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Spirits - Ireland - February 2015

“While high taxation and the looming threat of minimum alcohol pricing makes drinking spirits a costly endeavour in Ireland, growing consumer confidence might help to see the spirits market recover somewhat in 2015.”
– Brian O’Connor, Production Manager

This report answers the following key questions:

  • What types of spirits do Irish consumers drink the most? 
  • What makes a spirit brand premium in the eyes of consumers?
  • What characteristics do consumers attach to particular types of spirits?
  • What impact will the aging population have on spirit usage?
  • What impact will the freezing of spirits duty/excise in NI and RoI have on the value of the spirits market?

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Table of contents

  1. Introduction

      • Key themes within the report
        • Definition
          • Market size rationale
            • Data sources
            • Executive Summary

                • The market
                  • Figure 1: Estimated market share of spirits, by segments, IoI, 2014
                • Forecast
                  • Figure 2: Indexed total on-trade versus off-trade spirits sales, by value, IoI, 2010-20
                • Market factors
                  • Spirits increasingly costing more
                    • Disposable income levels remain low
                      • Own-label alcohol usage increasing
                        • Mature consumers set to be a key target for spirits
                          • Companies and innovations
                            • The consumer
                              • Vodka most-used white spirit
                                • Figure 3: Types of white spirits drunk in the last 12 months, by method of consumption, NI and RoI, December 2014
                              • Whiskey most used type of dark spirit
                                • Figure 4: Types of dark spirits drunk in the last 12 months, by method of consumption, NI and RoI, December 2014
                              • Cream liqueurs overall most drunk type of spirit
                                • Figure 5: Types of dark spirits drunk in the last 12 months, by method of consumption, NI and RoI, December 2014
                              • Vodka seen as flexible, whiskey seen as authentic
                                • Figure 6: Characteristics associated with selected types of spirits, NI, December 2014
                                • Figure 7: Characteristics associated with selected types of spirits, RoI, December 2014
                              • Taste is a defining trait of premium spirits
                                • Figure 8: Factors that consumers associate with premium spirits, NI and RoI, December 2014 (continued)
                              • What we think
                              • Issues and Insights

                                • What types of spirits do Irish consumers drink the most?
                                  • The facts
                                    • The implications
                                      • What makes a spirit brand premium in the eyes of consumers?
                                        • The facts
                                          • The implications
                                            • What characteristics do consumers attach to particular types of spirits?
                                              • The facts
                                                • The implications
                                                  • What impact will the aging population have on spirit usage?
                                                    • The facts
                                                      • The implications
                                                        • What impact will the freezing of spirits duty/excise in NI and RoI have on the value of the spirits market?
                                                          • The facts
                                                            • The implications
                                                            • Trend Application

                                                                • Trend: Extend My Brand
                                                                  • Trend: The Real Thing
                                                                    • Trend: Return to the Experts
                                                                    • Market Overview

                                                                      • Key points
                                                                        • Cost of spirits in NI and RoI increase between 2013 and 2014
                                                                          • Figure 9: Consumer prices for spirits versus all goods, NI/UK, 2010-14
                                                                          • Figure 10: Consumer prices for spirits (off-trade and on-trade) versus all goods, RoI, 2010-14
                                                                        • Some relief in 2014 from increases on excise
                                                                          • Disposable income levels still low
                                                                            • Figure 11: Average cost of household and utility bills and groceries, RoI, December 2013-November 2014
                                                                          • Most consumers still rate their personal finances as being ‘OK’
                                                                            • Figure 12: How consumers rate their current financial situation, NI and RoI, December 2014
                                                                          • Own-label spirits a growing competitor
                                                                            • Figure 13: Consumers that have purchased own-label alcohol in the last 12 months, NI and RoI, February 2012 and October 2014
                                                                            • Figure 14: Launches of branded spirit products versus private label spirit products, UK and Ireland, 2009-14
                                                                            • Figure 15: Purchase of own-label alcoholic drinks, UK, December 2013
                                                                          • Discounters a growing threat
                                                                            • Figure 16: Spirits products launched by selected supermarkets/discounters, UK and Ireland, 2009-14
                                                                          • Aging population could help boost whiskey, brandy and gin usage
                                                                            • Figure 17: Projected population of RoI, by age groups, 2011-36
                                                                            • Figure 18: Projected population of NI, by age groups, 2011-36
                                                                        • Strengths and Weaknesses

                                                                          • Strengths
                                                                            • Weaknesses
                                                                            • Market Size and Forecast

