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Specialty Foods - The NASFT State of the Industry Report - The Market - US - April 2012

Mintel and the National Association for the Specialty Food Trade (NASFT) have once again collaborated to produce the ninth annual State of the Industry Report – The Market, following the first report which published in May 2004. The purpose of this report is simply to show changes in the industry as a whole, and in the specific segments included here.

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Table of contents

  1. Introduction

      • Definition of specialty food
        • Segment definitions and examples
          • Channel data
            • The 2012 Mintel/NASFT survey
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • Specialty food sector reaches new highs in 2011
                      • How the $75-billion market breaks down:
                        • Retail distribution: Mainstream, natural food, specialty food stores
                          • Market factors
                            • Market segmentation
                              • Supply surveys: manufacturers, importers, distributors, and brokers
                                • Topline results for 2011
                                  • Top trends across the supply chain
                                    • Specialty food retailer survey
                                      • Topline results for 2011
                                      • Market Factors

                                        • Food prices jump sharply in 2011—expect more of the same in 2012
                                          • Supply chain challenged to retain consumer interest in and margins with specialty foods
                                            • Figure 1: U.S. retail sales of specialty foods, by channel, 2009-11
                                          • 2011 was a bumpy ride for all food consumers
                                              • Figure 2: Changes in food price indexes, 2009 through 2012
                                            • Disposable personal income and consumer sentiments inch upward
                                              • Figure 3: Real disposable personal income, Jan. 2007-Oct. 2011
                                              • Figure 4: Consumer sentiment, March 2007-January 2012
                                            • New premium food launches
                                                • Figure 5: Premium food and beverage product launches in all outlets, by segment, 2007-11
                                                • Figure 6: Premium food and beverage product launches in all outlets, by top 20 claims, 2007-11
                                                • Figure 7: Name brand versus private label premium food and beverage product launches in all outlets, 2007-11
                                            • Market Size and Trends

                                                • Sales in retail channels approach $60 billion in 2011
                                                  • Figure 8: Total U.S. retail dollar sales of specialty foods, at current and inflation-adjusted prices, 2009-11
                                                • Sales of specialty foods by retail channel
                                                  • Figure 9: Sales of specialty foods by retail channel, 2009-11
                                                • Estimating the total specialty food universe
                                                  • Figure 10: Total U.S. sales of specialty foods, 2009-11
                                              • Market Segmentation

                                                  • Figure 11: Sales of specialty food, by food and beverage segment, 2009 and 2011
                                                  • Figure 12: Total sales (specialty and non-specialty) in market segments included in specialty universe, through FDMx and natural/specialty outlets, 2009 and 2011
                                                  • Figure 13: Specialty foods as a percentage of all food sales, by segment, 2010 and 2011
                                                  • Figure 14: Sales growth or decline for all foods and specialty foods, by segment, 2009-11
                                                  • Figure 15: Unit sales of specialty foods, 2009-11
                                              • Segment Analysis

