meet, pushing green issues to one side
                  • Affluent Early Adopters are ahead of the curve when it comes to new technology
                    • Routine Shoppers make safe and popular brand choices to speed up the shopping process
                    • Shrewd Shoppers (31%)

                      • Key points
                        • Who are they?
                          • Figure 3: Demographic profile of Shrewd Shoppers, September 2012
                        • Shopper profile
                          • Figure 4: Top five psychographic statements, Shrewd Shoppers vs average target group response, Spain, September 2012
                        • Their financial outlook
                          • Green lifestyles – attitudes and behaviour
                            • Green behaviour
                              • Reasons for not prioritising being green
                                • Figure 5: Reasons for not prioritising ‘being green’, Shrewd Shoppers’ vs Routine Shoppers’ response, September 2012
                                • Figure 6: Selected attitudes towards ‘being green’, Shrewd Shoppers vs average target group response, September 2012
                              • What it means?
                                • Technology – ownership and behaviour
                                  • Online activities
                                    • What it means
                                    • Low Budget Creatives (6%)

                                      • Key points
                                        • Who are they?
                                          • Figure 7: Demographic profile of Low Budget Creatives, September 2012
                                        • Shopper profile
                                          • Figure 8: Top five psychographic statements, Low Budget Creatives vs average target group response, September 2012
                                        • Their financial outlook
                                          • Green lifestyles – attitudes and behaviour
                                            • Green behaviour
                                              • Figure 9: Agreement with the statement ‘I buy products grown/produced locally’, Low Budget Creatives vs average target group response, September 2012
                                            • Reasons for not prioritising being green
                                              • Figure 10: Selected attitudes towards ‘being green’, Low Budget Creatives vs average target group response, September 2012
                                            • What it means?
                                              • Technology – ownership and behaviour
                                                • Figure 11: Technology products owned by household/personally owned, Low Budget Creatives vs average target group response, September 2012
                                              • Online activities
                                                • Figure 12: Methods of accessing the internet, Low Budget Creatives and Early Adopters vs average target groups, September 2012
                                              • What it means
                                              • Risk Averse (11%)

                                                • Key points
                                                  • Who are they?
                                                    • Figure 13: Demographic profile of Risk Averse, September 2012
                                                  • Shopper profile
                                                    • Figure 14: Top five psychographic statements, Risk Averse vs average target group response, September 2012
                                                  • Their financial outlook
                                                    • Green lifestyles – attitudes and behaviour
                                                      • Green behaviour
                                                        • Reasons for not prioritising being green
                                                          • Figure 15: Selected attitudes towards ‘being green’, Risk Averse vs average target group response, September 2012
                                                        • What it means?
                                                          • Technology – ownership and behaviour
                                                            • Online activities
                                                              • What it means
                                                              • Early Adopters (12%)

                                                                • Key points
                                                                  • Who are they?
                                                                    • Figure 16: Demographic profile of Early Adopters, September 2012
                                                                  • Shopper profile
                                                                    • Figure 17: Top five psychographic statements, Early Adopters vs average target group response, September 2012
                                                                  • Their financial outlook
                                                                    • Green lifestyles – attitudes and behaviour
                                                                      • Green behaviour
                                                                        • Reasons for not prioritising being green
                                                                          • Figure 18: Selected attitudes towards ‘being green’, Early Adopters vs average target group response, September 2012
                                                                        • What it means?
                                                                          • Technology – ownership and behaviour
                                                                            • Figure 19: Technology products owned by household/personally owned, Early Adopters vs average target group response, September 2012
                                                                          • Online activities
                                                                            • What it means
                                                                            • Routine Shoppers (40%)

                                                                              • Key points
                                                                                • Who are they?
                                                                                  • Figure 20: Demographic profile of Routine Shoppers, September 2012
                                                                                • Shopper profile
                                                                                  • Figure 21: Top five psychographic statements, Routine Shoppers vs average target group response, September 2012
                                                                                • Their financial outlook
                                                                                  • Green lifestyles – attitudes and behaviour
                                                                                    • Green behaviour
                                                                                      • Reasons for not prioritising being green
                                                                                        • Figure 22: Top five attitudes towards ‘being green’, Routine Shoppers vs average target group response, September 2012
                                                                                      • What it means?
                                                                                        • Technology – ownership and behaviour
                                                                                          • Online activities
                                                                                            • What it means
                                                                                            • Appendix – Consumer Target Groups

                                                                                                • Figure 23: European target groups, September 2012
                                                                                                • Figure 24: Psychographic segmentation, by target groups, Spain, September 2012
                                                                                                • Figure 25: Target groups, by demographics, Spain, September 2012
                                                                                            • Appendix – Financial Tracker

                                                                                                • Figure 26: Current financial situation, by target group, Spain, May 2012
                                                                                                • Figure 27: Financial situation compared to last year, by target group, Spain, May 2012
                                                                                                • Figure 28: Financial confidence, by target group, Spain, May 2012
                                                                                                • Figure 29: Impact of the slowdown, by cluster groups – Spain, May 2012
                                                                                            • Appendix – Green Lifestyles Tracker

                                                                                                • Figure 30: Reasons for not prioritising "being green", by target groups, Spain, September 2012
                                                                                                • Figure 31: Green behaviour, by target groups, Spain, September 2012
                                                                                                • Figure 32: Attitudes towards "being green", by target groups, Spain, September 2012
                                                                                            • Appendix – Technology Tracker

                                                                                                • Figure 33: Technology products owned by household/personally owned, by target groups, Spain, September 2012
                                                                                                • Figure 34: Other technology products owned by household/personally owned, by target groups, Spain, September 2012
                                                                                                • Figure 35: Internet access, by target groups, Spain, September 2012
                                                                                                • Figure 36: Online activities, by target groups, Spain, September 2012
                                                                                                • Figure 37: Online activities, by target groups, Spain, September 2012
                                                                                                • Figure 38: Online activities, by target groups, Spain, September 2012

                                                                                            Companies Covered

                                                                                            • Facebook, Inc.
                                                                                            • Twitter, Inc.

                                                                                            Spanish Consumer Lifestyles: Technology and the Environment - November 2012

                                                                                            £1,295.00 (Excl.Tax)