                                                                              • Key points
                                                                                • Decline in consumption and higher costs taking toll on spirits market
                                                                                  • Figure 19: Total spirit sales, by value, IoI, NI and RoI, 2010-20
                                                                                  • Figure 20: Average per adult alcohol consumption, by type of alcohol, 2012-13
                                                                                • On-trade sales continue to decline
                                                                                  • Figure 21: Total on-trade spirits sales, by value, IoI, NI and RoI, 2010-20
                                                                                • Off-trade sales to be impacted by minimum pricing legislation
                                                                                  • Figure 22: Total off-trade spirit sales, by value, IoI, NI and RoI, 2010-20
                                                                                • Volume sales continue to grow despite decline in value sales
                                                                                  • Figure 23: Total spirit sales, by volume, IoI, 2010-20
                                                                              • Market Segmentation

                                                                                • Key points
                                                                                  • Whiskey the largest segment within IoI
                                                                                    • Figure 24: Estimated market share of spirits, by segments, IoI, 2014
                                                                                  • Tax taking its toll on whiskey/whisky
                                                                                    • Figure 25: Estimated total sales value of whiskey/whisky, NI and RoI, 2010-20
                                                                                  • Vodka usage in NI higher compared to RoI
                                                                                    • Figure 26: Estimated total sales value of vodka/flavoured vodka, NI and RoI, 2010-20
                                                                                    • Figure 27: Estimated total sales value of vodka/flavoured vodka versus whiskey/whisky, NI and RoI, 2014
                                                                                  • Vodka segment sees value fall by 3.9% 2013-14
                                                                                    • Liqueurs to see slow growth between 2015 and 2020
                                                                                      • Figure 28: Estimated total sales value of liqueurs, NI and RoI, 2010-20
                                                                                    • Rum set for strong growth
                                                                                      • Figure 29: Estimated total sales value of white and dark rum, NI and RoI, 2010-20
                                                                                    • Gin experiences mixed fortunes
                                                                                      • Figure 30: Estimated total sales value of gin, NI and RoI, 2010-20
                                                                                    • Brandy, Cognac and Armagnac need additional advertising
                                                                                      • Figure 31: Estimated total sales value of brandy/Cognac/Armagnac, NI and RoI, 2010-20
                                                                                    • Tequila sales account for less than 1% of the total spirits market
                                                                                      • Figure 32: Estimated total sales value of tequila, NI and RoI, 2010-20
                                                                                  • Who’s Innovating?

                                                                                    • Key points
                                                                                      • Liqueur and vodka account for the most NPD between 2010-15
                                                                                        • Figure 33: New product launches in the UK and Ireland spirits, by sub-category, 2010–15
                                                                                        • Figure 34: New product launches in the UK and Ireland spirits, by launch type, 2010-15*
                                                                                      • Strong level of spirits positioned as premium or limited edition
                                                                                        • Figure 35: New product launches in the UK and Ireland spirits, by claims, 2010-15*
                                                                                    • Companies and Brands

                                                                                        • Bacardi Limited
                                                                                          • Key facts
                                                                                            • Brands and products
                                                                                              • Recent developments
                                                                                                • Barry & Fitzwilliam
                                                                                                  • Key facts
                                                                                                    • Brands and products
                                                                                                      • Brown-Forman
                                                                                                        • Key facts
                                                                                                          • Brands and products
                                                                                                            • Brand NPD
                                                                                                              • Diageo
                                                                                                                • Key facts
                                                                                                                  • Brands and products
                                                                                                                    • Brand NPD
                                                                                                                      • Recent developments
                                                                                                                        • Findlater Wine & Spirit Group
                                                                                                                          • Key facts
                                                                                                                            • Brands and products
                                                                                                                              • Recent developments
                                                                                                                                • MCM Spirits & Liqueurs
                                                                                                                                  • Key facts
                                                                                                                                    • Brands and products
                                                                                                                                      • Irish Distillers Pernod Ricard
                                                                                                                                        • Key facts
                                                                                                                                          • Brands and products
                                                                                                                                            • Brand NPD
                                                                                                                                              • Recent developments
                                                                                                                                                • William Grant & Sons Limited
                                                                                                                                                  • Key facts
                                                                                                                                                    • Brands and products
                                                                                                                                                      • Brand NPD
                                                                                                                                                        • Recent developments
                                                                                                                                                        • The Consumer – Usage of White Spirits

