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Sugar and Gum Confectionery - Brazil - December 2014

“The Brazilian sugar and gum confectionery market is highly concentrated, with the top five operators accounting for more than 90% of the sales by volume and by value. However, the biggest share of new product launches comes from smaller companies, showing that the sugar confectionery market is highly fragmented in terms of NPD, which is good for competition and innovations. Smaller companies can try to win market share by launching innovative products with different flavors. The population is aging and they also eat less sugar and gum confectionery than younger consumers, so companies have to be creative to attract them.”
– Andre Euphrasio, Research Analyst

This report looks at the following areas:

  • Candies and health issues
  • Attracting older consumers to eat more candies

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Forecast of Brazil value sales of sugar and gum confectionery, 2009-19
            • Market drivers
              • Companies, brands, and innovation
                • Figure 2: Top 10 share of new product launches in the sugar confectionery market, by company, 2012-14
              • The consumer
                • Figure 3: Frequency of eating candies and gums, July 2014
              • What we think
              • Issues and Insights

                • Candies and health issues
                  • The facts
                    • The implications
                        • Figure 4: Minus claims in new launches of sugar and gum confectionery, Brazil, 2013-14
                      • Attracting older consumers to eat more candies
                        • The facts
                          • The implications
                              • Figure 5: Sugarpova candy varieties – Quirky, Flirty, and Sporty varieties, 2014
                              • Figure 6: Mentos Kiss limited retro edition, Brazil, November 2014
                              • Figure 7: Other vintage-inspired packaging from the UK and Canada
                          • Trend Application

                              • Make it Mine
                                • Play Ethic
                                  • East Meets West
                                    • Figure 8: Sugar confectionery kits by Kracie Foods, Japan, 2014
                                    • Figure 9: Alcohol flavored Japanese candies
                                    • Figure 10: Fiery Sriracha Candy Canes (J&D’s Foods), and Smint Fruit Kiss (Chupa Chups), 2013
                                    • Figure 11: Fruit blend by Delícias do Tio Avô, November 2013; Marine algae jelly-style candies by Sweet Jelly, September 2014
                                • Market Drivers

                                  • Key points
                                    • Rising sugar prices
                                      • Higher awareness of eating healthily
                                        • Space for premium products
                                        • Who’s Innovating?

                                          • Key points
                                            • The sugar and gum confectionery market is highly fragmented in terms of NPD
                                              • Figure 12: Top 10 share of new product launches in the sugar confectionery market, by company, 2012-14
                                            • Perfetti van Melle
                                              • Figure 13: New product launches by Perfetti van Melle, Brazil
                                            • Mondelez International
                                              • Innovative packaging for Trident
                                                • Figure 14: Trident spearmint gum in a newly designed bottle, Brazil, July 2014
                                                • Figure 15: Trident 14 units, Brazil, July 2014
                                                • Figure 16: Trident Unlimited by Mondelez, Brazil, June 2014
                                              • Halls venturing into chews
                                                • Figure 17: Halls Soft by Mondelez, Brazil, October 2013
                                              • Riclan
                                                • Figure 18: New product launches by Riclan, Brazil
                                              • Arcor
                                                • Figure 19: New product launches by Arcor, Brazil
                                              • Toffees and caramels are the leaders in new product developments
                                                • Figure 20: Share of new product launches in the sugar confectionery market, by type, 2012-14
                                                • Figure 21: Toffees, caramels, and nougat new product launches, Brazil
                                              • A wider variety of flavors
                                                • Figure 22: Top 15 share of new product launches in the sugar confectionery market, by flavor, 2012-14
                                                • Figure 23: New products containing peanut, Brazil
                                                • Figure 24: Brazilian flavor candies, Brazil
                                                • Figure 25: Dulce de leche flavored candies
                                              • Worldwide trends in the sugar and gum confectionery market
                                                • Stevia-sweetened candies
                                                  • Figure 26: New sugar and gum confectionery products launched worldwide containing stevia, 2011-14
                                                  • Figure 27: Examples of confectionery launched containing stevia
                                                  • Figure 28: Dessert flavored candies
                                                • Coffee and tea flavors grow by 67% since 2011
                                                  • Figure 29: Fruit-Tella coffee and cream flavored hard candy, new packaging, Perfetti van Melle, Brazil, October 2014
                                                  • Figure 30: Coffee flavored candies by Riclan, Brazil, 2014
                                              • Market Size, Forecast, and Segment Performance

