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Sports Participation - UK - September 2014

“While Britons may be increasingly willing to do the right thing for the good of their health, their preference for doing the easy thing means sports participation will not automatically gain as consumers change their dietary habits before their activity ones.”
– David Walmsley, Senior Leisure Analyst

This report answers the following questions:

  • Is diet-beating activity on the healthy living agenda?
  • Can club membership volumes catch up with their value?
  • Will formal competition win its relegation fight?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The Market
              • Figure 1: Consumer expenditure on participation in sport*, 2009-19
            • Quantity, not quality, drives value growth
              • Figure 2: Forecast of number of adults playing sport at least once a week, 2009-19
            • Market sustains Olympic gains
              • Declining regularity sees football relegated from the UK’s top three
                • Figure 3: Weekly or more frequent participation in most popular sports, 2012/13 and 2013/14
              • Market Drivers
                • Public sector reliance exposes sports provision to spending cuts
                  • School sport the only outlet for most children’s play
                    • The Consumer
                      • Keep-fit focus stays on the individual
                        • Figure 4: Past-year and future interest in participation in sport, by type of sport, June 2014
                      • Sport becomes less social with age
                        • Figure 5: People sports played or practised with, June 2014
                      • Friendly matches draw the biggest crowds
                        • Figure 6: Modes of participation in sport, June 2014
                      • School venues still just for kids
                        • Figure 7: Venues used for participation in sport, June 2014
                      • Health focus attracts more women
                        • Figure 8: Attitudes towards health and sport, June 2014
                      • What we think
                      • Issues and Insights

                          • Is diet-beating activity on the healthy living agenda?
                            • The facts
                              • The implications
                                • Can club membership volumes catch up with their value?
                                  • The facts
                                    • The implications
                                      • Will formal competition win its relegation fight?
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Trend: Return to the Experts
                                                • Trend: Life – An Informal Affair
                                                  • Trend: The Nouveau Poor
                                                  • Market Drivers

                                                    • Key points
                                                      • One venue per 320 people
                                                        • Figure 9: Access to registered sports facilities in England, by type, December 2013
                                                      • Public sector still the main player in sport provision
                                                        • Figure 10: Sports facilities in England, by provider, December 2013
                                                      • Public and private facility users continue cutting spend
                                                        • Figure 11: Leisure activities net spending trend* in past 12 months, by sector, July 2013
                                                      • Can play, won’t play?
                                                        • Figure 12: How healthy people think they are, April 2014
                                                      • Consumers take the easier option to improve their health
                                                        • Figure 13: Changes in healthy habits, April 2014
                                                      • Fewer people joining the club
                                                        • Figure 14: Club membership numbers, by sport, 2009-13
                                                      • Informal volunteering easier to commit to
                                                        • Figure 15: Average number of volunteers per sports club, 2008-13
                                                      • Public policy to join up sport, obesity and activity spending?
                                                        • Figure 16: Total annual cost of, and local authority spending on, top-tier public health concerns, 2013/14
                                                      • School sport top of the participation class
                                                        • Figure 17: Participation in competitive sport among 5-15-year-olds in and outside school, 2011/12 and 2012/13
                                                      • Warmer weather – but rain still stopping play
                                                        • Figure 18: Variations in rainfall from long-term (1981-2010) average, January-June 2014
                                                    • Who's Innovating?

                                                      • Key points
                                                        • Mechanical breaks making waves
                                                          • Local knowledge keeps golfers out of the rough
                                                            • New twists on running standards
                                                              • Hoteliers go the extra mile(s)
                                                                • Hack Golf’s hole new ball game
                                                                  • Amateurs get the professional treatment
                                                                  • Market Size and Forecast

                                                                    • Key points
                                                                      • Regular participation holds on to Olympic gains
                                                                        • Figure 19: Adults participating in moderate-intensity sport for at least 30 minutes a week, 2009-14
                                                                      • Demand beats supply in driving up spend
                                                                        • Figure 20: Consumer expenditure on participation in sport*, 2009-19
                                                                      • Forecast
                                                                          • Figure 21: Forecast of number of adults playing sport at least once a week, 2009-19
                                                                          • Figure 22: Forecast of consumer expenditure on participation in sport*, 2009-19
                                                                        • Forecast methodology
                                                                        • Segment Performance

