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Specialty Foods - The NASFT State of the Industry Report - The Market - US - July 2010

This report encompasses three years of sales data (2007-09) across 47 segments (though most often the tabulations discuss the primary 41 segments), and discusses the positive and negative factors that may have a bearing on each segment’s future growth or decline. Also included in this report is a comprehensive look at distribution channels within the specialty food trade, from importer and broker to retailer.

Specialty foods are defined as products that have limited distribution and a reputation for high quality. These items are becoming more popular—and easier to find—as the American consumer has developed a more sophisticated and discerning palate and as a growing number of channels offer foods to attract these consumers. NASFT estimates that there are more than 180,000 specialty food products in the marketplace in channels that vary from boutiques and department stores to specialty food stores, natural food stores, supermarkets, and drug stores. The number and range of specialty food products has been growing steadily since NASFT and Mintel began to report on the industry in 2004; consumers have shown many times over that their interest in specialty foods—both imported and U.S.-made—shows no sign of slowing.

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Table of contents

  1. Introduction and Abbreviations

      • Definition of specialty
        • Segment definitions and examples
          • Channel data
            • The 2010 Mintel/NASFT survey
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • A $63 billion market for specialty foods
                      • The recession has hindered and helped the specialty food industry
                        • Market segmentation
                          • New product launches
                            • Supply surveys: Manufacturers, importers, distributors, and brokers
                              • Specialty food retailer survey
                                • Retail distribution: Mainstream, specialty food stores, natural food stores
                                • Market Factors

                                  • Recession alters food shopping habits
                                    • Shopping shifts may limit growth/product mix for specialty foods
                                      • Figure 1: Total annual sales at selected retailer outlets, 1992-2007
                                    • Expenditures eating in versus eating out
                                      • Figure 2: Average expenditures of all CUs (consumer units) for food and drink at home and away from home, 2006-08
                                    • New specialty food launches
                                      • Figure 3: New specialty food and beverage product launches in gourmet stores, health food stores, and specialty retailers, by segment, 2005-09
                                  • Market Size and Trends

                                    • Sales in retail channels top $50 billion in 2009
                                      • Figure 4: Total U.S. retail dollar sales of specialty foods, at current and inflation-adjusted prices, 2007-09
                                    • Sales of specialty foods by retail channel
                                      • Figure 5: Sales of specialty foods, by retail channel, 2007-09
                                    • Estimating the total specialty food universe
                                      • Figure 6: Total U.S. sales of specialty foods, 2009
                                  • Market Segmentation

                                      • Figure 7: Specialty food market sales, segmented by food and drink segment, 2007 and 2009
                                      • Figure 8: Total retail sales (specialty and non-specialty) in market segments included in specialty universe, through all channels, 2007 and 2009
                                      • Figure 9: Specialty foods as a percentage of all food sales, by segment, 2009
                                      • Figure 10: Sales growth or decline for all foods and specialty foods, by product segment, 2007-09
                                      • Figure 11: Unit sales of specialty foods, 2007-09
                                  • Segment Analysis

