Sugar and Gum Confectionery - Europe - September 2010
The sugar and gum confectionery markets in the ‘Big 5’ European countries, namely France, Germany, Italy, Spain and the UK, as well as the rest of the Western Europe are mature, and present little opportunity for further volume growth. On the other hand, Eastern Europe and the Asia Pacific report lively growth rates supported by intense NPD activity.
Market growth in Western Europe has been impacted by the trend towards healthy eating and obesity issues. Manufacturers have answered this by developing products with low/reduced/no sugar to satisfy health concerned consumers. However, more recently such launches have declined in many European countries and the focus is on promoting natural ranges, using natural flavours and removing additives and preservatives.
Ethical issues are also influencing NPD. So far the main focus has been on packaging but the trend is also towards organic and fair-trade ranges and use of ingredients from sustainable agriculture.
Manufacturers have also focused on re-launching retro confectionery, as consumers have shown interest in products that bring back childhood memories. Further development could come for functional confectionery, although this is restricted by innovation in delivery systems and strict EU regulation pertaining to claims.
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