                                                  • Performance highlights
                                                    • 01) Cheese and cheese alternatives
                                                      • Figure 16: Sales of specialty and all cheese and cheese alternatives, at current and inflation-adjusted prices, 2009-11
                                                    • 02) Frozen and refrigerated meat, poultry, and seafood
                                                      • Figure 17: Sales of specialty and all frozen/refrigerated meat, poultry, and seafood, at current and inflation-adjusted prices, 2009-11
                                                    • 03) Chips, pretzels, and snacks
                                                      • Figure 18: Sales of specialty and all chips, pretzels, and snacks, at current and inflation-adjusted prices, 2009-11
                                                    • 04) Coffee, coffee substitutes, and cocoa
                                                      • Figure 19: Sales of specialty and all coffee, coffee substitutes, and cocoa, at current and inflation-adjusted prices, 2009-11
                                                    • 05) Bread and baked goods
                                                      • Figure 20: Sales of specialty and all bread and baked goods, at current and inflation-adjusted prices, 2009-11
                                                    • 06) Yogurt and kefir
                                                      • Figure 21: Sales of specialty and all yogurt and kefir, at current and inflation-adjusted prices, 2009-11
                                                    • 07) Condiments, dressings, and marinades
                                                      • Figure 22: Sales of specialty and all condiments, dressings, and marinades, at current and inflation-adjusted prices, 2009-11
                                                    • 08) Frozen lunch and dinner entrées
                                                      • Figure 23: Sales of specialty and all frozen lunch and dinner entrées, at current and inflation-adjusted prices, 2009-11
                                                    • 09) Candy and individual snacks
                                                      • Figure 24: Sales of specialty and all candy and individual snacks, at current and inflation-adjusted prices, 2009-11
                                                    • 10) Frozen desserts
                                                      • Figure 25: Sales of specialty and all frozen desserts, at current and inflation-adjusted prices, 2009-11
                                                    • 11) Milk
                                                      • Figure 26: Sales of specialty and all milk, at current and inflation-adjusted prices, 2009-11
                                                    • 12) Cookies and snack bars
                                                      • Figure 27: Sales of specialty and all cookies and snack bars, at current and inflation-adjusted prices, 2009-11
                                                    • 13) Nuts, seeds, dried fruit, and trail mixes
                                                      • Figure 28: Sales of specialty and all nuts, seeds, dried fruit, and trail mixes, at current and inflation-adjusted prices, 2009-11
                                                    • 14) Pickles, peppers, olives, and other vegetables
                                                      • Figure 29: Sales of specialty and all pickles, peppers, olives, and other vegetables, at current and inflation-adjusted prices, 2009-11
                                                    • 15) Refrigerated salsas and dips
                                                      • Figure 30: Sales of specialty and all refrigerated salsas and dips, at current and inflation-adjusted prices, 2009-11
                                                    • 16) Teas
                                                      • Figure 31: Sales of specialty and all teas, at current and inflation-adjusted prices, 2009-11
                                                    • 17) Baking mixes, supplies, and flours
                                                      • Figure 32: Sales of specialty and all baking mixes, supplies and flours, at current and inflation-adjusted prices, 2009-11
                                                    • 18) Shelf-stable fruits and vegetables
                                                      • Figure 33: Sales of specialty and all shelf-stable fruits and vegetables, at current and inflation-adjusted prices, 2009-11
                                                    • 19) Oils and vinegars
                                                      • Figure 34: Sales of specialty and all oils and vinegars, at current and inflation-adjusted prices, 2009-11
                                                    • 20) Cold cereal
                                                      • Figure 35: Sales of specialty and all cold cereal, at current and inflation-adjusted prices, 2009-11
                                                    • 21) Refrigerated juices and functional beverages
                                                      • Figure 36: Sales of specialty and all refrigerated juices and functional beverages, at current and inflation-adjusted prices, 2009-11
                                                    • 22) Shelf-stable juices
                                                      • Figure 37: Sales of specialty and all shelf-stable juices, at current and inflation-adjusted prices, 2009-11
                                                    • 23) Crackers and crispbreads
                                                      • Figure 38: Sales of specialty and all crackers and crispbreads, at current and inflation-adjusted prices, 2009-11
                                                    • 24) Energy bars and gels
                                                      • Figure 39: Sales of specialty and all energy bars and gels, at current and inflation-adjusted prices, 2009-11
                                                    • 25) Soup
                                                      • Figure 40: Sales of specialty and all soup, at current and inflation-adjusted prices, 2009-11
                                                    • 26) Seasonings
                                                      • Figure 41: Sales of specialty and all seasonings, at current and inflation-adjusted prices, 2009-11
                                                    • 27) Water
                                                      • Figure 42: Sales of specialty and all water, at current and inflation-adjusted prices, 2009-11
                                                    • 28) Shelf-stable pasta and pizza sauces
                                                      • Figure 43: Sales of specialty and all shelf-stable pasta and pizza sauces, at current and inflation-adjusted prices, 2009-11
                                                    • 29) Ready-to-drink tea and coffee
                                                      • Figure 44: Sales of specialty and all ready-to-drink tea and coffee, at current and inflation-adjusted prices, 2009-11
                                                    • 30) Shelf-stable pasta
                                                      • Figure 45: Sales of specialty and all shelf-stable pasta, at current and inflation-adjusted prices, 2009-11
                                                    • 31) Carbonated beverages
                                                      • Figure 46: Sales of specialty and all carbonated beverages, at current and inflation-adjusted prices, 2009-11
                                                    • 32) Beans, grains, and rice
                                                      • Figure 47: Sales of specialty and all beans, grains and rice, at current and inflation-adjusted prices, 2009-11
                                                    • 33) Entrées and mixes
                                                      • Figure 48: Sales of specialty and all entrées and mixes, at current and inflation-adjusted prices, 2009-11
                                                    • 34) Sweeteners
                                                      • Figure 49: Sales of specialty and all sweeteners, at current and inflation-adjusted prices, 2009-11
                                                    • 35) Shelf-stable meat, poultry, and seafood
                                                      • Figure 50: Sales of specialty and all meat, poultry and seafood, at current and inflation-adjusted prices, 2009-11
                                                    • 36) Refrigerated condiments
                                                      • Figure 51: Sales of specialty and all refrigerated condiments, at current and inflation-adjusted prices, 2009-11
                                                    • 37) Frozen fruits and vegetables
                                                      • Figure 52: Sales of specialty and all frozen fruits and vegetables, at current and inflation-adjusted prices, 2009-11
                                                    • 38) Other dairy and alternatives
                                                      • Figure 53: Sales of specialty and all other dairy and alternatives, at current and inflation-adjusted prices, 2009-11
                                                    • 39) Shelf-stable salsas and dips
                                                      • Figure 54: Sales of specialty and all shelf-stable salsas and dips, at current and inflation-adjusted prices, 2009-11
                                                    • 40) Frozen appetizers and snacks
                                                      • Figure 55: Sales of specialty and all frozen appetizers and snacks, at current and inflation-adjusted prices, 2009-11
                                                    • 41) Eggs
                                                      • Figure 56: Sales of specialty and all eggs, at current and inflation-adjusted prices, 2009-11
                                                    • 42) Nut and seed butters
                                                      • Figure 57: Sales of specialty and all nut and seed butters, at current and inflation-adjusted prices, 2009-11
                                                    • 43) Shelf-stable functional beverages
                                                      • Figure 58: Sales of specialty and all shelf-stable functional beverages, at current and inflation-adjusted prices, 2009-11
                                                    • 44) Pudding and shelf-stable desserts
                                                      • Figure 59: Sales of specialty and all pudding and shelf-stable desserts, at current and inflation-adjusted prices, 2009-11
                                                    • 45) Conserves, jams, and spreads
                                                      • Figure 60: Sales of specialty and all conserves, jams, and spreads, at current and inflation-adjusted prices, 2009-11
                                                    • 46) Frozen breakfast foods
                                                      • Figure 61: Sales of specialty and all frozen breakfast foods, at current and inflation-adjusted prices, 2009-11
                                                    • 47) Hot cereals
                                                      • Figure 62: Sales of specialty and all hot cereals, at current and inflation-adjusted prices, 2009-11
                                                    • 48) Refrigerated pasta
                                                      • Figure 63: Sales of specialty and all refrigerated pasta, at current and inflation-adjusted prices, 2009-11
                                                    • 49) Rice cakes
                                                      • Figure 64: Sales of specialty and all rice cakes, at current and inflation-adjusted prices, 2009-11
                                                    • 50) Refrigerated pasta and pizza sauces
                                                      • Figure 65: Sales of specialty and all refrigerated pasta and pizza sauces, at current and inflation-adjusted prices, 2009-11
                                                    • 51) Frozen juices and beverages
                                                      • Figure 66: Sales of specialty and all frozen juices and beverages, at current and inflation-adjusted prices, 2009-11
                                                  • State of the Industry: Supply Chain

