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Streaming Media: Movies and Television - US - December 2013

“While copycat services might ordinarily be seen as lacking in points of differentiation, in the case of streaming video services, the elements of service are so few that each service will end up carrying each feature of its competitors, or fall by the wayside. Alternatively, brands can aim for differentiation via original content or via specializing in a specific genre.”

– Billy Hulkower, Senior Analyst, Technology and Media

 This report looks at the following areas:

  • Maximizing the effectiveness of character merchandising for kids
  • Is there a room in the market for premium character merchandise products?
  • What are the core messages when using character merchandising

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Sales grow $1.2 billion in 2013
                          • Figure 1: Total US sales and fan chart forecast of streaming movies and TV sales, 2011-18
                          • Figure 2: Segment sales: purchases versus rentals versus purchases, at current prices, Q1-Q3 2013
                        • Key players
                          • Figure 3: Services used to purchase, rent, or watch video for free, September-October 2013
                          • Figure 4: Usage of streaming VOD subscription services, September-October 2013
                        • Brand awareness tied to ad support
                          • The consumer
                            • 18-34s are the market
                              • Figure 5: Penetration of usage of streaming video services, by age, September-October 2013
                              • Figure 6: Heavy users of iVOD content – watched 6+ movies/shows in past week, by age, September-October 2013
                            • Minority groups ahead of Whites in adoption
                              • Figure 7: Use of streaming video, watched for free, rented, or purchased, by race/Hispanic origin, September-October 2013
                            • Majority favor paying for content
                              • Figure 8: Attitudes toward paying to view content, September-October 2013
                            • What we think
                            • Issues and Insights

                                • How much original content is enough?
                                  • The issues
                                    • The implications
                                      • Does consumer binging promote sales?
                                        • The issues
                                          • The implications
                                            • Are recommendation systems a point of differentiation?
                                              • The issues
                                                • The implications
                                                • Trend Applications

                                                    • Trend: FSTR HYPR
                                                      • Trend: Mood to Order
                                                        • Mintel Futures: Generation Next
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Annual sales at 26% growth
                                                              • Figure 9: Total US sales and forecast of streaming movies and TV sales, at current prices, 2011-18
                                                              • Figure 10: Total US sales and forecast of streaming movies and TV sales, at inflation-adjusted prices, 2011-18
                                                            • Fan chart forecast
                                                                • Figure 11: Total US sales and fan chart forecast of streaming movies and TV sales, 2011-18
                                                            • Segmentation

                                                              • Key points
                                                                • Subscriptions carry half of sales
                                                                  • Figure 12: Subscription sales versus rentals versus purchases, at current prices, Q1-Q3 2012-13
                                                              • Competitive Context – DVD/Blu-ray and DVR

                                                                • Key points
                                                                  • Three quarters of adults buy or rent DVDs
                                                                    • Figure 13: Purchase and rental of DVDs and Blu-ray in past year, by age, November 2012-June 2013
                                                                    • Figure 14: DVD shopping online and access to a video rental store, by age, September-October 2013
                                                                  • DVD viewers average one purchase and two rentals per month
                                                                    • Figure 15: Number of DVDs/Blu-rays bought versus rented in past three months, October 2010-June 2013
                                                                  • About 1.5 DVDs viewed per week
                                                                    • Figure 16: Time spent watching DVDs in past week, October 2010-June 2013
                                                                    • Figure 17: Time spent watching DVDs in past week, by age, November 2012-June 2013
                                                                    • Figure 18: Number of DVDs/Blu-rays bought versus rented in past three months, by age, November 2012-June 2013
                                                                  • Limited preference for shiny discs among streamers
                                                                    • Figure 19: Preferences for discs over internet delivery, by age, September-October 2013
                                                                  • DVD gift market still rising
                                                                    • Figure 20: Purchase of DVDs as a gift, October 2010-June 2013
                                                                    • Figure 21: Purchase of DVDs as a gift in past three months, by age, November 2012-June 2013
                                                                  • DVR
                                                                    • Figure 22: DVR use, by age, November 2012-June 2013
                                                                    • Figure 23: Skipping ads via DVR, by household income, November 2012-June 2013
                                                                • Market Drivers