                                                                          • Key points
                                                                            • Cycling jumps ahead of football
                                                                              • Figure 23: Participation in individual sports, 2012/13 and 2013/14*
                                                                          • Governing Bodies

                                                                            • Key points
                                                                              • Sports’ captains
                                                                                • Figure 24: National governing bodies of the UK’s most popular participation sports, July 2014
                                                                              • Amateur Swimming Association
                                                                                • Participation numbers
                                                                                  • Figure 25: Weekly and monthly swimming and diving participation, 2008/09-2013/14
                                                                                • Participation initiatives
                                                                                  • Funding
                                                                                    • Figure 26: Sport England awards through Exchequer and Lottery sources for swimming and diving, 2008/09-2013/14
                                                                                  • UK Athletics
                                                                                    • Participation numbers
                                                                                      • Figure 27: Weekly and monthly athletics participation, 2008/09-2013/14
                                                                                    • Participation initiatives
                                                                                      • Funding
                                                                                        • Figure 28: Sport England awards through Exchequer and Lottery sources for athletics, 2008/09-2013/14
                                                                                      • British Cycling
                                                                                        • Participation numbers
                                                                                          • Figure 29: Weekly and monthly cycling participation, 2008/09-2013/14
                                                                                        • Participation initiatives
                                                                                          • Funding
                                                                                            • Figure 30: Sport England awards through Exchequer and Lottery sources for cycling, 2008/09-2013/14
                                                                                          • The Football Association
                                                                                            • Participation numbers
                                                                                              • Figure 31: Weekly and monthly football participation, 2008/09-2013/14
                                                                                            • Participation initiatives
                                                                                              • Funding
                                                                                                • Figure 32: Sport England awards through Exchequer and Lottery sources for association football, 2008/09-2013/14
                                                                                              • The R&A
                                                                                                • Participation numbers
                                                                                                  • Figure 33: Weekly and monthly golf participation, 2008/09-2013/14
                                                                                                • Participation initiatives
                                                                                                  • Funding
                                                                                                    • Figure 34: Sport England awards through Exchequer and Lottery sources for golf, 2008/09-2013/14
                                                                                                  • Badminton England
                                                                                                    • Participation numbers
                                                                                                      • Figure 35: Weekly and monthly badminton participation, 2008/09-2013/14
                                                                                                    • Participation initiatives
                                                                                                      • Funding
                                                                                                        • Figure 36: Sport England awards through Exchequer and Lottery sources for badminton, 2008/09-2013/14
                                                                                                      • Lawn Tennis Association
                                                                                                        • Participation numbers
                                                                                                          • Figure 37: Weekly and monthly tennis participation, 2008/09-2013/14
                                                                                                        • Participation initiatives
                                                                                                          • Funding
                                                                                                            • Figure 38: Sport England awards Exchequer and Lottery sources for lawn tennis, 2008/09-2013/14
                                                                                                          • British Equestrian Federation
                                                                                                            • Participation numbers
                                                                                                              • Figure 39: Weekly and monthly equestrian participation, 2008/09-2013/14
                                                                                                            • Participation initiatives
                                                                                                              • Funding
                                                                                                                • Figure 40: Sport England awards through Exchequer and Lottery sources for equestrian, 2008/09-2013/14
                                                                                                              • Bowls England
                                                                                                                • Participation numbers
                                                                                                                  • Figure 41: Weekly and monthly bowls participation, 2008/09-2013/14
                                                                                                                • Participation initiatives
                                                                                                                  • Funding
                                                                                                                    • Figure 42: England awards through Exchequer and Lottery sources for bowls, 2008/09-2013/14
                                                                                                                  • England Squash and Racketball
                                                                                                                    • Participation numbers
                                                                                                                      • Figure 43: Weekly and monthly squash and racquetball participation, 2008/09-2013/14
                                                                                                                    • Participation initiatives
                                                                                                                      • Funding
                                                                                                                        • Figure 44: Sport England awards through Exchequer and Lottery sources for squash, 2008/09-2013/14
                                                                                                                    • The Consumer – Sports Played