                                                      • Introduction
                                                          • Figure 67: Number of SKUs manufactured/carried, by supply chain sectors, 2006-11
                                                          • Figure 68: Mean average annual sales, by supply chain sectors, 2010-11
                                                        • Manufacturers
                                                          • Figure 69: Number of SKUs produced per specialty food manufacturers, 2010-11
                                                          • Figure 70: Average annual specialty food sales by specialty food manufacturers, 2010-11
                                                          • Figure 71: Full- and part-time staff employed by specialty food manufacturers, 2008-11
                                                          • Figure 72: Breakdown of manufacturer expenses, by type, 2007-11
                                                          • Figure 73: Share of specialty food manufacturer annual sales, by channel, 2009-11
                                                          • Figure 74: Manufacturers that own a manufacturing facility, 2010-11
                                                          • Figure 75: Manufacturers that co-pack for other manufacturers/retailers, 2010-11
                                                          • Figure 76: Sales change in the past year, by specialty food manufacturers, 2009-11
                                                          • Figure 77: Fastest-growing channel, 2011
                                                          • Figure 78: Specialty food innovation plans for 2012
                                                          • Figure 79: Natural/ethical sourcing for products, by specialty food manufacturers, 2010-11
                                                          • Figure 80: Natural/ethical claims that are the most of interest/will grow most, by specialty food manufacturers, 2011
                                                        • The voice of the manufacturer
                                                          • Importers
                                                            • Figure 81: Number of SKUs carried, by specialty food importers, 2010-11
                                                            • Figure 82: Average annual specialty foods sales by specialty food importers, 2010-11
                                                            • Figure 83: Sales change in the past year, 2010-11
                                                            • Figure 84: Fastest-growing channel, 2011
                                                            • Figure 85: Share of specialty food importer annual sales by channel, 2010-11
                                                            • Figure 86: Percentage of specific types of products imported, by specialty food importers, 2010-11
                                                            • Figure 87: Natural/ethical claims that are the most of interest/will grow most, by specialty food importers, 2011
                                                            • Figure 88: Cuisine/food types/countries of origin that importers think will emerge in 2012, by specialty food importers, 2010
                                                          • The voice of the importer
                                                            • Distributors
                                                              • Figure 89: Number of SKUs carried per specialty food distributor, 2010-11
                                                              • Figure 90: Average annual specialty foods sales by specialty food distributors, 2010-11
                                                              • Figure 91: Sales change in the past year, 2011
                                                              • Figure 92: Fastest-growing channel, 2011
                                                              • Figure 93: Number of stores serviced by distributors, 2010-11
                                                              • Figure 94: Share of sales by channel, 2010-11
                                                              • Figure 95: Natural/ethical claims that are the most of interest/will grow most, by specialty food distributors, 2011
                                                            • The voice of the distributor
                                                              • Brokers
                                                                • Figure 96: Number of SKUs represented per specialty food broker, 2010-11
                                                                • Figure 97: Average annual specialty food sales by specialty food brokers, 2010-11
                                                                • Figure 98: Sales change in the past year, 2011
                                                                • Figure 99: Channels serviced; fastest growing, 2011
                                                                • Figure 100: Natural/ethical claims that are the most of interest/will grow most, by specialty food brokers, 2011
                                                              • The voice of the broker
                                                              • Retail Distribution