                                                                  • Key points
                                                                    • Home internet subscription rising
                                                                      • Figure 24: Household penetration of internet service subscription, October 2011-June 2013
                                                                      • Figure 25: Household penetration of internet service subscription, by household income, November 2012-June 2013
                                                                      • Figure 26: Household penetration of internet service subscription, by age, November 2012-June 2013
                                                                    • Streaming device ownership and internet speed
                                                                      • Figure 27: Smartphone and tablet ownership, by age, June 2013
                                                                      • Figure 28: Personal and household ownership of computers, July 2010-March 2013
                                                                    • Use of smaller screens for watching movies and television
                                                                      • Figure 29: Use of secondary screens for streaming video, by age, November 2012-June 2013
                                                                    • Streaming media STB growth
                                                                      • Figure 30: Streaming media STB ownership, by age, November 2012-June 2013
                                                                      • Figure 31: Ownership and awareness of streaming media STB brands, September-October 2013
                                                                      • Figure 32: Streaming media STB brand ownership, by age, November 2012-June 2013
                                                                      • Figure 33: Streaming media STB ownership, by household income, November 2012-June 2013
                                                                      • Figure 34: Streaming media STB ownership, by presence of children in household, November 2012-June 2013
                                                                    • DVRs reduce usage
                                                                      • Figure 35: Amount of iVOD content watched in past week, by DVR and 3DTV owners, September-October 2013
                                                                  • Leading Companies

                                                                    • Key points
                                                                      • Transactional usage
                                                                        • No clear line for consumers between independent and studio fare
                                                                          • Figure 36: Services used to purchase, rent, or watch video for free, September-October 2013
                                                                        • Apple, Google orphan video sales
                                                                          • Figure 37: Google Play video ad: “Liquid,” 2013
                                                                        • Subscription services
                                                                          • Figure 38: Usage of streaming VOD subscription services, September-October 2013
                                                                      • Innovations and Innovators

                                                                        • Netflix reorients toward families
                                                                          • Figure 39: Usage of streaming VOD subscription services, by presence of children in household, September-October 2013
                                                                          • Figure 40: Netflix Profiles, November 2013
                                                                        • Amazon embraces product placement
                                                                          • Crackle gets free movies
                                                                            • Crunchyroll gets Asia
                                                                              • Figure 41: Crunchyroll homepage, November 2013
                                                                              • Figure 42: Fandor homepage, November 2013
                                                                          • Marketing Strategies

                                                                            • Overview
                                                                              • Hulu pitches next-day TV offerings
                                                                                • Figure 43: Hulu Plus, “Wild Night” television ad, 2013
                                                                                • Figure 44: Hulu, “Hulu Latino” television ad, 2013
                                                                              • Netflix warns that its excess of content may lead to excessive behavior
                                                                                • Figure 45: Netflix, “Watching ahead” television ad, 2013
                                                                              • Chromecast sells simple and affordable
                                                                                • Figure 46: Google Chromecast, “For Bigger Fun” television ad, 2013
                                                                              • TiVo grapples with consumer confusion
                                                                                • Figure 47: TiVo Roamio, “Duct tape” television ad, 2013
                                                                              • Roku aims to convert users from online streaming services
                                                                                • Figure 48: Roku, “Merry Christmas from Moxkat Grvida” online ad, 2013
                                                                            • Social Media – Streaming Media: Movies and Television

                                                                                • Key points
                                                                                  • Key social media metrics
                                                                                      • Figure 49: Key performance indicators, Nov. 18, 2012-Nov. 17, 2013
                                                                                    • Market overview
                                                                                      • Brand usage and awareness
                                                                                        • Figure 50: Brand usage and awareness of streaming media brands, September 2013
                                                                                      • Interaction with brands
                                                                                        • Figure 51: Interaction with streaming media brands, September 2013
                                                                                      • Online conversations
                                                                                        • Figure 52: Selected Netflix Twitter discussions, November 21, 2013
                                                                                        • Figure 53: Online mentions, selected streaming media brands, Nov. 18, 2012-Nov. 17, 2013
                                                                                      • Where are people talking about streaming media brands?
                                                                                        • Figure 54: Mentions, by page type, selected streaming media brands, Nov. 18, 2012-Nov. 17, 2013
                                                                                      • What are people talking about online?
                                                                                        • Figure 55: Mentions, by type of conversation, selected streaming media brands, Nov. 18, 2012-Nov. 17, 2013
                                                                                        • Figure 56: Mentions, by type of conversations surrounding streaming media brands, by week, Nov. 18, 2012-Nov. 17, 2013
                                                                                      • Brand analysis
                                                                                        • Netflix
                                                                                          • Figure 57: Netflix key social media indicators, November 2013
                                                                                        • Key online campaigns
                                                                                          • What we think
                                                                                            • Hulu
                                                                                              • Figure 58: Hulu key social media indicators, November 2013
                                                                                            • Key online campaigns
                                                                                              • What we think
                                                                                                • iTunes
                                                                                                  • Figure 59: iTunes key social media indicators, November 2013
                                                                                                • Key online campaigns
                                                                                                  • What we think
                                                                                                    • Amazon Instant Video
                                                                                                      • Figure 60: Amazon Instant Video key social media indicators, November 2013
                                                                                                    • Key online campaigns
                                                                                                      • What we think
                                                                                                        • Redbox Instant by Verizon
                                                                                                          • Figure 61: Redbox Instant by Verizon key social media indicators, November 2013
                                                                                                        • Key online campaigns
                                                                                                          • What we think
                                                                                                            • Vudu
                                                                                                              • Figure 62: Vudu key social media indicators, November 2013
                                                                                                            • Key online campaigns
                                                                                                              • What we think
                                                                                                              • Usage of Streaming Services