                                                                                                                      • Key points
                                                                                                                        • We play – just not often enough
                                                                                                                          • Figure 45: Sports played in the past 12 months, June 2014
                                                                                                                        • Individuals prefer to go it alone
                                                                                                                          • Figure 46: Participation in individual/keep-fit sports among participants in other types of sport, June 2014
                                                                                                                        • Playing sport becomes a more specialised business
                                                                                                                          • Figure 47: Repertoire of sports played, June 2014
                                                                                                                      • The Consumer – Potential New Sports

                                                                                                                        • Key points
                                                                                                                          • Team sports losing contact
                                                                                                                            • Figure 48: Sports interested in playing in the future, June 2014
                                                                                                                          • No sign of team sports enhancing their female appeal
                                                                                                                            • Figure 49: Future interest in playing selected sports among current non-participants, by gender, June 2014
                                                                                                                          • Keep-fit sports can find new participants close to home
                                                                                                                            • Figure 50: Interest in future participation in selected individual/keep-fit sports among those who play sport in home, June 2014
                                                                                                                        • The Consumer – Playing Partners

                                                                                                                          • Key points
                                                                                                                            • Older players become less social
                                                                                                                              • Figure 51: People sports played or practised with, June 2014
                                                                                                                            • Racquet sports get a handle on social play
                                                                                                                              • Figure 52: People sports played or practised with, by type of sport played, June 2014
                                                                                                                            • The family that stays together plays together
                                                                                                                              • Figure 53: Participation in sport with family members, by age of children in household, June 2014
                                                                                                                            • Can team players bring a friend?
                                                                                                                              • Figure 54: Participation in sport as part of a team, by other people played or practised with, June 2014
                                                                                                                          • The Consumer – Modes of Play

                                                                                                                            • Key points
                                                                                                                              • Social play – a sporting habit for all
                                                                                                                                • Figure 55: Modes of participation in sport, June 2014
                                                                                                                              • Competition breeds commitment
                                                                                                                                • Figure 56: Modes of participation in sport, by participation in formal competition, June 2014
                                                                                                                              • Old dogs can’t afford to be taught new tricks
                                                                                                                                • Figure 57: Participation in a one-to-one coaching session, by age, June 2014
                                                                                                                              • The fitness-focused still drawn to the gym
                                                                                                                                • Figure 58: Participation in sport as part of a fitness/weight-loss programme, by venue at which sport played, June 2014
                                                                                                                            • The Consumer – Sports Participation Venues

                                                                                                                              • Key points
                                                                                                                                • Leisure centres keep sport in the mainstream
                                                                                                                                  • Figure 59: Venues used for participation in sport, June 2014
                                                                                                                                • Club players are more frequent players
                                                                                                                                  • Figure 60: Participation in sport at a private club, by mode of play, June 2014
                                                                                                                                • More players need to go back to school
                                                                                                                                  • Figure 61: Participation in sport at a school, college or university facility, by age, June 2014
                                                                                                                                • Venue repertoires a game of singles
                                                                                                                                  • Figure 62: Repertoires of venues used to play sport, June 2014
                                                                                                                              • The Consumer – Perceptions of Sports Participation Venues

                                                                                                                                • Key points
                                                                                                                                  • Methodology
                                                                                                                                    • Sport for all fuels leisure centre crowds
                                                                                                                                      • Figure 63: Perceptions of sports participation venues, correspondence analysis, June 2014
                                                                                                                                    • The gym-averse don’t feel they are missing out
                                                                                                                                      • Clubs need to upgrade perceptions beyond their member base
                                                                                                                                      • The Consumer – Sport and Health

                                                                                                                                        • Key points
                                                                                                                                          • Reluctant sportswomen more willing to play on doctor’s orders
                                                                                                                                            • Figure 64: Attitudes towards health and sport, June 2014
                                                                                                                                          • Sport sugars the pill in improving children’s health
                                                                                                                                            • Figure 65: Encouraging children to play sport to develop a healthy lifestyle, by agreement with other statements about sport and health, June 2014
                                                                                                                                          • Sports clubs offer an antidote to the lonely grind of the gym
                                                                                                                                            • Figure 66: Selected attitudes towards sport and health, by participation in sport at a private sports club, June 2014
                                                                                                                                        • Appendix – Market Drivers

