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Sports Clothing and Footwear - UK - August 2011

The market this report looks at includes sports clothing and footwear, which is defined as:

  • Sports clothing, eg tracksuits, swimwear, hooded sweatshirts, accessories (gloves, caps etc)
  • Sports footwear, eg trainers, running shoes, football boots, ski boots.

All items of clothing and footwear that are specifically designed for sport are included, whether these items are worn when participating in a particular sport (described by retailers as ‘activewear’ or ‘performance’ items) or worn as casualwear. This includes items carrying a well-known branded logo and items produced under a clothing retailer’s own-label.

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best and worst case forecast value sales of sports clothing, 2006-16
            • Strong recovery for sports clothing in 2010, but pace slows
              • Figure 2: Best and worst case forecast value sales of sports footwear, 2006-16
            • Sports footwear forecast to grow by 18% up to 2016
              • Market factors
                • The Olympic opportunity
                  • Stagnating rates of play
                    • Figure 3: Trends in attitudes towards health and fitness, 2006-10
                  • Ageing population poses a threat
                    • Socio-economic shifts benefit market
                      • Companies, brands and innovation
                        • Figure 4: Outlets from which sports clothing and footwear have been purchased in the last 12 months, by estimated number of shoppers, June 2011
                      • Sports Direct dominates
                        • Growing influence of the internet
                          • Non-specialists encroach upon the market
                            • Independents fighting a losing battle?
                              • The consumer
                                • Over a third not engaged in sport
                                  • Figure 5: Sports and physical activities participated in, by gender and socio-economic group, June 2011
                                • Fashion over function
                                  • Figure 6: Sports clothing and footwear purchased in the last 12 months, by reason for purchase, June 2011
                                • Popularity of trainers prevails
                                  • Gender influences choice
                                    • Figure 7: Sports clothing and footwear purchased in the last 12 months, by gender, June 2011
                                  • Socio-economic divide
                                    • Figure 8: Sports clothing and footwear purchased in the last 12 months, by socio-economic group, June 2011
                                  • Purchasing linked to high internet usage
                                    • Sports brands overpriced
                                      • Figure 9: Attitudes towards buying sports clothing and footwear, June 2011
                                    • Replacement is the primary reason for purchase
                                      • Too focused on fashion
                                        • Under-35s driving spectator sport related sales
                                          • What we think
                                          • Issues in the Market

                                              • How much of an impact will the London 2012 Olympics have?
                                                • How will stalling participation rates affect the sports clothing and footwear market?
                                                  • Can sports retailers actively encourage participation?
                                                    • How has the online market impacted upon in-store shopping?
                                                      • Can retailers please everyone from the keen players to the fashion buyers?
                                                        • How can consumers be encouraged to buy more regularly?
                                                          • What does the future hold for independents?
                                                          • Future Opportunities

                                                              • Trend: Experience is All
                                                                • Trend: Extend my brand
                                                                • Internal Market Environment

                                                                  • Key points
                                                                    • Marginal growth in sportswear sales
                                                                      • Figure 10: Trends in buying sports shoes and sports clothing, 2007-10
                                                                    • Purchasing of sports shoes hits a high
                                                                      • Figure 11: Trends in buying sports shoes and sports clothing, by gender and age, 2007-10
                                                                    • Diminishing public interest in sport
                                                                      • Figure 12: Trends in interest in named sports, top 15, 2006-10
                                                                    • Stalling rate of participation
                                                                        • Figure 13: People who do some form of exercise/sport at least once a week, by gender, age and social grade, 2010
                                                                      • Decline in healthy lifestyles
                                                                        • Figure 14: Trends in attitudes towards health and fitness, 2006-10
                                                                      • Solo sports are most popular
                                                                        • Figure 15: Trends in sports/activities played or taken part in regularly by at least 5% of adults, 2006-10
                                                                      • Upward trend in club membership has plateaued
                                                                        • Figure 16: Trends in sports club membership, 2006-10
                                                                      • Olympic opportunity
                                                                        • Figure 17: Agreement with the lifestyle statement ‘the London 2012 Olympics will have a positive effect on ordinary people’s lives, by gender, 2009-10
                                                                      • Public spending cuts hit sport facilities and schemes
                                                                        • How persuasive is advertising?
                                                                          • Figure 18: Trends in attitudes towards advertising and shopping on the internet, 2006-10
                                                                        • A third of consumers shop online for convenience
                                                                        • Broader Market Environment