                                                                                                                • Key points
                                                                                                                  • Subscription services
                                                                                                                    • Figure 63: Usage of streaming VOD subscription services, by age, September-October 2013
                                                                                                                    • Figure 64: Usage of leading streaming VOD subscription services, by household income, September-October 2013
                                                                                                                  • Subscriptions not necessarily competing with transactional usage
                                                                                                                    • Figure 65: Cross tabulation of usage of leading sVOD and pay TV subscription services, September 2013-October 2013
                                                                                                                  • Transactional and free usage
                                                                                                                    • 18-34s clear leaders in usage
                                                                                                                      • Figure 66: Use of streaming video, watched for free, rented or purchased, by age, September-October 2013
                                                                                                                      • Figure 67: Amount of iVOD content watched in past week, by age, September-October 2013
                                                                                                                      • Figure 68: Use of streaming video, watched for free, rented or purchased, by household income, September-October 2013
                                                                                                                      • Figure 69: Amount of iVOD content watched in past week, by household income, September-October 2013
                                                                                                                      • Figure 70: Use of streaming video, watched for free, rented or purchased, by presence of children in household, September-October 2013
                                                                                                                      • Figure 71: Amount of iVOD content watched in past week, by presence of children in household, September-October 2013
                                                                                                                      • Figure 72: Use of streaming video, watched for free, rented or purchased, by gender, September-October 2013
                                                                                                                      • Figure 73: Amount of iVOD content watched in past week, by gender, September-October 2013
                                                                                                                    • Electronic sell-through
                                                                                                                      • Figure 74: Services used to purchase video, by age, September-October 2013
                                                                                                                    • Role of 3DTV owners as bellwethers
                                                                                                                      • Figure 75: Services used to purchase video, by 3DTV owners, September-October 2013
                                                                                                                    • Rentals
                                                                                                                      • Figure 76: Services used to rent videos, by age, September-October 2013
                                                                                                                      • Figure 77: Services used to rent video, by 3DTV owners, September-October 2013
                                                                                                                    • Ad-supported/free usage
                                                                                                                      • Figure 78: Services used to watch videos for free, by age, September-October 2013
                                                                                                                      • Figure 79: Services used to watch videos for free, by presence of children in household, September-October 2013
                                                                                                                      • Figure 80: Services used to watch videos for free, by 3DTV owners, September-October 2013
                                                                                                                    • cVOD usage
                                                                                                                      • Figure 81: cVOD use, October 2010-June 2013
                                                                                                                      • Figure 82: Access to cVOD, by household income, November 2012-June 2013
                                                                                                                      • Figure 83: Number of cVOD movies ordered, by household income, November 2012-June 2013
                                                                                                                      • Figure 84: Access to cVOD, by age, November 2012-June 2013
                                                                                                                      • Figure 85: Number of VOD movies ordered, by age, November 2012-June 2013
                                                                                                                  • Attitudes Toward Price

                                                                                                                    • Key points
                                                                                                                      • Majority in favor of paid content
                                                                                                                        • Figure 86: Attitudes toward paying to view content, by household income, September-October 2013
                                                                                                                      • Price checking uncommon
                                                                                                                        • Figure 87: Incidence of price comparison for buying and renting digital movies, by household income, September-October 2013
                                                                                                                        • Figure 88: Incidence of price comparison for buying and renting digital movies, by subscription service membership, September-October 2013
                                                                                                                      • HD premium may be excessive
                                                                                                                        • Figure 89: Regular purchase/rental of HD version of digital movies, by household income, September-October 2013
                                                                                                                    • Finding Content

