Still, Sparkling and Fortified Wine - UK - October 2016
“Seen to offer value for money by just one in four UK adults, still wine could come under fire if household incomes are squeezed following the UK’s vote to exit the EU. Indeed, the drop in the strength of the Pound and the UK’s reliance on imported wine are set to result in rising prices, further undermining its value image.”
– Amy Price, Senior Food and Drink Analyst
This report looks at the following areas:
- Lower/no-alcohol and smaller bottles offer a way to appeal to health-conscious wine drinkers
- Wine should do more to leverage the wealth of inherent craft cues
- Marketing wine as more ‘fun’ would help to deconstruct traditional notions of the category
This Report analyses the UK market for still, sparkling and fortified wines, including sales through both the off- and on-trade. Coverage in the Report is restricted to wine of fresh grape, produced from the naturally fermented juice of the grape and includes low and non-alcoholic varieties.
The on-trade includes premises with a licence to serve alcohol for consumption on the premise, mainly pubs/bars but also nightclubs, hotels and the hospitality sector.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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