                                                                  • Retail channel sales of specialty foods
                                                                    • Figure 101: U.S. retail sales of specialty foods, by channel, 2009-11
                                                                  • Mainstream channels (supermarkets, drug stores, mass merchandisers)
                                                                    • Figure 102: Mainstream outlet* sales of specialty foods, at current and inflation-adjusted prices, 2009-11
                                                                  • Specialty food stores
                                                                    • Figure 103: Specialty food store sales of specialty foods, at current and inflation-adjusted prices, 2009-11
                                                                  • Natural food stores
                                                                    • Figure 104: Natural food store sales of specialty foods, at current and inflation-adjusted prices, 2009-11
                                                                • State of the Industry: Specialty Food Retailers

                                                                    • Operating statistics
                                                                      • Figure 105: Specialty food store operating statistics, 2010-11
                                                                      • Figure 106: Specialty food store operating statistics, 2010-11
                                                                      • Figure 107: Number of SKUs carried by specialty food stores, 2010-11
                                                                    • Relations with suppliers
                                                                      • Figure 108: Mean percentage of purchases made through distributors vs. direct purchases, 2007-11
                                                                      • Figure 109: Number of specialty food suppliers utilized, 2011
                                                                    • Stores: departments and product mix
                                                                      • Figure 110: Percentage of sales by department, 2010-11
                                                                      • Figure 111: Characteristics of products sold in store(s), 2010-11
                                                                      • Figure 112: Share of natural/ethical product sales, 2010-11
                                                                      • Figure 113: Natural/ethical claims that are the most of interest/will grow most, by specialty food retailers, 2011
                                                                      • Figure 114: Sources for discovering new products, 2010-11
                                                                      • Figure 115: Cuisine/food types/countries of origin that importers think will emerge in 2012
                                                                    • The impact of the poor economy, rising commodity costs, etc. on specialty food retailers
                                                                      • Figure 116: Sales change in the past year, 2009-10
                                                                      • Figure 117: How rising food prices have affected business, 2011
                                                                    • The voice of the retailer

