Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Sugar and Gum Confectionery - UK - December 2012

“Sugar confectionery is hardly on a blacklist of harmful foods... yet this isn’t to say that sweets with healthier recipes hold no appeal. This report highlights opportunities to tap into a consumer interest in sugar confectionery with a better-for-you positioning. A hefty 61% of sweet users claim that there are not enough healthy sweets available, rising to 64% of under-35s which suggests an opportunity to excite usage.”

– Alex Beckett, Senior Food Analyst

Some questions answered in this report include:

  • Which NPD areas offer potential in sugar confectionery?
  • What NPD areas can manufacturers explore to engage the growing over-65s population?
  • What deters consumers from using chewing gum?
  • Is there significant demand for ‘healthier’ sweets?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Total UK retail value sales of sugar confectionery and gum, 2007-17
              • Figure 2: Total UK retail volume sales of sugar confectionery and gum, 2007-17
            • Segment performance
              • Figure 3: UK retail volume sales of sugar confectionery, by sector, 2012 (est)
            • Market factors
              • One in two adults indulges in unhealthy treats
                • Growth of over-65s poses a challenge to the market
                  • Companies, brands and innovation
                    • The share of NPD in sugar confectionery is on course to reach a five-year high in 2012
                      • Haribo is leading individual brand in sugar confectionery
                        • Wrigley remains untouchable as leading gum manufacturer
                          • The consumer
                            • Mints are the most typically-used type of sugar confectionery
                              • One in two users eats sweets to satisfy a craving
                                • Jelly-style sweets are seen as fun and indulgent, yet suffer from poor health image
                                  • Figure 4: Attributes associated with sweets, September 2012
                                • Six in ten users want healthier sweets and more natural sugar alternatives
                                  • Figure 5: Attitudes towards sugar confectionery, September 2012
                                • Six in ten trust chewing gum’s health benefits, though official accreditation is less of a prerequisite
                                  • Figure 6: Attitudes towards chewing gum, September 2012
                                • Chewing gum suffers from an image problem among non-users
                                  • Figure 7: Attitudes towards chewing gum, September 2012
                                • What we think
                                • Issues in the Market

                                    • Which NPD areas offer potential in sugar confectionery?
                                      • What NPD areas can manufacturers explore to engage the growing over-65s population?
                                        • What deters consumers from using chewing gum?
                                          • Is there significant demand for ‘healthier’ sweets?
                                          • Trend Application

                                              • Trend: Sense of the Intense
                                                • Trend: Carnivore, Herbivore...Locavore
                                                  • 2015 Trend: East Meets West
                                                  • Market Drivers

                                                    • Key points
                                                      • One in two adults indulges in unhealthy treats
                                                        • Figure 8: Agreement with the selected lifestyle statements, 2008-12
                                                        • Figure 9: Agreement with the statement ‘I like to treat myself to foods that are not good for me,’ by gender and age groups, 2012
                                                      • Sugar prices soar
                                                        • Older generation set for growth
                                                          • Figure 10: Projected trends in population growth, by age, 2012-17
                                                      • Strengths and Weaknesses

                                                        • Strengths
                                                          • Weaknesses
                                                          • Who’s Innovating?