                                                                          • Key points
                                                                            • ABs and C2s to benefit sports market
                                                                              • Figure 19: Forecast adult population trends, by socio-economic group, 2006-16
                                                                            • 25-34s to boost market but over-65s present a challenge
                                                                              • Figure 20: Trends in the age structure of the UK population, 2006-16
                                                                            • Youth employment rate hits record low
                                                                              • Figure 21: Labour market status, by age group, April-June 2011
                                                                            • Tough trading conditions but light at the end of the tunnel
                                                                              • Figure 22: GDP, PDI, consumer expenditure and savings, at constant 2011 prices, 2006-16
                                                                            • Eurozone economic recovery grinds to a halt
                                                                              • Figure 23: Trends in GDP quarterly percentage change, Q1 2004-Q2 2011
                                                                            • Consumer confidence falls in midst of economic gloom
                                                                              • Figure 24: Trend in consumer confidence, January 2008 to July 2011
                                                                            • The end of price deflation?
                                                                              • Figure 25: Deflation in clothing and footwear, January 2006 to June 2011
                                                                          • Strengths and Weaknesses in the Market

                                                                            • Strengths
                                                                              • Weaknesses
                                                                              • Who’s Innovating?

                                                                                • Key points
                                                                                  • Online and mobile innovations
                                                                                    • Pop-up opportunities
                                                                                      • Golden opportunity
                                                                                        • In-store innovation
                                                                                          • Sport and fashion collaborations
                                                                                            • Fabric developments enhance performance
                                                                                              • Customisation spurs individuality
                                                                                                • Inspirational virtual footwear wall
                                                                                                • Competitive Context

                                                                                                  • Key points
                                                                                                    • Strong growth in spending on sports participation
                                                                                                      • Figure 26: Consumer expenditure on selected leisure goods and activities, 2006-11
                                                                                                    • Sportswear outperforms clothing market
                                                                                                      • Figure 27: Retail sales, sports clothing, compared with the total clothing market, at current prices, 2006-11
                                                                                                    • Sports footwear outperforms market in 2011
                                                                                                      • Figure 28: Retail sales, sport footwear, compared with all footwear, at current prices, 2006-11
                                                                                                  • Market Size and Forecast

                                                                                                    • Key points
                                                                                                      • Impressive growth of the sports clothing market
                                                                                                        • Figure 29: Value sales of sports clothing, at current and constant prices, 2006-16
                                                                                                      • Sports footwear shows robust growth
                                                                                                        • Figure 30: Value sales of sports footwear, at current and constant prices, 2006-16
                                                                                                      • The future
                                                                                                        • Sports clothing forecast to grow by 23%
                                                                                                          • Figure 31: Best and worst case forecast value sales of sports clothing, 2006-16
                                                                                                        • Footwear market to increase by 18%
                                                                                                          • Figure 32: Best and worst case forecast value sales of sports footwear, 2006-16
                                                                                                        • Factors used in the forecast
                                                                                                        • Retail Competitor Analysis

                                                                                                          • Key points
                                                                                                            • Top four players have the majority of retail outlets
                                                                                                              • Figure 33: Sports goods retail outlets, by company, 2011
                                                                                                            • Retail success for Sports Direct leads to record windfall for staff
                                                                                                              • Closures imminent for JJB Sports
                                                                                                                • JD Sports on the acquisition trail
                                                                                                                  • Blacks looks to turnaround its fortunes
                                                                                                                    • Figure 34: Leading specialist sports clothing and footwear retailers key data, 2011
                                                                                                                    • Figure 35: Smaller specialist and online sports retailers key data, 2011
                                                                                                                • Companies and Products

