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Stocks and Sauces - Ireland - November 2014

“Reformulating stocks and sauces to produce low salt and sugar variants is likely to appeal to health-conscious Irish consumers and encourage more frequent usage, thus driving value growth in the market.”
– Sophie Dorbie, Research Analyst

This report answers the following questions:

  • What opportunities exist for flavour innovation in the sector?
  • What impact has the scratch cooking trend had on the market?
  • How can brands appeal to health-conscious consumers?

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Data Sources
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Estimated segmentation of the all-Ireland stocks and sauces market, by value, 2014
                • Forecast
                  • Figure 2: Indexed estimated value of the NI and RoI stocks and sauces market*
                • Market factors
                  • Scratch cooking posing challenges for the cooking sauce market
                    • Long working hours fuelling semi-scratch cooking trend
                      • International cuisine influencing flavours
                        • Brands tackling salt and sugar content
                          • Average household size declining
                            • Innovations
                              • The consumer
                                • Six in 10 purchase cooking sauces
                                  • Figure 3: Types of cooking sauce bought in the last six months, NI and RoI, August 2014
                                • Demand for low/no/reduced salt options
                                  • Figure 4: Agreement with statements relating to cooking sauces, NI and RoI, August 2014
                                • Table sauces a staple in Irish households
                                  • Figure 5: Types of table sauce bought in the last six months, NI and RoI, August 2014
                                • A third of consumers prefer low-calorie table sauces
                                  • Figure 6: Agreement with statements relating to table sauces, NI and RoI, August 2014
                                • Consumers keen to see flavour innovation in stocks and gravies
                                  • Figure 7: Agreement with statements relating to stocks, NI and RoI, August 2014
                                • What we think
                                • Issues and Insights

                                    • What opportunities exist for flavour innovation in the sector?
                                      • The facts
                                        • The implications
                                          • What impact has the scratch cooking trend had on the market?
                                            • The facts
                                              • The Implications
                                                • How can brands appeal to health-conscious consumers?
                                                  • The facts
                                                    • The implications
                                                    • Trend Applications

                                                        • The Real Thing
                                                          • Survival Skills
                                                            • Fauxthenticity
                                                            • Market Overview

                                                              • Key points
                                                                • Scratch cooking on the increase
                                                                  • Figure 8: Frequency of preparing/cooking meals from scratch, RoI, 2007-13
                                                                • Stocks and sauces well positioned to tap into the ‘semi-scratch’ cooking trend
                                                                  • Figure 9: Consumers who work long hours, by frequency of doing so, NI and RoI, July 2013
                                                                • Salt and sugar in the spotlight
                                                                  • Increased appetite for international flavours
                                                                    • Figure 10: Types of ready meals purchased in the last three months, NI and RoI, October 2013
                                                                  • Increase in the number of non-Irish nationals set to boost the demand for ethnic flavours
                                                                    • Figure 11: Preliminary population estimates of non-Irish and non-UK nationals living in RoI, 2012-14
                                                                  • Decline in household size posing challenges and opportunities
                                                                    • Figure 12: Percentage of private households, by number of occupants, NI and RoI, 2011
                                                                • Market Size and Segmentation

                                                                  • Key points
                                                                    • Slight decline in the value of the market
                                                                      • Figure 13: Estimated total market value of all stocks and sauces, NI and RoI, 2009-14
                                                                    • Innovation should help drive value of table sauces market
                                                                      • Figure 14: Estimated total market value of table sauces, NI and RoI, 2009-14
                                                                    • Cooking and pasta sauces forecast steady growth
                                                                      • Figure 15: Estimated total market value of cooking/pasta sauces, NI and RoI, 2009-14
                                                                    • Scratch cooking providing a boost to the stocks and gravies market
                                                                      • Figure 16: Estimated total market value of stocks and gravies, NI and RoI, 2009-14
                                                                  • Strengths and Weaknesses

                                                                    • Strengths
                                                                      • Weaknesses
                                                                      • Who’s Innovating?

