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Sugar and Gum Confectionery - Brazil - November 2016

“Candies and gums are frequently consumed in the country but volume consumptions are decreasing. One of the challenges is finding ways to reduce the sugar and artificial ingredients used, common to the products in the category, and create healthier varieties.

Natural ingredients are sought by Brazilians, and this could be a key marketing strategy to win over older consumers in particular, in conjunction with health benefits and breath-freshening functions.”

Andre Euphrasio, Research Analyst

This report looks at the following areas:

  • Developing healthier and fortified varieties
  • Parents want natural products for their children

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Market size for sugar and gum confectionery
          • Excluded
            • Terms
            • Executive Summary

                • The market
                  • Figure 1: Value retail sales of sugar and gum confectionery in Brazil, 2011-21
                • Market drivers
                  • The economy is still not in good shape
                    • Companies and brands
                      • Mondelēz holds 60.1% share by value and is the market leader
                        • Figure 2: Value shares in the sugar and gum confectionery retail market, 2014 and 2015
                      • Toffees and caramels is the segment with most innovation
                        • Brands are diversifying their portfolios
                          • Innovations in flavor
                            • The consumer
                              • Usage of candies and gums is widespread
                                • Figure 3: Usage of sugar and gum confectionery, May 2016
                              • Brazilians are worried about their teeth
                                • Figure 4: Barriers to eating more sugar and gum confectionery, May 2016
                              • Deliberate purchases were done by 67%
                                • Figure 5: Purchase of sugar and gum confectionery, May 2016
                              • Brand loyalty decreases with age
                                • Nutritional information should have more space on the packaging
                                  • Figure 6: Attitudes and behaviors toward sugar and gum confectionery, May 2016
                                • What we think
                                • Issues and Insights

                                  • Developing healthier and fortified varieties
                                    • The facts
                                      • The implications
                                          • Figure 7: Fini’s fortified products, Brazil
                                          • Figure 8: Candies and gums with natural sweeteners, worldwide
                                        • Parents want natural products for their children
                                          • The facts
                                            • The implications
                                              • Figure 9: All-natural products aimed at children, worldwide
                                              • Figure 10: Vitamin-fortified sweets for children, worldwide
                                          • The Market – What You Need to Know

                                            • Retail sales value is forecast to reach R$10.9 billion by 2021
                                              • Brazilians are living longer and half the population is overweight
                                                • Changes in legislation to offer extra information to consumers
                                                • Market Size and Forecast

                                                  • Worldwide sugar and gum confectionery market
                                                    • Market performance
                                                      • Figure 11: Retail sales of sugar and gum confectionery in Brazil, by value, 2011-15
                                                      • Figure 12: Retail sales of sugar and gum confectionery in Brazil, by volume, 2011-15
                                                    • Segment performance
                                                      • Figure 13: Retail value sales of sugar and gum confectionery, in R$ billion, 2014-15
                                                      • Figure 14: Retail volume sales of sugar and gum confectionery, in (000) tons, 2014-15
                                                      • Figure 15: Retail value and volume sales of gum confectionery, in R$ billion and (000) tons, by segments, 2014-15
                                                      • Figure 16: Retail value and volume sales of sugar confectionery, in R$ billion and (000) tons, by segments, 2014-15
                                                    • Forecast for the sugar and gum confectionery market
                                                      • Figure 17: Forecast of Brazil retail sales of sugar and gum confectionery, by value, 2011-21
                                                      • Figure 18: Forecast of Brazil retail sales of sugar and gum confectionery, by volume, 2011-21
                                                    • Forecast methodology
                                                    • Market Drivers

                                                      • Aging population can affect sales in the long run
                                                        • 6.2% of Brazilian adults have diabetes and 21.4% have hypertension
                                                          • More than half of Brazil’s population is overweight
                                                            • The Brazilian economy is still struggling
                                                              • Inflation is showing signs of slowing down
                                                                • Figure 19: IPCA monthly change, by percentage, January 2014-August 2016
                                                              • Unemployment rate keeps increasing
                                                                • Figure 20: Unemployment rates, Brazil, 2015-16
                                                              • Interest rate remains stable
                                                              • Regulatory and Legislative Changes

                                                                • Changes in labels to include allergens and lactose content
                                                                • Companies and Brands – What You Need to Know

                                                                  • The market leader – Mondelēz – Holds 60.1% share by value
                                                                    • Toffees and caramels is the most innovative segment
                                                                      • Brands are exploring new segments
                                                                      • Market Share

                                                                        • Mondelēz is the leading company
                                                                          • Halls Extreme Store
                                                                            • Perfetti is expanding its distribution channels
                                                                              • Riclan’s share are down in 2015
                                                                                • Arcor relies on low prices
                                                                                  • Teaching consumers new recipes using branded products
                                                                                    • Figure 21: Value shares in the sugar and gum confectionery retail market, 2014 and 2015
                                                                                    • Figure 22: Volume shares in the sugar and gum confectionery retail market, 2014 and 2015
                                                                                • Launch Activity and Innovation

