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Sports Participation - UK - August 2011

For the purposes of this report, Mintel’s definition of ‘sport’ includes all activities listed below, which have been grouped under four key typologies for the purposes of discussion throughout the report:

Individual/keep-fit sports

  • Swimming
  • Cycling
  • Jogging
  • Weight training/gym
  • Aerobics/fitness classes
  • Yoga/pilates
  • Athletics/running.

Team/competitive sports

  • Football
  • Golf
  • Cricket
  • Basketball
  • Rugby
  • Volleyball
  • Hockey.

Racquet sports

  • Tennis
  • Badminton
  • Table tennis
  • Squash.

Outdoor/alternative sports

  • Hiking/rambling
  • Fishing
  • Climbing
  • Skiing/snowboarding
  • Watersports
  • Martial arts
  • Extreme sports
  • Fencing.

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Participation sports market size and forecast, 2006-16
            • Enough people play sport – just not often enough
              • Core players drive market value
                • Market factors
                  • Policy switch picks the right new target – but a very difficult one to hit
                    • Playing for weight loss can set goals beyond the scales
                      • Market segmentation
                        • Figure 2: Most popular participation sports, 2010
                      • Athletes start to outrun cyclists
                        • More players may follow footballers in switching sides
                          • The consumer
                            • Figure 3: Most popular locations for participation in sport, 2010 and 2011
                          • Low-cost venues lead the way
                            • Focus delivers frequency
                              • A healthy mind in a healthy body
                                • Figure 4: Most popular attitudes towards participation in sport, June 2011
                              • Sport is cheap, but young players still feel priced out of the market
                                • What we think
                                • Issues in the Market

                                    • How will pressure on local government finances affect availability of public sports facilities?
                                      • Can the London 2012 Olympics leave a genuine legacy of increased sports participation?
                                        • Will the government’s new participation strategy succeed in getting more young people playing?
                                          • How are sports gaining in popularity attracting new players?
                                            • How can the rise of ‘free’ sports and facilities increase spending on participation?
                                              • How can sports providers overcome the main barriers that discourage consumers from taking part?
                                              • Future Opportunities

                                                  • Trend: Rebirth of Cities
                                                    • Trend: Play Ethic
                                                    • Internal Market Environment

                                                      • Key points
                                                        • Public provision to remain under pressure
                                                          • Figure 5: Public leisure centre and private health and fitness club facilities, 2006-11
                                                        • Government policy changes tack
                                                          • Participation better priced than people perceive
                                                            • Figure 6: Average expenditure at UK leisure centres, per admission, 2006-11
                                                          • Club play approaches Olympic opportunity
                                                            • Figure 7: Trends in sports club membership, 2006-10
                                                          • Uncertain future for school sport...
                                                            • Figure 8: Sports provided in School Sports Partnership Programme schools, 2003/04-2009/10
                                                          • ...leaving clubs to step into the action?
                                                            • Figure 9: Schools’ links with local clubs, by selected activities, 2003/04-2009/10
                                                          • Fewer hands up for volunteering
                                                            • Figure 10: Volunteering in sport, October 2007-10
                                                          • Participants turn spectators on TV and online
                                                            • Figure 11: Most popular sports, ranked by rates of participation and of general and media interest, 2010
                                                          • Magazine sector on the rack
                                                            • Figure 12: Selected sports magazine circulations, 2008-10
                                                        • Broader Market Environment

                                                          • Key points
                                                            • Pay as you play in a climate of caution
                                                              • Figure 13: GDP, PDI, consumer expenditure and savings, at current prices, 2006-16
                                                            • Getting fit for what purpose?
                                                              • Figure 14: Trends in obesity, by gender, 2006-10
                                                            • Women’s initiatives focus on hurdles
                                                              • Sport raises its retirement age
                                                                • Upward mobility makes the accessible and aspirational clash
                                                                  • Consumers look at leisure options beyond the TV
                                                                    • Figure 15: Trends in working hours and leisure time, 2006-10
                                                                  • Can sport and social club together?
                                                                    • Figure 16: UK households, by size, 2006-16
                                                                • Competitive Context

                                                                  • Key points
                                                                    • Consumers still spending on sport
                                                                      • Figure 17: Consumer expenditure on selected leisure goods and activities, 2005-10
                                                                    • Little crossover between playing and watching
                                                                      • Figure 18: Most popular participation, TV and spectator sports, 2010
                                                                  • Who’s Innovating?