                                                                                                                  • Sports Direct
                                                                                                                      • Figure 36: Key financial data for Sports Direct, 2009-10
                                                                                                                    • Blacks Leisure
                                                                                                                        • Figure 37: Key financials for Blacks Leisure Group plc, 2010-11 
                                                                                                                      • JD Sports
                                                                                                                          • Figure 38: key financial data for JD Sports, 2010-11
                                                                                                                        • JJB Sports
                                                                                                                            • Figure 39: Key financial data for JJB Sports, 2010-11
                                                                                                                          • Intersport
                                                                                                                              • Figure 40: Key financial data for Intersport, 2009-10
                                                                                                                            • Decathlon
                                                                                                                                • Figure 41: Key financials for Decathlon UK Limited, 2008-09
                                                                                                                            • Brand Research

                                                                                                                              • Key points
                                                                                                                                • Brand map
                                                                                                                                    • Figure 42: Attitudes towards and usage of sports clothing and footwear brands, June 2011
                                                                                                                                  • Brand attitudes
                                                                                                                                    • Figure 43: Attitudes, by sports clothing and footwear brand, June 2011
                                                                                                                                  • Brand personality
                                                                                                                                    • Figure 44: Sports clothing and footwear brand personality – macro image, June 2011
                                                                                                                                    • Figure 45: Sports clothing and footwear brand personality – micro image, June 2011
                                                                                                                                  • Correspondence analysis
                                                                                                                                    • Brand experience
                                                                                                                                      • Figure 46: Sports clothing and footwear brand usage, June 2011
                                                                                                                                      • Figure 47: Satisfaction with various sports clothing and footwear brands, June 2011
                                                                                                                                      • Figure 48: Consideration of sports clothing and footwear brands, June 2011
                                                                                                                                      • Figure 49: Consumer perceptions of current sports clothing and footwear brand performance, June 2011
                                                                                                                                      • Figure 50: sports clothing and footwear brand recommendation – Net Promoter Score, June 2011
                                                                                                                                    • Brand index
                                                                                                                                      • Figure 51: Sports clothing and footwear brand index, June 2011
                                                                                                                                      • Figure 52: Sports clothing and footwear brand index vs. recommendation, June 2011
                                                                                                                                    • Target group analysis
                                                                                                                                      • Figure 53: Target groups, June 2011
                                                                                                                                      • Figure 54: Sports clothing and footwear brand usage, by target groups, June 2011
                                                                                                                                    • Group One – The Conformists
                                                                                                                                      • Group Two – Simply the Best
                                                                                                                                        • Group Three – Shelf Stalkers
                                                                                                                                          • Group Four – Habitual Shoppers
                                                                                                                                            • Group Five – The Individualists
                                                                                                                                            • Retail Advertising and Promotion

                                                                                                                                              • Key points
                                                                                                                                                • Resurgence in adspend in 2010
                                                                                                                                                  • Figure 55: Main media advertising expenditure on sports/outdoor clothing and footwear, 2006-10
                                                                                                                                                • TV advertising dominates
                                                                                                                                                  • Figure 56: Main media advertising expenditure on sports/outdoor clothing and footwear, by media type, 2006-10
                                                                                                                                                • Adidas powers ahead
                                                                                                                                                  • Figure 57: Main monitored media advertising spend on sports/outdoor clothing and footwear, by top 15 advertisers, 2006-10
                                                                                                                                                • Sports Direct top in adspend
                                                                                                                                                  • Figure 58: Leading sports goods retailers’ advertising spend, by retailer, 2010
                                                                                                                                                • Sports Direct number one retail website
                                                                                                                                                  • Figure 59: Leading sports retail websites, by total unique visitors, March-April 2011
                                                                                                                                              • The Consumer – What Sports or Physical Activities are Participated In?

