Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Stoves, Ranges and Ovens - US - October 2009

The market for stoves, ranges and ovens has seen inflation-adjusted sales fall from 2004-09, with the steepest losses posted since 2007. The collapse of the real estate market and the decline in housing starts have deeply affected the appliance market, which relies heavily on appliances installed in new homes and on those purchased when consumers move or remodel. During the recession, consumers have been cooking at home more and show strong interest in energy conservation, but these trends have merely been shaping product choice, rather than compelling new purchases.

This report examines overall sales data, trends, and innovations for the market and the three major segments: electric stoves/ranges; gas stoves/ranges; and microwaves. It examines trends and strategies seen among the major appliance retailers.

Exclusive consumer research into consumer usage and purchasing of stoves, ranges and microwaves is analyzed by key demographic groups (age, household income, and ethnicity). Research embraces the specific type of products owned and purchased, when purchases were made, reasons for purchase, and a range of other consumer attitudes and behaviors, including:

  • Groups that have been acquiring the most cooking appliances in recent years

  • Types of products favored by different consumer groups

  • Consumer groups who are purchasing when remodeling, moving or for other reasons

  • Consumers who most value basic features such as “self-cleaning” and are interested in other features, such as convection technology, induction technology, stainless steel finish, five burners or two ovens

  • Groups who are most likely to seek out a particular brand or seek out the cheapest, most basic appliances

  • Consumer groups who report using their microwave as their central cooking appliance, also the features (such as energy efficiency, self-cleaning, convection technology and performance) that different consumer groups most value in existing and future microwaves

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising videos
                • Abbreviations and terms
                • Executive Summary

                  • Sales have fallen during 2004-09, with steep losses in 2007-09
                    • Seeds of recovery should pop up by 2011
                      • Depressed housing market shapes 2009
                        • Shipment data from 2007-09 show declines in all segments
                          • Major segment trends also weak in 2004-09
                            • Four major retailers dominate sales of kitchen appliances
                              • Recession compels consumers to economize and hold off on “replacements”
                                • Silver lining to recession: increased at-home cooking and interest in energy-efficient appliances
                                  • Hispanics key to future growth in appliance market
                                    • Mainstream market dominated by Whirlpool, GE, and Electrolux
                                      • Most foreign and high-end suppliers focus on specific market segments
                                        • Well-established brands appeal to customers at different lifestages and income levels
                                          • Major innovations include hybrid technology, energy efficiency, and induction cooktops
                                            • Advertising embraces national campaigns with print, TV and internet ads
                                              • Consumer research
                                                • Ownership and recent purchasing
                                                  • Recent purchasing
                                                    • Reasons for purchase
                                                      • Ovens and ranges
                                                        • How and where consumers researched last purchase
                                                          • Brands and features of microwaves
                                                            • Race and Hispanic origin
                                                            • Insights and Opportunities

                                                              • Capitalize on Green Trends and promote energy efficiency
                                                                • Outreach to new homeowners
                                                                  • Programs to generate brand allegiance and loyalty
                                                                    • Hone in on key demographic groups
                                                                      • Younger consumers
                                                                        • Affluent Boomers
                                                                        • Inspire Insights

                                                                          • Premium and Cutthroat
                                                                            • What's it about?
                                                                              • What we’ve seen
                                                                                • Implications for marketing appliances in the New Normal Economy
                                                                                • Market Size and Forecast

                                                                                  • Forecasting and reforecasting results
                                                                                    • Figure 1: History of Mintel market forecasts of manufacturer sales of stoves, ranges, and ovens, at current prices, 2007-09
                                                                                  • Key points
                                                                                      • Figure 2: Total U.S. manufacturer sales of stoves, ranges, and ovens, at current prices, 2004-12
                                                                                      • Figure 3: Total U.S. manufacturer sales of stoves, ranges, and ovens, at inflation-adjusted prices, 2004-12
                                                                                      • Figure 4: Total U.S. manufacturer shipments of major cooking appliances, 2004-09
                                                                                  • Competitive Context

