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Sports Fashion - UK - June 2015

"Growth in the sportswear market in the UK is being driven by a trend for sporty clothing and footwear being worn both for sports and as leisurewear. Women are also showing more interest in the market and brands are responding by designing more stylish female sportswear."

This report covers the following issues:

  • What is driving growth in the sportswear market?
  • How is growing female interest in sportswear changing the market?
  • What are the opportunities for growth in the market?

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

        • Sports participation remains flat
          • Figure 1: Number of adults aged 16+ taking part in sport at least once a week, 2008-14
        • Rise in running, cycling and gym classes
          • Figure 2: Number of adults aged 16+ taking part at least once a week, by sport, 2013 and 2014
        • Over half buy sportswear as leisurewear
          • Figure 3: Reason for purchasing sports clothing and footwear in the last 12 months, March 2015
        • Majority buy sportswear from specialists
          • Figure 4: Retailers from which consumers bought sportswear in-store or online in the last 12 months, March 2015
        • Trainers more likely to be used for non-sports
          • Figure 5: Styles of sports clothing and footwear purchased for sports and not for sports use, March 2015
        • Men are drawn to well-known sports brands
          • Figure 6: Most important factors when purchasing sports clothing and footwear, March 2015
        • Female 35-54s most willing to try new sports brands
          • Figure 7: Attitudes towards sports clothing and footwear purchased in the last 12 months, March 2015
      • Issues and Insights

        • What is driving growth in the sportswear market?
          • The facts
            • The implications
              • How is growing female interest in sportswear changing the market?
                • The facts
                  • The implications
                    • What are the opportunities for growth in the market?
                      • The facts
                        • The implications
                        • The Market – What You Need to Know

                          • Sports participation remains flat
                            • Decrease in women playing sport
                              • More younger people play sport
                                • Rise in running, cycling and gym classes
                                  • Threat from declining youth population
                                    • Consumers remain cautious about spending
                                      • Opportunities from rising smartphone ownership
                                      • Market Drivers

                                        • Sports participation remains flat
                                            • Figure 8: Number of adults aged 16+ taking part in sport at least once a week, 2008-14
                                          • Participation in running, cycling and gym classes rises
                                            • Figure 9: Number of adults aged 16+ taking part at least once a week, by sport, 2013 and 2014
                                          • Declining youth population
                                            • Figure 10: Trends in the age structure of the UK population, 2009-19
                                          • Consumers cut back on spending
                                            • Figure 11: How respondents would describe their financial situation, by gender, March 2015
                                          • People cut back on clothes purchases
                                            • Figure 12: Activities done in the last three months, March 2014 and March 2015
                                          • Opportunities from rising smartphone ownership
                                            • Figure 13: Personal ownership of consumer technology products, by gender, November 2014
                                        • Key Players – What You Need to Know

                                          • Brands move into wearable sports technology
                                            • Targeting female fitness market
                                              • In-store classes
                                                • Fashion retailers expanding into sportswear
                                                  • Sportswear retailers increase adspend
                                                  • Innovations

                                                    • Wearable technology
                                                      • Figure 14: OMsignal’s Biometric Smartwear, 2015
                                                    • Targeting the female fitness market
                                                      • Figure 15: Nike’s first UK women’s standalone on King’s Road, London
                                                    • Personal service
                                                      • Performance running shoes
                                                        • Fashion retailers expanding into sportswear
                                                          • Sporting partnerships
                                                          • Brand Communication and Promotion

                                                            • £20.6 million spent advertising sportswear
                                                              • Figure 16: Main media advertising expenditure on sports clothing and shoes, 2011-14
                                                            • Nike dominates the advertisers
                                                              • Figure 17: Main media advertising expenditure on sports clothing and shoes, by advertiser, 2011-14
                                                            • Sportswear brands prioritise television advertising
                                                              • Figure 18: Main media advertising expenditure on sports clothing and shoes, by media type, 2014
                                                          • Space Allocation Summary

                                                              • Space allocation overview
                                                                • Figure 19: Sports shops space allocation, May 2015
                                                            • The Consumer – What You Need to Know