                                                                                                                                                • Key points
                                                                                                                                                  • Swimming most popular activity
                                                                                                                                                    • Figure 60: Sports and physical activities participated in, June 2011
                                                                                                                                                  • Females less active
                                                                                                                                                    • Football most popular for men
                                                                                                                                                      • Figure 61: Sports and physical activities participated in, by gender, June 2011
                                                                                                                                                    • Age is the dominant factor
                                                                                                                                                      • Figure 62: Most popular sports and physical activities participated in, by age, June 2011
                                                                                                                                                    • Under-25s favour running
                                                                                                                                                      • ABs most sporty
                                                                                                                                                        • Figure 63: Sports and physical activities participated in, by social grade, June 2011
                                                                                                                                                        • Figure 64: Non-participants in sport, by gender, age and social grade, June 2011
                                                                                                                                                    • The Consumer – What Sports Clothing They Buy

                                                                                                                                                      • Key points
                                                                                                                                                          • Figure 65: Clothing and footwear purchased in the last 12 months, June 2011
                                                                                                                                                        • Fashion overrides function
                                                                                                                                                          • Figure 66: Clothing and footwear purchased in the last 12 months, for sports vs. casual wear, June 2011
                                                                                                                                                        • Popularity of trainers climbs
                                                                                                                                                          • Women prefer joggers
                                                                                                                                                            • Figure 67: Clothing and footwear purchased in the last 12 months, by gender, June 2011
                                                                                                                                                          • Sports T-shirts favoured by men
                                                                                                                                                            • Young, upmarket men buy shorts
                                                                                                                                                                • Figure 68: Clothing and footwear purchased in the last 12 months, by social grade, June 2011
                                                                                                                                                              • Hoodies – leisurewear for the under-25s
                                                                                                                                                                • Replica football shirts
                                                                                                                                                                  • Specific sportswear is upmarket
                                                                                                                                                                    • High internet usage linked to sportswear purchases
                                                                                                                                                                      • Sportswear has become more popular
                                                                                                                                                                        • Figure 69: Clothing and footwear purchased in the last 12 months, 2009 and 2011
                                                                                                                                                                    • The Consumer – Where do They Shop for Sports Clothing and Footwear?

                                                                                                                                                                      • Key points
                                                                                                                                                                          • Figure 70: Outlets where clothing and footwear have been purchased in the last 12 months, by estimated number of shoppers, June 2011
                                                                                                                                                                        • Sports Direct is the champion
                                                                                                                                                                          • JJB Sports has more widespread appeal
                                                                                                                                                                            • JD Sports for fashion
                                                                                                                                                                                • Figure 71: Sports clothing and footwear purchased in the last 12 months at Sports Direct, JJB Sports and JD Sports, by gender and age, June 2011
                                                                                                                                                                              • Internet
                                                                                                                                                                                • Supermarkets favoured by the older generation
                                                                                                                                                                                    • Figure 72: Outlets where sports clothing and footwear have been purchased in the last 12 months, by gender, June 2011
                                                                                                                                                                                  • Value retailers popular for under-25s
                                                                                                                                                                                    • Next beats fashion retailers
                                                                                                                                                                                      • Outdoor specialists for the older generation
                                                                                                                                                                                        • Footwear shops
                                                                                                                                                                                          • Marks & Spencer and mail order for over-65s
                                                                                                                                                                                            • Is the future bleak for independents?
                                                                                                                                                                                                • Figure 73: Outlets where sports clothing and footwear have been purchased in the last 12 months, by social grade, June 2011
                                                                                                                                                                                            • The Consumer – Attitudes Towards Buying Sports Clothing and Footwear

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                  • Figure 74: Attitudes towards buying sports clothing and footwear, June 2011
                                                                                                                                                                                                • Sports brands overpriced
                                                                                                                                                                                                    • Figure 75: Agreement that a lot of sports brands are too expensive, by age, June 2011
                                                                                                                                                                                                  • Replacement is the major driver of sales
                                                                                                                                                                                                    • Half are bargain hunters
                                                                                                                                                                                                      • Too focused on fashion?
                                                                                                                                                                                                        • Brands only popular among under-25s
                                                                                                                                                                                                          • Mix and matching for 45-54 males
                                                                                                                                                                                                            • Sports shops don’t only cater for younger generation
                                                                                                                                                                                                              • Under-35s want fashionable trainers
                                                                                                                                                                                                                • Participation boosts sales for under-25s
                                                                                                                                                                                                                  • Figure 76: Agreement with buying more sports clothing since increasing the amount of sport/exercise undertaken, by age, June 2011
                                                                                                                                                                                                              • Target Groups

