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Specialty Foods - The NASFT State of the Industry Report - The Consumer - US - November 2009

This report, a companion to Speciality Foods—NASFT State of the Industry Report—The Market—US, October 2009, examines consumer attitudes towards, and opinions about, specialty foods.

  • Focusing on what makes the “specialty foods” category unique, the study identifies the typical specialty food consumer and examines the ways in which that consumer’s shopping, cooking, and eating habits differ from those of consumers in general

Also included in this report is an analysis of attitudes and opinions concerning food, entertaining, and specialty food purchases, as well as an examination of restaurant and travel habits of specialty food consumers. Mintel’s survey of specialty food consumers, fielded in July 2009, parallels surveys undertaken between 2006 and 2008, allowing us to examine trends in consumer attitudes and behaviors over time.

  • The typical specialty food shopper tends to be younger and more affluent than the average consumer
  • Specialty food consumers surveyed are typically more interested than the average consumer in food, recipes, and entertaining, and they tend to be well traveled, within the US and abroad
  • They buy a variety of specialty products, such as coffee, tea, and chocolate to relishes, pickles, and vinegar
  • Surveyed specialty food shoppers are more likely to buy natural, organic, and kosher/halal products than are average consumers
  • They are also more likely to shop for food in multiple retail channels, from traditional supermarkets to specialty food stores, natural food stores, and delis

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Abbreviations and terms
            • Abbreviations
            • Executive Summary

              • The specialty food shopper
                • The effects of the economy
                  • Food traditions
                    • What specialty food consumers buy
                      • Why they buy specialty foods
                        • Ethnic, natural and organic foods
                          • Spending on specialty food
                            • “Word of mouth” is the best selling tool
                              • Where they buy specialty foods
                                • Specialty food shoppers’ behaviors
                                  • Meals at home
                                    • Meals away from home
                                      • The effects of the economy
                                      • Market Factors

                                        • The economy
                                          • Spending on food at home
                                            • Figure 1: Average expenditures of all CUs for food and beverages at home and away from home, 2005-07
                                            • Figure 2: Consumer Price Index: all food, food at home and food away from home, 2006-08
                                          • Imports—foods and food traditions—help drive market
                                            • Figure 3: Persons obtaining legal permanent resident status, by country of last residence, fiscal years 2006-08
                                            • Figure 4: Number of international trips by U.S. resident travelers, by destination, 2008
                                          • New specialty foods launches
                                            • Figure 5: New specialty food and beverage product launches in gourmet stores, health food stores and specialty retailers, by category, 2006-08
                                        • The Specialty Food Consumer

                                            • Who buys specialty foods?
                                                • Figure 6: The specialty food consumer, by demographic characteristic, June 2006, July 2007, July 2008 and July 2009
                                              • In their own words...
                                              • What Specialty Food Consumers Buy and Why

                                                • Types of specialty food purchased by specialty food shoppers
                                                    • Figure 7: Types of specialty foods purchased, July 2009
                                                    • Figure 8: Types of specialty foods purchased, by age, July 2009
                                                  • In their own words...
                                                    • Reasons for trying specialty foods
                                                        • Figure 9: Reason for purchasing specialty food, July 2009
                                                        • Figure 10: Reason for purchasing specialty food, by age, July 2009
                                                      • Why have specialty foods on hand?
                                                          • Figure 11: Reasons for purchasing specialty food in the past six months, July 2009
                                                          • Figure 12: Reasons for purchasing specialty food in the past six months, by age, July 2009
                                                        • In their own words...
                                                        • Ethnic, Natural and Organic Food Purchases

                                                          • Summary
                                                            • Ethnic foods
                                                              • Figure 13: Purchases of ethnic foods, July 2009
                                                              • Figure 14: Purchases of ethnic foods, by age, July 2009
                                                            • Local, artisanal, and international specialty products
                                                                • Figure 15: Shopping for specialty food: artisanal, locally sourced, international, fair trade and eco-friendly, July 2009
                                                                • Figure 16: Regions from which international foods are purchased, July 2009
                                                              • Natural, organic, kosher, halal
                                                                  • Figure 17: Purchases of natural, organic, kosher and halal foods, July 2009
                                                                  • Figure 18: Venues for purchase of natural, organic, kosher and halal foods, July 2009
                                                                • Focus on kosher and halal
                                                                  • Figure 19: Reason for purchasing kosher and/or halal food, July 2009
                                                                • In their own words...
                                                                • Specialty Food Purchasers’ Shopping Habits

                                                                  • Grocery shopping
                                                                    • Focus on specialty food shoppers’ grocery shopping behavior
                                                                      • Figure 20: Grocery shopping habits of specialty food shoppers, July 2009
                                                                      • Figure 21: Grocery shopping habits of specialty food shoppers, by age, July 2009
                                                                    • Spending on food by specialty food shoppers
                                                                      • Figure 22: Mean weekly spending on food by specialty food shoppers, by demographics, July 2009
                                                                      • Figure 23: Mean percentage of weekly spending on food for specialty food by specialty food shoppers, by demographics, July 2009
                                                                    • Shopping for health
                                                                      • Figure 24: Shopping for health—all respondents and specialty food-purchasing respondents, July 2009
                                                                    • Shopping for specialty food
                                                                      • Figure 25: Shopping for specialty food: influences and recommendations, July 2009
                                                                      • Figure 26: Shopping for specialty food: influences and recommendations, by age, July 2009
                                                                  • Retail Channels