                                                                                                                      • Key points
                                                                                                                        • One third browse
                                                                                                                          • Figure 90: Finding content, by age, September-October 2013
                                                                                                                        • Frequent users browse for finds
                                                                                                                          • Figure 91: Finding content, by amount of iVOD content watched in past week, September-October 2013
                                                                                                                          • Figure 92: Finding content, by age, September-October 2013
                                                                                                                          • Figure 93: Apps and social media usage to find or post content, by age, September-October 2013
                                                                                                                          • Figure 94: Apps and social media usage to find or post content, by amount of iVOD content watched in past week, September-October 2013
                                                                                                                      • Interest in Live Events

                                                                                                                        • Key points
                                                                                                                          • Streamers interested in live events
                                                                                                                            • Figure 95: Current live event viewing online and interest in iVOD for live events, September-October 2013
                                                                                                                            • Figure 96: Current live event viewing and interest in iVOD for live events, by gender, September-October 2013
                                                                                                                            • Figure 97: Current live event viewing and interest in iVOD for live events, by age, September-October 2013
                                                                                                                        • Race and Hispanic Origin

                                                                                                                          • Key points
                                                                                                                            • Shifting Asians and Hispanics from physical to digital
                                                                                                                              • Figure 98: Number of DVDs/Blu-rays bought and rented in past three months, by race/Hispanic origin, November 2012-June 2013
                                                                                                                            • Minority groups ahead of curve on streaming
                                                                                                                              • Figure 99: Use of streaming video, watched for free, rented, or purchased, by race/Hispanic origin, September-October 2013
                                                                                                                              • Figure 100: Apps and social media usage to find or post content, by race/Hispanic origin, September-October 2013
                                                                                                                            • STB penetration twice as high among Asians
                                                                                                                              • Figure 101: Streaming media STB ownership, by race/Hispanic origin, November 2012-June 2013
                                                                                                                          • Appendix – Usage Data from Offline Survey

                                                                                                                            • Key points
                                                                                                                              • Streaming video websites
                                                                                                                                • Figure 102: Streaming video websites visited in last 30 days, October 2010-June 2013
                                                                                                                                • Figure 103: Streaming video websites visited in last 30 days, by age, November 2012-June 2013
                                                                                                                                • Figure 104: Streaming video websites visited in last 30 days, by race/Hispanic origin, November 2012-June 2013
                                                                                                                                • Figure 105: Streaming video websites visited in last 30 days, by household income, November 2012-June 2013
                                                                                                                                • Figure 106: Streaming video websites visited in last 30 days, by presence of children in household, November 2012-June 2013
                                                                                                                              • Number of visits to specific streaming websites in past 30 days
                                                                                                                                • Figure 107: Number of visits in past 30 days: Youtube.com, by gender, November 2012-June 2013
                                                                                                                                • Figure 108: Number of visits in past 30 days: Youtube.com, by age, November 2012-June 2013
                                                                                                                                • Figure 109: Number of visits in past 30 days: Youtube.com, by race/Hispanic origin, November 2012-June 2013
                                                                                                                                • Figure 110: Number of visits in past 30 days: Netflix.com, by gender, November 2012-June 2013
                                                                                                                                • Figure 111: Number of visits in past 30 days: Netflix.com, by age, November 2012-June 2013
                                                                                                                                • Figure 112: Number of visits in past 30 days: Netflix.com, by household income, November 2012-June 2013
                                                                                                                                • Figure 113: Number of visits in past 30 days: Hulu.com, by gender, November 2012-June 2013
                                                                                                                                • Figure 114: Number of visits in past 30 days: Hulu.com, by presence of children in household, November 2012-June 2013
                                                                                                                                • Figure 115: Number of visits in past 30 days: Fox.com, by gender, November 2012-June 2013
                                                                                                                                • Figure 116: Number of visits in past 30 days: NBC.com, by gender, November 2012-June 2013
                                                                                                                                • Figure 117: Number of visits in past 30 days: CBS.com, by gender, November 2012-June 2013
                                                                                                                                • Figure 118: Number of visits in past 30 days: ABC.com, by gender, November 2012-June 2013
                                                                                                                              • Streaming movies/television
                                                                                                                                • Figure 119: Movie downloading and streaming in past 30 days, October 2010-June 2013
                                                                                                                                • Figure 120: Number of videos streamed in past 30 days, October 2010-June 2013
                                                                                                                                • Figure 121: Movie downloading and streaming in past 30 days, by age, November 2012-June 2013
                                                                                                                                • Figure 122: Movie downloading and streaming in past 30 days, by race/Hispanic origin, November 2012-June 2013
                                                                                                                                • Figure 123: Number of videos watched online in past 30 days – Watch videos, TV programs, or movies online, by age, November 2012-June 2013
                                                                                                                                • Figure 124: Number of video watched online in past 30 days – Watch videos, TV programs, or movies online, by household income, November 2012-June 2013
                                                                                                                            • Appendix – Social Media

