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Student Lifestyles - UK - May 2011

"Six in ten students believe that a university education will help them to get a better-paid job. However, there are fewer jobs out there for today’s graduates who are typically leaving university tens of thousands of pounds in debt. The hike in tuition fees from 2012 will see school-leavers reassess whether university is the best option for them. If it is, the typical student lifestyle is likely to experience a radical shift away from watching daytime TV and partying to studying and working part-time if they are to make it worthwhile."

– Alexandra Richmond, Senior Consumer and Lifestyles Analyst

Mintel conducted online consumer research in February 2011 on a sample of 2,000 internet users aged 16+.

Mintel also conducted further online consumer research in March 2011 on a sample of 1,000 students aged 17+ who are at university.

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Table of contents

  1. Issues in the Market

      • Methodology
        • Abbreviations
        • Future Opportunities

          • Flying back to the nest
            • Catering to the expanding household
              • Looking for a Third Place
                • Alternative education
                  • What to do if you can’t afford it?
                  • Executive Summary

                      • What is it all about?
                        • Rush to beat tuition fee hike
                          • University seen as an investment in a career
                            • Parents are the back-up plan
                              • Fees to change the university experience
                              • Student Demographics

                                • Key points
                                  • Accepted applications growing
                                    • Higher Education statistics
                                      • Figure 1: Higher Education statistics, UK, 2008/09 and 2009/10
                                    • Subjects studied
                                      • Figure 2: All students in Higher Education (undergraduate and postgraduate), by subject area of study, 2008/09 and 2009/10
                                    • Tuition fees
                                      • Higher-than-expected fees proposed
                                        • Student loans
                                          • Employment prospects
                                            • Figure 3: England’s 16-24-year-olds not in education, employment or training, 2005-10
                                        • Attitudes towards University

                                          • Key points
                                            • Degrees of expense
                                              • Figure 4: Attitudes towards university – students and non-students, April 2011
                                            • Erosion of credibility
                                              • Figure 5: Agreement with the statement ‘There are too many meaningless degrees’, by gender, age, working status and gross annual household income, April 2011
                                            • University assumed to improve career opportunities
                                              • Taking time out
                                              • Reasons to Study

                                                • Key points
                                                  • Subjects of interest
                                                    • Figure 6: Reasons for going to university, March 2011
                                                  • University – the default option
                                                    • Choose life
                                                      • Pressure points may not deliver
                                                        • Is it worth it?
                                                          • Figure 7: Attitudes towards tuition fees, by reasons for going to university, March 2011
                                                        • Multi-appeal of going to university
                                                          • Figure 8: Number of reasons for going to university, March 2011
                                                      • The Student Experience

                                                        • Key points
                                                          • Subject of great interest
                                                            • Figure 9: What students enjoy the most about university, March 2011
                                                          • Independent living
                                                            • Social scene
                                                              • Independents grow up
                                                                • Number of things students enjoy about university
                                                                  • Figure 10: Number of things students enjoy about university, March 2011
                                                                • How students spend their time
                                                                  • Figure 11: Proportion of time spent on selected activities in an average day – students and non-students, April 2011
                                                                • Work is not a priority
                                                                  • Social scene
                                                                  • Postgraduate Plans

                                                                    • Key points
                                                                      • Going back to my roots
                                                                        • Figure 12: Postgraduate plans, March 2011
                                                                      • Short-term planning
                                                                        • Jobs, not debt are of most concern
                                                                          • Figure 13: Postgraduate plans, March 2011
                                                                          • Figure 14: Concerns about job prospects and debt, March 2011
                                                                        • Escape unemployment
                                                                        • Future Priorities

                                                                          • Key points
                                                                            • Partying is the priority
                                                                              • Figure 15: Future priorities, April 2011
                                                                            • Boomeranging to reduce debt
                                                                              • Spending priorities
                                                                                • Figure 16: Monthly spending priorities, April 2011
                                                                              • Students put pride in appearance
                                                                              • Attitudes Towards Tuition Fees