                                                                    • Key points
                                                                      • A run in the park
                                                                        • Sky at dawn
                                                                          • BMX goes in at the deep end
                                                                            • Staying (beyond) the course
                                                                              • Clicks for kicks
                                                                                • Start of the festival season
                                                                                • Market Size and Forecast

                                                                                  • Key points
                                                                                    • Participation growth hits the wall...
                                                                                      • Figure 19: Number of adults aged 15+ participating in sport, 2006-10
                                                                                      • Figure 20: Participation in at least 30 minutes of moderate-intensity sport at least three times a week, 2007/08-2010/11
                                                                                    • ...but spending bounces back in time for the Olympics
                                                                                      • Figure 21: Consumer expenditure on participation* in sport, 2006-16
                                                                                    • Forecast
                                                                                      • Figure 22: Forecast of consumer expenditure on participation sports, 2006-16
                                                                                    • Forecast methodology
                                                                                    • Segment Performance

                                                                                      • Key points
                                                                                        • Regular – but not necessarily frequent
                                                                                          • Figure 23: Regular and occasional participation* in sport, 2006-10
                                                                                        • Athletics sets new personal bests
                                                                                          • Figure 24: Participation in individual sports, 2007/08-2010/11
                                                                                        • Cycling suffers a wobble
                                                                                          • Footballers switching sides
                                                                                          • Governing Bodies

                                                                                              • Figure 25: Governing bodies of most popular UK participation sports*, 2011
                                                                                            • Athletics/running – UK Athletics
                                                                                              • Badminton – Badminton England
                                                                                                • Cycling – British Cycling
                                                                                                    • Figure 26: Sky Ride targets and results, 2010
                                                                                                    • Figure 27: British Cycling membership, 1950-2010
                                                                                                  • Football – The Football Association
                                                                                                    • Golf – Royal and Ancient Golf Club of St Andrews
                                                                                                      • Swimming – Amateur Swimming Association
                                                                                                          • Figure 28: Number of facilities, 2009/10
                                                                                                        • Tennis – Lawn Tennis Association (LTA)
                                                                                                        • Which Sports Do We Play?

                                                                                                          • Key points
                                                                                                            • We play as individuals – but not narrow-minded ones
                                                                                                              • Figure 29: Participation in sport, June 2011
                                                                                                            • Students leaving racquets behind them?
                                                                                                              • Sporting singles can double up
                                                                                                                • Figure 30: Repertoire of participation sport activities, June 2011
                                                                                                            • How Often Do We Play Sport?

                                                                                                              • Key points
                                                                                                                • Social games are easily substituted
                                                                                                                  • Figure 31: Frequency of participation in sport, June 2011
                                                                                                                • Keep the young in training for later play
                                                                                                                  • A new breed of occasional club members?
                                                                                                                    • Adding value to re-engage the lapsed
                                                                                                                    • How Much Do We Spend on Participation in Sport?

                                                                                                                      • Key points
                                                                                                                        • Sport is cheap – but consumers don’t recognise value
                                                                                                                          • Figure 32: Average monthly expenditure on participation in sport, June 2011
                                                                                                                        • Focus on fitness to reach free-spirited individuals
                                                                                                                          • Low-cost facilities can host high-value players
                                                                                                                            • Figure 33: Influence of financial considerations on participation in sport, June 2011
                                                                                                                          • Can’t pay, won’t play – cost key for the young
                                                                                                                            • Opening doors for club members
                                                                                                                            • Where do we Play Sport?

                                                                                                                              • Key points
                                                                                                                                • Public leisure must go beyond the centre
                                                                                                                                  • Figure 34: Most popular locations for participation in sport, June 2011
                                                                                                                                • Park gates open onto many participation groups
                                                                                                                                  • No middle market in keep-fit?
                                                                                                                                  • What Do We Think About Participation Sport?

