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Sub-Saharan Africa Outbound - Africa - October 2010

In the years leading up to the current global recession, most sub-Saharan African countries enjoyed spectacular economic increases, with average annual growth in 2006-08 amounting to around 6%, according to the African Development Bank (AFDB). The African economies in question made significant gains from the rising value of commodities, increased debt relief and mounting foreign direct investment (FDI) inflows. Growth on the continent would have been even higher had it not been restrained by poor infrastructure and political instability in several regions. This buoyant economic growth translated partly into a sustained demand for outbound travel from the region, particularly intra-regional travel.

Less than 5% of the world’s outbound arrivals are generated by the countries of sub-Saharan Africa. In 2009, an estimated 21 million sub-Saharan Africans travelled outside their home country, primarily to other African destinations. Southern Africa accounts for 43% of all outbound departures.

South Africa is the largest single outbound segment in sub-Saharan Africa, accounting for a fifth of all outbound departures in the region. It was hit somewhat by the financial downturn of 2008-09, as consumers redirected their expenditure to other products. Nonetheless, it is set to recover, as South Africa’s economic climate improves.

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Market drivers
          • Population
            • Figure 1: Mid-year population of Sub-Saharan Africa, by region, 2004, 2010 and 2050
          • Economy
            • Figure 2: Sub-Saharan Africa’s GDP, by region, 2004-08
          • Outbound tourism
            • Figure 3: Sub-Saharan Africa’s outbound tourism estimates, by region, 2008, 2009 and 2012
          • Market characteristics
            • Transport
              • Air
                • Road
                  • Rail
                    • Sea
                      • Accommodation
                        • Tour operators and travel agencies
                        • Southern Africa

                          • Market drivers
                            • Population
                              • Figure 4: Mid-year population of southern Africa, by country, 2004, 2010 and 2050
                            • Economy
                              • Figure 5: Southern Africa’s GDP by country, 2003-08
                            • Outbound tourism
                              • Figure 6: Southern Africa’s outbound tourism estimates, by country, 2008, 2009 and 2012
                            • Market characteristics
                              • Transport
                                • Accommodation
                                  • Tour operators and travel agencies
                                  • South Africa

                                    • Market drivers
                                      • Population
                                        • Figure 7: Mid-year population of South Africa, 1950-2050
                                      • Economy
                                        • Figure 8: South Africa’s GDP, 2003-09
                                      • Exchange rates
                                        • Figure 9: Selected exchange rates against the South African Rand, 2003-09
                                      • Tourism balance
                                        • Figure 10: South Africa’s tourism balance, 2003-09
                                      • Outbound tourism
                                        • Arrivals
                                          • Figure 11: Outbound travel from South Africa, 2003-09
                                        • Destinations
                                          • Figure 12: South African arrivals in selected destinations in Africa, 2004-08
                                          • Figure 13: South African arrivals in selected destinations in the Americas, 2004-08
                                          • Figure 14: South African arrivals in selected destinations in Europe, 2004-08
                                          • Figure 15: South African arrivals in selected destinations in Asia, 2004-08
                                          • Figure 16: South African arrivals in selected destinations in Middle East, 2004-08
                                        • Market characteristics
                                          • Pre-booking behaviour and booking methods
                                            • Demographics
                                              • Purpose of visit
                                                • Seasonality
                                                  • Figure 17: South African departures, by month, 2007-09
                                                • Length of stay
                                                  • Transport
                                                    • Air
                                                      • Road
                                                        • Figure 18: South African departures, by mode of transport, 2007-09
                                                      • Rail
                                                        • Sea
                                                          • Accommodation
                                                            • Tour operators and travel agencies
                                                            • Eastern Africa

                                                              • Market drivers
                                                                • Population
                                                                    • Figure 19: Mid-year population of eastern Africa, by country, 2004, 2010 and 2050
                                                                  • Economy
                                                                      • Figure 20: Eastern Africa’s GDP, by country, 2003-08
                                                                    • Outbound tourism
                                                                      • Figure 21: Eastern Africa’s outbound tourism estimates, 2008, 2009 and 2012
                                                                    • Market characteristics
                                                                      • Transport
                                                                        • Accommodation
                                                                          • Tour operators and travel agencies
                                                                          • Western Africa

                                                                            • Market drivers
                                                                              • Population
                                                                                  • Figure 22: Mid-year population of western Africa, by country, 2004, 2010 and 2050
                                                                                • Economy
                                                                                    • Figure 23: Western Africa’s GDP by country, 2003-08
                                                                                  • Outbound tourism
                                                                                    • Figure 24: Western Africa’s outbound tourism estimates, 2008, 2009 and 2012
                                                                                  • Market characteristics
                                                                                    • Transport
                                                                                      • Accommodation
                                                                                        • Tour operators and travel agencies
                                                                                        • Central Africa

                                                                                          • Market drivers
                                                                                            • Population
                                                                                                • Figure 25: Mid-year population of Central Africa, by country, 2004, 2010 and 2050
                                                                                              • Economy
                                                                                                  • Figure 26: Central Africa’s GDP by country, 2003-08
                                                                                                • Outbound tourism
                                                                                                  • Figure 27: Central Africa’s outbound tourism estimates, 2008, 2009 and 2012
                                                                                                • Market characteristics
                                                                                                  • Transport
                                                                                                    • Accommodation
                                                                                                      • Tour operators and travel agencies
                                                                                                      • What Next?

                                                                                                        Companies Covered

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                                                                                                        Sub-Saharan Africa Outbound - Africa - October 2010

                                                                                                        £295.00 (Excl.Tax)