Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Sports Betting - UK - July 2015

The sports betting market in the UK is reaching a tipping point beyond which it becomes digital first and football-led: betting on sport is now more common online than in shops and is rapidly approaching equivalent value also, while the national game relentlessly closes in on the traditional staple of horseracing across all measures.

  • Where next for football betting?
  • What will be the new ‘new thing’ in mobile sportsbook?
  • Can in-play cross over to instant-wins?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

        • Another World Cup win drives up market growth
          • Figure 1: Consumer expenditure on sports betting, 2009/10-2019/20
        • Shops and online to form partnership of equals
          • Figure 2: Consumer expenditure on sports betting, by channel, 2014/15*
        • William Hill sits at the summit
          • Figure 3: Operators’ shares of UK sports betting market, by value, 2014/15
        • Widening football’s focus to non-core bettors
          • Figure 4: Sports bet on, April 2015
        • Role of mobile still up for grabs
          • Figure 5: Methods of betting on sport, April 2015
        • Excitement of event betting appeals to women
          • Figure 6: Attitudes towards betting at live sports events, April 2015
      • Issues and Insights

        • Where next for football betting?
          • The facts
            • The implications
              • What will be the new ‘new thing’ in mobile sportsbook?
                • The facts
                  • The implications
                    • Can in-play cross over to instant-wins?
                      • The facts
                        • The implications
                        • The Market – What You Need To Know

                          • World Cup proves a winner
                            • Market continues to break with tradition
                              • Targeting fans as well as gamblers
                                • More betting opportunities coming on stream
                                  • Still plenty of headroom in fast-growing mobile market
                                    • Pace quickens for in-play
                                    • Market Size and Forecast

                                      • World Cup football helps market kick on
                                        • Figure 7: Consumer expenditure* on sports betting, 2009/10-2019/20
                                      • Forecast
                                        • Figure 8: Forecast of consumer expenditure on sports betting, 2009/10-2019/20
                                    • Segment Performance

                                      • Retail and remote pair up to trade on their differences
                                          • Figure 9: Consumer expenditure on sports betting, by channel, 2012/13-2014/15
                                        • Football steps up the pace
                                            • Figure 10: Consumer expenditure on sports betting, by product, 2012/13-2014/15
                                        • Market Drivers

                                          • Sport plays to a big crowd
                                            • Figure 11: Interest in sport, by method of following, April 2015
                                          • Gambling population on a plateau
                                            • Figure 12: Participation in gambling activities other than National Lottery games, June 2009-December 2014
                                          • A World Cup of two halves
                                              • Figure 13: William Hill FIFA World Cup stakes, by channel, 2014
                                            • Rise of streaming expands potential player pool
                                                • Figure 14: Devices used to watch TV programmes and films via stream or download, August 2014
                                              • 4G creating new opportunities in mobile
                                                  • Figure 15: Average download speeds, 3G and 4G mobile networks, Q4 2014
                                                • Shops give betting a high street profile
                                                  • Figure 16: UK betting shop numbers, March 2009-September 2014
                                                • In-play betting grows minute by minute
                                                • Key Players – What You Need to Know

                                                  • Retail volume + remote value = success for William Hill
                                                    • Bookmakers play a whole new card game
                                                      • Social betting without the media
                                                        • TV and print dominate advertising scene
                                                          • Market leader invests from a position of strength
                                                          • Market Share

                                                            • Multichannel success puts William Hill out in front
                                                              • Figure 17: Operators’ shares of UK sports betting market, by value, 2014/15
                                                          • Launch Activity and Innovation

                                                            • William Hill ups the stakes in bookmakers’ card game
                                                              • A new take on social betting
                                                                • An ante-post bet on esports
                                                                  • Video at heart of efforts to pep up tablet segment
                                                                    • Three potential directions for smartwatch futures
                                                                      • A new look for shop betting
                                                                      • Brand Communication and Promotion

                                                                        • Print and television still the places to be seen
                                                                            • Figure 18: Recorded above-the-line, online display and direct mail total advertising expenditure on Sports betting, by media, 2011-14
                                                                          • High street leaders out in front
                                                                            • Figure 19: Recorded above-the-line, online display and direct mail total advertising expenditure on sports betting, by operator, 2011-14
                                                                          • Methodology and coverage
                                                                          • The Consumer – What You Need To Know

                                                                            • A new football focus to keep growing player base
                                                                              • Sports bettors now digital first
                                                                                • Smartphone bettors browse in front of the TV
                                                                                  • Recovery slow to reach punters’ pockets
                                                                                    • Sports venues open the door to betting for women
                                                                                      • Tablet bettors need more information
                                                                                      • Sports Bet On

                                                                                        • Photo finish for horseracing and football
                                                                                            • Figure 20: Sports bet on, April 2015
                                                                                          • A free transfer for fan loyalties?
                                                                                              • Figure 21: Past-year betting on horseracing and football, by methods of following sport, April 2014
                                                                                            • Football bettors most willing to look beyond the mainstream
                                                                                              • Figure 22: Interest in betting on ‘other’ sports in the future, by current betting activity, April 2015
                                                                                          • Methods of Betting

                                                                                            • Online takes lead but still all to play for in mobile
                                                                                              • Figure 23: Methods of betting on sport, April 2015
                                                                                            • Shorter formats offer quicker wins
                                                                                                • Figure 24: Methods of betting on sport, by sports bet on in the past year, April 2015
                                                                                              • Bettors change channels rather than add to them
                                                                                                  • Figure 25: Repertoires of methods of betting on sport, April 2015
                                                                                              • Mobile Sports Betting

                                                                                                • Sports bettors ’appy to carry on browsing
                                                                                                    • Figure 26: Methods of betting on sport via smartphones and tablets, April 2015
                                                                                                  • A different ball game in the stadium and on the sofa
                                                                                                      • Figure 27: Methods of betting on sport via smartphones and tablets, by method of following live sport, April 2015
                                                                                                  • Incentives to Sports Betting

                                                                                                    • Slow pace of recovery keeps bettors cautious
                                                                                                        • Figure 28: Incentives to sports betting, April 2015
                                                                                                      • Plugging the knowledge gap for tablet bettors
                                                                                                          • Figure 29: Incentives to sports betting, by sports betting via tablet, April 2015
                                                                                                      • Betting At Sports Events

                                                                                                        • Women more open to event betting
                                                                                                            • Figure 30: Attitudes towards betting at live sports events, April 2015
                                                                                                          • Sustaining interest beyond the final whistle
                                                                                                              • Figure 31: Agreement with the statement “Having a bet on the event makes it more exciting”, by sport bet on, April 2015
                                                                                                            • Smartphones to help betting fill the gaps between play
                                                                                                                • Figure 32: Attitudes towards betting at live sports events, by betting on sport using a smartphone, April 2015
                                                                                                            • Appendix – Data Sources and Abbreviations

                                                                                                              • Data sources
                                                                                                                • Abbreviations
                                                                                                                  • Fan chart forecast

                                                                                                                  Companies Covered

                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                  Sports Betting - UK - July 2015

                                                                                                                  £1,995.00 (Excl.Tax)