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Sports Goods Retailing - UK - July 2013

The sports goods retailing market is heading into a period of potentially significant change as the major chains look to step into the gap left by the collapse of JJB, the independent sector attempts to reverse long-term trends of steady decline and brands themselves begin to take control of their own high street and online sales channels.”

David Walmsley, Senior Leisure Analyst


Some questions answered in this report include:

  • Has the demise of JJB left a mid-market gap to fill?
  • Do retailers need to get closer to players?
  • Where next for Sports Direct?
  • How can retailers remain part of the club?


The sports goods retailing market was boosted in 2012 by a return to growth in sports participation rates (particularly among women and younger adults), which was a welcome counterpoint to the continuing squeeze on disposable incomes that has forced many people to economise on leisure spending.

However, early data from 2013 indicate much of the participation growth seen in the previous year may be an Olympics-driven blip, while the collapse of JJB Sports in late 2012 underlined the difficulties even the larger chains continue to face. Yet despite these ongoing threats, the leading retailers have ambitious growth plans on the table and the increasing interest of sports brands in managing their own sales operations is bringing another new dimension to the market.

This report assesses current patterns of UK adults’ spending on sports goods, examines the performance and strategy of the leading players in the market and identifies a range of potential responses to the main opportunities and challenges emerging.

This report examines the retailing by specialist outlets of sports clothing, footwear and equipment, which is defined as: sports clothing, (eg tracksuits, swimwear, hooded sweatshirts, accessories (gloves, caps etc)), sports footwear, (eg trainers, running shoes, football boots, ski boots), sports equipment, (eg tennis racquets, golf clubs and balls, trampolines, snooker tables).

All items of clothing and footwear that are specifically designed for sport are included, whether these items are worn when participating in a particular sport (described by retailers as ‘activewear’ or ‘performance’ items) or worn as casualwear. This includes items carrying a well-known branded logo and items produced under a clothing retailer’s own-label.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Specialist sports goods retailers market size and forecast, 2008-18
            • Market bats on after JJB’s dismissal
              • Major chains ambitious for the future
                • Market drivers
                  • Participation growth widens pool of potential buyers
                    • Sports stores resist the challenge of the internet
                      • Market segmentation
                        • Figure 2: Sports goods retailers’ turnover, by segment, 2008-122
                      • Clothing still the key item of kit
                        • Interest in running helps footwear step up
                          • The consumer
                            • Figure 3: Sports goods purchasing habits, May 2013
                          • Pressure on incomes raises cash consciousness
                            • Battle lines drawn around consumers’ quest for low-cost quality
                              • Figure 4: Incentives to sports goods purchasing, May 2013
                            • Ability to pay and ability to play the key drivers of purchasing
                              • What we think
                              • Issues in the Market

                                  • Shops or showrooms?
                                    • Has the demise of JJB left a mid-market gap to fill?
                                      • Do retailers need to get closer to players?
                                        • Where next for Sports Direct?
                                          • How can retailers remain part of the club?
                                          • Trend Application

                                              • Trend: Experience is All
                                                • Trend: Return to the Experts
                                                  • Mintel Futures: Access Anything, Anywhere
                                                  • Market Drivers

                                                    • Key points
                                                      • A wider pool of playing customers
                                                        • Figure 5: UK adults’ participation in sport, 2008-12
                                                      • Scope for a female focus as women play more sport
                                                        • Figure 6: Women’s participation in sport at least once a week (30 minutes+), 2005-12
                                                      • Team sports still losing to individuals
                                                        • Figure 7: Most popular sports, by participation of 30 minutes or more at least once a week, October 2011-12
                                                      • Olympic spirit preaches mainly to the converted
                                                        • Figure 8: Impact of London 2012 Olympic Games on interest and participation in sport, May 2013
                                                      • Sport policy targets young people’s play
                                                        • Retail sales up, but pressure on prices and premises persists
                                                          • Figure 9: Retail sales trends, by month, 2012-13
                                                        • Smartphones to bring web buyers back to the store?
                                                          • Figure 10: Online shopping activities performed in the past three months, by device, January 2013
                                                        • Income squeeze continues to choke demand
                                                          • Figure 11: RPI v average weekly earnings growth, 2008-13
                                                        • Clothing price inflation checked
                                                          • Figure 12: Price inflation trends for clothing and footwear*, January 2007-March 2013**
                                                      • Who’s Innovating?

