Sugar and Gum Confectionery - UK - December 2013
“There is likely to be significant rewards for players in the sugar confectionery market who tick the boxes in terms of both taste and health. As well as appealing to health-conscious consumers, this would also help brands to proactively stay ahead of the ‘state stick' and boost their reputations as being ‘socially responsible’.”
– Emma Clifford, Senior Food Analyst
Some questions answered in this report include:
- Are lower-sugar variants a missed opportunity for mainstream sweet brands?
- How can sweets give themselves a more adult positioning?
- What NPD areas can manufacturers explore in the chewing gum market?
- Should chewing gum brands look beyond the fresh breath and oral health angles in their marketing?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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