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Sugar and Gum Confectionery - Europe - October 2011

A few factors – such as the well-established healthy eating trend, aiming to reduce childhood obesity, and an ageing population – hamper further development in the review markets. Western European countries (excluding the UK and Turkey) declined by around 7% over the 2005-10 period, while gum confectionery rose by 8%. The recession has partially counterbalanced the negative trend, as consumers look for cheap comfort foods to ease the economic hardship.

However, the prolonged economic uncertainty, reduced purchasing power and low consumer confidence, are having a major impact on consumer behaviour. People have started cutting back on non-essential items and impulse purchases. The trend is more notable in countries, where the review products enjoy the highest penetration and frequency of consumption; such as sugar confectionery in the UK and Germany, or gum confectionery in Italy.

Some key questions answered in the report include:

  • What other factors are impacting on sales? The sugar and gum confectionery market seems largely recession proof, owing to its image as a cheap indulgence for comfort in hard economic times. However, the impact of the recession is still felt, with own-labels and discount brands faring well. What steps can manufacturers take to overcome potential recessionary threats?
  • NPD is still needed to attract consumers. However, there is a fine line between enticing new consumers and keeping current consumers. How can NPD maintain traditional characteristics, valued in indulgence terms by consumers? Simultaneously, which company has been able to launch a successful new product?

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Sugar confectionery in negative territory in 2010
                    • Figure 1: Sugar confectionery: Value in EUR and £, 2006-15
                  • Soft candies are the most popular
                    • Sales of gum confectionery slowed down
                      • Sugar free dominates sales in chewing gum
                        • Strength and weaknesses in brief
                          • Strengths
                            • Weaknesses
                              • Companies, brands and innovation
                                • Number of launches declined in 2010
                                  • Moving towards a more natural product
                                    • Figure 2: New product activity in sugar and gum confectionery, % share by leading claims, by European region, 12 months to October 2011
                                  • Brands lead but own-labels expand the offer
                                    • Figure 3: New product activity in sugar and gum confectionery, % share by company, by European region, 12 months to October 2011
                                  • The consumer
                                    • Sweets the most popular, but overtaken by gum in Spain
                                      • Figure 4: Frequency of buying other sweets, by country, 2010
                                    • The young consumer base plays against ageing population
                                    • European Market Size and Forecast

                                      • Key points
                                        • Sugar confectionery
                                          • The Big 5
                                            • Volume
                                              • Figure 5: Sugar confectionery: Volume, 2005-15
                                            • Value
                                              • Figure 6: Sugar confectionery: Value in EUR and £, 2005-15
                                            • Consumption per capita
                                              • Figure 7: Sugar confectionery: Spend per capita (population), 2005-15
                                            • Other European countries
                                              • Volume
                                                • Figure 8: Sugar confectionery: Volume, 2004-15
                                              • Value
                                                • Figure 9: Sugar confectionery: Value in EUR, 2004-15
                                              • Consumption per capita
                                                • Figure 10: Sugar confectionery: Spend per capita (population), 2004-15
                                              • Gum confectionery
                                                • The Big 5
                                                  • Volume
                                                    • Figure 11: Gum confectionery: Volume, 2005-15
                                                  • Value
                                                    • Figure 12: Gum confectionery: Value in EUR and £, 2005-15
                                                  • Consumption per capita
                                                    • Figure 13: Gum confectionery: Spend per capita (population), 2005-15
                                                  • Other European countries
                                                    • Volume
                                                      • Figure 14: Gum confectionery: Volume, 2004-15
                                                    • Value
                                                      • Figure 15: Gum confectionery: Value in EUR, 2004-15
                                                    • Consumption per capita
                                                      • Figure 16: Gum confectionery: Spend per capita (population), 2004-15
                                                  • Market Segmentation

                                                    • Key points
                                                      • The Big 5
                                                        • France
                                                          • Figure 17: France – Sugar confectionery: Market segmentation, by volume and by value, 2010
                                                          • Figure 18: France – Gum confectionery: Market segmentation, by volume and by value, 2010
                                                        • Germany
                                                          • Figure 19: Germany – Sugar confectionery: Market segmentation, by volume and value, 2010
                                                          • Figure 20: Germany – Gum confectionery: Market segmentation, by volume and value, 2010
                                                        • Italy
                                                          • Figure 21: Italy – Sugar confectionery: Market segmentation, by volume and value, 2010
                                                          • Figure 22: Italy – Gum confectionery: Market segmentation, by volume, 2010
                                                        • Spain
                                                          • Figure 23: Spain – Sugar confectionery: Market segmentation, by volume, 2010
                                                          • Figure 24: Spain – Gum confectionery: Market segmentation, by volume and value, 2010
                                                        • UK
                                                          • Figure 25: UK retail value sales of sugar and medical confectionery by type, 2009-11
                                                          • Figure 26: UK retail value sales of gum by type, 2009-11
                                                        • Other European countries
                                                          • Netherlands
                                                            • Figure 27: Netherlands – Sugar confectionery: Market segmentation, by volume, 2010
                                                            • Figure 28: Netherlands – Gum confectionery: Market segmentation, by volume, 2010
                                                          • Sweden
                                                            • Figure 29: Sweden – Sugar confectionery: Market segmentation, by volume, 2010
                                                            • Figure 30: Sweden – Gum confectionery: Market segmentation, by volume and value, 2010
                                                          • Turkey
                                                            • Figure 31: Turkey – Sugar confectionery: Market segmentation, by volume, 2010
                                                            • Figure 32: Turkey – Gum confectionery: Market segmentation, by volume and value, 200
                                                        • Companies and Product Innovation