                                                        • Key points
                                                          • Sports news direct
                                                            • Village concept bringing retail to the touchline
                                                              • Specialists and generalists pair up in new formats
                                                                • Putting the sport into sport shops
                                                                  • Brands get in the game
                                                                    • Retailers today, printers tomorrow?
                                                                      • Personal training hots up
                                                                        • Sport joins the festival circuit
                                                                          • Get involved in the numbers game
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Market shrugs off loss of JJB
                                                                                • Figure 13: Specialist sports goods retailers market size and forecast, 2008-18
                                                                              • Forecast
                                                                                  • Figure 14: Forecast sales of specialist sports goods retailers, 2008-18
                                                                                • Forecast methodology
                                                                                • Segment Performance

                                                                                  • Key points
                                                                                    • Clothing main part of the retail fabric
                                                                                      • Figure 15: Sports goods retailers’ turnover, by segment, 2008-12
                                                                                  • Market Share

                                                                                    • Key points
                                                                                      • Rivals ready to make up the numbers after JJB loss
                                                                                        • Figure 16: Sports goods retail outlets, by company, 2013
                                                                                      • Sports Direct strengthens its grip
                                                                                        • Figure 17: Sports goods retailers’ shares of consumer expenditure, 2011 and 2012
                                                                                    • Space Allocation Analysis

                                                                                        • Trading differences
                                                                                          • Figure 18: Summary space allocation in sports shops, June 2012
                                                                                        • Men, women and children
                                                                                          • Figure 19: Sports shops: men’s, women’s and children’s space allocation, June 2012
                                                                                          • Figure 20: Sports shops: men’s goods space allocation, June 2012
                                                                                          • Figure 21: Sports shops: women’s goods space allocation, June 2012
                                                                                          • Figure 22: Sports shops: children’s goods space allocation, June 2012
                                                                                        • Detailed space allocations
                                                                                          • Figure 23: Sports shops: detailed space allocation, June 2012
                                                                                        • Sales mix
                                                                                        • Companies and Products

                                                                                          • Key points
                                                                                            • JJB consigned to the past; rivals plan for the future
                                                                                              • Sports Direct
                                                                                                • Background
                                                                                                  • Recent activity
                                                                                                    • Financials
                                                                                                      • Figure 24: Sports Direct International plc key financials, 2011 and 2012
                                                                                                    • Promotion
                                                                                                      • Future strategy
                                                                                                        • JD Sports
                                                                                                          • Background
                                                                                                            • Recent activity
                                                                                                              • Financials
                                                                                                                • Figure 25: JD Sports Fashion plc key financials, 2012 and 2013
                                                                                                              • Promotion
                                                                                                                • Future strategy
                                                                                                                  • JJB Sports (ceased trading)
                                                                                                                    • Background
                                                                                                                      • Financials
                                                                                                                        • Figure 26: Key financial data for JJB Sports plc, 2011 and 2012
                                                                                                                      • DW Sports
                                                                                                                        • Background
                                                                                                                          • Recent activity
                                                                                                                            • Financials
                                                                                                                              • Figure 27: Dave Whelan Sports Limited key financials*, 2011 and 2012
                                                                                                                            • Decathlon UK
                                                                                                                              • Background
                                                                                                                                • Financials
                                                                                                                                  • Figure 28: Decathlon UK Limited key financials, 2010 and 2011
                                                                                                                                • Future strategy
                                                                                                                                  • Independent buying groups
                                                                                                                                    • Intersport
                                                                                                                                      • Sports Traders Alliance Group Ltd (STAG)
                                                                                                                                      • Brand Research

