Sports and Energy Drinks - Europe - December 2010
The UK market is the largest in Europe for both sports and energy drinks; with sales estimated to reach £807 million and £241 million, respectively, in 2010. In the ‘big 5’, sales of energy drinks have continued to post healthy growth in recent years, while sports drinks have put on a more varied performance.
Recent product innovation has concentrated on the creation of additive- and preservative-free products that offer increasingly health-conscious consumers a more natural, non-artificial alternative. Suppliers are also making their drinks functional, for example, through the addition of vitamins and minerals. Functionality is set to remain the key line of product development in the near future, as manufacturers will need to be able to expand the current core consumer base of young consumers to older people in order to ensure future growth. Replacing the high caffeine content of many energy drinks with herbal formulations will also become an increasingly important area of development.
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In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.
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