                                                                                                                                                          • Key points
                                                                                                                                                            • Vodka sees strong usage as shot, mixer and in cocktails
                                                                                                                                                              • Figure 36: Types of white spirits drunk in the last 12 months, by method of consumption, NI and RoI, December 2014
                                                                                                                                                            • NI consumers twice as likely to drink vodka neat than RoI
                                                                                                                                                              • Figure 37: Consumers who have drunk vodka/flavoured vodka (eg Smirnoff, Absolut etc) on its own (neat) in the last 12 months, by age, NI and RoI, December 2014
                                                                                                                                                            • Women are primary vodka users – When drunk with a mixer or a cocktail
                                                                                                                                                              • Figure 38: Vodka drunk in the last 12 months, by method of consumption, NI and RoI, December 2014
                                                                                                                                                            • Mature consumers more likely to drink gin with mixer
                                                                                                                                                              • Figure 39: Consumers who have drunk gin (eg Gordon’s, Bombay Sapphire etc) in the last 12 months, by age, NI and RoI, December 2014
                                                                                                                                                            • White rum sees strong cocktail usage
                                                                                                                                                              • Figure 40: Consumers who have drunk white rum (eg Bacardi, Malibu etc) in the last 12 months, as part of a cocktail, by social class, NI and RoI, December 2014
                                                                                                                                                            • Tequila more likely to be used for a shot
                                                                                                                                                              • Figure 41: Consumers who have drunk tequila the last 12 months, on its own, by social class, NI and RoI, December 2014
                                                                                                                                                          • The Consumer – Usage of Dark Spirits

                                                                                                                                                            • Key points
                                                                                                                                                              • Whiskey/whisky/bourbon most used type of dark spirit
                                                                                                                                                                • Figure 42: Types of dark spirits drunk in the last 12 months, by method of consumption, NI and RoI, December 2014
                                                                                                                                                              • Men more likely to drink whiskey/whisky/bourbon
                                                                                                                                                                • Figure 43: Consumers who have drunk whiskey/whisky/bourbon in the last 12 months, by method of consumption, by gender, NI and RoI, December 2014
                                                                                                                                                              • Mature consumers primary whiskey drinkers in NI, but not RoI
                                                                                                                                                                • Figure 44: Consumers who have drunk whiskey/whisky/bourbon in the last 12 months, by method of consumption, by age, NI and RoI, December 2014
                                                                                                                                                              • Rum drinkers more likely to take it with a mixer
                                                                                                                                                                • Figure 45: Consumers who have drunk dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s) in the last 12 months with a mixer, by age, NI and RoI, December 2014
                                                                                                                                                              • Brandy/Cognac/Armagnac more likely to be used by men and mature consumers
                                                                                                                                                                • Figure 46: Consumers who have drunk brandy/Cognac/Armagnac (eg Three Barrels) in the last 12 months on its own, by age, NI and RoI, December 2014
                                                                                                                                                            • The Consumer – Usage of Liqueurs

                                                                                                                                                              • Key points
                                                                                                                                                                • Cream-based liqueurs most used type of spirit
                                                                                                                                                                  • Figure 47: Types of liqueurs drunk in the last 12 months, by method of consumption, NI and RoI, December 2014
                                                                                                                                                                • Cream liqueur usage higher among Irish women compared to men
                                                                                                                                                                  • Figure 48: Consumers who have drunk cream-based liqueur (eg Baileys) in the last 12 months on its own, by gender, NI and RoI, December 2014
                                                                                                                                                                  • Figure 49: Consumers who have drunk cream-based liqueur (eg Baileys) in the last 12 months on its own, by age, NI and RoI, December 2014
                                                                                                                                                                • Non-cream liqueurs most likely to be drunk on their own
                                                                                                                                                                • The Consumer – Characteristics Associated with Spirits

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Vodka strongly seen as being a good mixer/good for cocktails
                                                                                                                                                                      • Figure 50: Top three characteristics associated with vodka (eg Smirnoff, Absolut etc), NI and RoI, December 2014
                                                                                                                                                                    • Whiskey strongly associated with being authentic and being a drink to savour
                                                                                                                                                                      • Figure 51: Top three characteristics associated with whiskey/whisky/bourbon (eg Glenfiddich, Bell’s, Jameson, Jack Daniels), NI and RoI, December 2014
                                                                                                                                                                    • White rum seen as versatile
                                                                                                                                                                      • Figure 52: Top three characteristics associated with white rum (eg Bacardi, Malibu etc), NI and RoI, December 2014
                                                                                                                                                                    • Dark rum seen as trendy and versatile
                                                                                                                                                                      • Figure 53: Top three characteristics associated with dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s), NI and RoI, December 2014
                                                                                                                                                                    • Irish consumers view cream and non-cream liqueurs as something to be savoured
                                                                                                                                                                      • Figure 54: Top three characteristics associated with liqueur (including cream-based and non-cream based liqueur), NI and RoI, December 2014
                                                                                                                                                                  • The Consumer – Factors for Premium Spirits