                                                • Key points
                                                  • Worldwide sugar and gum confectionery market
                                                    • Market performance
                                                      • Figure 31: Forecast of Brazil value sales of sugar and gum confectionery, 2009-19
                                                      • Figure 32: Forecast of Brazil volume sales of sugar and gum confectionery, 2009-19
                                                    • Segment performance
                                                      • Figure 33: Retail market segmentation of sugar and gum confectionery, by volume (000) tons, 2010-12
                                                      • Figure 34: Retail market segmentation of sugar and gum confectionery, by value (R$ bn), 2010-12
                                                    • Future of the market
                                                      • Forecast methodology
                                                      • Market Share

                                                        • Key points
                                                          • Market share by volume and value
                                                            • Figure 35: Leading companies’ volume shares in the sugar and gum confectionery market, Brazil, 2011-12
                                                            • Figure 36: Leading companies’ value shares in the sugar and gum confectionery market, Brazil, 2011-12
                                                          • A unique market
                                                          • Companies and Brands

                                                            • Mondelēz Brasil
                                                              • Product range
                                                                • Advertising and marketing
                                                                  • Operational issues
                                                                    • Ferrero
                                                                      • Product range
                                                                        • Advertising and marketing
                                                                          • Operational issues
                                                                            • Grupo Arcor
                                                                              • Product range
                                                                                • Advertising and marketing
                                                                                  • Operational issues
                                                                                    • Riclan
                                                                                      • Product range
                                                                                        • Advertising and marketing
                                                                                          • Operational issues
                                                                                          • The Consumer – Frequency of Eating Candies and Gums

                                                                                            • Key points
                                                                                              • Candies and gums are eaten by the majority
                                                                                                • Figure 37: Frequency of eating candies and gums, July 2014
                                                                                              • Drops are Brazilians’ favorite sugar and gum confectionery
                                                                                                • Figure 38: Frequency of eating candies and gums, July 2014
                                                                                              • Peanut candies are the favorite of over-55s
                                                                                                • Figure 39: Frequency of eating candies and gums, by age, July 2014
                                                                                            • The Consumer – Place of Purchase

                                                                                              • Key points
                                                                                                  • Figure 40: Place of purchase, July 2014
                                                                                                • Supermarkets and bakeries lead the way on purchase locations
                                                                                                    • Figure 41: Place of purchase, supermarket, by region, July 2014
                                                                                                    • Figure 42: Place of purchase, bakery, by region, July 2014
                                                                                                  • Bombonieres
                                                                                                    • Figure 43: Place of purchase, bomboniere, by region, July 2014
                                                                                                  • Newsstands are favored for daily eaters
                                                                                                    • Figure 44: Place of purchase, newsstands, by region, July 2014
                                                                                                  • Specialist stores are mainly used in the South-East
                                                                                                    • Rock Candy
                                                                                                      • Papabubble
                                                                                                        • happypills
                                                                                                        • The Consumer – Purchase Influencing Factors

                                                                                                          • Key points
                                                                                                              • Figure 45: Purchase influencing factors, July 2014
                                                                                                            • Favorite flavors are more important than new ones
                                                                                                                • Figure 46: Examples of products containing more than one flavor per package
                                                                                                                • Figure 47: Purchase influencing factors, by gender and by age, July 2014
                                                                                                                • Figure 48: Star fruit, lemon, and lime flavored candy, by Fini Regaliz, Brazil June 2014
                                                                                                              • Reduced sugar/sugar-free varieties
                                                                                                                • Figure 49: Purchase influencing factors, July 2014
                                                                                                              • Premium assortment
                                                                                                                  • Figure 50: Premium products by Arcor, Brazil, 2014
                                                                                                                  • Figure 51: Alcohol flavored candies
                                                                                                              • The Consumer – Attitudes and Behaviors toward Candies and Gums

                                                                                                                • Key points
                                                                                                                    • Figure 52: Attitudes and behaviors toward candies and gums, July 2014
                                                                                                                  • Nearly a third worries about candies being unhealthy
                                                                                                                    • Figure 53: Attitudes and behaviors toward candies and gums, by gender, July 2014
                                                                                                                  • Discovering new flavors
                                                                                                                      • Figure 54: Dulce de leche candies mixed with Brazilian fruits
                                                                                                                    • Brand loyalty decreases with age
                                                                                                                      • Figure 55: Attitudes and behaviors toward candies and gums, by gender and by age, July 2014
                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                      • Figure 56: Additional best case/worst case for value, 2014-19
                                                                                                                      • Figure 57: Additional best case/worst case for volume, 2014-19
                                                                                                                      • Figure 58: Value sales for sugar and gum confectionery, 2009-2019
                                                                                                                      • Figure 59: Volume of sugar and gum confectionery, 2009-2019
                                                                                                                  • Appendix – The Consumer – Frequency of Eating Candies and Gums