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Figure 77: Marketing targets for sports clothing and footwear, June 2011
                                                                                                                                                                                                                • Sports Active (46%)
                                                                                                                                                                                                                  • Sports Spenders (21%)
                                                                                                                                                                                                                    • Comfort Zone (33%)
                                                                                                                                                                                                                        • Figure 78: Attitudes towards buying sports clothing and footwear, by target group, June 2011
                                                                                                                                                                                                                    • Appendix – Internal Market Environment

                                                                                                                                                                                                                        • Figure 79: Sports clothing and sports shoes bought in the last 12 months, by demographics, 2010
                                                                                                                                                                                                                        • Figure 80: Trends in sports/activities played or taken part in regularly, 2006-10
                                                                                                                                                                                                                        • Figure 81: Individual sports/activities played or taken part in regularly, by demographics, 2010
                                                                                                                                                                                                                        • Figure 82: Individual sports/activities played or taken part in regularly, by demographics, 2010
                                                                                                                                                                                                                        • Figure 83: Individual sports/activities played or taken part in regularly, by demographics, 2010
                                                                                                                                                                                                                        • Figure 84: Individual sports/activities played or taken part in regularly, by demographics, 2010
                                                                                                                                                                                                                        • Figure 85: Individual sports/activities played or taken part in regularly, by demographics, 2010
                                                                                                                                                                                                                        • Figure 86: Team sports played or taken part in regularly, by demographics, 2010
                                                                                                                                                                                                                        • Figure 87: Sports club belong to, by demographics, 2010
                                                                                                                                                                                                                        • Figure 88: Agreement with the selected lifestyle statements, by demographics, 2010
                                                                                                                                                                                                                    • Appendix – Brand Research

                                                                                                                                                                                                                        • Figure 89: Sports clothing and footwear brands, June 2011
                                                                                                                                                                                                                        • Figure 90: Brand commitment, June 2011
                                                                                                                                                                                                                        • Figure 91: Brand momentum, June 2011
                                                                                                                                                                                                                        • Figure 92: Brand diversity, June 2011
                                                                                                                                                                                                                        • Figure 93: Brand satisfaction, June 2011
                                                                                                                                                                                                                        • Figure 94: Brand recommendation, June 2011
                                                                                                                                                                                                                        • Figure 95: Brand attitude, June 2011
                                                                                                                                                                                                                        • Figure 96: Brand image – Macro image, June 2011
                                                                                                                                                                                                                        • Figure 97: Brand image – micro image, June 2011
                                                                                                                                                                                                                        • Figure 98: Profile of target, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 99: Psychographic segmentation, by target group, June 2011
                                                                                                                                                                                                                        • Figure 100: Brand usage, by target group, June 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – What Sports or Physical Activities are Participated in?

                                                                                                                                                                                                                        • Figure 101: Most popular sports and physical activities participated in, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 102: Next most popular sports and physical activities participated in, by demographics, June 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – What Sports Clothing They Buy

                                                                                                                                                                                                                        • Figure 103: Most popular sports or casualwear purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 104: Next most popular sports or casualwear purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 105: Other sports or casualwear purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 106: Most popular to be worn for sport purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 107: Next most popular to be worn for sport purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 108: Other to be worn for sport purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 109: Most popular to be worn as casualwear or for fashion purposes purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 110: Next most popular to be worn as casualwear or for fashion purposes purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 111: Other to be worn as casualwear or for fashion purposes purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                    • Appendix – The Consumers – Where do they Shop for Sports Clothing and Footwear?