                                                            • Key points
                                                              • NPD in sugar confectionery is on course to reach a five-year high in 2012
                                                                • Figure 11: Share of new sugar confectionery, mints and gum * product launches in NPD in the UK food market, 2008-12**
                                                              • Soft appeal: chewy sweets continue to account for biggest chunk of NPD
                                                                • Figure 12: Share of new product launches within the UK sugar confectionery market, by type, January-November 2012
                                                                • Figure 13: Share of new product launches within the UK sugar confectionery market, by type, 2008-11
                                                              • Tesco leads NPD in sweets in 2012
                                                                • Figure 14: Share of new product launches within the UK sugar confectionery market, by company (top ten), January-November 2012
                                                                • Figure 15: Share of new product launches within the UK sugar confectionery market, by company (top ten), 2008-11
                                                              • Swizzels Matlow goes soft and oversized with its old favourites
                                                                • Rowntree rolls out new Wonka line and returns to put spotlight on Randoms
                                                                  • NPD inspiration from abroad in sugar confectionery
                                                                    • Mint remains the most popular flavour in gum, but strawberry increases in profile
                                                                      • Figure 16: Share of new product launches within the UK chewing gum and bubble gum market, by most popular flavour, January-November 2012
                                                                      • Figure 17: Share of new product launches within the UK chewing gum and bubble gum market, by flavour (including blend) (top ten), 2008-11
                                                                    • Mentos ups its level of innovation to account for majority of gum NPD in 2012
                                                                      • Figure 18: Share of new product launches within the UK gum market, by leading companies, January-November 2012
                                                                      • Figure 19: Share of new product launches within the UK gum market, by company (top ten), 2008-11
                                                                    • Low/no/reduced sugar claims reach a four-year high in 2012
                                                                      • Tesco accounts for the bulk of mint NPD activity in 2012
                                                                        • Figure 20: Share of new product launches within the UK mint market, by leading companies, January-November 2012
                                                                        • Figure 21: Share of new product launches within the UK gum market, by company (top ten), 2008-11
                                                                      • Heritage provides an NPD theme for mints
                                                                        • Wrigley updates its mints packaging
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Commodity inflation fuels value growth in sugar confectionery
                                                                              • Figure 22: Total UK retail value and volume sales of sugar confectionery and gum, 2007-17
                                                                            • The future of the sugar confectionery and gum market
                                                                              • Figure 23: Total UK retail value and volume sales of sugar confectionery, 2007-17
                                                                              • Figure 24: Total UK retail value and volume sales of gum, 2007-17
                                                                            • Market forecasts
                                                                              • Figure 25: Total UK retail volume sales of sugar confectionery and gum, 2007-17
                                                                              • Figure 26: Total UK retail value sales of sugar confectionery and gum, 2007-17
                                                                            • Forecast methodology
                                                                            • Segment Performance

                                                                              • Key points
                                                                                • Sweets bags on course for a 2.6% volume decline in 2012
                                                                                  • Figure 27: UK retail value sales of sugar confectionery (including mints), by format, 2009-12
                                                                                  • Figure 28: UK retail volume sales of sugar confectionery (including mints), by format, 2009-12
                                                                                • Singles, sharing bags and multipacks all outperform the market
                                                                                  • Kids sweets are fuelling growth
                                                                                    • Figure 29: UK retail value sales of sugar confectionery (including mints), by sector, 2011-12 (est)
                                                                                    • Figure 30: UK retail volume sales of sugar confectionery (including mints), by sector, 2011-12 (est)
                                                                                  • Gum volumes continue to slide
                                                                                    • Figure 31: UK retail value and volume sales of gum, by sector, 2010-12
                                                                                • Market Share

                                                                                  • Key points
                                                                                    • Haribo is the leading individual brand in sugar confectionery
                                                                                      • Figure 32: Leading brands’ sales and shares in the UK sugar confectionery market, by value, 2011*-12**
                                                                                      • Figure 33: Leading brands’ sales and shares in UK sugar confectionery market, by volume, 2011*-12**
                                                                                    • Wrigley Extra reinforces market leadership with volume growth
                                                                                      • Figure 34: Leading brands’ sales and shares in UK gum market, by value, 2011*-12**
                                                                                      • Figure 35: Leading brands’ sales and shares in UK gum market, by volume, 2011*-12**
                                                                                    • Wrigley rivals Trebor and Mentos suffer volume crashes
                                                                                    • Companies and Products

                                                                                        • Figure 36: Selected leading companies in the UK sugar confectionery and gum market and their brands, 2012
                                                                                      • Mars
                                                                                        • Mondelez International (formerly Kraft)
                                                                                          • Haribo
                                                                                            • Nestlé
                                                                                              • Swizzels Matlow
                                                                                                • Perfetti Van Melle
                                                                                                  • Leaf
                                                                                                    • Tangerine Confectionery
                                                                                                    • Brand Research

