Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Student Leisure - UK - March 2010

The student purse continues to be stretched with the rising cost of tuition fees coupled with estimated levels of debt reaching new heights. However, debt has replaced hardship for today’s students and scrimp has been replaced with spend as students remain highly leisure-oriented.

Spend on leisure continues on an upward curve and the majority of students take part in numerous types of leisure activity a week, highlighting the priority that continues to be placed on leisure despite the increasing financial pressures. Attitudes towards leisure spend are split between those that rarely can afford it to those that do most of what they want and don’t worry about the money. Discounting continues to be one of the most effective ways of attracting students, but many companies and brands are turning to digital technology and social networking sites to reach their target group.

This report examines students’ attitudes towards leisure, their financial situation, the types of leisure activities that are taken part in and frequency of participation. It assess the breakdown of student spend on leisure, changes in the student profile, and identifies current trends.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Main issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • The new social club
              • Tell me what’s your flava
                • Handing over control
                  • Playing both sides
                  • Market in Brief

                    • Fees on the up...
                      • ... but so are participation levels
                        • Spend up
                          • Leisure lowdown
                            • Financing the leisure lifestyle
                              • Recessionary impacts
                                • Discounts continue to draw the crowds...
                                  • ... whilst new technology heads promotions
                                  • Internal Market Environment

                                    • Key points
                                      • HE numbers on the rise
                                        • Figure 1: Number of FE learners on council funded FE provision in england, 2005/06-2008/09
                                        • Figure 2: All students at publicly funded HEIs, by mode and level of study, 2005/06-2008/09
                                      • Further education – free for many
                                        • Higher education – an introduction to debt
                                          • Figure 3: Changes in student fees, grants and loans, 1998-2011
                                        • Leisure spend slows
                                          • Figure 4: Estimated leisure spend by full-time undergraduate students in England, 2003/04-2008/09
                                        • Going out and looking good
                                          • Figure 5: Average weekly spend, by TV region, 2009
                                        • Rising costs means rising debts
                                          • Figure 6: NUS estimated average student expenditure for academic years 2006/07-2008/09 (39 weeks)*
                                        • Loans up
                                          • Figure 7: Number of loans taken out and average value of loan for students entering HE, 2003/04-2009/10
                                        • Is it worth it?
                                          • Stay at home students
                                            • The young dominate
                                              • Figure 8: Accepted applicants onto Higher Education courses, by age, 2004-09
                                            • International students boost budgets
                                              • Figure 9: HE postgraduate and undergraduate students, by country of origin 2004/05-2008/09
                                            • It’s all about the technology
                                              • Figure 10: Technology items have at home: students vs all adults, 2009
                                          • Broader Market Environment

                                            • Key points
                                              • Female-biased student body
                                                • Figure 11: Accepted applicants onto higher education courses, by gender, 2004-09
                                              • A maturing outlook
                                                • Struggling economy impacts the student purse
                                                  • Figure 12: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
                                                • Unemployment rates
                                                  • Figure 13: UK unemployment rates (seasonally adjusted), 2004-09
                                                • High class dominates
                                                  • Figure 14: Breakdown of HE accepts, by family background, 2003-08
                                                • A social split
                                                • Competitive Context

                                                  • Key points
                                                    • Where does the money go?
                                                      • Figure 15: NUS estimated average student expenditure, outside London*, 2006/07-2008/09
                                                    • Course costs drain the purse
                                                      • Figure 16: Course-related spending, 2009
                                                    • No time to study
                                                      • Figure 17: Amount of time spent studying on an average weekday, 2009
                                                      • Figure 18: Percentage of students that spend the most time on in-home leisure, 2009
                                                    • Parental pressure
                                                      • Time for TV
                                                        • Figure 19: Amount of time spent on watching TV on an average weekday: students vs all adults, 2009
                                                      • Gender and age divides TV viewing habits
                                                        • Multimedia players killing the radio
                                                          • Figure 20: Frequency of listening to the radio in the last 7 days: students vs all adults, 2009
                                                        • Work gets in the way
                                                        • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Weaknesses
                                                              • Student Cards, Promotions and Discounts

                                                                • Key points
                                                                  • Student discount cards and websites
                                                                    • NUS
                                                                      • Marketing opportunities
                                                                        • International Student Identification Card (ISIC)
                                                                          • Studentbeans
                                                                            • Student Discounts Card
                                                                              • The Young Scot Card
                                                                                • UCAS Card
                                                                                  • Unitown
                                                                                    • Student-friendly pubs
                                                                                      • Scream Pubs
                                                                                        • Varsity
                                                                                          • Walkabout Bar
                                                                                            • Other promotional activity
                                                                                              • Let’s get social
                                                                                                • Text me fit
                                                                                                  • On the pull
                                                                                                    • Turning blue...
                                                                                                      • ... and going viral
                                                                                                        • We don’t want to be tied down!
                                                                                                          • Going where the students are
                                                                                                          • What Do Students Do In Their Leisure Time?

