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Sports and Energy Drinks - Europe - December 2010

The UK market is the largest in Europe for both sports and energy drinks; with sales estimated to reach £807 million and £241 million, respectively, in 2010. In the ‘big 5’, sales of energy drinks have continued to post healthy growth in recent years, while sports drinks have put on a more varied performance.

Recent product innovation has concentrated on the creation of additive- and preservative-free products that offer increasingly health-conscious consumers a more natural, non-artificial alternative. Suppliers are also making their drinks functional, for example, through the addition of vitamins and minerals. Functionality is set to remain the key line of product development in the near future, as manufacturers will need to be able to expand the current core consumer base of young consumers to older people in order to ensure future growth. Replacing the high caffeine content of many energy drinks with herbal formulations will also become an increasingly important area of development.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and
share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Market in Brief

              • Rule Britannia
                • Focus on additive- and preservative-free products
                  • Functionality set to become increasingly important
                    • Extending product appeal beyond young core consumer group
                      • From isotonic to hypotonic
                        • Packaging innovation
                        • European Market Size and Forecast

                          • Key points
                            • Energy drinks
                              • Figure 1: Energy drinks: Value in local currency, 2004-14
                              • Figure 2: Energy drinks, by volume, 2004-14
                              • Figure 3: Energy drinks, spend per capita (population), 2004-14
                            • Sports drinks
                              • Figure 4: Sports drinks, value in local currency, 2003-14
                              • Figure 5: Sports drinks, by volume, 2003-14
                              • Figure 6: Sports drinks, spend per capita (population), 2003-14
                          • Market Segmentation

                            • Key points
                              • Energy drinks
                                • France
                                  • Figure 7: France: Energy drinks: Market segmentation, by volume, 2009
                                  • Figure 8: France: Energy drinks: Market segmentation, by value, 2009
                                • Germany
                                  • Figure 9: Germany: Energy drinks: Market segmentation, by volume, 2009
                                  • Figure 10: Germany: Energy drinks: Market segmentation, by value, 2009
                                • Italy
                                  • Figure 11: Italy: Energy drinks: Market segmentation, by volume, 2009
                                  • Figure 12: Italy: Energy drinks: Market segmentation, by value, 2009
                                • Spain
                                  • Figure 13: Spain: Energy drinks: Market segmentation, by volume, 2009
                                  • Figure 14: Spain: Energy drinks: Market segmentation, by value, 2009
                                • UK
                                  • Figure 15: UK: Energy drinks: Market segmentation, by volume, 2009
                                  • Figure 16: UK: Energy drinks: Market segmentation, by value, 2009
                                • Poland and Russia
                                  • Figure 17: Poland: Energy drinks: Market segmentation, by volume, 2009
                                  • Figure 18: Poland: Energy drinks: Market segmentation, by value, 2009
                                  • Figure 19: Russia: Energy drinks: Market segmentation, by volume, 2009
                                  • Figure 20: Russia: Energy drinks: Market segmentation, by value, 2009
                                • Sports drinks
                                  • France
                                    • Figure 21: France: Sports drinks: Market segmentation, by volume, 2008
                                    • Figure 22: France: Sports drinks: Market segmentation, by value, 2008
                                  • Germany
                                    • Figure 23: Germany: Sports drinks: Market segmentation, by volume, 2009
                                    • Figure 24: Germany: Sports drinks: Market segmentation, by value, 2009
                                  • Italy
                                    • Figure 25: Italy: Sports drinks: Market segmentation, by volume, 2009
                                    • Figure 26: Italy: Sports drinks: Market segmentation, by value, 2009
                                  • Spain
                                    • Figure 27: Spain: Sports drinks: Market segmentation, by volume, 2006
                                    • Figure 28: Spain: Sports drinks: Market segmentation, by value, 2006
                                  • UK
                                    • Figure 29: UK: Sports drinks: Market segmentation, by volume, 2008
                                    • Figure 30: UK: Sports drinks: Market segmentation, by value, 2008
                                • Companies and Product Innovation

