Sports Goods Retailing - UK - May 2011
The market this report looks at includes sports clothing, footwear and equipment, which is defined as:
- sports clothing, eg tracksuits, swimwear, hooded sweatshirts, accessories (gloves, caps etc)
- sports footwear, eg trainers, running shoes, football boots, ski boots
- sports equipment, eg tennis racquets, golf clubs and balls, trampolines, snooker tables.
All items of clothing and footwear that are specifically designed for sport are included, whether these items are worn when participating in a particular sport (described by retailers as ‘activewear’ or ‘performance’ items) or worn as casualwear. This includes items carrying a well-known branded logo and items produced under a clothing retailer’s own-label.
Some exclusions have been made from the list of products bought by consumers for active leisure, because they represent highly specialised markets. Among these are: boats, boating and sailing products; any other vehicles used for sport; and equipment and apparel for horse riding, fishing, hunting and shooting.
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