                                                                                                            • Key points
                                                                                                              • The pub’s the place…
                                                                                                                • Figure 21: Leisure activities on weekdays and weekends, January 2010
                                                                                                              • ... but keeping trim is also on the agenda
                                                                                                                • Getting hip
                                                                                                                  • First-year fun
                                                                                                                    • Culture vultures
                                                                                                                    • Student Attitudes towards Their Financial Situation

                                                                                                                      • Key points
                                                                                                                        • Debt culture is inherent…
                                                                                                                          • Figure 22: Attitudes towards financial situation, January 2010
                                                                                                                        • Many work to play
                                                                                                                          • Bank of Mum and Dad not open to all
                                                                                                                            • What’s your type?
                                                                                                                              • First-year financial worries fall by the wayside
                                                                                                                                • The gender divide
                                                                                                                                  • Spend limit
                                                                                                                                  • Student Attitudes towards Leisure Activities

                                                                                                                                    • Key points
                                                                                                                                      • Networking the student community
                                                                                                                                        • Figure 23: Attitudes towards leisure activities, January 2010
                                                                                                                                      • What’s the word?
                                                                                                                                        • Do we want to be together?
                                                                                                                                          • Student union and linking with studies
                                                                                                                                            • Campaign trail
                                                                                                                                              • Harness that spirit
                                                                                                                                                • Sexes split
                                                                                                                                                  • Old school clubs
                                                                                                                                                    • Clubbers rely on social media
                                                                                                                                                    • Targeting Opportunities

                                                                                                                                                      • Key points
                                                                                                                                                        • The leisure lifestyle
                                                                                                                                                          • Figure 24: Repertoire of number of leisure activities ever do on weekdays and weekends, January 2010
                                                                                                                                                        • Work to play
                                                                                                                                                          • Student leisure target groups
                                                                                                                                                            • Figure 25: Student leisure target groups, January 2010
                                                                                                                                                          • Mature by Nature
                                                                                                                                                            • Anti Students
                                                                                                                                                              • Party Hardy
                                                                                                                                                                • Leisure Study
                                                                                                                                                                  • Followers
                                                                                                                                                                  • Appendix – Internal Market Environment

                                                                                                                                                                      • Figure 26: Amount of time spent on watching TV on an average weekday, by demographic sub-group, 2009
                                                                                                                                                                      • Figure 27: Frequency of listening to the radio in the last seven days, by demographic sub-group, 2009
                                                                                                                                                                      • Figure 28: Technology items that students aged 16+ have at home, by demographic sub-group, 2009
                                                                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                                                                      • Figure 29: Trends in the age structure of the UK population, by gender, 2004-14
                                                                                                                                                                      • Figure 30: Forecast adult population trends, by socio-economic group, 2004-14
                                                                                                                                                                  • Appendix – Competitive Context

                                                                                                                                                                      • Figure 31: Amount of time spent studying on an average weekday, by demographic sub-group, 2009
                                                                                                                                                                  • Appendix – What Do Students Do In Their Leisure Time?

