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Specialty Foods - The NASFT State of the Industry Report - The Consumer - US - December 2011

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer data
            • Abbreviations and terms
              • Abbreviations
              • Executive Summary

                • Who is the specialty food consumer?
                  • What does the specialty food consumer buy and why
                    • What they buy
                      • Why they buy
                        • Interest in international/ethnic, natural and organic food
                          • Shopping habits of the specialty food consumer
                            • Shopping and meal habits
                              • Weekly food spending and health
                                • Restaurant spending and at-home eating behavior
                                  • Restaurant spending
                                    • At-home eating behavior
                                      • Recreational and social media habits of specialty food consumers
                                        • Interest in charitable, sustainable and eco-friendly lifestyles
                                          • The economy and its effect on the specialty food consumer
                                          • Market Factors

                                            • Eating in trend continues and spurs specialty food market growth
                                              • Figure 1: Average expenditures of all CUs (consumer units) for food and drink at home and away from home, 2006-10
                                            • Food prices set to rise sharply in 2011
                                              • Manufacturers walk fine line of retaining customers and margins
                                                • Figure 2: Changes in food price indexes, 2009 through 2012
                                              • Outlets with fewer specialty SKUs/deeper discounts attracting consumers
                                                • Figure 3: Expenditures for food at home, share by type of retail channel, 2000-10
                                              • New premium food launches
                                                • Figure 4: Premium food and beverage product launches in all outlets, by segment, 2006-10
                                                • Figure 5: Premium food and beverage product launches in all outlets, by top 20 claims, 2006-10
                                                • Figure 6: Name brand versus private label premium food and beverage product launches in all outlets, 2006-10
                                            • Who is the Specialty Food Consumer?

                                                • Who buys specialty food?
                                                    • Figure 7: The specialty food consumer, by key demographics, June 2006, July 2007-July 2011
                                                • What Do These Consumers Buy and Why?

                                                  • Key points
                                                    • Types of specialty food purchased by specialty food shoppers
                                                        • Figure 8: Types of specialty food purchased, July 2011
                                                        • Figure 9: Types of specialty food purchased, by age, July 2011
                                                        • Figure 10: Types of specialty food purchased, by household income, July 2011
                                                      • Reasons for trying new specialty food
                                                          • Figure 11: Reasons for purchasing new specialty food, July 2010 and July 2011
                                                          • Figure 12: Reasons for purchasing new specialty food, by age, July 2011
                                                          • Figure 13: Reasons for purchasing new specialty food, by household income, July 2011
                                                        • In their own words...
                                                          • Why have specialty food on hand?
                                                              • Figure 14: Reasons for purchasing specialty food in the past six months, July 2010 and July 2011
                                                              • Figure 15: Reasons for purchasing specialty food in the past six months, by age, July 2011
                                                              • Figure 16: Reasons for purchasing specialty food in the past six months, by household income, July 2011
                                                          • International/ethnic, Natural and Organic Food Purchases

                                                            • Key points
                                                              • International/ethnic foods
                                                                • Figure 17: Retail purchases of international/ethnic foods, July 2011
                                                                • Figure 18: Retail purchases of international/ethnic foods, by age, July 2011
                                                                • Figure 19: Retail purchases of international/ethnic foods, by household income, July 2011
                                                              • Local, artisanal, and natural/ethical specialty products
                                                                  • Figure 20: Shopping for specialty food: artisanal, locally sourced, natural/ethical, July 2011
                                                                  • Figure 21: Shopping for specialty food: percentage spent on artisanal, etc., July 2011
                                                              • Specialty Food Consumers’ Shopping Habits