                                                                                                                                                                                                                        • Figure 112: Most popular clothing and footwear purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 113: Next most popular clothing and footwear purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 114: Other clothing and footwear purchased in the last 12 months, by demographics, June 2011
                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Buying Sports Clothing and Footwear

                                                                                                                                                                                                                        • Figure 115: Agreement with the statements ‘I only buy to replace worn items’ and ‘I buy sportswear to wear with my regular clothes’, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 116: Agreement with the statements ‘I think a lot of sports brands (eg Nike, Adidas) are too expensive’ and ‘I am more likely to buy sportswear when a big sporting event is on (eg World Cup, Olympics)’, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 117: Agreement with the statements ‘I have bought more sports clothing since increasing the amount of sport/exercise I do’ and ‘I tend to buy fashionable trainers rather than performance trainers’, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 118: Agreement with the statements ‘Retailer branded sportswear is just as good as sports-branded’ and ‘Most sports shops are too focused on fashion these days’, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 119: Agreement with the statements ‘I don’t think it is worth spending a lot on sportswear’ and ‘I prefer to buy bargain sportswear during sales or on auction sites’, by demographics, June 2011
                                                                                                                                                                                                                        • Figure 120: Agreement with the statements ‘I prefer to buy branded sportswear’ and ‘Sports shops only cater for young people’, by demographics, June 2011
                                                                                                                                                                                                                    • Appendix – Target Groups

                                                                                                                                                                                                                        • Figure 121: Sports and physical activities participated in, by target groups, June 2011
                                                                                                                                                                                                                        • Figure 122: Clothing and footwear purchased in the last 12 months, by target groups, June 2011
                                                                                                                                                                                                                        • Figure 123: Outlets from which clothing and footwear have been purchased in the last 12 months, by target groups, June 2011
                                                                                                                                                                                                                        • Figure 124: Attitudes towards buying sports clothing and footwear, by target groups, June 2011