                                                                                                                                                                      • Figure 32: Most popular leisure activities on weekdays and weekends (ever do), by demographics, January 2010
                                                                                                                                                                      • Figure 33: Next most popular leisure activities on weekdays and weekends (ever do), by demographics, January 2010
                                                                                                                                                                      • Figure 34: Other leisure activities on weekdays and weekends (ever do), by demographics, January 2010
                                                                                                                                                                      • Figure 35: Most popular leisure activities on weekdays and weekends (regularly), by demographics, January 2010
                                                                                                                                                                      • Figure 36: Next most popular leisure activities on weekdays and weekends (regularly), by demographics, January 2010
                                                                                                                                                                      • Figure 37: Most popular leisure activities on weekdays and weekends (occasionally), by demographics, January 2010
                                                                                                                                                                      • Figure 38: Next most popular leisure activities on weekdays and weekends (occasionally), by demographics, January 2010
                                                                                                                                                                      • Figure 39: Other leisure activities on weekdays and weekends (occasionally), by demographics, January 2010
                                                                                                                                                                      • Figure 40: Most popular leisure activities on weekdays and weekends (infrequently), by demographics, January 2010
                                                                                                                                                                      • Figure 41: Next most popular leisure activities on weekdays and weekends (infrequently), by demographics, January 2010
                                                                                                                                                                      • Figure 42: Other leisure activities on weekdays and weekends (infrequently), by demographics, January 2010
                                                                                                                                                                      • Figure 43: Most popular leisure activities on weekdays and weekends (never), by demographics, January 2010
                                                                                                                                                                      • Figure 44: Next most popular leisure activities on weekdays and weekends (never), by demographics, January 2010
                                                                                                                                                                      • Figure 45: Leisure activities on weekdays and weekends, by most popular leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 46: Leisure activities on weekdays and weekends, by next most popular leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 47: Leisure activities on weekdays and weekends, by other leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 48: Leisure activities on weekdays and weekends, by most popular leisure activities on weekdays and weekends (regularly), January 2010
                                                                                                                                                                      • Figure 49: Leisure activities on weekdays and weekends, by next most popular leisure activities on weekdays and weekends (regularly), January 2010
                                                                                                                                                                      • Figure 50: Leisure activities on weekdays and weekends, by most popular leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 51: Leisure activities on weekdays and weekends, by next most popular leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 52: Leisure activities on weekdays and weekends, by other leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 53: Leisure activities on weekdays and weekends, by most popular leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 54: Leisure activities on weekdays and weekends, by next most popular leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 55: Leisure activities on weekdays and weekends, by other leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 56: Leisure activities on weekdays and weekends, by most popular leisure activities on weekdays and weekends (never), January 2010
                                                                                                                                                                      • Figure 57: Leisure activities on weekdays and weekends, by next most popular leisure activities on weekdays and weekends (never), January 2010
                                                                                                                                                                  • Appendix – Student Attitudes towards Their Financial Situation

                                                                                                                                                                      • Figure 58: Most popular attitudes towards financial situation, by demographics, January 2010
                                                                                                                                                                      • Figure 59: Next most popular attitudes towards financial situation, by demographics, January 2010
                                                                                                                                                                      • Figure 60: Attitudes towards financial situation, by most popular leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 61: Attitudes towards financial situation, by next most popular leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 62: Attitudes towards financial situation, by other leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 63: Attitudes towards financial situation, by most popular leisure activities on weekdays and weekends (regularly), January 2010
                                                                                                                                                                      • Figure 64: Attitudes towards financial situation, by next most popular leisure activities on weekdays and weekends (regularly), January 2010
                                                                                                                                                                      • Figure 65: Attitudes towards financial situation, by most popular leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 66: Attitudes towards financial situation, by next most popular leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 67: Attitudes towards financial situation, by other leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 68: Attitudes towards financial situation, by most popular leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 69: Attitudes towards financial situation, by next most popular leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 70: Attitudes towards financial situation, by other leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 71: Attitudes towards financial situation, by most popular leisure activities on weekdays and weekends (never), January 2010
                                                                                                                                                                      • Figure 72: Attitudes towards financial situation, by next most popular leisure activities on weekdays and weekends (never), January 2010
                                                                                                                                                                      • Figure 73: Attitudes towards financial situation, by most popular attitudes towards financial situation, January 2010
                                                                                                                                                                      • Figure 74: Attitudes towards financial situation, by next most popular attitudes towards financial situation, January 2010
                                                                                                                                                                  • Appendix – Student Attitudes towards Leisure Activities

                                                                                                                                                                      • Figure 75: Most popular attitudes towards leisure activities, by demographics, January 2010
                                                                                                                                                                      • Figure 76: Next most popular attitudes towards leisure activities, by demographics, January 2010
                                                                                                                                                                      • Figure 77: Attitudes towards leisure activities, by most popular leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 78: Attitudes towards leisure activities, by next most popular leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 79: Attitudes towards leisure activities, by other leisure activities on weekdays and weekends (ever do), January 2010
                                                                                                                                                                      • Figure 80: Attitudes towards leisure activities, by most popular leisure activities on weekdays and weekends (regularly), January 2010
                                                                                                                                                                      • Figure 81: Attitudes towards leisure activities, by next most popular leisure activities on weekdays and weekends (regularly), January 2010
                                                                                                                                                                      • Figure 82: Attitudes towards leisure activities, by most popular leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 83: Attitudes towards leisure activities, by next most popular leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 84: Attitudes towards leisure activities, by other leisure activities on weekdays and weekends (occasionally), January 2010
                                                                                                                                                                      • Figure 85: Attitudes towards leisure activities, by most popular leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 86: Attitudes towards leisure activities, by next most popular leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 87: Attitudes towards leisure activities, by other leisure activities on weekdays and weekends (infrequently), January 2010
                                                                                                                                                                      • Figure 88: Attitudes towards leisure activities, by most popular leisure activities on weekdays and weekends (never), January 2010
                                                                                                                                                                      • Figure 89: Attitudes towards leisure activities, by next most popular leisure activities on weekdays and weekends (never), January 2010
                                                                                                                                                                      • Figure 90: Attitudes towards leisure activities, by most popular attitudes towards leisure activities, January 2010
                                                                                                                                                                      • Figure 91: Attitudes towards leisure activities, by next most popular attitudes towards leisure activities, January 2010
                                                                                                                                                                      • Figure 92: Attitudes towards leisure activities, by most popular attitudes towards financial situation, January 2010
                                                                                                                                                                      • Figure 93: Attitudes towards leisure activities, by next most popular attitudes towards financial situation, January 2010
                                                                                                                                                                  • Appendix – Targeting Opportunities