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Taste is the key factor in defining a premium spirit
                                                                                                                                                                        • Figure 55: Factors that consumers associate with premium spirits, NI and RoI, December 2014
                                                                                                                                                                      • RoI consumers seek superior taste
                                                                                                                                                                          • Figure 56: Consumers associate a ‘Clear difference in taste to a cheaper variety’ with premium spirits, by gender, NI and RoI, December 2014
                                                                                                                                                                        • Unique tastes of flavours important to a third of Irish consumers
                                                                                                                                                                          • Brand more important to RoI consumers compared to NI consumers
                                                                                                                                                                            • Figure 57: Consumers associate being produced by a well-known brand (eg Bacardi, Smirnoff, Gordon’s) with premium spirits, by gender, NI and RoI, December 2014
                                                                                                                                                                          • Provenance seen as an important trait in premium spirits
                                                                                                                                                                            • Figure 58: Consumers associate being produced in the traditional country of origin (eg Polish Vodka, Caribbean Rum, Irish Whiskey)’ with premium spirits, by gender and age, NI and RoI, December 2014
                                                                                                                                                                        • Appendix

                                                                                                                                                                          • NI Toluna tables
                                                                                                                                                                            • Figure 59: Types of spirits that consumers have drunk in the past 12 months, drunk on its own (neat), by demographics, NI, December 2014
                                                                                                                                                                            • Figure 60: Types of spirits that consumers have drunk in the past 12 months, drunk on its own (neat), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 61: Types of spirits that consumers have drunk in the past 12 months, drunk on its own (neat), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 62: Types of spirits that consumers have drunk in the past 12 months, drunk with a mixer (eg cola/tonic), by demographics, NI, December 2014
                                                                                                                                                                            • Figure 63: Types of spirits that consumers have drunk in the past 12 months, drunk with a mixer (eg cola/tonic), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 64: Types of spirits that consumers have drunk in the past 12 months, drunk with a mixer (eg cola/tonic), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 65: Types of spirits that consumers have drunk in the past 12 months, drunk as part of a cocktail, by demographics, NI, December 2014
                                                                                                                                                                            • Figure 66: Types of spirits that consumers have drunk in the past 12 months, drunk as part of a cocktail, by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 67: Types of spirits that consumers have drunk in the past 12 months, drunk as part of a cocktail, by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 68: Types of spirits that consumers have drunk in the past 12 months, not drunk in the last 12 months, by demographics, NI, December 2014
                                                                                                                                                                            • Figure 69: Types of spirits that consumers have drunk in the past 12 months, not drunk in the last 12 months, by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 70: Types of spirits that consumers have drunk in the past 12 months, not drunk in the last 12 months, by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 71: Factors that consumers associate with premium spirits, by demographics, NI, December 2014
                                                                                                                                                                            • Figure 72: Factors that consumers associate with premium spirits, by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 73: Factors that consumers associate with premium spirits, by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 74: Characteristics that consumers associate with vodka (eg Smirnoff, Absolut etc), by demographics, NI, December 2014
                                                                                                                                                                            • Figure 75: Characteristics that consumers associate with vodka (eg Smirnoff, Absolut etc), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 76: Characteristics that consumers associate with vodka (eg Smirnoff, Absolut etc), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 77: Characteristics that consumers associate with whiskey/whisky/bourbon (eg Glenfiddich, Bell’s, Jameson, Jack Daniels), by demographics, NI, December 2014
                                                                                                                                                                            • Figure 78: Characteristics that consumers associate with whiskey/whisky/bourbon (eg Glenfiddich, Bell’s, Jameson, Jack Daniels), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 79: Characteristics that consumers associate with whiskey/whisky/bourbon (eg Glenfiddich, Bell’s, Jameson, Jack Daniels), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 80: Characteristics that consumers associate with white rum (eg Bacardi, Malibu etc), by demographics, NI, December 2014
                                                                                                                                                                            • Figure 81: Characteristics that consumers associate with white rum (eg Bacardi, Malibu etc), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 82: Characteristics that consumers associate with white rum (eg Bacardi, Malibu etc), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 83: Characteristics that consumers associate with dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s), by demographics, NI, December 2014