                                                                                                                              • Brand usage/awareness
                                                                                                                                • Figure 125: Brand usage or awareness, September 2013
                                                                                                                                • Figure 126: Hulu usage or awareness, by demographics, September 2013
                                                                                                                                • Figure 127: Vudu usage or awareness, by demographics, September 2013
                                                                                                                                • Figure 128: Netflix usage or awareness, by demographics, September 2013
                                                                                                                                • Figure 129: Amazon Instant Video usage or awareness, by demographics, September 2013
                                                                                                                                • Figure 130: iTunes usage or awareness, by demographics, September 2013
                                                                                                                                • Figure 131: Redbox Instant by Verizon usage or awareness, by demographics, September 2013
                                                                                                                              • Activities done
                                                                                                                                • Figure 132: Activities done, September 2013
                                                                                                                                • Figure 133: Hulu – Activities done, by demographics, September 2013
                                                                                                                                • Figure 134: Netflix – Activities done, by demographics, September 2013
                                                                                                                                • Figure 135: Amazon Instant Video – Activities done, by demographics, September 2013
                                                                                                                                • Figure 136: iTunes instant video – Activities done, by demographics, September 2013
                                                                                                                                • Figure 137: Redbox Instant by Verizon – Activities done, by demographics, September 2013
                                                                                                                              • Online conversations
                                                                                                                                • Figure 138: Online mentions, selected streaming media brands, Nov. 18, 2012-Nov. 17, 2013
                                                                                                                                • Figure 139: Mentions, by page type, selected streaming media brands, Nov. 18, 2012-Nov. 17, 2013
                                                                                                                                • Figure 140: Mentions, by type of conversation, selected streaming media brands, Nov. 18, 2012-Nov. 17, 2013
                                                                                                                                • Figure 141: Mentions, by type of conversations surrounding streaming media brands, by week, Nov. 18, 2012-Nov. 17, 2013
                                                                                                                            • Appendix – Additional Consumer Tables

