Student Leisure - UK - March 2010
The student purse continues to be stretched with the rising cost of tuition fees coupled with estimated levels of debt reaching new heights. However, debt has replaced hardship for today’s students and scrimp has been replaced with spend as students remain highly leisure-oriented.
Spend on leisure continues on an upward curve and the majority of students take part in numerous types of leisure activity a week, highlighting the priority that continues to be placed on leisure despite the increasing financial pressures. Attitudes towards leisure spend are split between those that rarely can afford it to those that do most of what they want and don’t worry about the money. Discounting continues to be one of the most effective ways of attracting students, but many companies and brands are turning to digital technology and social networking sites to reach their target group.
This report examines students’ attitudes towards leisure, their financial situation, the types of leisure activities that are taken part in and frequency of participation. It assess the breakdown of student spend on leisure, changes in the student profile, and identifies current trends.
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