                                                                                                                                            • Figure 67: Trends in BMI of adults in England, by gender, 2009-12
                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                            • Figure 68: Forecast of number of adults playing sport at least once a week, 2014-19
                                                                                                                                            • Figure 69: Forecast of consumer expenditure on participation in sport*, 2014-19
                                                                                                                                        • Appendix – The Consumer – Sports Played

                                                                                                                                            • Figure 70: Most popular sports played in last 12 months, by demographics, June 2014
                                                                                                                                            • Figure 71: Next most popular sports played in last 12 months, by demographics, June 2014
                                                                                                                                            • Figure 72: Next most popular sports played in last 12 months, by demographics, June 2014
                                                                                                                                            • Figure 73: Next most popular sports played in last 12 months, by demographics, June 2014
                                                                                                                                            • Figure 74: Other sports played in last 12 months, by demographics, June 2014
                                                                                                                                            • Figure 75: Least popular sports played in last 12 months, by demographics, June 2014
                                                                                                                                            • Figure 76: Sports played in last 12 months, by most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 77: Sports played in last 12 months, by next most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 78: Sports played in last 12 months, by other sports played in last 12 months, June 2014
                                                                                                                                            • Figure 79: Sports played in last 12 months, by least popular sports played in last 12 months, June 2014
                                                                                                                                        • Appendix – The Consumer – Potential New Sports

                                                                                                                                            • Figure 80: Most popular sports interested in playing in the future, by demographics, June 2014
                                                                                                                                            • Figure 81: Next most popular sports interested in playing in the future, by demographics, June 2014
                                                                                                                                            • Figure 82: Next most popular sports interested in playing in the future, by demographics, June 2014
                                                                                                                                            • Figure 83: Popular sports interested in playing in the future, by demographics, June 2014
                                                                                                                                            • Figure 84: Other sports interested in playing in the future, by demographics, June 2014
                                                                                                                                            • Figure 85: Least popular sports interested in playing in the future, by demographics, June 2014
                                                                                                                                            • Figure 86: Sports interested in playing in the future, by most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 87: Sports interested in playing in the future, by next most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 88: Sports interested in playing in the future, by other sports played in last 12 months, June 2014
                                                                                                                                            • Figure 89: Sports interested in playing in the future, by least popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 90: Sports interested in playing in the future, by most popular venues used for participation in sport, June 2014
                                                                                                                                            • Figure 91: Sports interested in playing in the future, by next most popular venues used for participation in sport, June 2014
                                                                                                                                        • Appendix – The Consumer – Playing Partners

                                                                                                                                            • Figure 92: People sports played or practised with, by demographics, June 2014
                                                                                                                                            • Figure 93: People sports played or practised with, by people sports played or practised with, June 2014
                                                                                                                                            • Figure 94: People sports played or practised with, by most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 95: People sports played or practised with, by next most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 96: People sports played or practised with, by other sports played in last 12 months, June 2014
                                                                                                                                            • Figure 97: People sports played or practised with, by least popular sports played in last 12 months, June 2014
                                                                                                                                        • Appendix – The Consumer – Modes of Play

                                                                                                                                            • Figure 98: Modes of participation in sport, by demographics, June 2014
                                                                                                                                            • Figure 99: Modes of participation in sport, by modes of participation in sport, June 2014
                                                                                                                                            • Figure 100: Modes of participation in sport, by most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 101: Modes of participation in sport, by next most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 102: Modes of participation in sport, by other sports played in last 12 months, June 2014
                                                                                                                                            • Figure 103: Modes of participation in sport, by least popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 104: Modes of participation in sport, by people sports played or practised with, June 2014
                                                                                                                                        • Appendix – The Consumer – Sports Participation Venues

