Streaming Media - UK - February 2015
“Device and service integration is only likely to become a bigger topic for streaming brands in 2015, as consumers give more consideration to compatibility with their ever-evolving ecosystem, something which could be an advantage to brands that control the operating systems that will bring devices and apps together.”
– Paul Davies, Senior Leisure and Technology Analyst
This report answers the following key questions:
- Are music providers giving users enough reason to upgrade to paid-for streaming services?
- How can streaming services become better integrated into consumers’ wider ecosystems?
Spotify and Netflix dominate the UK music and video streaming markets respectively, with almost half of paid streamers using these providers as their primary source of paid-for content.
Compatibility with the wider connected environment will become a crucial factor in the decision-making process for consumers, as they will start to seek out the service that offers the best integration with the ever-increasing set of smart devices, appliances and digital services they use and own.
In this report we analyse usage of different music and video streaming sites/applications, investigating what proportion of total streamers pay for access and also which service they use most often within each sector.
Consumers are asked about their level of satisfaction when it comes to the paid provider they use the most in both the music and video streaming markets, whilst we also look at how highly they rate different aspects of these services. Key driver analysis is used to assess the correlation between satisfaction with different service features and overall satisfaction with a paid-for music or video provider.
The consumer research also looks at ways in which people would like to discover new content or receive recommendations when using free or paid-for streaming sites/applications.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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