                                                                                                                                                                      • Figure 94: Repertoire of number of leisure activities ever do at weekdays and weekends, by demographics, January 2010
                                                                                                                                                                      • Figure 95: Leisure activities on weekdays and weekends, by repertoire of number of leisure activities ever do at weekdays and weekends, January 2010
                                                                                                                                                                      • Figure 96: Repertoire of number of leisure activities ever do at weekdays and weekends, by most popular attitudes towards financial situation, January 2010
                                                                                                                                                                      • Figure 97: Repertoire of number of leisure activities ever do at weekdays and weekends, by next most popular attitudes towards financial situation, January 2010
                                                                                                                                                                      • Figure 98: Repertoire of number of leisure activities ever do at weekdays and weekends, by most popular attitudes towards leisure activities, January 2010
                                                                                                                                                                      • Figure 99: Repertoire of number of leisure activities ever do at weekdays and weekends, by next most popular attitudes towards leisure activities, January 2010
                                                                                                                                                                      • Figure 100: Target groups, by demographics, January 2010
                                                                                                                                                                      • Figure 101: Leisure activities on weekdays and weekends, by target groups, January 2010
                                                                                                                                                                      • Figure 102: Attitudes towards financial situation, by target groups, January 2010
                                                                                                                                                                      • Figure 103: Attitudes towards leisure activities, by target groups, January 2010

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  • Apple Retail UK
                                                                                                                                                                  • Bebo Inc
                                                                                                                                                                  • Burger King UK Ltd
                                                                                                                                                                  • Domino's Pizza UK & IRL, plc
                                                                                                                                                                  • Dorothy Perkins old
                                                                                                                                                                  • Esporta
                                                                                                                                                                  • Eurostar UK Ltd
                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                  • Fitness First Plc
                                                                                                                                                                  • Government Actuary's Department (GAD)
                                                                                                                                                                  • Higher Education Statistics Agency
                                                                                                                                                                  • HMV Retail Ltd
                                                                                                                                                                  • JJB Sports Plc
                                                                                                                                                                  • LA Fitness PLC
                                                                                                                                                                  • La Senza Ltd
                                                                                                                                                                  • La Tasca Restaurants Ltd
                                                                                                                                                                  • MySpace.com
                                                                                                                                                                  • National Express Limited
                                                                                                                                                                  • National Trust for Scotland
                                                                                                                                                                  • NatWest
                                                                                                                                                                  • New Look Group Plc
                                                                                                                                                                  • Odeon Cinemas
                                                                                                                                                                  • Office for National Statistics
                                                                                                                                                                  • Pizza Hut
                                                                                                                                                                  • PizzaExpress Limited
                                                                                                                                                                  • Russell Group
                                                                                                                                                                  • Student Loans Company Ltd
                                                                                                                                                                  • Superdrug Stores Plc
                                                                                                                                                                  • Tesco Plc
                                                                                                                                                                  • Topman old
                                                                                                                                                                  • Topshop old
                                                                                                                                                                  • Universities & Colleges Admissions Service (UCAS)
                                                                                                                                                                  • Virgin Active
                                                                                                                                                                  • Wagamama Ltd
                                                                                                                                                                  • Yahoo! UK & Ireland
                                                                                                                                                                  • YouTube, Inc.
                                                                                                                                                                  • Zavvi
                                                                                                                                                                  • Zizzi

                                                                                                                                                                  Student Leisure - UK - March 2010

                                                                                                                                                                  £1,995.00 (Excl.Tax)