                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                    • Adidas
                                                                                                                                                                                                                    • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                    • Amazon.co.uk
                                                                                                                                                                                                                    • Asda Group Ltd
                                                                                                                                                                                                                    • ASOS (UK retail sales)
                                                                                                                                                                                                                    • Bank of England
                                                                                                                                                                                                                    • Berghaus Ltd
                                                                                                                                                                                                                    • Big Lottery Fund
                                                                                                                                                                                                                    • Blacks Outdoor Retail Ltd
                                                                                                                                                                                                                    • British Fashion Council
                                                                                                                                                                                                                    • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                    • Calvin Klein, Inc.
                                                                                                                                                                                                                    • Chausport
                                                                                                                                                                                                                    • Co-operative Group
                                                                                                                                                                                                                    • Commonwealth Games Federation
                                                                                                                                                                                                                    • Converse, Inc
                                                                                                                                                                                                                    • Cotswold Outdoor Ltd
                                                                                                                                                                                                                    • Craghoppers Limited
                                                                                                                                                                                                                    • Debenhams Total (GTV)
                                                                                                                                                                                                                    • Diesel
                                                                                                                                                                                                                    • Dunlop Slazenger Group Ltd
                                                                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                                                                    • Fat Face Ltd
                                                                                                                                                                                                                    • Fédération Internationale de Football Association
                                                                                                                                                                                                                    • Field & Trek Plc
                                                                                                                                                                                                                    • Fila USA, Inc
                                                                                                                                                                                                                    • Footlocker Group
                                                                                                                                                                                                                    • Fred Perry Ltd
                                                                                                                                                                                                                    • Freeview
                                                                                                                                                                                                                    • Gfk NOP
                                                                                                                                                                                                                    • Government Actuary's Department (GAD)
                                                                                                                                                                                                                    • H&M Hennes & Mauritz
                                                                                                                                                                                                                    • Intel Corporation
                                                                                                                                                                                                                    • Intersport
                                                                                                                                                                                                                    • Invista
                                                                                                                                                                                                                    • JD Sports - Fashion
                                                                                                                                                                                                                    • JD Sports Fashion plc
                                                                                                                                                                                                                    • JJB Sports Plc
                                                                                                                                                                                                                    • John Lewis Partnership
                                                                                                                                                                                                                    • Kangol
                                                                                                                                                                                                                    • Kantar Media
                                                                                                                                                                                                                    • Karrimor International Ltd
                                                                                                                                                                                                                    • Kukri Sports Ltd
                                                                                                                                                                                                                    • Lacoste
                                                                                                                                                                                                                    • Levi Strauss (UK) Ltd
                                                                                                                                                                                                                    • Lidl (UK)
                                                                                                                                                                                                                    • Lillywhites Ltd
                                                                                                                                                                                                                    • London Development Agency
                                                                                                                                                                                                                    • Lonsdale
                                                                                                                                                                                                                    • M and M Direct Ltd
                                                                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                                                                    • Matalan Ltd
                                                                                                                                                                                                                    • Millets Farm Garden Centre Ltd
                                                                                                                                                                                                                    • mmO2 plc
                                                                                                                                                                                                                    • Moss Bros Group Plc
                                                                                                                                                                                                                    • National Lottery Commission
                                                                                                                                                                                                                    • Netto Foodstores Ltd
                                                                                                                                                                                                                    • New Balance Athletic Shoe, Inc.
                                                                                                                                                                                                                    • Next Group
                                                                                                                                                                                                                    • Nike
                                                                                                                                                                                                                    • Niketown UK
                                                                                                                                                                                                                    • O'Neill, Inc.
                                                                                                                                                                                                                    • Office for National Statistics
                                                                                                                                                                                                                    • Olympus UK Ltd
                                                                                                                                                                                                                    • Orange plc (UK)
                                                                                                                                                                                                                    • Oxylane (Décathlon)
                                                                                                                                                                                                                    • Peacocks
                                                                                                                                                                                                                    • Pentland Group PLC
                                                                                                                                                                                                                    • Primark Stores Ltd
                                                                                                                                                                                                                    • PUMA AG Rudolf Dassler Sport
                                                                                                                                                                                                                    • Quiksilver, Inc.
                                                                                                                                                                                                                    • Reebok International Ltd
                                                                                                                                                                                                                    • Schuh Ltd
                                                                                                                                                                                                                    • Selfridges Retail Ltd
                                                                                                                                                                                                                    • Speedo International Ltd
                                                                                                                                                                                                                    • Sport England
                                                                                                                                                                                                                    • Sports Direct UK
                                                                                                                                                                                                                    • Stella McCartney
                                                                                                                                                                                                                    • SuperGroup Plc (Retail)
                                                                                                                                                                                                                    • T-Mobile (UK) Ltd
                                                                                                                                                                                                                    • Tesco Plc
                                                                                                                                                                                                                    • The London Organising Committee of the Olympic Games and Paralympic Games Limited
                                                                                                                                                                                                                    • The North Face Inc.
                                                                                                                                                                                                                    • The TJX Companies
                                                                                                                                                                                                                    • Timberland UK Ltd
                                                                                                                                                                                                                    • Topman old
                                                                                                                                                                                                                    • Topshop old
                                                                                                                                                                                                                    • Twitter, Inc.
                                                                                                                                                                                                                    • Umbro International Limited
                                                                                                                                                                                                                    • United Cinemas International (UK) Limited
                                                                                                                                                                                                                    • USC
                                                                                                                                                                                                                    • Virgin Media Ltd
                                                                                                                                                                                                                    • Virgin Mobile
                                                                                                                                                                                                                    • Vodafone Group Plc (UK)
                                                                                                                                                                                                                    • Waitrose
                                                                                                                                                                                                                    • White Stuff Ltd
                                                                                                                                                                                                                    • Wiggle
                                                                                                                                                                                                                    • Women’s Tennis Association (WTA)
                                                                                                                                                                                                                    • Yours Clothing

                                                                                                                                                                                                                    Sports Clothing and Footwear - UK - August 2011

                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)