                                                                                    • Key points
                                                                                      • Home ownership and housing market central drivers for the appliance market
                                                                                        • Home ownership drives cooking appliance ownership
                                                                                          • Figure 5: Ownership of stoves and ranges, by home ownership, February 2008-March 2009
                                                                                        • Buying homes, moving and remodeling propel appliance purchase
                                                                                          • Figure 6: Purchase of stoves and ranges, by home purchase, February 2008-March 2009
                                                                                        • Collapse of the housing market drives down demand for appliances
                                                                                          • Figure 7: Sales of new and existing homes, 2003-08
                                                                                        • Small upswing in housing sales seen mid-2009
                                                                                          • Figure 8: Sales of new and existing homes, January-August 2009
                                                                                        • Relationship between changes in housing starts and appliance shipments
                                                                                          • Figure 9: Quarterly year-on-year growth rates of housing starts and electric and gas range shipments, 2004-09
                                                                                        • Reductions in remodeling and redecorating have also driven down appliance sales
                                                                                          • Figure 10: Changes in home redecorating and remodeling plans, March 2009
                                                                                      • Overall Segment Performance

                                                                                        • Key points
                                                                                          • Three major segments, with electric dominating ovens/ranges and microwaves most widely owned
                                                                                              • Figure 11: Ownership of stoves and ranges, February 2008-March 2009
                                                                                            • Shipment data show declines in all segments, with steepest drop in electric cooking appliances
                                                                                              • Figure 12: Shipments of cooking appliances, by segment, 2007-09
                                                                                          • Segment Performance—Electric Ranges and Stoves

                                                                                            • Key points
                                                                                              • Figure 13: Total U.S. manufacturer shipments of electric ranges, 2004-09
                                                                                              • Figure 14: Shipments of electric ranges, by type, 2007 and 2008
                                                                                              • Figure 15: U.S. sales of electric ranges and stoves, 2004-09
                                                                                          • Segment Performance—Gas Ranges and Ovens

                                                                                            • Key points
                                                                                              • Figure 16: Total U.S. manufacturer shipments of gas ranges, 2004-09
                                                                                              • Figure 17: Shipments of gas ranges, by type, 2007 and 2008
                                                                                              • Figure 18: U.S. sales of gas ranges, 2004-09
                                                                                          • Segment Performance—Microwaves

                                                                                            • Key points
                                                                                              • Figure 19: Total U.S. manufacturer shipments of microwave ovens, 2004-09
                                                                                              • Figure 20: U.S. sales of microwave ovens, 2004-09
                                                                                          • Retail Channels

                                                                                            • Key points
                                                                                              • Sears dominant retailer, followed by Lowe’s and Home Depot
                                                                                                • Figure 21: Retailer market share of major appliances, 2008
                                                                                              • Profiles of major retailers
                                                                                                • Sears sees market share increase with Blue Appliance Crew campaign
                                                                                                  • Lowe’s uses aggressive promotions to boost appliance sales
                                                                                                    • Home Depot hard hit by housing market collapse; holds off on major promotions
                                                                                                      • Best Buy maintains market share
                                                                                                        • Walmart offers wide microwave selection, especially economical models
                                                                                                        • Market Drivers

                                                                                                          • Key points
                                                                                                            • Recession has driven down consumer confidence and its recovery may be slow
                                                                                                              • Figure 22: University of Michigan’s Index of Consumer Sentiment (ICS), 2001-08
                                                                                                              • Figure 23: University of Michigan’s Index of Consumer Sentiment (ICS), January-July 2009
                                                                                                            • Consumers report economizing by limiting “replacements” and discretionary purchases
                                                                                                              • Figure 24: Changes or plans to change spending to save money, March 2009
                                                                                                            • Positive aspect of the downturn: increased at-home cooking
                                                                                                              • Figure 25: Changes in eating out or cooking habits in past year, July 2009
                                                                                                            • Degree of complexity of meals and appliances being used more
                                                                                                              • Figure 26: Changes in cooking patterns and appliance use for those eating in/at home more, July 2009
                                                                                                            • “Green living”—especially energy conservation—impacts appliance market
                                                                                                              • Concern with the environment is increasing
                                                                                                                • Figure 27: Degree of concern about the environment and belief shopping habits make a difference, October 2008
                                                                                                              • “Slow food” movement propelling some to spend more time in kitchen and cook more
                                                                                                                • Energy efficiency key “green” feature for appliances
                                                                                                                  • Figure 28: Favorite features in current range or oven, July 2009
                                                                                                                  • Figure 29: Features that will definitely look for in next range or oven, July 2009
                                                                                                                  • Figure 30: Features that will definitely look for in next microwave ovens, July 2009
                                                                                                                • Energy efficiency may become key feature shaping demand for gas stove/ranges, convection ovens, induction ranges and microwaves
                                                                                                                    • Figure 31: Energy used and cost of cooking a casserole for different appliance types, 2009
                                                                                                                  • Population growth will make Hispanics important through 2014 and beyond
                                                                                                                    • Figure 32: Purchased new cooking appliance in past five years, by Hispanic origin, July 2009
                                                                                                                    • Figure 33: Hispanic share of the population, by age, 2004-14
                                                                                                                • Leading Companies and Brand Share