                                                                                                      • Brand map
                                                                                                          • Figure 37: Attitudes towards and usage of brands in the sugar and gum confectionery sector, October 2012
                                                                                                        • Correspondence analysis
                                                                                                          • Brand attitudes
                                                                                                            • Figure 38: Attitudes by sugar and gum confectionery brand, October 2012
                                                                                                          • Brand personality
                                                                                                            • Figure 39: Sugar and gum confectionery brand personality – macro image, October 2012
                                                                                                            • Figure 40: Sugar and gum confectionery brand personality – micro image, October 2012
                                                                                                          • Brand experience
                                                                                                            • Figure 41: Sugar and gum confectionery brand usage, October 2012
                                                                                                            • Figure 42: Satisfaction with various sugar and gum confectionery brands, October 2012
                                                                                                            • Figure 43: Consideration of sugar and gum confectionery brands, October 2012
                                                                                                            • Figure 44: Consumer perceptions of current sugar and gum confectionery brand performance, October 2012
                                                                                                            • Figure 45: Sugar and gum confectionery brand recommendation – Net Promoter Score, October 2012
                                                                                                          • Brand index
                                                                                                            • Figure 46: Sugar and gum confectionery brand index, October 2012
                                                                                                            • Figure 47: Sugar and gum confectionery brand index vs. recommendation, October 2012
                                                                                                          • Target group analysis
                                                                                                            • Figure 48: Target groups, October 2012
                                                                                                            • Figure 49: Sugar and gum confectionery brand usage, by target groups, October 2012
                                                                                                          • Group One – Conformists
                                                                                                            • Group Two – Simply the best
                                                                                                              • Group Three – Shelf stalkers
                                                                                                                • Group Four – Habitual shoppers
                                                                                                                  • Group Five – Individualists
                                                                                                                  • Brand Communication and Promotion

                                                                                                                    • Key points
                                                                                                                      • Total adspend remains steady
                                                                                                                        • Figure 50: Total advertising expenditure in the sugar and gum confectionery market, 2008-12
                                                                                                                      • Kraft slashes adspend in 2012
                                                                                                                        • Figure 51: Total advertising expenditure in the sugar and gum confectionery market, by top 10 advertisers, 2008-12*
                                                                                                                      • Wrigley focuses on its Extra Chewing Gum range
                                                                                                                        • Haribo continues to boost investment
                                                                                                                          • Werther’s moves away from grandfather imagery
                                                                                                                            • Brands engage with consumers through social media
                                                                                                                            • Channels to Market

                                                                                                                              • Key points
                                                                                                                                • Multiple grocers continue reinforce growth
                                                                                                                                  • Figure 52: UK retail sales of sugar confectionery and gum, by outlet type, 2009-11
                                                                                                                                • Independent channel returns to growth in 2011
                                                                                                                                • Consumer Usage of Sugar Confectionery and Gum

                                                                                                                                  • Key points
                                                                                                                                    • Mints are the most typically eaten type of sugar confectionery
                                                                                                                                        • Figure 53: Usage of sugar confectionery and gum, by type, September 2012
                                                                                                                                      • Women are biggest users of sweets
                                                                                                                                        • Figure 54: Usage of sweets and chewing gum, by gender, September 2012
                                                                                                                                      • Usage of sweets broadly declines with age
                                                                                                                                        • Figure 55: Usage of selected sweet types, by age group, September 2012
                                                                                                                                      • Gum appeals mainly to younger consumers
                                                                                                                                        • Figure 56: Usage of chewing gum, by age group, September 2012
                                                                                                                                      • One in two users eats sweets to satisfy a craving
                                                                                                                                          • Figure 57: Usage of sweets by occasion, September 2012
                                                                                                                                        • One in five users eats sweets to lift energy levels and when at work
                                                                                                                                            • Figure 58: Usage of gum by occasion, September 2012
                                                                                                                                        • Consumer –Attributes Associated With Sweets

