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Staying Informed - How you Get the News - US - December 2015

"The balance of power in news media has shifted as consumers realize that non-news organizations can add valuable insight and coverage of events. The rise of social media as a news platform has empowered this trend by giving anyone and everyone an opportunity to broadcast opinions, but brands also have opportunities to participate in these discussions and to offer their own take."

Bryant Harland, Technology Analyst

This report covers the following areas:

  • Consumers are frustrated with the way news stories are portrayed
  • Demographic trends vary by subject matter and publishing platform
  • Social discussion versus social reading

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Consumers are frustrated with the way news stories are portrayed
            • Figure 1: Opinions regarding the news – Agree, September 2015
          • Demographic trends vary by subject matter and publishing platform
              • Figure 2: Sports news sought on television and social media, by household income, September 2015
            • Social discussion versus social reading
                • Figure 3: Opinions regarding the news, September 2015
              • The opportunities
                • Show all sides to the major stories
                  • Figure 4: Habits regarding news consumption, by platforms used for news, September 2015
                • Personalization will drive engagement
                  • Figure 5: Opinions regarding the news, September 2015
                • Create safe environments for online discussion
                  • What it means
                  • The Market – What You Need to Know

                    • Print newspaper readership in decline
                    • Market Factors

                      • Consumers’ attention turning away from print media
                        • Figure 6: Incidence of reading print newspapers in the previous six months, 2010-15
                    • Key Players – What You Need to Know

                      • Network TV news sees growth but digital is a priority
                        • The news is social, but discussions can be heated
                          • National newspapers can find opportunity in engaging readers digitally
                            • Virtual reality has implications for the future of news
                            • What’s Working?

                              • Network news sees viewership growth and digital expansion
                              • What’s Struggling?

                                • Controlling online user behavior
                                • What’s Next?

                                  • Can print news make a successful digital transition?
                                    • Figure 7: Technology adoption of national print news readers (percentages), April 2014-June 2015
                                    • Figure 8: Technology adoption of national print news readers (index), April 2014-June 2015
                                  • Virtual reality – To see the news in first-person
                                  • The Consumer – What You Need to Know

                                    • TV leads news consumption overall, but social media is competitive among young consumers
                                      • Largest share of consumers get their news in the morning
                                        • Publishing platforms push content diversity
                                          • News is a social experience
                                            • News followers receptive to sponsored content
                                            • Where Consumers Get the News

                                              • Television: The most popular medium for news
                                                  • Figure 9: Platforms used to consume news, September 2015
                                                • Television even more dominant among Black consumers
                                                  • Figure 10: Platforms used to consume news – Television, by race, September 2015
                                                • Social media prevails among 18-24s
                                                    • Figure 11: News consumption on social media and print newspapers, by age, September 2015
                                                • Where Consumers Look for News Topics

                                                  • Television
                                                    • Top five news topics sought on television
                                                        • Figure 12: Top five news topics looked for on television, September 2015
                                                      • How gender impacts topic preferences on TV and radio
                                                          • Figure 13: Entertainment news sought on television and radio, by gender, September 2015
                                                        • Interest in sports TV news trends upward with household income
                                                            • Figure 14: Sports news sought on television and social media, by household income, September 2015
                                                          • Social networks
                                                            • Consumers demand a diverse range of news content on social media
                                                                • Figure 15: Top news topics looked for on social media, September 2015
                                                              • News topic preferences vary by individual social network
                                                                  • Figure 16: Entertainment news and local news on social media, by social networks visited daily, September 2015
                                                                • Fashion news can reach men and women on social media
                                                                    • Figure 17: Fashion news on social media, by gender, September 2015
                                                                  • Print newspaper
                                                                    • Technology goes against print news trends
                                                                        • Figure 18: Technology news on print newspapers, by age, September 2015
                                                                      • Non-White news readers seek variety
                                                                          • Figure 19: Fashion news on print newspapers, by race, September 2015
                                                                      • When Consumers Get the News

                                                                        • Many consumers get their news in the morning
                                                                          • Figure 20: Time of day most news is consumed, September 2015
                                                                        • Consumers 18-24 have more spread out news viewing habits
                                                                            • Figure 21: Time of day most news is consumed, by age, September 2015
                                                                          • More than one third of consumers watch news for 10+ hours per week
                                                                              • Figure 22: Amount of time spent watching the news per week, September 2015
                                                                          • What Consumers Think About the News and News Organizations

                                                                            • Social influence on news consumption
                                                                                • Figure 23: Opinions regarding the news – Agree, by demographics, September 2015
                                                                              • Younger consumers more apt to discuss news on social media
                                                                                  • Figure 24: Opinions regarding the news – Agree, by age, September 2015
                                                                                • Consumer frustration with sensationalized stories
                                                                                    • Figure 25: Opinions regarding the news – Agree, by race, September 2015
                                                                                  • Consumers living in urban areas more receptive to sponsored content
                                                                                      • Figure 26: Opinions regarding the news – Agree, by area, September 2015
                                                                                  • Perceptions of Broadcast News Brands

                                                                                    • Little difference in perceptions of news brands
                                                                                      • Figure 27: Perceptions of selected news brands, September 2015
                                                                                  • General News Consumption Habits

                                                                                    • Time constraints limit news viewing among young consumers
                                                                                      • Figure 28: Habits regarding news consumption, by age, September 2015
                                                                                    • Lukewarm interest in mobile news apps, except among large households
                                                                                      • Figure 29: Habits regarding news consumption, by household size, September 2015
                                                                                    • Opportunity to target parents with newsletters
                                                                                      • Figure 30: Habits regarding news consumption, parental status, September 2015
                                                                                  • Appendix – Data Sources and Abbreviations

                                                                                    • Data sources
                                                                                      • Consumer survey data
                                                                                        • Experian Marketing Services Cluster Segmentation Solutions
                                                                                          • Consumer qualitative research
                                                                                            • Abbreviations and terms
                                                                                              • Abbreviations
                                                                                                • Terms
                                                                                                • Appendix – Consumer

                                                                                                  • Consumer attitudes toward media
                                                                                                    • Figure 31: Consumer opinions regarding media, April 2014-June 2015
                                                                                                    • Figure 32: Consumer opinions regarding media, April 2014-June 2015 (continued)
                                                                                                  • Consumer attitudes toward the news
                                                                                                    • Figure 33: Opinions regarding the news, September 2015

                                                                                                Companies Covered

                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                Staying Informed - How you Get the News - US - December 2015

                                                                                                £3,199.84 (Excl.Tax)