                                                                                                                  • Key points
                                                                                                                    • Supply structure shaped by target consumer group, with brands at distinct price points
                                                                                                                      • Figure 34: Overall market share of appliance market on basis of price point, 2009
                                                                                                                    • Three major companies dominate mainstream market: Whirlpool, GE, Electrolux
                                                                                                                      • Figure 35: Annual revenues in major appliances/housewares of three major appliance makers, 2007 and 2008
                                                                                                                    • Whirlpool Corporation
                                                                                                                      • General Electric
                                                                                                                        • Electrolux
                                                                                                                          • Foreign suppliers with a significant presence in mass and premium market
                                                                                                                            • LG Electronics (Korea)
                                                                                                                              • Haier (China)
                                                                                                                                • BSH (Bosch und Siemens—Germany)
                                                                                                                                  • Sharp Electronics (Japan)
                                                                                                                                    • Panasonic Corporation (Japan)
                                                                                                                                      • High-end suppliers, niche brands and smaller foreign importers
                                                                                                                                      • Brand Qualities

                                                                                                                                        • Key points
                                                                                                                                          • Whirlpool (Whirlpool, Maytag, Amana, Jenn-Air, KitchenAid, Roper, Magic Chef and Estate)
                                                                                                                                            • Whirlpool emphasizes innovation, design and style
                                                                                                                                              • Maytag highlights dependability and durability
                                                                                                                                                • Amana given new positioning as “affordable luxury”
                                                                                                                                                  • Jenn-Air touted for unique styling and design
                                                                                                                                                    • KitchenAid draws on 90-year heritage and reputation for restaurant-quality small appliances
                                                                                                                                                      • Affordability and reliability showcased in lower-priced Estate, Magic Chef and Roper brands
                                                                                                                                                        • Sears (Kenmore) promotes innovation for widely recognized, trusted brand
                                                                                                                                                          • General Electric (GE) benefits from association with energy and innovation
                                                                                                                                                            • Electrolux (Electrolux, Frigidaire)
                                                                                                                                                              • Updated Frigidaire brand focuses on time saving, ease of use
                                                                                                                                                                • Electrolux positioned as premium European brand for high-powered moms
                                                                                                                                                                  • Electrolux ICON touted as offering sophistication, elegance and unique European crafting
                                                                                                                                                                  • Innovation and Innovators

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Technology hybrids offer convenient, multifunctional, energy-saving features
                                                                                                                                                                        • Whirlpool offers “Energy Save” mode, eco-friendly surfaces and “Eco Kitchen” range
                                                                                                                                                                          • Energy-saving features and practices being developed
                                                                                                                                                                            • Innovations in induction cooktops and cooking ranges
                                                                                                                                                                              • Viking is first to bring commercial-grade induction range to the U.S.
                                                                                                                                                                                • Electrolux’s induction hybrids to allow consumers induction cooktops with gas and electric ovens
                                                                                                                                                                                  • Bosch und Siemens (BSH) develops AutoChef technology for greater precision in induction ranges
                                                                                                                                                                                    • Electrolux and LG offer stylish looks and unique designs in induction cooktops
                                                                                                                                                                                      • Kenmore and GE bring freestanding induction cooking ranges to mainstream market
                                                                                                                                                                                        • Steam-cleaning options introduced by Whirlpool and GE
                                                                                                                                                                                          • GE’s Space-Saving Double Wall oven
                                                                                                                                                                                            • Innovations in displays and control panels
                                                                                                                                                                                            • Advertising and Promotion