                                                                                                                                          • Key points
                                                                                                                                            • Jelly-style sweets are seen as fun and indulgent, yet suffer from a poor health image
                                                                                                                                                • Figure 59: Attributes associated with sweets, September 2012
                                                                                                                                              • Old-fashioned yet unhealthy: boiled sweets require a more vibrant image to appeal to younger users
                                                                                                                                                • Figure 60: Attributes associated with boiled sweets, ‘Old-fashioned,’ and ‘Bad for your health,’ by age group, September 2012
                                                                                                                                              • Mints enjoy positive health image, but lack indulgent appeal
                                                                                                                                                • Figure 61: Attributes associated with mints, ‘Good value for money,’ and ‘Bad for your health,’ by age groups, September 2012
                                                                                                                                            • Consumer Attitudes Towards Sugar Confectionery

                                                                                                                                              • Key points
                                                                                                                                                • Six in ten want healthier sweets and more natural sugar alternatives
                                                                                                                                                    • Figure 62: Attitudes towards sugar confectionery, September 2012
                                                                                                                                                  • Resealable packaging holds appeal for six in ten
                                                                                                                                                    • Energy ingredients, unusual and extreme flavours offer growth opportunities
                                                                                                                                                      • Figure 63: Agreement with statements regarding flavours and ingredients of sweets, by selected user group, September 2012
                                                                                                                                                    • Hard sweets are blighted by a poor health reputation
                                                                                                                                                      • Figure 64: Agreement with the statement, ‘Hard sweets are worse for your teeth than soft, chewy sweets,’ by gender and age groups, September 2012
                                                                                                                                                    • Gelatine-free sweets appeal to nearly one in four users
                                                                                                                                                    • Attitudes Towards Chewing Gum

                                                                                                                                                      • Key points
                                                                                                                                                        • Six in ten trust chewing gum’s health benefits, though official accreditation is less of a prerequisite
                                                                                                                                                          • Figure 65: Attitudes towards chewing gum, September 2012
                                                                                                                                                        • NPD opportunities lie in longer-lasting flavour and teeth-whitening benefits
                                                                                                                                                          • Figure 66: Agreement with the statements ‘Teeth-whitening chewing gum is worth paying more for,’ and ‘I’d pay more for a gum with longer-lasting flavour,’ by age groups, September 2012
                                                                                                                                                        • Only two fifths of users are keen to try new gum flavours although added vitamins appeal
                                                                                                                                                          • Chewing gum suffers from an image problem among non-users
                                                                                                                                                            • Figure 67: Attitudes towards chewing gum, September 2012
                                                                                                                                                          • Disposal of gum is a deterrent – especially among the young
                                                                                                                                                          • Consumer – Target Groups

                                                                                                                                                            • Key points
                                                                                                                                                              • Three target groups
                                                                                                                                                                • Figure 68: Target groups, September 2012
                                                                                                                                                              • Sour Fans (30%)
                                                                                                                                                                • Healthy Eaters (32%)
                                                                                                                                                                  • Disengageds (38%)
                                                                                                                                                                  • Appendix – Market Environment

                                                                                                                                                                      • Figure 69: Agreement with selected lifestyle statements, by demographics, 2012
                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                      • Figure 70: UK retail value sales of sugar confectionery and gum, best- and worst-case forecast, 2012-17
                                                                                                                                                                      • Figure 71: UK retail volume sales of sugar confectionery and gum, best- and worst-case forecast, 2012-17
                                                                                                                                                                      • Figure 72: Total UK retail value sales of sugar confectionery, 2007-17
                                                                                                                                                                      • Figure 73: UK retail value sales of sugar confectionery, best- and worst-case forecast, 2012-17
                                                                                                                                                                      • Figure 74: Total UK retail volume sales of sugar confectionery, 2007-17
                                                                                                                                                                      • Figure 75: UK retail volume sales of sugar confectionery, best- and worst-case forecast, 2012-17
                                                                                                                                                                      • Figure 76: Total UK retail value sales of gum, 2007-17
                                                                                                                                                                      • Figure 77: UK retail value sales of gum, best- and worst-case forecast, 2012-17
                                                                                                                                                                      • Figure 78: Total UK retail volume sales of gum, 2007-17
                                                                                                                                                                      • Figure 79: UK retail volume sales of gum, best- and worst-case forecast, 2012-17
                                                                                                                                                                  • Appendix – Brand Research