                                      • Cheese & cheese alternatives
                                        • Figure 12: Sales of specialty and all cheese and cheese alternatives, at current and inflation-adjusted prices, 2007-09
                                      • Condiments
                                        • Figure 13: Sales of specialty and all condiments, at current and inflation-adjusted prices, 2007-09
                                      • Frozen & refrigerated entrées, pizzas & convenience foods
                                        • Figure 14: Sales of specialty and all frozen/refrigerated entrées, pizzas and convenience foods, at current and inflation-adjusted prices, 2007-09
                                      • Chips, pretzels & snacks
                                        • Figure 15: Sales of specialty and all chips, pretzels and snacks, at current and inflation-adjusted prices, 2007-09
                                      • Frozen & refrigerated meats, poultry & seafood
                                        • Figure 16: Sales of specialty and all frozen/refrigerated meats, poultry and seafood, at current and inflation-adjusted prices, 2007-09
                                      • Frozen desserts
                                        • Figure 17: Sales of specialty and all frozen desserts, at current and inflation-adjusted prices, 2007-09
                                      • Bread & baked goods (frozen & non frozen)
                                        • Figure 18: Sales of specialty and all bread and baked goods, at current and inflation-adjusted prices, 2007-09
                                      • Refrigerated juices & functional beverages
                                        • Figure 19: Sales of specialty and all refrigerated juices and functional beverages, at current and inflation-adjusted prices, 2007-09
                                      • Coffee, coffee substitutes & cocoa
                                        • Figure 20: Sales of specialty and all coffee, coffee substitutes and cocoa, at current and inflation-adjusted prices, 2007-09
                                      • Shelf-stable sauces, salsas & dips
                                        • Figure 21: Sales of specialty and all shelf-stable sauces, salsas and dips, at current and inflation-adjusted prices, 2007-09
                                      • Cookies & snack bars
                                        • Figure 22: Sales of specialty and all cookies and snack bars, at current and inflation-adjusted prices, 2007-09
                                      • Yogurt & Kefir
                                        • Figure 23: Sales of specialty and all yogurt and kefir, at current and inflation-adjusted prices, 2007-09
                                      • Candy & individual snacks
                                        • Figure 24: Sales of specialty and all candy and individual snacks, at current and inflation-adjusted prices, 2007-09
                                      • Milk, half & half, and cream
                                        • Figure 25: Sales of specialty and all milk, half and half, and cream, at current and inflation-adjusted prices, 2007-09
                                      • Shelf-stable pastas
                                        • Figure 26: Sales of specialty and all shelf-stable pastas, at current and inflation-adjusted prices, 2007-09
                                      • Oils (Cooking)
                                        • Figure 27: Sales of specialty and all oils (cooking), at current and inflation-adjusted prices, 2007-09
                                      • Carbonated functional & RTD tea & coffee beverages
                                        • Figure 28: Sales of specialty and all carbonated functional and RTD tea and coffee, at current and inflation-adjusted prices, 2007-09
                                      • Baking mixes, supplies & flours
                                        • Figure 29: Sales of specialty and all baking mixes, supplies and flours, at current and inflation-adjusted prices, 2007-09
                                      • Shelf-stable fruits & vegetables
                                        • Figure 30: Sales of specialty and all shelf-stable fruits and vegetables, at current and inflation-adjusted prices, 2007-09
                                      • Teas
                                        • Figure 31: Sales of specialty and all teas, at current and inflation-adjusted prices, 2007-09
                                      • Cold cereals
                                        • Figure 32: Sales of specialty and all cold cereals, at current and inflation-adjusted prices, 2007-09
                                      • Shelf-stable juices & functional drinks
                                        • Figure 33: Sales of specialty and all shelf-stable juices and functional drinks, at current and inflation-adjusted prices, 2007-09
                                      • Refrigerated sauces, salsas & dips
                                        • Figure 34: Sales of specialty and all refrigerated sauces, salsas and dips, at current and inflation-adjusted prices, 2007-09
                                      • Crackers & crispbreads
                                        • Figure 35: Sales of specialty and all crackers and crispbreads, at current and inflation-adjusted prices, 2007-09
                                      • Seasonings
                                        • Figure 36: Sales of specialty and all seasonings, at current and inflation-adjusted prices, 2007-09
                                      • Soup
                                        • Figure 37: Sales of specialty and all soup, at current and inflation-adjusted prices, 2007-09
                                      • Beans, grains & rice
                                        • Figure 38: Sales of specialty and all beans, grains and rice, at current and inflation-adjusted prices, 2007-09
                                      • Water
                                        • Figure 39: Sales of specialty and all water, at current and inflation-adjusted prices, 2007-09
                                      • Entrées & mixes
                                        • Figure 40: Sales of specialty and all entrées and mixes, at current and inflation-adjusted prices, 2007-09
                                      • Nuts, seeds, dried fruits & trail mixes
                                        • Figure 41: Sales of specialty and all nuts, seeds, dried fruits and trail mixes, at current and inflation-adjusted prices, 2007-09
                                      • Energy bars & gels
                                        • Figure 42: Sales of specialty and all energy bars and gels, at current and inflation-adjusted prices, 2007-09
                                      • Other dairy
                                        • Figure 43: Sales of specialty and all other dairy, at current and inflation-adjusted prices, 2007-09
                                      • Sweeteners
                                        • Figure 44: Sales of specialty and all sweeteners, at current and inflation-adjusted prices, 2007-09
                                      • Shelf-stable meats, poultry & seafood
                                        • Figure 45: Sales of specialty and all meats, poultry and seafood, at current and inflation-adjusted prices, 2007-09
                                      • Conserves, jams & nut butters
                                        • Figure 46: Sales of specialty and all conserves, jams and nut butters, at current and inflation-adjusted prices, 2007-09
                                      • Frozen fruits & vegetables
                                        • Figure 47: Sales of specialty and all frozen fruits and vegetables, at current and inflation-adjusted prices, 2007-09
                                      • Eggs
                                        • Figure 48: Sales of specialty and all eggs, at current and inflation-adjusted prices, 2007-09
                                      • Puddings & shelf-stable desserts
                                        • Figure 49: Sales of specialty and all puddings and shelf-stable desserts, at current and inflation-adjusted prices, 2007-09
                                      • Hot cereals
                                        • Figure 50: Sales of specialty and all hot cereals, at current and inflation-adjusted prices, 2007-09
                                      • Rice cakes
                                        • Figure 51: Sales of specialty and all rice cakes, at current and inflation-adjusted prices, 2007-09
                                      • Frozen juices & beverages
                                        • Figure 52: Sales of specialty and all frozen juices and beverages, at current and inflation-adjusted prices, 2007-09
                                    • State of the Industry: Supply Chain