                                                                                                                                                                                              • Overview
                                                                                                                                                                                                • Electrolux
                                                                                                                                                                                                  • Electrolux uses Kelly Ripa to target multitasking women and help them be “more amazing”
                                                                                                                                                                                                    • Figure 36: Electrolux appliances, 2009
                                                                                                                                                                                                  • Frigidaire seeks allegiance of busy moms with innovative web campaign
                                                                                                                                                                                                    • GE
                                                                                                                                                                                                      • GE invites consumers to participate in humorous “Confessions from the Kitchen” campaign
                                                                                                                                                                                                        • Figure 37: GE print campaign for GE Profile appliances, 2009
                                                                                                                                                                                                      • GE’s innovative website includes videos, kitchen designs and recipes
                                                                                                                                                                                                        • GE Monogram spots showcases cooking appliances as part of gourmet eating and sophisticated entertaining
                                                                                                                                                                                                          • Figure 38: GE Monogram, 2008
                                                                                                                                                                                                        • Smaller, high-end suppliers highlight professional-grade features, “dream” kitchens and gourmet cooking
                                                                                                                                                                                                          • Thermador pairs with local specialty retailers to showcase products in designer kitchen settings
                                                                                                                                                                                                            • Figure 39: Thermador kitchen appliances, 2008
                                                                                                                                                                                                          • Viking showcases high-end appliances within “dream” kitchen remodeling
                                                                                                                                                                                                            • Figure 40: Viking professional series, 2008
                                                                                                                                                                                                          • Wolf suggests it can help the consumer prepare sophisticated meals with confidence
                                                                                                                                                                                                            • Figure 41: Wolf appliances, 2008
                                                                                                                                                                                                        • Ownership

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Ownership of stoves and ranges
                                                                                                                                                                                                              • Figure 42: Ownership of stoves and ranges, 2000-09
                                                                                                                                                                                                            • Income drives ownership, especially of gas stoves/ranges and convection ovens
                                                                                                                                                                                                              • Figure 43: Ownership of stoves and ranges, by household income, February 2008-March 2009
                                                                                                                                                                                                          • Years Since Last Purchase

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Microwaves most likely to have been purchased recently
                                                                                                                                                                                                                • Figure 44: Years since last purchase, July 2009
                                                                                                                                                                                                              • Since 2007 more consumers report appliances “came with home” or “purchased used”
                                                                                                                                                                                                                • Figure 45: Years since last purchase, August 2007
                                                                                                                                                                                                              • 18-34s most likely to have purchased appliances in past five years
                                                                                                                                                                                                                  • Figure 46: Purchased new cooking appliance in past five years, by age, July 2009
                                                                                                                                                                                                                • Upper-income households more likely to have recently purchased appliances
                                                                                                                                                                                                                  • Figure 47: Purchased new cooking appliance in past five years, by household income, July 2009
                                                                                                                                                                                                              • Reason for Purchase

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Replacement drives most purchases, with moving and remodeling key secondary drivers
                                                                                                                                                                                                                    • Figure 48: Reasons for new purchase, July 2009
                                                                                                                                                                                                                  • Moving motivates younger buyers, remodeling motivates older ones
                                                                                                                                                                                                                    • Figure 49: Major reasons for new purchase, by age, July 2009
                                                                                                                                                                                                                  • Remodeling drives upper-income HHs to buy new appliances
                                                                                                                                                                                                                    • Figure 50: Major reasons for new purchase, by household income, July 2009
                                                                                                                                                                                                                • Oven and Oven Cooktop Characteristics

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Income major factor shaping type of oven and characteristics
                                                                                                                                                                                                                        • Figure 51: Characteristics of oven, range or cooktop, by household income, July 2009
                                                                                                                                                                                                                      • Younger consumers seek added features, but Baby Boomers spend more
                                                                                                                                                                                                                        • Figure 52: Purchased new cooking appliance in past five years, by age, July 2009
                                                                                                                                                                                                                    • Features Owned and Desired in Ovens and Ranges