                                                          • Key points
                                                            • Asia Pacific leads on worldwide NPD
                                                              • Figure 33: New product activity in sugar and gum confectionery, % share by global region, 12 months to October 2011
                                                            • The UK attracts the highest number of launches in Europe
                                                              • Figure 34: New product activity in sugar and gum confectionery, % share by European region, 12 months to October 2011
                                                            • Pastilles, gums, jellies and chews score high in NPD
                                                              • Figure 35: New product activity in sugar and gum confectionery, % share by top 10 European countries, by subsegment, 12 months to October 2011
                                                            • Leading companies – Cadbury takes top spot
                                                              • Figure 36: New product activity in sugar and gum confectionery, % share by company, by European region, 12 months to October 2011
                                                            • Leading claims
                                                              • Figure 37: New product activity in sugar and gum confectionery, % share by leading claims, by European region, 12 months to October 2011
                                                            • Reducing the focus on sugar
                                                              • NPD for children
                                                                • Functional is still niche and losing ground
                                                                  • Catering for food allergies
                                                                    • The Big 5
                                                                      • France – More focus on indulgence
                                                                        • GNPD sub-category split
                                                                          • Figure 38: New product activity in sugar and gum confectionery, France, % share by sub-segment, by year, 2007-11
                                                                        • Leading companies
                                                                          • Figure 39: New product activity in sugar and gum confectionery, % share by company, France, 12 months to October 2011
                                                                        • Leading claims
                                                                          • Figure 40: New product activity in sugar and gum confectionery, % share by leading claims, France, 12 months to October 2011
                                                                        • Most innovative products
                                                                          • Germany – Healthier sugar confectionery
                                                                            • GNPD sub-category split
                                                                              • Figure 41: New product activity in sugar and gum confectionery, Germany, % share by subsegment, by year, 2007-11
                                                                            • Leading companies
                                                                              • Figure 42: New product activity in sugar and gum confectionery, % share by company, Germany, 12 months to October 2011
                                                                            • Leading claims
                                                                              • Figure 43: New product activity in sugar and gum confectionery, % share by leading claims, Germany, 12 months to October 2011
                                                                            • Most innovative products
                                                                              • Italy – The comeback of liquorice
                                                                                • GNPD sub-category split
                                                                                  • Figure 44: New product activity in sugar and gum confectionery, Italy, % share by subsegment, by year, 2007-11
                                                                                • Leading companies
                                                                                  • Figure 45: New product activity in sugar and gum confectionery, % share by company, Italy, 12 months to October 2011
                                                                                • Leading claims
                                                                                  • Figure 46: New product activity in sugar and gum confectionery, % share by leading claims, Italy, 12 months to October 2011
                                                                                • Most innovative products in Italy
                                                                                  • Spain – Intense NPD activity
                                                                                    • GNPD sub-category split
                                                                                      • Figure 47: New product activity in sugar and gum confectionery, Spain, % share by subsegment, by year, 2007-11
                                                                                    • Leading companies
                                                                                      • Figure 48: New product activity in sugar and gum confectionery, % share by company, Spain, 12 months to October 2011
                                                                                    • Leading claims
                                                                                      • Figure 49: New product activity in sugar and gum confectionery, % share by leading claims, Spain, 12 months to October 2011
                                                                                    • Most innovative products
                                                                                      • UK – Own-labels have expanded their activity
                                                                                        • GNPD sub-category split
                                                                                          • Figure 50: New product activity in sugar and gum confectionery, UK, % share by subsegment, by year, 2007-11
                                                                                        • Leading companies
                                                                                          • Figure 51: New product activity in sugar and gum confectionery, % share by company, UK, 12 months to October 2011
                                                                                        • Leading claims
                                                                                          • Figure 52: New product activity in sugar and gum confectionery, % share by leading claims, France, 12 months to October 2011
                                                                                        • Most innovative products
                                                                                        • The Consumer

                                                                                          • Key points
                                                                                            • Sweets
                                                                                                • Figure 53: Frequency of buying other sweets, by country, 2010
                                                                                                • Figure 54: Varieties of other sweets bought most often, by country, 2010
                                                                                                • Figure 55: Types of other sweets bought most often, by country, 2010
                                                                                              • Mints
                                                                                                  • Figure 56: Frequency of eating mints, by country, 2010
                                                                                                • Chewing gum
                                                                                                    • Figure 57: Frequency of using chewing gums, by country, 2010
                                                                                                    • Figure 58: Types of chewing gums used most often, by country, 2010
                                                                                                  • Attitudes by countries
                                                                                                    • Figure 59: Agreement with lifestyle statements, by country, 2010
                                                                                                • Appendix – Demographic Data

                                                                                                    • Figure 60: Frequency of eating mints, by demographics, GB, 2010
                                                                                                    • Figure 61: Frequency of eating mints, by demographics, Spain, 2010
                                                                                                    • Figure 62: Frequency of eating mints, by demographics, Germany, 2010
                                                                                                    • Figure 63: Frequency of buying other sweets, by demographics, GB, 2010
                                                                                                    • Figure 64: Frequency of buying other sweets, by demographics, France, 2010
                                                                                                    • Figure 65: Frequency of buying other sweets, by demographics, Spain, 2010
                                                                                                    • Figure 66: Frequency of buying other sweets, by demographics, Germany, 2010
                                                                                                    • Figure 67: Frequency of using chewing gums, by demographics, GB, 2010
                                                                                                    • Figure 68: Frequency of using chewing gums, by demographics, France, 2010
                                                                                                    • Figure 69: Frequency of using chewing gums, by demographics, Spain, 2010
                                                                                                    • Figure 70: Frequency of using chewing gums, by demographics, Germany, 2010

                                                                                                Companies Covered

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                                                                                                Sugar and Gum Confectionery - Europe - October 2011

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