                                                                                                                                    • Key points
                                                                                                                                      • Obsession with health leaves little room for fun
                                                                                                                                        • Figure 35: Attitudes towards participation in sport, June 2011
                                                                                                                                      • What we think drives what we play
                                                                                                                                        • Sports fans are all in – non-players are all out
                                                                                                                                          • Committed families seek good homes
                                                                                                                                          • Appendix – Internal Market Environment

                                                                                                                                              • Figure 36: Trends in any interest in named sports, 2006-10
                                                                                                                                              • Figure 37: TV coverage of selected participation sports, 2006-10
                                                                                                                                              • Figure 38: Average charges for sports participation in Scotland, per session, 2010
                                                                                                                                              • Figure 39: Average English golf club membership fees, 2008 and 2010
                                                                                                                                              • Figure 40: Schoolchildren’s participation in school-linked community sports clubs, 2007/08-2009/10
                                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                                              • Figure 41: Trends in the age structure of the UK population, by gender, 2006-16
                                                                                                                                              • Figure 42: Forecast adult population trends, by lifestage, 2006-16
                                                                                                                                              • Figure 43: Forecast adult population trends, by socio-economic group, 2006-16
                                                                                                                                          • Appendix – Which Sports do we Play?

                                                                                                                                              • Figure 44: Most popular participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 45: Next most popular participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 46: Other participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 47: Least popular participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 48: Participation in sport, by most popular participation in sport, June 2011
                                                                                                                                              • Figure 49: Participation in sport, by next most popular participation in sport, June 2011
                                                                                                                                              • Figure 50: Participation in sport, by next most popular participation in sport, June 2011
                                                                                                                                              • Figure 51: Participation in sport, by popular participation in sport, June 2011
                                                                                                                                              • Figure 52: Participation in sport, by other participation in sport, June 2011
                                                                                                                                              • Figure 53: Participation in sport, by least popular participation in sport, June 2011
                                                                                                                                              • Figure 54: Venues for sports participation, by most popular participation in sport, June 2011
                                                                                                                                              • Figure 55: Venues for sports participation, by next most popular participation in sport, June 2011
                                                                                                                                              • Figure 56: Attitudes towards participation in sport, by most popular participation in sport, June 2011
                                                                                                                                              • Figure 57: Attitudes towards participation in sport, by next most popular participation in sport, June 2011
                                                                                                                                              • Figure 58: Attitudes towards participation in sport, by other participation in sport, June 2011
                                                                                                                                              • Figure 59: Repertoire of participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 60: Participation in sport, by repertoire of participation in sport, June 2011
                                                                                                                                              • Figure 61: Attitudes towards participation in sport, by repertoire of participation in sport June 2011
                                                                                                                                          • Appendix – How Often do we Play Sport?

                                                                                                                                              • Figure 62: Any frequency of participation in sport, June 2011
                                                                                                                                              • Figure 63: Frequency of participation in any sport, by demographics, June 2011
                                                                                                                                              • Figure 64: Participation in sport, by most popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 65: Participation in sport, by next most popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 66: Participation in sport, by next most popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 67: Participation in sport, by popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 68: Participation in sport, by other frequency of participation in sport, June 2011
                                                                                                                                              • Figure 69: Participation in sport, by least popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 70: Influence of financial factors on participation in sport, by frequency of participation in sport, June 2011
                                                                                                                                              • Figure 71: Venues for sports participation, by most popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 72: Venues for sports participation, by next most popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 73: Attitudes towards participation in sport, by most popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 74: Attitudes towards participation in sport, by next most popular frequency of participation in sport, June 2011
                                                                                                                                              • Figure 75: Attitudes towards participation in sport, by other frequency of participation in sport, June 2011
                                                                                                                                          • Appendix – How Much do we Spend on Participation in Sport?

                                                                                                                                              • Figure 76: Average monthly expenditure on participation in sport, by participation in sport, June 2011
                                                                                                                                              • Figure 77: Average monthly expenditure on participation in sport, by venues for sports participation, June 2011
                                                                                                                                              • Figure 78: Influence of financial factors on participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 79: Participation in sport, by influence of financial factors on participation in sport, June 2011
                                                                                                                                              • Figure 80: Average monthly expenditure on participation in sport, by influence of financial factors on participation in sport, June 2011
                                                                                                                                              • Figure 81: Venues for sports participation, by most popular influence of financial factors on participation in sport, June 2011
                                                                                                                                              • Figure 82: Venues for sports participation, by next most popular influence of financial factors on participation in sport, June 2011
                                                                                                                                          • Appendix – Where do we Play Sport?