                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Self-cleaning and energy efficiency top features in existing ovens and ranges
                                                                                                                                                                                                                            • Figure 53: Favorite features in current range or oven, July 2009
                                                                                                                                                                                                                          • High energy efficiency most sought-out feature in next range/oven purchase
                                                                                                                                                                                                                              • Figure 54: Features that will definitely look for in next range or oven, July 2009
                                                                                                                                                                                                                            • Older buyers prioritize “self-cleaning,” younger buyers want high-tech features
                                                                                                                                                                                                                              • Figure 55: Features that like most in existing range or oven or will definitely look for in next purchase, by age, July 2009
                                                                                                                                                                                                                            • Income drives interest in special features
                                                                                                                                                                                                                              • Figure 56: Features that like most in existing range or oven or will definitely look for in next purchase, by household income, July 2009
                                                                                                                                                                                                                          • Research Methods

                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Visiting stores and retailer websites are top methods of research
                                                                                                                                                                                                                                • Figure 57: Research methods leading to purchase, by age, July 2009
                                                                                                                                                                                                                              • Upper-income buyers undertake more research, especially online
                                                                                                                                                                                                                                • Figure 58: Research methods leading to purchase, by household income, July 2009
                                                                                                                                                                                                                            • Microwave Ovens: Brands and Attitudes

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • GE is top microwave brand
                                                                                                                                                                                                                                  • Figure 59: Brand of microwave oven owned, July 2009
                                                                                                                                                                                                                                • Income shapes attitudes related to microwave use and purchasing
                                                                                                                                                                                                                                  • Figure 60: Attitudes towards and usage of microwave, by household income, July 2009
                                                                                                                                                                                                                                • Performance in heating food is most valued feature in microwaves
                                                                                                                                                                                                                                  • Figure 61: Favorite features in current microwave ovens, July 2009
                                                                                                                                                                                                                                • Consumers appear eager to have a variety of added features in next microwave purchase
                                                                                                                                                                                                                                  • Figure 62: Features that will definitely look for in next microwave ovens, by age, July 2009
                                                                                                                                                                                                                              • Race and Hispanic Origin

                                                                                                                                                                                                                                • Asians and Hispanics show high ownership of gas stoves/ranges and convection ovens
                                                                                                                                                                                                                                  • Figure 63: Ownership of stoves and ranges, by race/Hispanic origin, February 2008-March 2009
                                                                                                                                                                                                                                • Recent purchasing higher for non-white ethnic groups
                                                                                                                                                                                                                                  • Figure 64: Purchased new cooking appliance in past five years, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                • Asians show distinct ownership patterns with ovens
                                                                                                                                                                                                                                  • Figure 65: Characteristics of oven, range or cooktop, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                • Hispanics and Asians show strong interest in a variety of special features and new technologies
                                                                                                                                                                                                                                  • Figure 66: Features that like most in existing range or oven or will definitely look for in next purchase, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                • Blacks undertake less research, Hispanics and Asians more
                                                                                                                                                                                                                                  • Figure 67: Research methods leading to purchase, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                              • Custom Consumer Groups

                                                                                                                                                                                                                                • Mosaic analysis: Affluence, interest in home and entertaining dovetails with gas stove/oven ownership
                                                                                                                                                                                                                                    • Figure 68: Ownership and purchasing of gas stoves ranges and attitudes towards home, entertaining, Mosaic groups, February 2009-March 2009
                                                                                                                                                                                                                                  • Those with children more likely to have purchased appliances recently
                                                                                                                                                                                                                                      • Figure 69: Purchased new cooking appliance in past five years, by marital status and children, July 2009
                                                                                                                                                                                                                                    • Married couples without children are remodeling; couples with children are moving
                                                                                                                                                                                                                                        • Figure 70: Major reasons for new purchase, by marital status and children in the HH, July 2009
                                                                                                                                                                                                                                      • Marriage and children drives amount spent and shapes features sought
                                                                                                                                                                                                                                          • Figure 71: Purchased new cooking appliance in past five years, by marital status and children in the HH, July 2009
                                                                                                                                                                                                                                        • Age emerges as key factor shaping interest in “self-cleaning” and special features
                                                                                                                                                                                                                                            • Figure 72: Features liked most in existing range or oven or will definitely look for in next purchase, by race/Hispanic origin and age, July 2009
                                                                                                                                                                                                                                          • Differences seen in features sought by ethnic groups at different income levels
                                                                                                                                                                                                                                              • Figure 73: Features liked most in existing range or oven or will definitely look for in next purchase, by race/Hispanic origin and income, July 2009
                                                                                                                                                                                                                                          • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                            • 2007 data on reasons for recent purchase
                                                                                                                                                                                                                                              • Figure 74: Reasons for new purchase, August 2007
                                                                                                                                                                                                                                            • One-person households show higher use of microwaves
                                                                                                                                                                                                                                                • Figure 75: Attitudes towards and usage of microwave, by household size, July 2009
                                                                                                                                                                                                                                              • Lower-income HHs more likely to seek cheapest, most basic microwaves
                                                                                                                                                                                                                                                • Figure 76: Features that will definitely look for in next microwave ovens, by household income, July 2009
                                                                                                                                                                                                                                              • Variations on motives for recent purchases on the basis of ethnicity
                                                                                                                                                                                                                                                  • Figure 77: Major reasons for new purchase, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                              • Appendix: Trade Associations