                                                                                                                                                                            • Figure 84: Characteristics that consumers associate with dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 85: Characteristics that consumers associate with dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 86: Characteristics that consumers associate with liqueur (including Cream-based and non-cream based liqueur), by demographics, NI, December 2014
                                                                                                                                                                            • Figure 87: Characteristics that consumers associate with liqueur (including Cream-based and non-cream based liqueur), by demographics, NI, December 2014 (continued)
                                                                                                                                                                            • Figure 88: Characteristics that consumers associate with liqueur (including Cream-based and non-cream based liqueur), by demographics, NI, December 2014 (continued)
                                                                                                                                                                          • RoI Toluna tables
                                                                                                                                                                            • Figure 89: Types of spirits that consumers have drunk in the past 12 months, drunk on its own (neat), by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 90: Types of spirits that consumers have drunk in the past 12 months, drunk on its own (neat), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 91: Types of spirits that consumers have drunk in the past 12 months, drunk on its own (neat), by demographics, RoI, December 2014 (ontinued)
                                                                                                                                                                            • Figure 92: Types of spirits that consumers have drunk in the past 12 months, drunk with a mixer (eg cola/tonic), by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 93: Types of spirits that consumers have drunk in the past 12 months, drunk with a mixer (eg cola/tonic), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 94: Types of spirits that consumers have drunk in the past 12 months, drunk with a mixer (eg cola/tonic), by demographics, RoI, December 2014 (ontinued)
                                                                                                                                                                            • Figure 95: Types of spirits that consumers have drunk in the past 12 months, drunk as part of a cocktail, by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 96: Types of spirits that consumers have drunk in the past 12 months, drunk as part of a cocktail, by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 97: Types of spirits that consumers have drunk in the past 12 months, drunk as part of a cocktail, by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 98: Types of spirits that consumers have drunk in the past 12 months, not drunk in the last 12 months, by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 99: Types of spirits that consumers have drunk in the past 12 months, not drunk in the last 12 months, by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 100: Types of spirits that consumers have drunk in the past 12 months, not drunk in the last 12 months, by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 101: Factors that consumers associate with premium spirits, by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 102: Factors that consumers associate with premium spirits, by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 103: Factors that consumers associate with premium spirits, by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 104: Characteristics that consumers associate with vodka (eg Smirnoff, Absolut etc), by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 105: Characteristics that consumers associate with vodka (eg Smirnoff, Absolut etc), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 106: Characteristics that consumers associate with Vodka (eg Smirnoff, Absolut etc), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 107: Characteristics that consumers associate with whiskey/whisky/bourbon (eg Glenfiddich, Bell’s, Jameson, Jack Daniels), by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 108: Characteristics that consumers associate with whiskey/whisky/bourbon (eg Glenfiddich, Bell’s, Jameson, Jack Daniels), by demographics, RoI, December 2014 (Continued)
                                                                                                                                                                            • Figure 109: Characteristics that consumers associate with whiskey/whisky/bourbon (eg Glenfiddich, Bell’s, Jameson, Jack Daniels), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 110: Characteristics that consumers associate with white rum (eg Bacardi, Malibu etc), by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 111: Characteristics that consumers associate with white rum (eg Bacardi, Malibu etc), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 112: Characteristics that consumers associate with white rum (eg Bacardi, Malibu etc), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 113: Characteristics that consumers associate with dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s), by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 114: Characteristics that consumers associate with dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 115: Characteristics that consumers associate with dark/golden/spiced rum (eg Captain Morgan’s, Bacardi Gold, Sailor Jerry’s), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 116: Characteristics that consumers associate with liqueur (including Cream-based and non-cream based liqueur), by demographics, RoI, December 2014
                                                                                                                                                                            • Figure 117: Characteristics that consumers associate with liqueur (including Cream-based and non-cream based liqueur), by demographics, RoI, December 2014 (continued)
                                                                                                                                                                            • Figure 118: Characteristics that consumers associate with liqueur (including Cream-based and non-cream based liqueur), by demographics, RoI, December 2014 (continued)

                                                                                                                                                                        Companies Covered

                                                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                                                        Spirits - Ireland - February 2015

                                                                                                                                                                        £1,095.00 (Excl.Tax)