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Spirits & RTDs - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: Spirits/RTD, global market performance
    • The Big Stories

      • Craft continues to challenge the mainstream
        • Figure 1: Proportion of spirits introductions (excluding RTDs) described as craft*, global, 2011-15
        • Figure 1: Qualities of spirits consumer think are worth paying more for, selected European markets, 2015
      • Flavour is now a key sales driver for all spirits
        • Figure 1: Proportion of spirits introductions (excl. RTDs and liqueurs) which are flavoured, globally, 2011-15
        • Figure 1: Characteristics when purchasing dark spirits, by age, US, July 2014
        • Figure 1: Attitudes towards production innovation concepts for western spirits, China, June 2014
      • The rise of more complex spirits
        • Figure 1: Attitudes to premium alcohol spirits, selected European markets, 2015
    • Notable Products

        • Notable products of 2015
        • Looking to the Future

          • The rebirth of RTDs
            • Figure 1: Flavours preferences of RTD alcoholic beverages, by generation, US, September 2014
          • The importance of barrel-ageing   
            • Figure 1: Qualities of spirits consumer think are worth paying more for, selected European markets, 2015
          • Consumers souring on sweet
            • Figure 1: Top five growth cocktails among the top 50 most popular on US foodservice menus, US, Q2, 2013-15
        • The Analyst’s View

          Companies Covered

          To learn more about the companies covered in this report please contact us.

          Spirits & RTDs - Global Annual Review - 2016

          US $1,995.00 (Excl.Tax)