                                                                                                                                          • Brand map
                                                                                                                                              • Figure 29: Attitudes towards and usage of brands in the sportswear sector, May 2013
                                                                                                                                            • Correspondence analysis
                                                                                                                                              • Brand attitudes
                                                                                                                                                • Figure 30: Attitudes, by sportswear brand, May 2013
                                                                                                                                              • Brand personality
                                                                                                                                                • Figure 31: Sportswear brand personality – macro image, May 2013
                                                                                                                                                • Figure 32: Sportswear brand personality – micro image, May 2013
                                                                                                                                              • Brand experience
                                                                                                                                                • Figure 33: Sportswear brand usage, May 2013
                                                                                                                                                • Figure 34: Satisfaction with various sportswear brands, May 2013
                                                                                                                                                • Figure 35: Consideration of sportswear brands, May 2013
                                                                                                                                                • Figure 36: Consumer perceptions of current sportswear brand performance, May 2013
                                                                                                                                                • Figure 37: Sportswear brand recommendation – Net Promoter Score, May 2013
                                                                                                                                              • Brand index
                                                                                                                                                • Figure 38: Sportswear brand index, May 2013
                                                                                                                                                • Figure 39: Sportswear brand index vs. recommendation, May 2013
                                                                                                                                              • Target group analysis
                                                                                                                                                • Figure 40: Target groups, May 2013
                                                                                                                                                • Figure 41: Sportswear brand usage, by target groups, May 2013
                                                                                                                                              • Group One – Conformists
                                                                                                                                                • Group Two – Simply the Best
                                                                                                                                                  • Group Three – Shelf Stalkers
                                                                                                                                                    • Group Four – Habitual Shoppers
                                                                                                                                                      • Group Five – Individualists
                                                                                                                                                      • Brand Communication and Promotion

                                                                                                                                                        • Key points
                                                                                                                                                          • Olympic opportunity to switch marketing focus
                                                                                                                                                            • Figure 42: Sports goods advertising spend, 2009-12
                                                                                                                                                          • JD and Decathlon go outdoors
                                                                                                                                                            • Figure 43: Leading* sports goods retailers’ advertising spend, by media type, 2009-12
                                                                                                                                                        • Sports Bought For

                                                                                                                                                          • Key points
                                                                                                                                                            • Most played sports are most bought for also
                                                                                                                                                              • Figure 44: Sports for which sports goods are purchased, May 2013
                                                                                                                                                            • Players v buyers: Golf and tennis attract more spenders
                                                                                                                                                              • Figure 45: Participation in sport and purchasing of sports goods, May 2013
                                                                                                                                                            • Children try, parents buy
                                                                                                                                                              • Figure 46: Sports for which sports goods are purchased, by age of children in household, May 2013
                                                                                                                                                            • Narrow consumer focus favours specialisation
                                                                                                                                                              • Figure 47: Repertoire of sports for which sports goods are purchased, May 2013
                                                                                                                                                          • Outlets Purchased From

                                                                                                                                                            • Key points
                                                                                                                                                              • Supermarkets keep interest fresh with seasonal fare
                                                                                                                                                                • Figure 48: Outlets sports goods purchased from, May 2013
                                                                                                                                                              • Sports goods sales slow to migrate online
                                                                                                                                                                • Figure 49: Purchasing of sports goods from non-specialist retailers, in-store v online, by gender, May 2013
                                                                                                                                                              • Specialists and generalists fight out a gender war
                                                                                                                                                                • Figure 50: Purchasing of sports goods from specialist and generalist stores, by sports purchased for, May 2013
                                                                                                                                                              • Upscale buyers look to mix price and match quality
                                                                                                                                                                • Figure 51: Outlets sports goods purchased from, by socio-economic status, May 2013
                                                                                                                                                            • Influences on Sports Goods Purchasing