                                                                                                                              • Subscription usage
                                                                                                                                • Figure 142: Use of streaming VOD subscription services, by race/Hispanic origin, September-October 2013
                                                                                                                                • Figure 143: Use of streaming VOD subscription services, by 3DTV owners, September-October 2013
                                                                                                                              • Free usage
                                                                                                                                • Figure 144: Free use of streaming video, by gender, September-October 2013
                                                                                                                                • Figure 145: Free use of streaming video, by user groups, September-October 2013
                                                                                                                                • Figure 146: Free use of streaming video, by presence of children in household, September-October 2013
                                                                                                                                • Figure 147: Free use of streaming video, by household income, September-October 2013
                                                                                                                                • Figure 148: Free use of streaming video, by race/Hispanic origin, September-October 2013
                                                                                                                              • Rentals
                                                                                                                                • Figure 149: Streaming rentals, by gender, September-October 2013
                                                                                                                                • Figure 150: Streaming rentals, by household income, September-October 2013
                                                                                                                                • Figure 151: Streaming rentals, by race/Hispanic origin, September-October 2013
                                                                                                                                • Figure 152: Streaming rentals, by presence of children in household, September-October 2013
                                                                                                                                • Figure 153: iVOD rentals, by user groups, September-October 2013
                                                                                                                              • Purchases
                                                                                                                                • Figure 154: EST, by household income, September-October 2013
                                                                                                                                • Figure 155: EST, by presence of children in household, September-October 2013
                                                                                                                                • Figure 156: iVOD purchases, by gender, September-October 2013
                                                                                                                                • Figure 157: EST, by race/Hispanic origin, September-October 2013
                                                                                                                              • Amount viewed in past week
                                                                                                                                • Figure 158: Amount of iVOD content watched in past week, by race/Hispanic origin, September-October 2013
                                                                                                                                • Figure 159: Amount of iVOD content watched in past week, by presence of children in household, September-October 2013
                                                                                                                                • Figure 160: Amount of iVOD content watched in past week, by subscriptions, September 2013-October 2013
                                                                                                                                • Figure 161: Amount of iVOD content watched in past week, by subscriptions, September 2013-October 2013 (continued)
                                                                                                                              • Finding content
                                                                                                                                • Figure 162: Finding content, by gender, September-October 2013
                                                                                                                                • Figure 163: Finding content, by household income, September-October 2013
                                                                                                                                • Figure 164: Finding content, by race/Hispanic origin, September-October 2013
                                                                                                                                • Figure 165: Finding content, by user groups, September-October 2013
                                                                                                                              • Price and ads
                                                                                                                                • Figure 166: Attitudes toward price and ads, by race/Hispanic origin, September-October 2013
                                                                                                                                • Figure 167: Attitudes toward price and ads, by user groups, September-October 2013
                                                                                                                                • Figure 168: Attitudes toward price and ads, by gender, September-October 2013
                                                                                                                                • Figure 169: Attitudes toward price and ads, by age, September-October 2013
                                                                                                                                • Figure 170: Attitudes toward price and ads, by race/Hispanic origin, September-October 2013
                                                                                                                                • Figure 171: Attitudes toward price and ads, by presence of children in household, September-October 2013
                                                                                                                              • Use of secondary screens
                                                                                                                                • Figure 172: Use of secondary screens for streaming video, by race/Hispanic origin, November 2012-June 2013
                                                                                                                              • Use of discovery apps and social TV
                                                                                                                                • Figure 173: Apps and social media usage to find or post content, by presence of children in household, September-October 2013
                                                                                                                                • Figure 174: Apps and social media usage to find or post content, by 3DTV owners, September-October 2013
                                                                                                                              • DVD shopping online and access to a video rental store
                                                                                                                                • Figure 175: DVD shopping online and access to a video rental store, by 3DTV owners, September-October 2013
                                                                                                                                • Figure 176: DVD shopping online and access to a video rental store, by household income, September-October 2013
                                                                                                                              • Live event viewing
                                                                                                                                • Figure 177: Current live event viewing and interest in iVOD for live events, by household income, September-October 2013
                                                                                                                                • Figure 178: Current live event viewing and interest in iVOD for live events, by race/Hispanic origin, September-October 2013
                                                                                                                                • Figure 179: Current live event viewing and interest in iVOD for live events, by 3DTV ownership, September-October 2013
                                                                                                                                • Figure 180: Current live event viewing and interest in iVOD for live events, by user groups, September-October 2013
                                                                                                                              • DVD usage
                                                                                                                                • Figure 181: Purchase of DVDs as a gift in past three months, by race/Hispanic origin, November 2012-June 2013
                                                                                                                              • DVR usage
                                                                                                                                • Figure 182: DVR use, by race/Hispanic origin, November 2012-June 2013
                                                                                                                                • Figure 183: DVR use, by household income, November 2012-June 2013
                                                                                                                                • Figure 184: Skipping ads via DVR, by age, November 2012-June 2013
                                                                                                                                • Figure 185: Skipping ads via DVR, by race/Hispanic origin, November 2012-June 2013
                                                                                                                            • Appendix – Trade Associations

                                                                                                                              Companies Covered

                                                                                                                              • Amazon North America
                                                                                                                              • Apple, Inc
                                                                                                                              • AT&T Inc.
                                                                                                                              • Best Buy Co.
                                                                                                                              • Blockbuster USA
                                                                                                                              • CinemaNow, Inc
                                                                                                                              • DEG: The Digital Entertainment Group
                                                                                                                              • Google, Inc.
                                                                                                                              • Microsoft Corporation
                                                                                                                              • Motion Picture Association of America
                                                                                                                              • National Cable Television Association (NCTA)
                                                                                                                              • Netflix, Inc.
                                                                                                                              • Redbox Automated Retail, LLC
                                                                                                                              • Satellite Broadcasting Communications Association
                                                                                                                              • Sony Corporation
                                                                                                                              • Sony Corporation of America
                                                                                                                              • U.S. Bureau of Labor Statistics
                                                                                                                              • Verizon Communications Inc.
                                                                                                                              • YouTube, Inc.

                                                                                                                              Streaming Media: Movies and Television - US - December 2013

                                                                                                                              £3,199.84 (Excl.Tax)