                                                                • Shopping and meal habits: key points
                                                                  • Weekly food spending and health: key points
                                                                    • Specialty food shoppers’ shopping and meal behavior
                                                                        • Figure 22: Shopping and meal habits of specialty food shoppers, by age, July 2011
                                                                        • Figure 23: Shopping and meal habits of specialty food shoppers, by household income, July 2011
                                                                      • Spending on food that is cooked/prepared at home
                                                                          • Figure 24: Mean weekly spending on food cooked/prepared at home by specialty food shoppers, by demographics, July 2010 and July 2011
                                                                          • Figure 25: Mean percentage of weekly spending on specialty food, by demographics, July 2011
                                                                        • Shopping for health
                                                                            • Figure 26: Shopping for health—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
                                                                          • Attitudes and opinions about shopping for specialty food
                                                                              • Figure 27: Attitudes and opinions about shopping for specialty food, July 2010 and July 2011
                                                                          • Retail Channels

                                                                            • Key points
                                                                              • Specialty food move through a variety of retail channels
                                                                                • Figure 28: Outlets where specialty food consumers buy specialty food, July 2010 and July 2011
                                                                                • Figure 29: Outlets where specialty food consumers buy specialty food, by age, July 2011
                                                                                • Figure 30: Outlets where specialty food consumers buy specialty food, by household income, July 2011
                                                                                • Figure 31: Outlets where specialty food consumers buy specialty food, by region, July 2011
                                                                              • In their own words
                                                                              • Internet Activity and Social Media Usage

                                                                                • Internet activity and social media usage
                                                                                  • Figure 32: Internet usage, and food and social media usage—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
                                                                                • In their own words
                                                                                  • Shopping for specialty food on the internet
                                                                                    • Figure 33: Internet purchases of specialty food, July 2011
                                                                                • Meals Away From Home

                                                                                  • Spending on food outside the home by specialty food consumers
                                                                                      • Figure 34: Mean percentage of weekly food spending for food at restaurants by specialty food shoppers, by demographics, July 2010 and July 2011
                                                                                    • “Chef’s Tasting” menu
                                                                                      • Figure 35: “Chef’s tasting” menu—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
                                                                                  • At-home Eating, Cooking and Entertaining

                                                                                    • Key points
                                                                                      • Eating habits in a typical day
                                                                                        • Figure 36: Eating habits—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
                                                                                      • Focus on specialty food shoppers’ cooking behavior
                                                                                        • Figure 37: Cooking habits—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
                                                                                      • Attitudes toward food
                                                                                        • Figure 38: Attitudes toward food—all respondents and specialty food-purchasing respondents, July 2011
                                                                                      • Cooking behavior among specialty food consumers
                                                                                        • Figure 39: Meal preparation habits of specialty food shoppers, by age, July 2011
                                                                                        • Figure 40: Meal preparation habits of specialty food shoppers, by household income, July 2011
                                                                                        • Figure 41: Meal preparation habits of specialty food shoppers, by race/Hispanic origin, July 2011
                                                                                        • Figure 42: Meal preparation habits of specialty food shoppers, by region, July 2011
                                                                                      • Experimentation or family recipes?
                                                                                        • Figure 43: Attitudes and opinions about cooking, July 2010 and July 2011
                                                                                      • Entertaining
                                                                                        • Figure 44: Food knowledge/entertaining habits—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
                                                                                    • Recreational Habits of Specialty Food Shoppers

                                                                                      • Key points
                                                                                        • Media participation
                                                                                          • Figure 45: Media participation—all respondents and specialty food-purchasing respondents, July 2010 and July 2011
                                                                                        • Focus on television viewing
                                                                                            • Figure 46: Watching cooking/food shows on television—all respondents and respondents who purchase specialty food, July 2010 and July 2011
                                                                                          • In their own words...
                                                                                            • Cultural activities
                                                                                              • Figure 47: Cultural activities of all respondents and respondents who purchase specialty food, July 2010 and July 2011
                                                                                            • Other activities
                                                                                              • Figure 48: Other activities of all respondents and respondents who purchase specialty food, July 2010 and July 2011
                                                                                              • Figure 49: Food-related activities, July 2011
                                                                                            • Charitable and financial activities
                                                                                              • Figure 50: Financial activities of all respondents and respondents who purchase specialty food, July 2010 and July 2011
                                                                                            • Focus on foods with cause marketing/charity marketing
                                                                                                • Figure 51: Charity-based food purchases, July 2011
                                                                                            • Sustainability and Eco-concerns