                                                                                                                                                              • Key points
                                                                                                                                                                • Consumers feel the quality, but wary of the cost
                                                                                                                                                                  • Figure 52: Factors influencing sports goods purchasing decisions, May 2013
                                                                                                                                                                • 25-34s most cautious with their cash
                                                                                                                                                                  • Figure 53: Factors influencing sports goods purchasing decisions (any agree), by age, May 2013
                                                                                                                                                                • Tennis buyers seek look (and performance) of the stars
                                                                                                                                                                  • Figure 54: Factors influencing golfers’ and tennis players’ sports goods purchasing decisions (any agree), May 2013
                                                                                                                                                                • Get closer to participants to harness the power of recommendation
                                                                                                                                                                  • Figure 55: Influence of personal recommendation on sports goods purchasing decisions (any agree), by stores bought from, May 2013
                                                                                                                                                                • Sports Direct not yet a destination for advice
                                                                                                                                                                  • Figure 56: Importance of in-store advice when purchasing sports goods, by retailers bought from, May 2013
                                                                                                                                                              • Attitudes Towards Sports Goods

                                                                                                                                                                • Key points
                                                                                                                                                                  • Endurance to the fore when hard times bite
                                                                                                                                                                    • Figure 57: Attitudes towards sports goods, May 2013
                                                                                                                                                                  • Brand focus can bolster shop loyalty
                                                                                                                                                                    • Figure 58: Habitual purchasing from the same retailer, by attitudes towards sports goods, May 2013
                                                                                                                                                                  • Supermarkets competing strongly on cost
                                                                                                                                                                    • Figure 59: Purchasing of low-cost sports goods only, by retailers bought from, May 2013
                                                                                                                                                                • Incentives to Purchasing Sports Goods

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Paying less and playing more drives up sports goods’ appeal
                                                                                                                                                                      • Figure 60: Incentives to purchasing sports goods, May 2013
                                                                                                                                                                    • Established purchasers kit out for new sports
                                                                                                                                                                      • Figure 61: Taking up a new sport as an incentive to purchase sports goods, by age and household income, May 2013
                                                                                                                                                                    • Targeting non-purchasers: A question of time vs money
                                                                                                                                                                      • Figure 62: Incentives to buying sports goods among current non-purchasers, by age, May 2013
                                                                                                                                                                    • Goal-focused gaining through training
                                                                                                                                                                      • Figure 63: Key incentives to purchasing sports goods among buyers training for an event, May 2013
                                                                                                                                                                  • Sports Goods Retailing Target Groups

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Figure 64: Sports goods retailing target groups, May 2013
                                                                                                                                                                    • First Teamers (28% of sample)
                                                                                                                                                                      • What do they think and do?
                                                                                                                                                                        • Who are they?
                                                                                                                                                                          • Football Crazies (27% of sample)
                                                                                                                                                                            • What do they think and do?
                                                                                                                                                                              • Who are they?
                                                                                                                                                                                • Outdoor Types (27% of sample)
                                                                                                                                                                                  • What do they think and do?
                                                                                                                                                                                    • Who are they?
                                                                                                                                                                                      • Replacements (17% of sample)
                                                                                                                                                                                        • What do they think and do?
                                                                                                                                                                                          • Who are they?
                                                                                                                                                                                          • Appendix – Market Drivers

                                                                                                                                                                                              • Figure 65: Trends in the age structure of the UK population, by gender, 2007-17
                                                                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                                                                              • Figure 66: Forecast of consumer spending on retail sports goods, 2013-18
                                                                                                                                                                                          • Appendix – Brand Research