                                      • Introduction
                                        • Figure 53: Number of SKUs manufactured/carried, by supply chain sectors, 2004-09
                                        • Figure 54: Mean average annual sales, by supply chain sectors, 2009
                                      • Manufacturers
                                        • Figure 55: Number of SKUs produced per specialty food manufacturers, 2004-09
                                        • Figure 56: Average annual specialty food sales by specialty food manufacturers, 2005-09
                                        • Figure 57: Full- and part-time staff employed by specialty food manufacturers, 2006-09
                                        • Figure 58: Breakdown of manufacturer expenses, by type, 2006-09
                                        • Figure 59: Share of specialty food manufacturer annual sales, by channel, 2009
                                        • Figure 60: Foodservice establishments that specialty food manufacturers sell to, 2009
                                        • Figure 61: Facility ownership and incidence of co-packing by specialty food manufacturers, 2006-09
                                        • Figure 62: The effect of the economy on sales, by specialty food manufacturers, 2009
                                        • Figure 63: Natural/ethical sourcing for products, by specialty food manufacturers, 2009
                                      • The voice of the manufacturer
                                        • Importers
                                          • Figure 64: Number of SKUs carried per specialty food importers, 2007-09
                                          • Figure 65: Number of SKUs carried per specialty food importers, 2009
                                          • Figure 66: Average annual specialty foods sales by specialty food importers, 2004-09
                                          • Figure 67: The effect of the economy on sales, 2009
                                          • Figure 68: Regions from which specialty food importers obtain products, 2004-09
                                          • Figure 69: Number of countries imported from, 2005-09
                                          • Figure 70: Share of specialty food importer annual sales by channel, 2008-09
                                          • Figure 71: Percentage of specific types of products imported, by specialty food importers, 2009
                                          • Figure 72: Consumer interest now and in future with natural/ethical claims, by specialty food importers, 2009
                                          • Figure 73: Cuisine & food types/countries of origin that importers think will emerge in 2010, by specialty food importers, 2009
                                        • The voice of the importer
                                          • Distributors
                                            • Figure 74: Number of SKUs carried per specialty food distributor, 2009
                                            • Figure 75: Average annual specialty foods sales by specialty food distributors, 2009
                                            • Figure 76: Stores serviced by specialty food distributors, 2009
                                            • Figure 77: Share of sales of specialty food distributors, by channels sold through, 2009
                                            • Figure 78: Consumer interest now and in future with natural/ethical claims, by specialty food distributors, 2009
                                          • The voice of the distributor
                                            • Brokers
                                              • Figure 79: Number of SKUs represented per specialty food broker, 2004-09
                                              • Figure 80: Average annual specialty food sales by specialty food brokers, 2009
                                              • Figure 81: Number of stores serviced by specialty food brokers, 2008-09
                                              • Figure 82: Consumer interest now and in future with natural/ethical claims by specialty food brokers, 2009
                                            • The voice of the broker
                                            • Retail Distribution

                                                • Retail channel sales of specialty foods
                                                  • Introduction
                                                    • Figure 83: U.S. retail sales of specialty foods, by channel, 2007-09
                                                  • Mainstream channels (supermarkets, drug stores, mass merchandisers)
                                                    • Figure 84: Mainstream outlet* sales of specialty foods, at current and inflation-adjusted prices, 2007-09
                                                  • Specialty food stores
                                                    • Figure 85: Specialty food store sales of specialty foods, at current and inflation-adjusted prices, 2007-09
                                                  • Natural food stores
                                                    • Figure 86: Natural food store sales of specialty foods, at current and inflation-adjusted prices, 2007-09
                                                • State of the Industry: Specialty Food Retailers