                                                                        • Key points
                                                                          • Ease-of-use claims on the increase
                                                                            • Figure 17: Claims on cooking sauce and pasta sauce launches, UK and Ireland, 2012 – 2014
                                                                          • Cooking and pasta sauces set their sights on the free-from market
                                                                            • Figure 18: Gluten-free products that consumers have bought or eaten in the past six months, NI and RoI, August 2014
                                                                          • Provenance in global flavours
                                                                            • Concentrated pastes adding depth of flavour to cooking
                                                                              • Individual portions size for the on-the go market
                                                                                • Celebrity chefs lending their name to the category
                                                                                  • Brands extending into the cooking sauce market
                                                                                  • Companies and Brands

                                                                                      • AB World Foods
                                                                                        • Key facts
                                                                                          • Brands and products
                                                                                            • Brand NPD
                                                                                              • Recent developments
                                                                                                • Blenders
                                                                                                  • Key facts
                                                                                                    • Brands and products
                                                                                                      • Brand NPD
                                                                                                        • Recent developments
                                                                                                          • Heinz
                                                                                                            • Key facts
                                                                                                              • Brands and products
                                                                                                                • Brand NPD
                                                                                                                  • Recent developments
                                                                                                                    • Symington’s (Ragu and Chicken Tonight)
                                                                                                                      • Key facts
                                                                                                                        • Brands and products
                                                                                                                          • Brand NPD
                                                                                                                            • Recent developments
                                                                                                                              • Mars (Dolmio, Uncle Ben’s)
                                                                                                                                • Key facts
                                                                                                                                  • Brands and products
                                                                                                                                    • Brand NPD
                                                                                                                                      • Recent developments
                                                                                                                                        • Premier Foods
                                                                                                                                          • Key facts
                                                                                                                                            • Brands and products
                                                                                                                                              • Brand NPD
                                                                                                                                                • Recent developments
                                                                                                                                                  • The Scullery
                                                                                                                                                    • Key facts
                                                                                                                                                      • Brands and products
                                                                                                                                                        • Recent developments
                                                                                                                                                          • Unilever
                                                                                                                                                            • Key facts
                                                                                                                                                              • Brands and products
                                                                                                                                                                • Brand NPD
                                                                                                                                                                  • Recent developments
                                                                                                                                                                  • The Consumer – Usage of Cooking Sauces, Table Sauces and Stocks

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Ambient sauces most popular with Irish consumers
                                                                                                                                                                        • Figure 19: Types of cooking sauce bought in the last six months, NI and RoI, August 2014
                                                                                                                                                                      • Women most likely to purchase non-chilled cooking sauces
                                                                                                                                                                        • Figure 20: Consumers who have purchased cooking sauces in the past six months, by gender, NI and RoI, August 2014
                                                                                                                                                                      • Usage of chilled sauces peaks amongst under-25s
                                                                                                                                                                        • Figure 21: Consumers who have purchased chilled cooking sauce in the past six months, by age, NI and RoI, August 2014
                                                                                                                                                                      • Traditional table sauces a staple in Irish households
                                                                                                                                                                        • Figure 22: Types of table sauce bought in the last six months, NI and RoI, August 2014
                                                                                                                                                                      • Ethnic sauces eaten by over half of RoI consumers
                                                                                                                                                                        • Chutneys appealing to a mature taste
                                                                                                                                                                          • Figure 23: Consumers who have purchased chutneys in the last six months by age, NI and RoI, August 2014
                                                                                                                                                                        • Standard stock formats remain most popular
                                                                                                                                                                          • Figure 24: Types of stock bought in the last six months, NI and RoI, August 2014
                                                                                                                                                                      • The Consumer – Attitudes towards Cooking Sauces, Table Sauces and Stocks