                                                              • Over half buy sportswear as leisurewear
                                                                • Women drive purchases despite playing less sport than men
                                                                  • Under-35s most active sports buyers
                                                                    • Majority buy sportswear from specialists
                                                                      • Clothing retailers draw young women with sports ranges
                                                                        • Trainers more likely to be used for non-sports
                                                                          • Joggers and hoodies seen as key fashion items
                                                                            • Men are drawn to well-known sports brands
                                                                              • Women want comfortable sportswear that looks good
                                                                                • Female 35-54s most willing to try new sports brands
                                                                                  • Interest in wearable technology
                                                                                  • Reason for Purchasing Sports Clothing and Footwear

                                                                                    • Over half buy sportswear as leisurewear
                                                                                      • Figure 20: Reason for purchasing sports clothing and footwear in the last 12 months, March 2015
                                                                                    • Women as likely as men to buy sports clothing to play sport
                                                                                      • Figure 21: Reason for purchasing sports clothing and footwear in the last 12 months, by gender, March 2015
                                                                                    • Under-35s most active sports buyers
                                                                                      • Figure 22: Reason for purchasing sports clothing and footwear in the last 12 months, by age, March 2015
                                                                                    • Clear socio-economic divide
                                                                                      • Figure 23: Reason for purchasing sports clothing and footwear in the last 12 months, by socio-economic group, March 2015
                                                                                  • Where People Buy Sportswear

                                                                                    • Majority buy sportswear from specialists
                                                                                      • Figure 24: Retailers from which consumers bought sportswear in-store or online in the last 12 months, March 2015
                                                                                    • Women and young favour buying in-store over online
                                                                                      • Figure 25: People who have purchased sports clothing and/or footwear online in the last 12 months, by age, March 2015
                                                                                    • Fashion retailers draw young women with sports ranges
                                                                                      • Figure 26: People who have purchased sports clothing and/or footwear from a clothing retailer in the last 12 months, by gender and age, March 2015
                                                                                  • Styles of Sports Clothing and Footwear Purchased

                                                                                    • Most sports clothing favoured by young
                                                                                      • Figure 27: Styles of sports clothing and footwear purchased for sports and not for sports use, March 2015
                                                                                    • Trainers more likely to be used for non-sports
                                                                                      • Figure 28: Consumers who have purchased trainers, by age, March 2015
                                                                                    • Joggers and hoodies seen as key fashion items
                                                                                      • Figure 29: Consumers who have purchased joggers, sweatshirt, hoodies, tracksuit, shorts and leggings, by age, March 2015
                                                                                    • Young are the biggest sports buyers
                                                                                      • Figure 30: Repertoire of styles of sports clothing and footwear purchased for sports and not for sports use, March 2015
                                                                                  • Most Important Factors when Purchasing Sports Clothing and Footwear

                                                                                    • Men are drawn to well-known sports brands
                                                                                        • Figure 31: Most important factors when purchasing sports clothing and footwear, March 2015
                                                                                      • Women want comfortable sportswear that looks good
                                                                                          • Figure 32: Most important factors when purchasing sports clothing and footwear, by gender, March 2015
                                                                                          • Figure 33: Most important factors when purchasing sports clothing and footwear, by age, March 2015
                                                                                      • Attitudes towards Sports Clothing and Footwear

                                                                                        • Female 35-54s most willing to try new sports brands
                                                                                            • Figure 34: Attitudes towards sports clothing and footwear purchased in the last 12 months, March 2015
                                                                                          • Interest in innovative fabrics and wearable technology
                                                                                              • Figure 35: Attitudes towards sports clothing and footwear purchased in the last 12 months, by gender, March 2015
                                                                                          • Appendix – Data Sources and Abbreviations

                                                                                            • Data sources
                                                                                              • Abbreviations

                                                                                              Companies Covered

                                                                                              • Topman old

                                                                                              Sports Fashion - UK - June 2015

                                                                                              £1,995.00 (Excl.Tax)