                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                • AB Electrolux
                                                                                                                                                                                                                                                • Association of Home Appliance Manufacturers
                                                                                                                                                                                                                                                • Best Buy stores (USA)
                                                                                                                                                                                                                                                • BSH Home Appliances Corporation [Bosch]
                                                                                                                                                                                                                                                • Circuit City (US)
                                                                                                                                                                                                                                                • Citibank
                                                                                                                                                                                                                                                • Conn's Inc.
                                                                                                                                                                                                                                                • Costco Wholesale Corporation
                                                                                                                                                                                                                                                • Craigslist
                                                                                                                                                                                                                                                • De'Longhi S.p.A.
                                                                                                                                                                                                                                                • Electrolux Home Products - North America
                                                                                                                                                                                                                                                • Emerson Electric Co.
                                                                                                                                                                                                                                                • EXPO Design Center
                                                                                                                                                                                                                                                • Fagor Appliances
                                                                                                                                                                                                                                                • Gaggenau
                                                                                                                                                                                                                                                • General Electric Company
                                                                                                                                                                                                                                                • Greenfield Online
                                                                                                                                                                                                                                                • Haier America
                                                                                                                                                                                                                                                • Home Depot (USA)
                                                                                                                                                                                                                                                • Home Furnishings News (HFN)
                                                                                                                                                                                                                                                • Kmart Corporation
                                                                                                                                                                                                                                                • LG Electronics Inc (USA)
                                                                                                                                                                                                                                                • Lowe Worldwide
                                                                                                                                                                                                                                                • Maytag Corporation
                                                                                                                                                                                                                                                • Miele Inc
                                                                                                                                                                                                                                                • National Association of Home Builders (NAHB)
                                                                                                                                                                                                                                                • National Association of Realtors (NAR)
                                                                                                                                                                                                                                                • National Association of the Remodeling Industry (NARI)
                                                                                                                                                                                                                                                • National Kitchen & Bath Association (NKBA)
                                                                                                                                                                                                                                                • P.C. Richard & Son
                                                                                                                                                                                                                                                • Panasonic Corporation of North America
                                                                                                                                                                                                                                                • Reuters Group PLC
                                                                                                                                                                                                                                                • Samsung Electronics (USA)
                                                                                                                                                                                                                                                • Sanyo North America Corporation
                                                                                                                                                                                                                                                • Sears Holdings Corporation
                                                                                                                                                                                                                                                • Sharp Electronics Corporation (USA)
                                                                                                                                                                                                                                                • Siemens AG
                                                                                                                                                                                                                                                • Target Corporation
                                                                                                                                                                                                                                                • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                • U.S. Bureau of the Census
                                                                                                                                                                                                                                                • University of Michigan, The
                                                                                                                                                                                                                                                • Viking Range Corporation
                                                                                                                                                                                                                                                • Walmart Stores (USA)
                                                                                                                                                                                                                                                • Whirlpool Corporation

                                                                                                                                                                                                                                                Stoves, Ranges and Ovens - US - October 2009

                                                                                                                                                                                                                                                US $3,995.00 (Excl.Tax)