Sports Participation - UK - December 2016
“Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun and social sides of taking part.”
– David Walmsley, Senior Leisure Analyst
This Report answers the following key questions:
- How will the performance of tracking devices improve next?
- Is sport losing out to exercise?
The role of technology in participation sport has so far focused on individual performance tracking but is now expanding its focus to include improving the accessibility of play and building the social connections that can help expand the player pool and encourage more regular activity.
Mintel’s definition of ‘participation sports’ is based on that set out by Sport England, which states that “the purpose of the activity must be sporting and not a means to another purpose” and that it “must have an established structure, defined by rules, and where appropriate, organised national or international competition”.
Mintel’s interpretation of the second element of this extends to the inclusion of athletic activities undertaken for fitness rather than competitive purposes, such as aerobics and/or weight training in a gym, and which are therefore less formally structured in terms of their rules and organisation, but which still have an accepted means of or basis for participation.
For the purposes of this Report, Mintel’s definition of ‘sport’ includes all activities listed below, which have been grouped under four key typologies for the purposes of discussion throughout the Report:
- Swimming, Cycling, Jogging, Weight training/gym, Aerobics/fitness classes, Yoga/Pilates, Athletics/running.
- Football, Golf, Cricket, Basketball, Rugby (union/league) ,Volleyball ,Hockey
- Tennis ,Badminton, Table tennis, Squash
- Hiking/rambling, Fishing, Climbing, Skiing/snowboarding, Watersports (eg windsurfing, canoeing), Martial arts (eg karate, kung fu), Action sports (eg BMX, skateboarding), Fencing.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.