                                                                                                                                                                                              • Figure 67: Brand usage, May 2013
                                                                                                                                                                                              • Figure 68: Brand commitment, May 2013
                                                                                                                                                                                              • Figure 69: Brand momentum, May 2013
                                                                                                                                                                                              • Figure 70: Brand diversity, May 2013
                                                                                                                                                                                              • Figure 71: Brand satisfaction, May 2013
                                                                                                                                                                                              • Figure 72: Brand recommendation, May 2013
                                                                                                                                                                                              • Figure 73: Brand attitude, May 2013
                                                                                                                                                                                              • Figure 74: Brand image – macro image, May 2013
                                                                                                                                                                                              • Figure 75: Brand image – micro image, May 2013
                                                                                                                                                                                              • Figure 76: Profile of target groups, by demographics, May 2013
                                                                                                                                                                                              • Figure 77: Psychographic segmentation, by target groups, May 2013
                                                                                                                                                                                              • Figure 78: Brand usage, by target groups, May 2013
                                                                                                                                                                                            • Brand Index
                                                                                                                                                                                              • Figure 79: Brand Index, May 2013
                                                                                                                                                                                          • Appendix – Sports Bought For

                                                                                                                                                                                              • Figure 80: Most popular sports for which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 81: Next most popular sports for which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 82: Other sports for which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 83: Most popular sports for which sports clothing is purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 84: Next most popular sports for which sports clothing is purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 85: Sports for which sports footwear is purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 86: Sports for which equipment is purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 87: Repertoire of sports for which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 88: Outlets from which sports goods are purchased, by most popular sports for which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 89: Outlets from which sports goods are purchased, by next most popular sports for which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 90: Outlets from which sports goods are purchased, by most popular sports for which sports clothing is purchased, May 2013
                                                                                                                                                                                              • Figure 91: Outlets from which sports goods are purchased, by next most popular sports for which sports clothing is purchased, May 2013
                                                                                                                                                                                              • Figure 92: Outlets from which sports goods are purchased, by sports for which sports footwear is purchased, May 2013
                                                                                                                                                                                              • Figure 93: Outlets from which sports goods are purchased, by sports for which sports equipment is purchased, May 2013
                                                                                                                                                                                          • Appendix – Outlets Purchased From

                                                                                                                                                                                              • Figure 94: Most popular outlets from which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 95: Next most popular outlets from which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 96: Other outlets from which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 97: Most popular outlets from which sports goods are purchased in-store, by demographics, May 2013
                                                                                                                                                                                              • Figure 98: Next most popular outlets from which sports goods are purchased in-store, by demographics, May 2013
                                                                                                                                                                                              • Figure 99: Outlets from which sports goods are purchased online, by demographics, May 2013
                                                                                                                                                                                              • Figure 100: Repertoire of outlets from which sports goods are purchased, by demographics, May 2013
                                                                                                                                                                                              • Figure 101: Factors influencing sports goods purchasing decisions, May 2013
                                                                                                                                                                                              • Figure 102: Factors influencing sports goods purchasing decisions, by most popular sports for which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 103: Factors influencing sports goods purchasing decisions, by next most popular sports for which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 104: Factors influencing sports goods purchasing decisions, by most popular sports for which sports clothing is purchased, May 2013
                                                                                                                                                                                              • Figure 105: Factors influencing sports goods purchasing decisions, by next most popular sports for which sports clothing is purchased, May 2013
                                                                                                                                                                                              • Figure 106: Factors influencing sports goods purchasing decisions, by sports for which sports footwear is purchased, May 2013
                                                                                                                                                                                              • Figure 107: Factors influencing sports goods purchasing decisions, by sports for which equipment is purchased, May 2013
                                                                                                                                                                                              • Figure 108: Factors influencing sports goods purchasing decisions, by most popular outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 109: Factors influencing sports goods purchasing decisions, by next most popular outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 110: Factors influencing sports goods purchasing decisions, by other outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 111: Factors influencing sports goods purchasing decisions, by most popular outlets from which sports goods are purchased in-store, May 2013
                                                                                                                                                                                              • Figure 112: Factors influencing sports goods purchasing decisions, by next most popular outlets from which sports goods are purchased in-store, May 2013
                                                                                                                                                                                              • Figure 113: Factors influencing sports goods purchasing decisions, by outlets from which sports goods are purchased online, May 2013
                                                                                                                                                                                          • Appendix – Influences on Sports Goods Purchasing