                                                                                                                                              • Figure 83: Most popular venues for sports participation, by demographics, June 2011
                                                                                                                                              • Figure 84: Next most popular venues for sports participation, by demographics, June 2011
                                                                                                                                              • Figure 85: Venues for sports participation, by most popular venues for sports participation, June 2011
                                                                                                                                              • Figure 86: Venues for sports participation, by next most popular venues for sports participation, June 2011
                                                                                                                                              • Figure 87: Participation in sport, by most popular venues for sports participation, June 2011
                                                                                                                                              • Figure 88: Participation in sport, by next most popular venues for sports participation, June 2011
                                                                                                                                              • Figure 89: Participation in sport, by next most popular venues for sports participation, June 2011
                                                                                                                                              • Figure 90: Participation in sport, by popular venues for sports participation, June 2011
                                                                                                                                              • Figure 91: Participation in sport, by other venues for sports participation, June 2011
                                                                                                                                              • Figure 92: Participation in sport, by least popular venues for sports participation, June 2011
                                                                                                                                              • Figure 93: Frequency of participation in any sport, by venues for sports participation, June 2011
                                                                                                                                              • Figure 94: Influence of financial factors on participation in sport, by venues for sports participation, June 2011
                                                                                                                                              • Figure 95: Attitudes towards participation in sport, by most popular venues for sports participation, June 2011
                                                                                                                                              • Figure 96: Attitudes towards participation in sport, by next most popular venues for sports participation, June 2011
                                                                                                                                              • Figure 97: Attitudes towards participation in sport, by other venues for sports participation, June 2011
                                                                                                                                          • Appendix – What do we Think About Participation Sport?

                                                                                                                                              • Figure 98: Most popular attitudes towards participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 99: Next most popular attitudes towards participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 100: Other attitudes towards participation in sport, by demographics, June 2011
                                                                                                                                              • Figure 101: Attitudes towards participation in sport, by most popular attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 102: Attitudes towards participation in sport, by next most popular attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 103: Attitudes towards participation in sport, by other attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 104: Participation in sport, by most popular attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 105: Participation in sport, by next most popular attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 106: Participation in sport, by next most popular attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 107: Participation in sport, by popular attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 108: Participation in sport, by other attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 109: Participation in sport, by least popular attitudes towards participation in sport, June 2011
                                                                                                                                              • Figure 110: Influence of financial factors on participation in sport, by attitudes towards participation in sport, June 2011

                                                                                                                                          Companies Covered

                                                                                                                                          • Advertising Standards Authority
                                                                                                                                          • Aegon UK
                                                                                                                                          • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                          • Amateur Swimming Association
                                                                                                                                          • Asda Group Ltd
                                                                                                                                          • Audit Bureau of Circulations
                                                                                                                                          • Bank of England
                                                                                                                                          • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                          • Co-operative Group
                                                                                                                                          • Council of Mortgage Lenders
                                                                                                                                          • Department for Culture Media and Sport
                                                                                                                                          • English Golf Union
                                                                                                                                          • Facebook, Inc.
                                                                                                                                          • Football Association (The)
                                                                                                                                          • Football Foundation
                                                                                                                                          • FourFourTwo
                                                                                                                                          • Freeview
                                                                                                                                          • Gambling Commission
                                                                                                                                          • Government Actuary's Department (GAD)
                                                                                                                                          • IFM Sports Marketing Surveys Ltd
                                                                                                                                          • J. Sainsbury
                                                                                                                                          • Kantar Media
                                                                                                                                          • Lawn Tennis Association (LTA)
                                                                                                                                          • Leisure Database Company
                                                                                                                                          • Lidl (UK)
                                                                                                                                          • Marks & Spencer
                                                                                                                                          • Mars Incorporated
                                                                                                                                          • mmO2 plc
                                                                                                                                          • National Lottery Commission
                                                                                                                                          • Netto Foodstores Ltd
                                                                                                                                          • Nike
                                                                                                                                          • Office for National Statistics
                                                                                                                                          • Orange plc (UK)
                                                                                                                                          • PUMA AG Rudolf Dassler Sport
                                                                                                                                          • Royal and Ancient Golf Club of St Andrews
                                                                                                                                          • Sport England
                                                                                                                                          • Sports Industry Research Centre
                                                                                                                                          • sportscotland
                                                                                                                                          • T-Mobile (UK) Ltd
                                                                                                                                          • Tesco Plc
                                                                                                                                          • Virgin Media Ltd
                                                                                                                                          • Virgin Mobile
                                                                                                                                          • Vodafone Group Plc (UK)
                                                                                                                                          • Waitrose Ltd
                                                                                                                                          • Wembley National Stadium
                                                                                                                                          • Wm Morrison Supermarkets

                                                                                                                                          Sports Participation - UK - August 2011

                                                                                                                                          £1,750.00 (Excl.Tax)