                                                                                                                                            • Figure 105: Most popular venues used for participation in sport, by demographics, June 2014
                                                                                                                                            • Figure 106: Next most popular venues used for participation in sport, by demographics, June 2014
                                                                                                                                            • Figure 107: Venues used for participation in sport, by most popular venues used for participation in sport, June 2014
                                                                                                                                            • Figure 108: Venues used for participation in sport, by next most popular venues used for participation in sport, June 2014
                                                                                                                                            • Figure 109: Venues used for participation in sport, by most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 110: Venues used for participation in sport, by next most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 111: Venues used for participation in sport, by other sports played in last 12 months, June 2014
                                                                                                                                            • Figure 112: Venues used for participation in sport, by least popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 113: Venues used for participation in sport, by people sports played or practised with, June 2014
                                                                                                                                            • Figure 114: Venues used for participation in sport, by modes of participation in sport, June 2014
                                                                                                                                            • Figure 115: Repertoire of venues used, June 2014
                                                                                                                                            • Figure 116: Venues used for participation in sport, by repertoire of venues used, June 2014
                                                                                                                                        • Appendix – The Consumer – Perceptions of Sports Participation Venues

                                                                                                                                            • Figure 117: Most popular perceptions of sports participation venues – Local authority leisure centre, by demographics, June 2014
                                                                                                                                            • Figure 118: Next most popular perceptions of sports participation venues – Local authority leisure centre, by demographics, June 2014
                                                                                                                                            • Figure 119: Most popular perceptions of sports participation venues – Private gym/health club, by demographics, June 2014
                                                                                                                                            • Figure 120: Next most popular perceptions of sports participation venues – Private gym/health club, by demographics, June 2014
                                                                                                                                            • Figure 121: Most popular perceptions of sports participation venues – Private sports club, by demographics, June 2014
                                                                                                                                            • Figure 122: Next most popular perceptions of sports participation venues – Private sports club, by demographics, June 2014
                                                                                                                                            • Figure 123: Most popular perceptions of sports participation venues – School/college/university, by demographics, June 2014
                                                                                                                                            • Figure 124: Next most popular perceptions of sports participation venues – School/college/university, by demographics, June 2014
                                                                                                                                            • Figure 125: Most popular perceptions of sports participation venues – Local authority sports ground, by demographics, June 2014
                                                                                                                                            • Figure 126: Next most popular perceptions of sports participation venues – Local authority sports ground, by demographics, June 2014
                                                                                                                                        • Appendix – The Consumer – Sport and Health

                                                                                                                                            • Figure 127: Most popular attitudes towards health and sport, by demographics, June 2014
                                                                                                                                            • Figure 128: Next most popular attitudes towards health and sport, by demographics, June 2014
                                                                                                                                            • Figure 129: Other attitudes towards health and sport, by demographics, June 2014
                                                                                                                                            • Figure 130: Attitudes towards health and sport, by most popular attitudes towards health and sport, June 2014
                                                                                                                                            • Figure 131: Attitudes towards health and sport, by next most popular attitudes towards health and sport, June 2014
                                                                                                                                            • Figure 132: Attitudes towards health and sport, by other attitudes towards health and sport, June 2014
                                                                                                                                            • Figure 133: Attitudes towards health and sport, by most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 134: Attitudes towards health and sport, by next most popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 135: Attitudes towards health and sport, by other sports played in last 12 months, June 2014
                                                                                                                                            • Figure 136: Attitudes towards health and sport, by least popular sports played in last 12 months, June 2014
                                                                                                                                            • Figure 137: Attitudes towards health and sport, by people sports played or practised with, June 2014
                                                                                                                                            • Figure 138: Attitudes towards health and sport, by modes of participation in sport, June 2014
                                                                                                                                            • Figure 139: Attitudes towards health and sport, by most popular venues used for participation in sport, June 2014
                                                                                                                                            • Figure 140: Attitudes towards health and sport, by next most popular venues used for participation in sport, June 2014

                                                                                                                                        Companies Covered

                                                                                                                                        • Sport England

                                                                                                                                        Sports Participation - UK - September 2014

                                                                                                                                        £1,995.00 (Excl.Tax)