                                                                                                                                                                                              • Figure 114: Agreement with the statements ‘Low-cost products are just as good as more expensive ones’ and ‘It’s a good idea to try on sports clothing and footwear in-store and then search for cheaper prices online’, by demographics, May 2013
                                                                                                                                                                                              • Figure 115: Agreement with the statements ‘Expensive sports brands are worth buying if you can find them in a sale’ and ‘It’s useful to read product reviews in magazines, websites etc before buying’, by demographics, May 2013
                                                                                                                                                                                              • Figure 116: Agreement with the statements ‘Recommendations from friends/family/other players are important to me when buying sports goods’ and ‘In-store advice is important to me when I am buying sports goods’, by demographics, May 2013
                                                                                                                                                                                              • Figure 117: Agreement with the statements ‘It’s worth paying more for better-quality brands and products’ and ‘Good quality kit/equipment improves your sports performance’, by demographics, May 2013
                                                                                                                                                                                              • Figure 118: Agreement with the statements ‘I enjoy sport more if I have good quality kit/equipment’ and ‘Wearing the same brands as my favourite athletes and teams is important to me’, by demographics, May 2013
                                                                                                                                                                                              • Figure 119: Agreement with the statements ‘Sports clothing is good to wear off the pitch as well as on it’ and ‘Fashion is important to me when deciding which sports goods to buy’, by demographics, May 2013
                                                                                                                                                                                          • Appendix – Attitudes Towards Sports Goods

                                                                                                                                                                                              • Figure 120: Most popular attitudes towards sports goods, by demographics, May 2013
                                                                                                                                                                                              • Figure 121: Next most popular attitudes towards sports goods, by demographics, May 2013
                                                                                                                                                                                              • Figure 122: Attitudes towards sports goods, by most popular attitudes towards sports goods, May 2013
                                                                                                                                                                                              • Figure 123: Attitudes towards sports goods, by next most popular attitudes towards sports goods, May 2013
                                                                                                                                                                                              • Figure 124: Attitudes towards sports goods, by most popular sports for which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 125: Attitudes towards sports goods, by next most popular sports for which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 126: Attitudes towards sports goods, by most popular sports for which sports clothing is purchased, May 2013
                                                                                                                                                                                              • Figure 127: Attitudes towards sports goods, by next most popular sports for which sports clothing is purchased, May 2013
                                                                                                                                                                                              • Figure 128: Attitudes towards sports goods, by sports for which sports footwear is purchased, May 2013
                                                                                                                                                                                              • Figure 129: Attitudes towards sports goods, by sports for which sports equipment is purchased, May 2013
                                                                                                                                                                                              • Figure 130: Attitudes towards sports goods, by most popular outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 131: Attitudes towards sports goods, by next most popular outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 132: Attitudes towards sports goods, by other outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 133: Attitudes towards sports goods, by most popular outlets from which sports goods are purchased in-store, May 2013
                                                                                                                                                                                              • Figure 134: Attitudes towards sports goods, by next most popular outlets from which sports goods are purchased in-store, May 2013
                                                                                                                                                                                              • Figure 135: Attitudes towards sports goods, by outlets from which sports goods are purchased online, May 2013
                                                                                                                                                                                          • Appendix – Incentives to Purchasing Sports Goods