                                                                    • Specialty food through a variety of retail channels
                                                                      • Figure 27: Channels through which specialty food is purchased by specialty food shoppers, July 2009
                                                                    • Internet shopping
                                                                      • Figure 28: Internet shopping—all respondents and specialty food-purchasing respondents, July 2009
                                                                    • Shopping for specialty food on the internet
                                                                      • Figure 29: Internet purchases of specialty food in past year, July 2009
                                                                    • Attitudes and opinions about shopping for specialty foods
                                                                      • Figure 30: Attitudes and opinions about shopping for specialty food, July 2009
                                                                  • Meals Away From Home

                                                                    • Reasons for choosing specific restaurants
                                                                      • Figure 31: Factors influencing restaurant choice, July 2009
                                                                    • Spending on food outside the home by specialty food purchasers
                                                                      • Figure 32: Mean percentage of food spending for food outside the home by specialty food shoppers, by demographics, July 2009
                                                                  • At-home Eating, Cooking and Entertaining

                                                                    • Meals served at home
                                                                      • Figure 33: Types of meals served at home—all respondents and specialty food-purchasing respondents, July 2009
                                                                    • Focus on specialty food shoppers’ cooking behavior
                                                                      • Figure 34: Cooking habits—all respondents and specialty food-purchasing respondents, July 2009
                                                                      • Figure 35: Frequency of cooking from scratch without and with specialty foods, by age, July 2009
                                                                    • Experimentation or family recipes?
                                                                      • Figure 36: Attitudes and opinions about cooking, July 2009
                                                                    • Entertaining
                                                                      • Figure 37: Entertaining habits—all respondents and specialty food-purchasing respondents, July 2009
                                                                  • Specialty Food Shoppers and Travel

                                                                    • Business and pleasure travel
                                                                      • Figure 38: Travel habits—all respondents and specialty food-purchasing respondents, July 2009
                                                                  • Recreational Habits of Specialty Food Shoppers

                                                                    • Media participation
                                                                      • Figure 39: Media participation—all respondents and specialty food-purchasing respondents, July 2009
                                                                    • Focus on television viewing
                                                                      • Figure 40: Watching cooking shows on television, by network, July 2009
                                                                    • In their own words...
                                                                      • Cultural activities
                                                                        • Figure 41: Cultural activities of all respondents and respondents who purchase specialty food, July 2009
                                                                      • Other activities
                                                                        • Figure 42: Other activities of all respondents and respondents who purchase specialty food, July 2009
                                                                      • Political and financial activities
                                                                        • Figure 43: Political and financial activities of all respondents and respondents who purchase specialty food, July 2009
                                                                      • Focus on foods with cause marketing/charity marketing
                                                                        • Figure 44: Charity-based food purchases, by all respondents and respondents who purchase specialty food, July 2009
                                                                    • Sustainability, Eco-concerns and Food Safety

                                                                      • Concerns about food safety
                                                                        • Figure 45: Opinions about food safety, all respondents and respondents who purchase specialty food, July 2009
                                                                      • Sustainability
                                                                        • Figure 46: Issues of sustainability and fair trade, July 2009
                                                                        • Figure 47: Attitudes towards sustainability, all respondents and respondents who purchase specialty food, July 2009
                                                                    • The Economy

                                                                      • The effects of the economy on food budgets and habits
                                                                          • Figure 48: Changing household food budget or spending patterns for food in order to economize, by demographics, July 2009
                                                                        • Changes in shopping, cooking and dining out
                                                                          • Figure 49: Changes made in the past year and planned for the next year in order to save money: cooking—all respondents and specialty food-purchasing respondents, July 2009
                                                                          • Figure 50: Changes made in the past year and planned for the next year in order to save money: shopping for food—all respondents and specialty food-purchasing respondents, July 2009
                                                                          • Figure 51: Changes made in the past year and planned for the next year in order to save money: food away from home—all respondents and specialty food-purchasing respondents, July 2009
                                                                        • In their own words...

                                                                        Companies Covered

                                                                        • Applebee's International Inc.
                                                                        • Bed Bath & Beyond Inc
                                                                        • Boston Market Corporation
                                                                        • Burger King Corporation
                                                                        • Cost Plus, Inc
                                                                        • Darden Restaurants Inc.
                                                                        • DS Waters of America LP
                                                                        • Godiva Chocolatier
                                                                        • Greenfield Online
                                                                        • Home & Garden Television
                                                                        • International Travel Association (ITA)/Eurotours GmbH
                                                                        • Lindt & Sprüngli (US)
                                                                        • McDonald's U.S.A.
                                                                        • Morton's Restaurant Group, Inc.
                                                                        • Office of Immigration Statistics
                                                                        • Office of Travel and Tourism Industries
                                                                        • Panera Bread Company
                                                                        • Public Broadcasting Service
                                                                        • SAM's Club
                                                                        • Starbucks Corporation
                                                                        • Subway
                                                                        • Sutton Place Group LLC
                                                                        • Trader Joe's Company Inc
                                                                        • U.S. Bureau of Labor Statistics
                                                                        • U.S. Department of Homeland Security
                                                                        • US Department of Commerce

                                                                        Specialty Foods - The NASFT State of the Industry Report - The Consumer - US - November 2009

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