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Sugar and Gum Confectionery - Europe - September 2010

The sugar and gum confectionery markets in the ‘Big 5’ European countries, namely France, Germany, Italy, Spain and the UK, as well as the rest of the Western Europe are mature, and present little opportunity for further volume growth. On the other hand, Eastern Europe and the Asia Pacific report lively growth rates supported by intense NPD activity.

Market growth in Western Europe has been impacted by the trend towards healthy eating and obesity issues. Manufacturers have answered this by developing products with low/reduced/no sugar to satisfy health concerned consumers. However, more recently such launches have declined in many European countries and the focus is on promoting natural ranges, using natural flavours and removing additives and preservatives.

Ethical issues are also influencing NPD. So far the main focus has been on packaging but the trend is also towards organic and fair-trade ranges and use of ingredients from sustainable agriculture.

Manufacturers have also focused on re-launching retro confectionery, as consumers have shown interest in products that bring back childhood memories. Further development could come for functional confectionery, although this is restricted by innovation in delivery systems and strict EU regulation pertaining to claims.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Market in Brief

            • Established market and stagnant sales
              • The impact of healthy eating
                • Further development in NPD
                  • Sugar Vs gum confectionery
                    • Concentration is high
                    • European Market Size and Forecast

                      • Key points
                        • Market trend European ‘Big 5’
                          • Figure 1: Retail value sales of sugar and gum confectionery, by country, 2004-14
                          • Figure 2: Annual Growth in Retail value sales of sugar and gum confectionery, by country, 2004-14
                          • Figure 3: Retail Volume Sales of sugar and gum confectionery, by country, 2004-14
                          • Figure 4: Spend per capita, by country, 2004-09
                        • Market trend other European countries
                          • Figure 5: Retail value sales of sugar and gum confectionery, by country, 2004-14
                          • Figure 6: Annual growth in retail value sales of sugar and gum confectionery, by country, 2004-14
                          • Figure 7: Spend per capita, by country, 2004-09
                          • Figure 8: Retail volume sales of sugar and gum confectionery, by country, 2004-14
                      • Market Segmentation

                        • Key points
                          • France
                            • Figure 9: Market segmentation, by value, France, 2008
                          • Germany
                            • Figure 10: Market segmentation, by value, Germany, 2009
                            • Figure 11: Market segmentation, by volume, Germany 2009
                          • Italy
                            • Figure 12: Market segmentation, by value, Italy, 2009
                            • Figure 13: Market segmentation, by volume, Italy, 2009
                          • Spain
                            • Figure 14: Market segmentation, by value, Spain, 2008
                          • UK
                            • Figure 15: Market segmentation, by value, UK, 2009
                            • Figure 16: Market segmentation, by volume, UK, 2009
                          • Segmentation – Other European countries
                            • Figure 17: Market segmentation, by value, Ireland, 2008
                            • Figure 18: Market segmentation, by value, Norway, 2008
                            • Figure 19: Market segmentation, by value, Sweden, 2008
                            • Figure 20: Market segmentation, by volume, Sweden, 2009
                            • Figure 21: Market segmentation, by volume, Netherlands, 2008
                            • Figure 22: Market segmentation, by value, Poland, 2008
                            • Figure 23: Market segmentation, by volume, Turkey, 2008
                            • Figure 24: Market segmentation, by Value, Russia, 2009
                        • Companies and Product Innovation