                                                                                                                                                                                              • Figure 136: Most popular incentives to purchasing sports goods, by demographics, May 2013
                                                                                                                                                                                              • Figure 137: Next most popular incentives to purchasing sports goods, by demographics, May 2013
                                                                                                                                                                                              • Figure 138: Most popular incentives to purchasing sports goods among current buyers, by demographics, May 2013
                                                                                                                                                                                              • Figure 139: Next most popular incentives to purchasing sports goods among current buyers, by demographics, May 2013
                                                                                                                                                                                              • Figure 140: Incentives to purchasing sports goods for non-buyers, by demographics, May 2013
                                                                                                                                                                                              • Figure 141: Incentives to purchasing sports goods, by most popular incentives to purchasing sports goods, May 2013
                                                                                                                                                                                              • Figure 142: Incentives to purchasing sports goods, by next most popular incentives to purchasing sports goods, May 2013
                                                                                                                                                                                              • Figure 143: Incentives to purchasing sports goods, by most popular attitudes towards sports goods, May 2013
                                                                                                                                                                                              • Figure 144: Incentives to purchasing sports goods, by next most popular attitudes towards sports goods, May 2013
                                                                                                                                                                                              • Figure 145: Incentives to purchasing sports goods, by most popular outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 146: Incentives to purchasing sports goods, by next most popular outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 147: Incentives to purchasing sports goods, by other outlets from which sports goods are purchased, May 2013
                                                                                                                                                                                              • Figure 148: Incentives to purchasing sports goods, by most popular outlets from which sports goods are purchased in-store, May 2013
                                                                                                                                                                                              • Figure 149: Incentives to purchasing sports goods, by next most popular outlets from which sports goods are purchased in-store, May 2013
                                                                                                                                                                                              • Figure 150: Incentives to purchasing sports goods, by outlets from which sports goods are purchased online, May 2013
                                                                                                                                                                                          • Appendix – Sports Goods Retailing Target Groups

                                                                                                                                                                                              • Figure 151: Sports goods retailing target groups, by demographics, May 2013
                                                                                                                                                                                              • Figure 152: Factors influencing sports goods purchasing decisions, by sports goods retailing target groups, May 2013
                                                                                                                                                                                              • Figure 153: Sports for which sports goods are purchased, by sports goods retailing target groups, May 2013
                                                                                                                                                                                              • Figure 154: Outlets sports goods purchased from, by sports goods retailing target groups, May 2013
                                                                                                                                                                                              • Figure 155: Attitudes towards sports goods, by sports goods retailing target groups, May 2013

                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                          • ASICS America Corporation
                                                                                                                                                                                          • Berghaus Ltd
                                                                                                                                                                                          • Decathlon Ltd
                                                                                                                                                                                          • Dunlop Slazenger Group Ltd
                                                                                                                                                                                          • Ellesse Ltd
                                                                                                                                                                                          • Field & Trek Plc
                                                                                                                                                                                          • JD Sports Fashion plc
                                                                                                                                                                                          • JJB Sports Plc
                                                                                                                                                                                          • K Swiss Inc.
                                                                                                                                                                                          • Lacoste
                                                                                                                                                                                          • Lillywhites Ltd
                                                                                                                                                                                          • Lonsdale
                                                                                                                                                                                          • Matalan Ltd
                                                                                                                                                                                          • Newcastle United PLC
                                                                                                                                                                                          • Nike
                                                                                                                                                                                          • Oxylane (Décathlon)
                                                                                                                                                                                          • Pentland Group PLC
                                                                                                                                                                                          • PUMA AG Rudolf Dassler Sport
                                                                                                                                                                                          • Reebok International Ltd
                                                                                                                                                                                          • Speedo International Ltd
                                                                                                                                                                                          • Sports Direct Plc
                                                                                                                                                                                          • Sports Traders Alliance Group Ltd
                                                                                                                                                                                          • Tesco (UK)
                                                                                                                                                                                          • Umbro International Limited
                                                                                                                                                                                          • USC
                                                                                                                                                                                          • Wigan Athletic Football Club

                                                                                                                                                                                          Sports Goods Retailing - UK - July 2013

                                                                                                                                                                                          £1,995.00 (Excl.Tax)