                                                                                                                                                                      • Figure 80: Brand usage, October 2012
                                                                                                                                                                      • Figure 81: Brand commitment, October 2012
                                                                                                                                                                      • Figure 82: Brand momentum, October 2012
                                                                                                                                                                      • Figure 83: Brand diversity, October 2012
                                                                                                                                                                      • Figure 84: Brand satisfaction, October 2012
                                                                                                                                                                      • Figure 85: Brand recommendation, October 2012
                                                                                                                                                                      • Figure 86: Brand attitude, October 2012
                                                                                                                                                                      • Figure 87: Brand image – macro image, October 2012
                                                                                                                                                                      • Figure 88: Brand image – micro image, October 2012
                                                                                                                                                                      • Figure 89: Profile of target groups, by demographics, October 2012
                                                                                                                                                                      • Figure 90: Psychographic segmentation, by target groups, October 2012
                                                                                                                                                                      • Figure 91: Brand usage, by target groups, October 2012
                                                                                                                                                                    • Brand index
                                                                                                                                                                      • Figure 92: Brand index, October 2012
                                                                                                                                                                  • Appendix – Consumer Usage – Sugar Confectionery and Gum

                                                                                                                                                                      • Figure 93: Usage of sugar confectionery and gum, September 2012
                                                                                                                                                                      • Figure 94: Most popular types of sugar confectionery and gum used, by demographics, September 2012
                                                                                                                                                                      • Figure 95: Next most popular types of sugar confectionery and gum used, by demographics, September 2012
                                                                                                                                                                      • Figure 96: Other types of sugar confectionery and gum used, by demographics, September 2012
                                                                                                                                                                      • Figure 97: Repertoire of usage of sugar confectionery, by demographics, September 2012
                                                                                                                                                                      • Figure 98: Repertoire of usage of gum confectionery, by demographics, September 2012
                                                                                                                                                                  • Appendix – Consumer – Usage by Occasion

                                                                                                                                                                      • Figure 99: Usage of sweets and gum by occasion, September 2012
                                                                                                                                                                      • Figure 100: Usage of sweets and gum by occasion, September 2012
                                                                                                                                                                      • Figure 101: Usage of sweets and gum by occasion, September 2012
                                                                                                                                                                      • Figure 102: Most popular occasions for using sweets, by demographics, September 2012
                                                                                                                                                                      • Figure 103: Next most popular occasions for using sweets, by demographics, September 2012
                                                                                                                                                                      • Figure 104: Usage of chewing gum by occasion, by demographics, September 2012
                                                                                                                                                                  • Appendix – Consumer – Attributes Associated with Sweets

                                                                                                                                                                      • Figure 105: Attributes associated with sweets, September 2012
                                                                                                                                                                      • Figure 106: Most popular attributes associated with jelly-style sweets, by demographics, September 2012
                                                                                                                                                                      • Figure 107: Next most popular attributes associated with jelly-style sweets, by demographics, September 2012
                                                                                                                                                                      • Figure 108: Most popular attributes associated with boiled sweets, by demographics, September 2012
                                                                                                                                                                      • Figure 109: Next most popular attributes associated with boiled sweets, by demographics, September 2012
                                                                                                                                                                      • Figure 110: Most popular attributes associated with mints, by demographics, September 2012
                                                                                                                                                                      • Figure 111: Next most popular attributes associated with mints, by demographics, September 2012
                                                                                                                                                                  • Appendix – Consumer – Attitudes towards Sugar Confectionery