                                                                                • Key points
                                                                                  • Parents to bear the brunt
                                                                                    • Figure 17: Attitudes towards tuition fees, March 2011
                                                                                  • Over-reliance on employment to fund fees
                                                                                  • Student Typologies

                                                                                    • Key points
                                                                                      • Youthful optimism
                                                                                        • Figure 18: Target groups, March 2011
                                                                                      • Confident (34%)
                                                                                        • Who are they?
                                                                                          • Targeting opportunities
                                                                                            • Concerned (21%)
                                                                                              • Who are they?
                                                                                                • Targeting opportunities
                                                                                                  • Socialisers (18%)
                                                                                                    • Who are they?
                                                                                                      • Targeting opportunities
                                                                                                        • Future Focus (15%)
                                                                                                          • Who are they?
                                                                                                            • Targeting opportunities
                                                                                                              • Coasting
                                                                                                                • Who are they?
                                                                                                                  • Targeting opportunities
                                                                                                                  • Appendix – Student Demographics

                                                                                                                      • Figure 19: Students in UK Higher Education*, by type of course and gender, 1980/81-2009/10
                                                                                                                      • Figure 20: Numbers of full-time undergraduates in UK, 1980/81-2009/10
                                                                                                                      • Figure 21: Full-time undergraduates, by gender, 1980/81-2009/10
                                                                                                                      • Figure 22: Higher Education initial participation rate* for English-domiciled first-time participants in Higher Education courses at UK Higher Education institutions and English, Welsh and Scottish Further Education colleges, 1999/2000-2009/10
                                                                                                                      • Figure 23: Total number of accepted university applicants, by entry cycle and gender, 2004-10
                                                                                                                      • Figure 24: Accepted applicants onto Higher Education courses, by age, 2004-10
                                                                                                                      • Figure 25: England’s 16-24-year-olds not in education, employment or training, by gender, 2005-10
                                                                                                                  • Appendix – Attitudes towards University

                                                                                                                      • Figure 26: Students versus non-students, by demographics, April 2011
                                                                                                                      • Figure 27: Agreement with the statements ‘It is expensive’ and ‘There are too many meaningless degrees’, by demographics, April 2011
                                                                                                                      • Figure 28: Agreement with the statements ‘You’ll get a better job if you go’ and ‘The career I want needs specific qualifications’, by demographics, April 2011
                                                                                                                      • Figure 29: Agreement with the statements ‘There’s too much pressure to get a degree’ and ‘The cost of tuition fees means I wouldn’t be able to go’, by demographics, April 2011
                                                                                                                      • Figure 30: Agreement with the statements ‘It makes it easier to get a job’ and ‘It’s good to take a gap year before going to university’, by demographics, April 2011
                                                                                                                      • Figure 31: Agreement with the statements ‘It’s better to go to a university close to home’ and ‘You have to be academic to go to university’, by demographics, April 2011
                                                                                                                      • Figure 32: Agreement with the statement ‘I don’t see the benefit of a university education’, by demographics, April 2011
                                                                                                                  • Appendix – Reasons to Study

                                                                                                                      • Figure 33: Most popular reasons (themed) for going to university, by demographics, March 2011
                                                                                                                      • Figure 34: Most popular reasons for going to university, by demographics, March 2011
                                                                                                                      • Figure 35: Next most popular reasons for going to university, by demographics, March 2011
                                                                                                                      • Figure 36: Reasons for going to university, by reasons for going to university, March 2011
                                                                                                                      • Figure 37: Postgraduate plans, by reasons for going to university, March 2011
                                                                                                                      • Figure 38: Repertoire of reasons for going to university, by demographics, March 2011
                                                                                                                      • Figure 39: Reasons for going to university, by repertoire of reasons for going to university, March 2011
                                                                                                                  • Appendix – The Student Experience