                          • Key points
                            • Regional analysis – Asia Pacific leads NPD
                              • Figure 26: Percentage of new product launches, by region, 2009
                              • Figure 27: Percentage of new product launches, by region and sub-category, 2009
                            • European analysis – Germany most active in NPD
                              • Figure 28: Percentage of new product launches, by European country, 2009
                              • Figure 29: Percentage of new product launches, by top ten European countries, 2006-09
                            • Latest NPD trends
                              • Sugar varieties still dominate NPD
                                • Figure 30: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
                              • Towards natural products
                                • Ethical still niche but on the rise
                                  • Oral health benefits shape NPD in gum confectionery but ...
                                    • ... there is a new focus on increasing energy levels
                                      • Flavours Trends
                                        • Figure 31: Percentage of new product launches, by top five flavours by the ‘Big 5’ European countries 2009
                                      • France – Sugar and gum confectionery
                                        • Cadbury is the leading player in France
                                          • Trends in France NPD
                                            • Figure 32: Percentage of new product development, by sub-category, France, 2006-09
                                            • Figure 33: Top five claims on new product development, France, 2006-09
                                            • Figure 34: Top five flavours in new product development, France, 2006-09
                                          • Most innovative products in France
                                            • Germany – Sugar and gum confectionery
                                              • Haribo dominates in Germany
                                                • Trends in NPD in Germany
                                                  • Figure 35: Percentage of new product development, by sub-category, Germany, 2006-09
                                                  • Figure 36: Top five claims on new product development, Germany, 2006-09
                                                  • Figure 37: Top five flavours on new product development, Germany, 2006-09
                                                • Most innovative products in Germany
                                                  • Italy – Sugar and gum confectionery
                                                    • Concentration is high in the Italian market
                                                      • Trends in NPD in Italy
                                                        • Figure 38: Percentage of new product development, by sub-category, Italy, 2006-09
                                                        • Figure 39: Top five claims on new product development, Italy, 2006-09
                                                        • Figure 40: Top five flavours on new product development, Italy, 2006-09
                                                      • Most innovative products in Italy
                                                        • Spain – Sugar and gum confectionery
                                                          • Cadbury is the main player in Spain
                                                            • Trends in NPD in Spain
                                                              • Figure 41: Percentage of new product development, by sub-category, Spain, 2006-09
                                                              • Figure 42: Top five claims on new product development, Spain, 2006-09
                                                              • Figure 43: Top five flavours on new product development, Spain, 2006-09
                                                            • Most innovative products in Spain
                                                              • UK – Sugar and gum confectionery
                                                                • Nestlé and Wrigley lead in the UK markets
                                                                  • Trends in NPD in the UK
                                                                    • Figure 44: Percentage of new product development, by sub-category, UK, 2006-09
                                                                    • Figure 45: Top five claims on new product development, UK, 2006-09
                                                                    • Figure 46: Top five flavours on new product development, UK, 2006-09
                                                                  • Most innovative products in the UK
                                                                  • The Consumer

                                                                    • Key points
                                                                      • Penetration and frequency of consumption
                                                                        • Figure 47: Penetration of sugar and gum confectionery, by country, 2009
                                                                        • Figure 48: Frequency of eating mints, by country, 2009
                                                                        • Figure 49: Frequency of buying other sweets, by country, 2009
                                                                        • Figure 50: Frequency of chewing gum, by country, 2009
                                                                        • Figure 51: Trends in penetration of sugar and gum confectionery, France, 2005-09
                                                                        • Figure 52: Trends in penetration of sugar and gum confectionery, Germany, 2005-09
                                                                        • Figure 53: Trends in penetration of sugar and gum confectionery, Spain, 2005-09
                                                                        • Figure 54: Trends in penetration of sugar and gum confectionery, GB, 2005-09
                                                                      • Penetration by type
                                                                        • Figure 55: Types of sweets, by country, 2009
                                                                        • Figure 56: Types of other sweets, by country, 2009
                                                                      • Consumer profile by country
                                                                        • France
                                                                          • Germany
                                                                            • Spain
                                                                              • UK
                                                                              • Appendix – Demographics

                                                                                  • Figure 57: Frequency of eating mints, by demographics, France, 2009
                                                                                  • Figure 58: Frequency of eating mints, by demographics, Germany, 2009
                                                                                  • Figure 59: Frequency of eating mints, by demographics, Spain, 2009
                                                                                  • Figure 60: Frequency of eating mints, by demographics, GB, 2009
                                                                                  • Figure 61: Frequency of buying other sweets, by demographics, France, 2009
                                                                                  • Figure 62: Frequency of buying other sweets, by demographics, Germany, 2009
                                                                                  • Figure 63: Frequency of buying other sweets, by demographics, Spain, 2009
                                                                                  • Figure 64: Frequency of buying other sweets, by demographics, GB, 2009
                                                                                  • Figure 65: Frequency of chewing gum, by demographics, France, 2009
                                                                                  • Figure 66: Frequency of chewing gum, by demographics, Germany, 2009
                                                                                  • Figure 67: Frequency of chewing gum, by demographics, Spain, 2009
                                                                                  • Figure 68: Frequency of chewing gum, by demographics, GB, 2009
                                                                              • Appendix – Market Size and Forecast Data

                                                                                  • Figure 69: Retail value sales of sugar and gum confectionery, by country, 2004-14
                                                                                  • Figure 70: Annual growth in retail value sales of sugar and gum confectionery, by country, 2004-14
                                                                                  • Figure 71: Retail volume sales of sugar and gum confectionery, by country, 2004-14
                                                                                  • Figure 72: Spend per capita, by country, 2004-09
                                                                                  • Figure 73: Retail value sales of sugar and gum confectionery, by country, 2004-14
                                                                                  • Figure 74: Annual growth in retail value sales of sugar and gum confectionery, by country, 2004-14
                                                                                  • Figure 75: Spend per capita, by country, 2004-09
                                                                                  • Figure 76: Retail volume sales of sugar and gum confectionery, by country, 2004-14

                                                                              Companies Covered

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                                                                              Sugar and Gum Confectionery - Europe - September 2010

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