                                                                                                  • Figure 52: Attitudes towards sustainability, July 2010 and July 2011
                                                                                              • The Economy

                                                                                                • The effects of the economy on food budgets and habits
                                                                                                    • Figure 53: Changing household food budget or spending patterns for food in order to economize, by demographics, July 2010 and July 2011
                                                                                                  • Changes in shopping, cooking and dining out
                                                                                                    • Cooking
                                                                                                      • Figure 54: Changes made in the past year and planned for the next year in order to save money: cooking, July 2010 and July 2011
                                                                                                    • Food eaten at restaurants and at home
                                                                                                      • Figure 55: Changes made in the past year and planned for the next year: restaurants and at-home, July 2010 and July 2011

                                                                                                  Companies Covered

                                                                                                  • Albertsons Inc.
                                                                                                  • Amazon North America
                                                                                                  • Amy's Kitchen Inc.
                                                                                                  • Applebee's International Inc.
                                                                                                  • Atkins Nutritionals, Inc.
                                                                                                  • Bed Bath & Beyond Inc
                                                                                                  • BJ's Wholesale Club, Inc
                                                                                                  • Bon appetit Group
                                                                                                  • Boston Market Corporation
                                                                                                  • Bristol Farms
                                                                                                  • Burger King Corporation
                                                                                                  • Chipotle Mexican Grill Inc.
                                                                                                  • Cost Plus, Inc
                                                                                                  • Costco Wholesale Corporation
                                                                                                  • Darden Restaurants Inc.
                                                                                                  • Facebook, Inc.
                                                                                                  • Foursquare
                                                                                                  • Fresh & Easy
                                                                                                  • Giant Eagle
                                                                                                  • Godiva Chocolatier
                                                                                                  • Gordon Ramsay Holdings
                                                                                                  • Groupon, Inc.
                                                                                                  • Häagen-Dazs
                                                                                                  • Harris Teeter, Inc
                                                                                                  • International Trade Administration
                                                                                                  • Jamie Oliver
                                                                                                  • Kashi Co. Inc.
                                                                                                  • LinkedIn
                                                                                                  • LivingSocial
                                                                                                  • Martha Stewart Living Omnimedia Inc.
                                                                                                  • McDonald's U.S.A.
                                                                                                  • Morton's Restaurant Group, Inc.
                                                                                                  • Niman Ranch, Inc.
                                                                                                  • Panera Bread Company
                                                                                                  • Peet's Coffee & Tea, Inc.
                                                                                                  • Republic of Tea Inc., The
                                                                                                  • Ruth's Chris Steak House, Inc.
                                                                                                  • SAM's Club
                                                                                                  • Spotify AB
                                                                                                  • Starbucks Corporation
                                                                                                  • Subway
                                                                                                  • Supervalu Inc
                                                                                                  • Target Corporation
                                                                                                  • The Kroger Co.
                                                                                                  • Trader Joe's Company Inc
                                                                                                  • Twitter, Inc.
                                                                                                  • U.S. Bureau of Labor Statistics
                                                                                                  • U.S. Department of Agriculture
                                                                                                  • USA Today
                                                                                                  • Walmart Stores (USA)
                                                                                                  • Wegmans Food Markets, Inc
                                                                                                  • Weis Markets Inc
                                                                                                  • Whole Foods Market Inc
                                                                                                  • Yoplait USA
                                                                                                  • YouTube, Inc.

                                                                                                  Specialty Foods - The NASFT State of the Industry Report - The Consumer - US - December 2011

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