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Consumer demand for reduced salt cooking sauces
                                                                                                                                                                            • Figure 25: Agreement with statements relating to cooking sauces, NI and RoI, August 2014
                                                                                                                                                                            • Figure 26: Agreement with the statement ‘I would prefer to add my own salt to a cooking sauce than have it already in the product’, by gender and age, NI and RoI, August 2014
                                                                                                                                                                          • A third prefer to buy cooking sauce on promotion
                                                                                                                                                                            • Opportunities for brands to add Irish provenance to cooking sauces
                                                                                                                                                                              • Opportunity to add value with extra vegetables
                                                                                                                                                                                • Figure 27: Agreement with the statement ‘I would pay more for cooking sauces that contained at least one of the recommended five vegetables a-day’, by age group, NI and RoI, August 2014
                                                                                                                                                                              • Men seeking hotter and more exotic sauce options
                                                                                                                                                                                • Figure 28: Agreement with statements relating to table and cooking sauces, by gender, NI and RoI, August 2014
                                                                                                                                                                              • Table sauces used to customise meals
                                                                                                                                                                                • Figure 29: Agreement with statements relating to table sauces, NI and RoI, August 2014
                                                                                                                                                                              • RoI consumers seeking better-for-you options
                                                                                                                                                                                • Figure 30: Agreement with the statement ‘I prefer to use lighter variants of table sauces (eg low-calorie), by gender, NI and RoI, August 2014.
                                                                                                                                                                              • Demand for flavour innovation in stocks
                                                                                                                                                                                • Figure 31: Agreement with statements relating to stocks, NI and RoI, August 2014
                                                                                                                                                                              • Christmas offers NPD potential
                                                                                                                                                                                • Interest in traceability extends to stocks and gravies
                                                                                                                                                                                • Appendix

                                                                                                                                                                                  • NI Toluna tables
                                                                                                                                                                                    • Figure 32: Types of cooking sauce bought in the last six months, by demographics, NI, August 2014
                                                                                                                                                                                    • Figure 33: Types of table sauce bought in the last six months, by demographics, NI, August 2014
                                                                                                                                                                                    • Figure 34: Types of table sauce bought in the last six months, by demographics, NI, August 2014 (continued)
                                                                                                                                                                                    • Figure 35: Types of stocks bought in the last six months, by demographics, NI, August 2014
                                                                                                                                                                                    • Figure 36: Types of stocks bought in the last six months, by demographics, NI, August 2014 (continued)
                                                                                                                                                                                    • Figure 37: Agreement with statements relating to cooking sauces, NI, August 2014
                                                                                                                                                                                    • Figure 38: Agreement with statements relating to cooking sauces, NI, August 2014 (continued)
                                                                                                                                                                                    • Figure 39: Agreement with statements relating to cooking sauces, NI, August 2014 (continued)
                                                                                                                                                                                    • Figure 40: Agreement with statements relating to table sauces, NI, August 2014 (continued)
                                                                                                                                                                                    • Figure 41: Agreement with statements relating to table sauces, NI, August 2014 (continued)
                                                                                                                                                                                    • Figure 42: Agreement with statements relating to table sauces, NI, August 2014 (continued)
                                                                                                                                                                                    • Figure 43: Agreement with statements relating to stocks, NI, August 2014
                                                                                                                                                                                    • Figure 44: Agreement with statements relating to stocks, NI, August 2014 (continued)
                                                                                                                                                                                  • RoI Toluna tables
                                                                                                                                                                                    • Figure 45: Types of cooking sauce bought in the last six months, by demographics, RoI, August 2014
                                                                                                                                                                                    • Figure 46: Types of table sauce bought in the last six months, by demographics, RoI, August 2014
                                                                                                                                                                                    • Figure 47: Types of table sauce bought in the last six months, by demographics, RoI, August 2014 (continued)
                                                                                                                                                                                    • Figure 48: Types of stocks bought in the last six months, by demographics, RoI, August 2014
                                                                                                                                                                                    • Figure 49: Types of stocks bought in the last six months, by demographics, RoI, August 2014 (continued)
                                                                                                                                                                                    • Figure 50: Agreement with statements relating to cooking sauces, RoI, August 2014
                                                                                                                                                                                    • Figure 51: Agreement with statements relating to cooking sauces, RoI, August 2014 (continued)
                                                                                                                                                                                    • Figure 52: Agreement with statements relating to table sauces, RoI, August 2014 (continued)
                                                                                                                                                                                    • Figure 53: Agreement with statements relating to table sauces, RoI, August 2014 (continued)
                                                                                                                                                                                    • Figure 54: Agreement with statements relating to table sauces, RoI, August 2014 (continued)
                                                                                                                                                                                    • Figure 55: Agreement with statements relating to stocks, RoI, August 2014
                                                                                                                                                                                    • Figure 56: Agreement with statements relating to stocks, RoI, August 2014 (continued)

                                                                                                                                                                                Companies Covered

                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                Stocks and Sauces - Ireland - November 2014

                                                                                                                                                                                US $1,417.92 (Excl.Tax)