                                                                                  • Toffees and caramels top in new product developments
                                                                                    • Figure 23: Share of new product launches in the sugar confectionery market, by type, 2011-16
                                                                                  • NPD in flavors
                                                                                    • Figure 24: NPD in flavors
                                                                                  • Innovations in peanut candies
                                                                                    • Figure 25: New peanut candies products with flavors, Brazil
                                                                                  • Florestal explores cocktail-flavored candies
                                                                                    • Figure 26: New product launches in the Brazil sugar confectionery market, by flavor, 2011-16
                                                                                  • Perfetti van Melle exploring Mentos flavors
                                                                                    • Figure 27: New Mentos products, Brazil
                                                                                  • Expanding into new segments
                                                                                    • Figure 28: New Poosh!, Arcor, Brazil
                                                                                  • Innovations around the globe
                                                                                    • Figure 29: Fortified products in the UK
                                                                                    • Figure 30: Wrigley's Orbit with air freshener, Croatia
                                                                                    • Figure 31: Normal’s Bland Selv Shots Æble, Denmark
                                                                                • The Consumer – What You Need to Know

                                                                                  • Candies and gums are eaten by 81%
                                                                                    • 29% of users limit their use of sweets due to dental health concerns
                                                                                      • Thinking before buying
                                                                                        • Nutritional information is important to consumers
                                                                                        • Usage of Sugar and Gum Confectionery

                                                                                          • Candies and gums present high consumption
                                                                                              • Figure 32: Usage of sugar and gum confectionery, by gender and age, May 2016
                                                                                            • Consumption of sugar confectionery presents an upmarket skew
                                                                                              • Figure 33: Usage of sugar and gum confectionery, by socioeconomic groups, May 2016
                                                                                            • The North and South-East have the highest consumption rates
                                                                                              • Candies are consumed by 66%
                                                                                                • Figure 34: Usage of candies, by gender and age, May 2016
                                                                                                • Figure 35: Toffees and caramels with a premium positioning, UK and US
                                                                                                • Figure 36: Usage of candies, May 2016
                                                                                              • Gums are consumed by 48%
                                                                                                • Figure 37: NPD in low/no/reduced chewing and bubble gum, Brazil, 2011-16
                                                                                                • Figure 38: Usage of gums, by gender and age, May 2016
                                                                                                • Figure 39: Usage of sugar and gum confectionery, May 2016
                                                                                            • Barriers to Eating More Sugar and Gum Confectionery

                                                                                              • Damage to teeth is the most worrisome issue
                                                                                                  • Figure 40: Products focused on dental health, worldwide
                                                                                                • Tackling sugar levels also plays an important part
                                                                                                  • Figure 41: Low/no/reduced sugar varieties of sugar and gum confectionery, Brazil
                                                                                                • Companies heavily invest in sugar-free gums and toffees
                                                                                                  • Figure 42: NPD in low/no/reduced sugar, by segment, Brazil, 2011-16
                                                                                                  • Figure 43: Barriers to eating more sugar and gum confectionery, by gender and age, May 2016
                                                                                                • Natural products can increase consumption
                                                                                                  • Figure 44: All-natural candies, Brazil
                                                                                                  • Figure 45: Barriers to eating more sugar and gum confectionery, by gender and age, May 2016
                                                                                                • Long-lasting flavor can push sales
                                                                                                  • Figure 46: Products with long-lasting flavors, worldwide
                                                                                                  • Figure 47: Barriers to eating more sugar and gum confectionery, by gender and age, May 2016
                                                                                                  • Figure 48: Barriers to eating more sugar and gum confectionery, May 2016
                                                                                              • Purchase of Sugar and Gum Confectionery

                                                                                                • Most purchases of sweets are deliberate
                                                                                                  • To keep a fresh breath is the main reason for purchase
                                                                                                    • Figure 49: Products aimed a fresh breath, worldwide
                                                                                                    • Figure 50: Ragold’s Velamints White Gum, Germany, China and other countries
                                                                                                    • Figure 51: Purchase of sugar and gum confectionery, by gender and age, May 2016
                                                                                                  • Buying candies for special events
                                                                                                    • Impulsive purchase is done by 28%
                                                                                                      • Differences among cities
                                                                                                        • Figure 52: Purchase of sugar and gum confectionery, May 2016
                                                                                                    • Attitudes and Behaviors toward Sugar and Gum Confectionery

                                                                                                      • Displaying nutritional information is welcome
                                                                                                        • Figure 53: Candies/gums products using the traffic light system, UK
                                                                                                        • Figure 54: Attitudes and behaviors toward sugar and gum confectionery, by gender and age, May 2016
                                                                                                      • Brands play an important role
                                                                                                          • Figure 55: Attitudes and behaviors toward sugar and gum confectionery, May 2016
                                                                                                        • Among new flavors, spicy ones seem to attract more
                                                                                                          • Figure 56: Spicy-flavored products, Brazil and Mexico
                                                                                                          • Figure 57: Exotic sweet flavors, Worldwide
                                                                                                          • Figure 58: Tic Tac Popcorn Flavored Mints, Ferrero, various countries
                                                                                                          • Figure 59: Trying out new flavors, by gender and age, May 2016
                                                                                                          • Figure 60: Attitudes and behaviors toward sugar and gum confectionery, May 2016
                                                                                                      • Appendix – Market Size and Forecast, Abbreviations and Supporting Information

                                                                                                        • Market size and forecast
                                                                                                          • Figure 61: Value sales for sugar and gum confectionery, Brazil, 2011-2021
                                                                                                          • Figure 62: Volume sales for sugar and gum confectionery, Brazil, 2011-2021
                                                                                                        • Fan chart forecast
                                                                                                          • Abbreviations

                                                                                                          Companies Covered

                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                          Sugar and Gum Confectionery - Brazil - November 2016

                                                                                                          US $3,995.00 (Excl.Tax)