                                  • Key points
                                    • Global region
                                      • Figure 31: Percentage of new product launches, by region, 2009
                                    • European region
                                      • Figure 32: Percentage of new product launches, by top ten European countries, 2009
                                      • Figure 33: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
                                      • Figure 34: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
                                    • France
                                      • Figure 35: Percentage of new product launches, France, January 2006-October 2010
                                      • Figure 36: Top five claims on new product development, France, January 2006-October 2010
                                    • Added vitamins and minerals
                                      • Energy shots
                                        • Organic products
                                          • Germany
                                            • Figure 37: Percentage of new product launches , Germany, January 2006-October 2010
                                            • Figure 38: Top five claims on new product development, Germany, January 2006-October 2010
                                          • Juicy drinks
                                            • Oxygen-enriched sports drink increases health and vitality
                                              • Packaging innovation in energy drinks
                                                • Italy
                                                  • Figure 39: Percentage of new product launches, Italy, January 2006-October 2010
                                                  • Figure 40: Top five claims on new product development, Italy, January 2006-October 2010
                                                • Non-artificial beverages
                                                  • Events inspiration
                                                    • Avoiding sugar
                                                      • Organic options
                                                        • Spain
                                                          • Figure 41: Percentage of new product launches , Spain, January 2006-October 2010
                                                          • Figure 42: Top five claims on new product development, Spain, January 2006-October 2010
                                                        • More natural products
                                                          • Fighting fatigue
                                                            • Soccorade
                                                              • Multipacks
                                                                • UK
                                                                  • Figure 43: Percentage of new product launches, UK, January 2006-October 2010
                                                                  • Figure 44: Top five claims on new product development, UK, January 2006-October 2010
                                                                • Keeping it real
                                                                  • A boost for busy people
                                                                    • Convenient packaging
                                                                      • Scientific shots
                                                                      • The Consumer

                                                                        • Key points
                                                                          • France
                                                                            • Figure 45: Trends in drinking energy drinks, France, 2005-09
                                                                            • Figure 46: Trends in frequency of drinking energy drinks, France, 2005-09
                                                                            • Figure 47: Trends in size/type of energy drinks drink most often, France, 2007-09
                                                                            • Figure 48: Trends in flavours of energy drinks drink most often, France, 2007-09
                                                                            • Figure 49: Trends in types of energy drinks drink most often, France, 2005-09
                                                                          • Germany
                                                                            • Figure 50: Trends in drinking energy drinks, Germany, 2005-09
                                                                            • Figure 51: Trends in frequency of drinking energy drinks, Germany, 2005-09
                                                                            • Figure 52: Trends in size/type of energy drinks drink most often, Germany, 2007-09
                                                                            • Figure 53: Trends in flavours of energy drinks drink most often, Germany, 2007-09
                                                                            • Figure 54: Trends in types of energy drinks drink most often, Germany, 2005-09
                                                                          • Great Britain
                                                                            • Figure 55: Trends in drinking energy drinks, GB, 2005-09
                                                                            • Figure 56: Trends in frequency of drinking energy drinks, GB, 2005-09
                                                                            • Figure 57: Trends in size/type of energy drinks drink most often, GB, 2007-09
                                                                            • Figure 58: Trends in flavours of energy drinks drink most often, GB, 2007-09
                                                                            • Figure 59: Trends in types of energy drinks drink most often, GB, 2005-09
                                                                          • Spain
                                                                            • Figure 60: Trends in drinking energy drinks, Spain, 2005-09
                                                                            • Figure 61: Trends in frequency of drinking energy drinks, Spain, 2005-09
                                                                            • Figure 62: Trends in size/type of energy drinks drink most often, Spain, 2007-09
                                                                            • Figure 63: Trends in flavours of energy drinks drink most often, Spain, 2005-09
                                                                            • Figure 64: Trends in types of energy drinks drink most often, Spain, 2005-09
                                                                          • Consumer attitudes
                                                                            • Figure 65: Trends in agreement with selected lifestyle statements, France, 2005-09
                                                                            • Figure 66: Trends in agreement with selected lifestyle statements, Germany, 2005-09
                                                                            • Figure 67: Trends in agreement with selected lifestyle statements, GB, 2005-09
                                                                            • Figure 68: Trends in agreement with selected lifestyle statements, Spain, 2005-09
                                                                        • Appendix – Demographic Data

                                                                            • Figure 69: Frequency of use of energy drinks, by demographics, France, 2009
                                                                            • Figure 70: Frequency of use of energy drinks, by demographics, Germany, 2009
                                                                            • Figure 71: Frequency of use of energy drinks, by demographics, GB, 2009
                                                                            • Figure 72: Frequency of use of energy drinks, by demographics, Spain, 2009
                                                                            • Figure 73: Agreement with selected lifestyle statements, by demographics, France, 2009
                                                                            • Figure 74: Agreement with selected lifestyle statements, by demographics, Germany, 2009
                                                                            • Figure 75: Agreement with selected lifestyle statements, by demographics, GB, 2009
                                                                            • Figure 76: Agreement with selected lifestyle statements, by demographics, Spain, 2009
                                                                        • Appendix – Market Size and Forecast Data

                                                                            • Figure 77: Energy drinks: Value in local currency, 2004-14
                                                                            • Figure 78: Energy drinks, by volume, 2004-14
                                                                            • Figure 79: Energy drinks: Spend per capita (population), 2004-14
                                                                            • Figure 80: Sports drinks: Value in local currency, 2003-14
                                                                            • Figure 81: Sports drinks, by volume, 2003-14
                                                                            • Figure 82: Sports drinks: Spend per capita (population), 2003-14

                                                                        Companies Covered

                                                                        To learn more about the companies covered in this report please contact us.

                                                                        Sports and Energy Drinks - Europe - December 2010

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