                                                                                                                                                                      • Figure 112: Attitudes towards sugar confectionery, September 2012
                                                                                                                                                                      • Figure 113: Agreement with the statements ‘Hard sweets are worse for your teeth than soft, chewy sweets’ and ‘I would like to see more sweets with extreme flavours’, by demographics, September 2012
                                                                                                                                                                      • Figure 114: Agreement with the statements ‘There are not enough healthy sweets available’ and ‘I am interested in trying sweets with natural sugar alternatives’, by demographics, September 2012
                                                                                                                                                                      • Figure 115: Agreement with the statements ‘I feel less guilty about eating sweets than chocolate’ and ‘Gelatine-free sweets are more appealing than standard sweets’, by demographics, September 2012
                                                                                                                                                                      • Figure 116: Agreement with the statements ‘I would try sweets with energy-boosting ingredients’ and ‘I would try sweets with unusual flavours’, by demographics, September 2012
                                                                                                                                                                      • Figure 117: Agreement with the statements ‘I tend to buy whatever sweets are on promotion’ and ‘There is a lack of sweets with resealable packaging’, by demographics, September 2012
                                                                                                                                                                      • Figure 118: Agreement with the statement ‘My children prefer sweets to chocolate’, by demographics, September 2012
                                                                                                                                                                  • Appendix – Consumer – Attitudes towards Chewing Gum

                                                                                                                                                                      • Figure 119: Attitudes towards chewing gum, September 2012
                                                                                                                                                                      • Figure 120: Users’ Attitudes towards chewing gum, by demographics, September 2012
                                                                                                                                                                      • Figure 121: Non-users’ attitudes towards chewing gum, by demographics, September 2012
                                                                                                                                                                  • Appendix – Consumer – Target Groups

                                                                                                                                                                      • Figure 122: Attitudes towards sugar confectionery, by target groups, September 2012
                                                                                                                                                                      • Figure 123: Attitudes towards sugar confectionery, by target groups, September 2012
                                                                                                                                                                      • Figure 124: Usage of sugar confectionery and gum by type, by target groups, September 2012
                                                                                                                                                                      • Figure 125: Usage of sweets and gum by occasion, by target groups, September 2012
                                                                                                                                                                      • Figure 126: Attributes associated with sweets, by target groups, September 2012
                                                                                                                                                                      • Figure 127: Attitudes towards chewing gum, by target groups, September 2012
                                                                                                                                                                      • Figure 128: Attitudes towards chewing gum, by target groups, September 2012
                                                                                                                                                                      • Figure 129: Factors influencing choice of snack, by target groups, September 2012
                                                                                                                                                                      • Figure 130: Grocery shopping habits, by target groups, September 2012
                                                                                                                                                                      • Figure 131: Attitude towards health and healthy lifestyles, by target groups, September 2012
                                                                                                                                                                      • Figure 132: target groups, by demographics, September 2012

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  • Advertising Standards Authority
                                                                                                                                                                  • Asda Group Ltd
                                                                                                                                                                  • British Dental Health Federation
                                                                                                                                                                  • Cadbury Trebor Bassett
                                                                                                                                                                  • Facebook, Inc.
                                                                                                                                                                  • Halls
                                                                                                                                                                  • Haribo Dunhills Plc
                                                                                                                                                                  • Kraft Foods UK
                                                                                                                                                                  • Leaf UK
                                                                                                                                                                  • Mars Incorporated
                                                                                                                                                                  • Monkhill Confectionery
                                                                                                                                                                  • Nestle Rowntree
                                                                                                                                                                  • Nestlé UK Ltd
                                                                                                                                                                  • Perfetti Van Melle S.p.A.
                                                                                                                                                                  • Swizzels Matlow
                                                                                                                                                                  • Tangerine Confectionery Ltd
                                                                                                                                                                  • Toms Confectionery Ltd
                                                                                                                                                                  • Twitter, Inc.
                                                                                                                                                                  • Wall's
                                                                                                                                                                  • Wrigley Company (UK) Limited (The)

                                                                                                                                                                  Sugar and Gum Confectionery - UK - December 2012

                                                                                                                                                                  US $2,672.70 (Excl.Tax)