                                                                                                                      • Figure 40: Most popular what students enjoy the most about university, by demographics, March 2011
                                                                                                                      • Figure 41: Next most popular what students enjoy the most about university, by demographics, March 2011
                                                                                                                      • Figure 42: Other what students enjoy the most about university, by demographics, March 2011
                                                                                                                      • Figure 43: Repertoire of what students enjoy the most about university, by demographics, March 2011
                                                                                                                      • Figure 44: Reasons for going to university, by repertoire of what students enjoy the most about university, March 2011
                                                                                                                      • Figure 45: Proportion of time spent on selected activities in an average day – students and non-students, April 2011
                                                                                                                  • Appendix – Postgraduate Plans

                                                                                                                      • Figure 46: Postgraduate plans, by demographics, March 2011
                                                                                                                      • Figure 47: Most popular postgraduate plans, by demographics, March 2011
                                                                                                                      • Figure 48: Next most popular postgraduate plans, by demographics, March 2011
                                                                                                                      • Figure 49: Postgraduate plans, by postgraduate plans, March 2011
                                                                                                                  • Appendix – Attitudes Towards Tuition Fees

                                                                                                                      • Figure 50: Most popular attitudes towards tuition fees, by demographics, March 2011
                                                                                                                      • Figure 51: Next most popular attitudes towards tuition fees, by demographics, March 2011
                                                                                                                  • Appendix – Student Typologies

                                                                                                                    • Target group by demographic
                                                                                                                      • Figure 52: Target groups, by demographics, March 2011
                                                                                                                      • Figure 53: Target groups, by demographics, March 2011
                                                                                                                    • Reasons for going to university
                                                                                                                      • Figure 54: Reasons for going to university, by target groups, March 2011
                                                                                                                      • Figure 55: Repertoire of reasons for going to university, by target groups, March 2011
                                                                                                                      • Figure 56: Reasons for going to university, by repertoire of reasons for going to university, March 2011
                                                                                                                    • Most enjoyable aspects of university
                                                                                                                      • Figure 57: What students enjoy the most about university, by target groups, March 2011
                                                                                                                      • Figure 58: Repertoire of what students enjoy the most about university, by target groups, March 2011
                                                                                                                    • Attitudes towards tuition fees
                                                                                                                      • Figure 59: Attitudes towards tuition fees, by target groups, March 2011
                                                                                                                    • Postgraduate plans
                                                                                                                      • Figure 60: Postgraduate plans, by target groups, March 2011
                                                                                                                      • Figure 61: Postgraduate plans, by target groups, March 2011

                                                                                                                  Companies Covered

                                                                                                                  • Aldi Stores Ltd (UK & Ireland)
                                                                                                                  • Apple Computer UK Ltd
                                                                                                                  • Asda Group Ltd
                                                                                                                  • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                  • BT Group plc
                                                                                                                  • Co-operative Group
                                                                                                                  • Facebook, Inc.
                                                                                                                  • Freeview
                                                                                                                  • GlaxoSmithKline Plc
                                                                                                                  • Harrods Group Total
                                                                                                                  • Higher Education Statistics Agency
                                                                                                                  • J. Sainsbury
                                                                                                                  • Kantar Media
                                                                                                                  • Lidl (UK)
                                                                                                                  • Marie Curie Shops & Trading
                                                                                                                  • Marks & Spencer
                                                                                                                  • mmO2 plc
                                                                                                                  • MySpace.com
                                                                                                                  • NUS [National Union of Students]
                                                                                                                  • Open University
                                                                                                                  • Orange plc (UK)
                                                                                                                  • Russell Group
                                                                                                                  • Scottish Provident
                                                                                                                  • Skype Technologies S.A.
                                                                                                                  • Spar UK Ltd
                                                                                                                  • STA Travel
                                                                                                                  • T-Mobile (UK) Ltd
                                                                                                                  • TalkTalk Telecom Ltd.
                                                                                                                  • Tesco Plc
                                                                                                                  • Twitter, Inc.
                                                                                                                  • Universities & Colleges Admissions Service (UCAS)
                                                                                                                  • Virgin Mobile
                                                                                                                  • Vodafone Group Plc (UK)
                                                                                                                  • Waitrose Ltd
                                                                                                                  • Wm Morrison Supermarkets

                                                                                                                  Student Lifestyles - UK - May 2011

                                                                                                                  £1,750.00 (Excl.Tax)