                                                    • Operating statistics
                                                      • Figure 87: Specialty food store operating statistics, 2009
                                                      • Figure 88: Number of SKUs carried by specialty food stores, 2009
                                                    • Relations with suppliers
                                                      • Figure 89: Mean percentage of purchases made through distributors vs. direct purchases, 2005-09*
                                                    • Stores: departments and product mix
                                                      • Figure 90: Percentage of sales by department within specialty food stores, 2009
                                                      • Figure 91: Characteristics of products carried by retailers, 2009
                                                      • Figure 92: Share of natural/ethical product sales, 2009
                                                      • Figure 93: Share of natural/ethical product sales, 2009
                                                      • Figure 94: Sources for discovering new products, 2006-09*
                                                    • The impact of the recession on specialty food retailers
                                                      • Figure 95: Sales change in the past year, 2009
                                                      • Figure 96: Strategies implemented to cope with the recession, 2009
                                                    • Staffing and labor issues
                                                      • Figure 97: Full-time staff in specialty food stores, 2005-09
                                                      • Figure 98: Labor costs as a percentage of sales, 2006-09
                                                    • The voice of the retailer

                                                    Companies Covered

                                                    • AK-Mak Bakeries
                                                    • Amy's Kitchen, Inc.
                                                    • Annie's Homegrown Inc.
                                                    • Applegate Farms
                                                    • Barbara's Bakery Inc.
                                                    • Barilla America Inc
                                                    • Bear Creek Corporation
                                                    • Ben & Jerry's Homemade Inc.
                                                    • Blue Diamond Growers
                                                    • Bob's Red Mill Natural Foods
                                                    • Boylan Bottling Co. Inc.
                                                    • Brinker International Inc.
                                                    • Cabot Creamery Cooperative, Inc.
                                                    • Cape Cod Potato Chip Company, The
                                                    • Ciao Bella Gelato Co Inc
                                                    • Coca-Cola Company (The)
                                                    • Dr Oetker
                                                    • DS Waters of America LP
                                                    • Eden Foods Inc.
                                                    • Eggland's Best, Inc.
                                                    • Emmi
                                                    • Florida Crystals Corporation
                                                    • Food and Drug Administration
                                                    • Frontier Natural Products Co-Op
                                                    • GNC Corporation
                                                    • Goya Foods, Inc.
                                                    • Green & Black's Ltd
                                                    • Green Mountain Coffee Roasters, Inc.
                                                    • Grupo Herdez SA de CV
                                                    • Häagen-Dazs
                                                    • Honest Tea Inc.
                                                    • Horizon Food Group Inc.
                                                    • illycaffè S.p.A
                                                    • Importations De-Ro-Ma (1983) Ltée
                                                    • IZZE Beverage Co.
                                                    • Joyva Corp
                                                    • Kashi Co. Inc.
                                                    • Kettle Foods, Inc.
                                                    • Kikkoman Corporation
                                                    • La Brea Holdings, Inc.
                                                    • Lake Champlain Chocolates
                                                    • Lifeway Foods Inc.
                                                    • Lindt & Sprüngli (US)
                                                    • Lucini Italia Co
                                                    • Lundberg Family Farms
                                                    • Naked Juice Company
                                                    • Nasoya Foods Inc
                                                    • Nature's Path Foods Inc
                                                    • Newman's Own Inc.
                                                    • Odwalla Inc.
                                                    • Organic Valley Family of Farms
                                                    • Pacific Foods
                                                    • Pamela's Products Inc.
                                                    • Peet's Coffee & Tea, Inc.
                                                    • R Twining and Company Limited
                                                    • R.C. Bigelow Inc.
                                                    • R.W. Knudsen
                                                    • Rao's Bar & Grill
                                                    • Rudi's Organic Bakery, Inc.
                                                    • Seneca Foods Corporation
                                                    • Simply Organic
                                                    • Small Planet Foods Inc. (Cascadian Farms)
                                                    • Snyder's of Hanover
                                                    • Stacy's Pita Chip Co Inc
                                                    • Starbucks Corporation
                                                    • Stonyfield Farm
                                                    • The Ghirardelli Chocolate Company
                                                    • The Kerrygold Company Ltd
                                                    • The Kroger Co.
                                                    • Tillamook County Creamery Association
                                                    • Tinkyada
                                                    • Tofutti Brands Inc.
                                                    • Trader Joe's Company Inc
                                                    • Tree of Life (USA)
                                                    • Tropicana Products Inc.
                                                    • Tumaro's Gourmet Tortillas
                                                    • Twitter, Inc.
                                                    • U.S. Bureau of Labor Statistics
                                                    • U.S. Bureau of the Census
                                                    • US Department of Commerce
                                                    • Walkers Snack Foods Limited
                                                    • Walmart Stores (USA)
                                                    • Weetabix Ltd.
                                                    • Westbrae
                                                    • Whole Foods Market Inc
                                                    • Wm. Bolthouse Farms Inc.
                                                    • Wolfgang Puck Worldwide Inc.

                                                    Specialty Foods - The NASFT State of the Industry Report - The Market - US - July 2010

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