                                                                                                                      • Figure 60: Frequency of eating candies and gums, July 2014
                                                                                                                      • Figure 61: Frequency of eating candies and gums – Any candy/gum, by demographics, July 2014
                                                                                                                      • Figure 62: Frequency of eating candies and gums – Candies, by demographics, July 2014
                                                                                                                      • Figure 63: Frequency of eating candies and gums – Candies excluding others, by demographics, July 2014
                                                                                                                      • Figure 64: Frequency of eating candies and gums – Gums, by demographics, July 2014
                                                                                                                      • Figure 65: Frequency of eating candies and gums – Drops, by demographics, July 2014
                                                                                                                      • Figure 66: Frequency of eating candies and gums – Chewing gum, by demographics, July 2014
                                                                                                                      • Figure 67: Frequency of eating candies and gums – Peanut candy, by demographics, July 2014
                                                                                                                      • Figure 68: Frequency of eating candies and gums – Chews, by demographics, July 2014
                                                                                                                      • Figure 69: Frequency of eating candies and gums – Pastilles, by demographics, July 2014
                                                                                                                      • Figure 70: Frequency of eating candies and gums – Jelly-style candies, by demographics, July 2014
                                                                                                                      • Figure 71: Frequency of eating candies and gums – Bubble gum, by demographics, July 2014
                                                                                                                      • Figure 72: Frequency of eating candies and gums – Hard candies, by demographics, July 2014
                                                                                                                      • Figure 73: Frequency of eating candies and gums – Toffees including caramels, by demographics, July 2014
                                                                                                                      • Figure 74: Frequency of eating candies and gums – Other type of candy, by demographics, July 2014
                                                                                                                      • Figure 75: Frequency of eating candies and gums – Banana snacks, by demographics, July 2014
                                                                                                                      • Figure 76: Frequency of eating candies and gums – Lollipops, by demographics, July 2014
                                                                                                                  • Appendix – The Consumer – Place of Purchase

                                                                                                                      • Figure 77: Place of purchase, July 2014
                                                                                                                      • Figure 78: Most popular place of purchase, by demographics, July 2014
                                                                                                                      • Figure 79: Next most popular place of purchase, by demographics, July 2014
                                                                                                                      • Figure 80: Frequency of eating candies and gums, by most popular place of purchase, July 2014
                                                                                                                      • Figure 81: Frequency of eating candies and gums, by next most popular place of purchase, July 2014
                                                                                                                  • Appendix – The Consumer – Purchase Influencing Factors

                                                                                                                      • Figure 82: Purchase influencing factors, July 2014
                                                                                                                      • Figure 83: Most popular purchase influencing factors, by demographics, July 2014
                                                                                                                      • Figure 84: Next most popular purchase influencing factors, by demographics, July 2014
                                                                                                                      • Figure 85: Other purchase influencing factors, by demographics, July 2014
                                                                                                                  • Appendix – The Consumer – Attitudes and Behaviors toward Candies and Gums

                                                                                                                      • Figure 86: Attitudes and behaviors toward candies and gums, July 2014
                                                                                                                      • Figure 87: Most popular attitudes and behaviors towards candies and gums, by demographics, July 2014
                                                                                                                      • Figure 88: Next most popular attitudes and behaviors towards candies and gums, by demographics, July 2014
                                                                                                                      • Figure 89: Other attitudes and behaviors towards candies and gums, by demographics, July 2014
                                                                                                                    • Repertoire
                                                                                                                      • Figure 90: Repertoire of eating candies and gums, July 2014
                                                                                                                      • Figure 91: Repertoire of eating candies and gums, by demographics, July 2014
                                                                                                                      • Figure 92: Frequency of eating candies and gums, by repertoire of eating candies and gums, July 2014

                                                                                                                  Companies Covered

                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                  Sugar and Gum Confectionery - Brazil - December 2014

                                                                                                                  £3,174.67 (Excl.Tax)