                                                                    Companies Covered

                                                                    • AK-Mak Bakeries
                                                                    • Amy's Kitchen Inc.
                                                                    • Annie's Homegrown Inc.
                                                                    • Applegate Farms
                                                                    • Barbara's Bakery Inc.
                                                                    • Bear Creek Corporation
                                                                    • Blue Diamond Growers
                                                                    • Bob's Red Mill Natural Foods
                                                                    • Boylan Bottling Co. Inc.
                                                                    • Brinker International Inc.
                                                                    • Bureau of Economic Analysis
                                                                    • Cabot Creamery Cooperative, Inc.
                                                                    • Cacique, Inc.
                                                                    • California Pizza Kitchen Inc.
                                                                    • Cape Cod Potato Chip Company, The
                                                                    • Ciao Bella Gelato Co Inc
                                                                    • Clif Bar Inc.
                                                                    • Costco Wholesale Corporation
                                                                    • Delhaize America
                                                                    • Dr Oetker
                                                                    • Eden Foods Inc.
                                                                    • Facebook, Inc.
                                                                    • Food and Drug Administration
                                                                    • GNC Corporation
                                                                    • Goya Foods, Inc.
                                                                    • Green & Black's Ltd
                                                                    • Green Mountain Coffee Roasters, Inc.
                                                                    • Groupe Danone
                                                                    • Groupon, Inc.
                                                                    • Grupo Herdez SA de CV
                                                                    • Häagen-Dazs
                                                                    • Honest Tea Inc.
                                                                    • Horizon Food Group Inc.
                                                                    • illycaffè S.p.A
                                                                    • International Coffee Organization (ICO)
                                                                    • JCM Ltd. (Racconto)
                                                                    • Joyva Corp
                                                                    • Just Desserts
                                                                    • Kashi Co. Inc.
                                                                    • Kettle Foods, Inc.
                                                                    • Kikkoman Corporation
                                                                    • Kraft Foods Inc. (U.S.A.)
                                                                    • La Brea Holdings, Inc.
                                                                    • Lake Champlain Chocolates
                                                                    • Lea & Perrins
                                                                    • Lifeway Foods Inc.
                                                                    • Lindt & Sprüngli (US)
                                                                    • Lucini Italia Co
                                                                    • Lundberg Family Farms
                                                                    • Naked Juice Company
                                                                    • Nasoya Foods Inc
                                                                    • Nature's Path Foods Inc
                                                                    • Nestlé USA
                                                                    • Newman's Own Inc.
                                                                    • Odwalla Inc.
                                                                    • Organic Valley Family of Farms
                                                                    • Pamela's Products Inc.
                                                                    • Peet's Coffee & Tea, Inc.
                                                                    • Publix Super Markets
                                                                    • R Twining and Company Limited
                                                                    • R.W. Knudsen
                                                                    • Rainforest Alliance
                                                                    • Rudi's Organic Bakery, Inc.
                                                                    • Safeway Inc
                                                                    • SAM's Club
                                                                    • Simply Organic
                                                                    • Snyder's of Hanover
                                                                    • Stacy's Pita Chip Co Inc
                                                                    • Starbucks Corporation
                                                                    • Stonyfield Farm
                                                                    • T. Marzetti Company
                                                                    • Target Corporation
                                                                    • The Ghirardelli Chocolate Company
                                                                    • The Kerrygold Company Ltd
                                                                    • The Kroger Co.
                                                                    • Tillamook County Creamery Association
                                                                    • Tinkyada
                                                                    • Tofutti Brands Inc.
                                                                    • Trader Joe's Company Inc
                                                                    • Tradewinds Beverage Co, The
                                                                    • Tropicana Products Inc.
                                                                    • Tumaro's Gourmet Tortillas
                                                                    • U.S. Bureau of Labor Statistics
                                                                    • U.S. Department of Agriculture
                                                                    • University of Michigan, The
                                                                    • Walkers Snack Foods Limited
                                                                    • Walmart Stores (USA)
                                                                    • Weetabix Ltd.
                                                                    • Westbrae
                                                                    • Whole Foods Market Inc
                                                                    • Wolfgang Puck Worldwide Inc.
                                                                    • Yoplait USA

                                                                    Specialty Foods - The NASFT State of the Industry Report - The Market - US - April 2012

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