Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Sugar and Gum Confectionery - UK - November 2011

“Reducing sugar content as both a cost-saving measure and to align with consumer interest for healthier sweets may be the best route to keeping sugar confectionery at a manageable price for both manufacturers and users.”

– Chris Wisson, Senior Food Analyst

Some questions answered in the report include:

  • Is there demand for healthier sweets?
  • Is an ageing population a threat to the market?
  • How can sweet brands leverage the trend for sharing?
  • How can gum continue its recent recovery after years of decline?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Forecast
                • Figure 1: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
                • Figure 2: Forecast of UK retail sales of gum, by value, 2006-16
              • Market factors
                • Rising sugar prices squeezing manufacturer margins
                  • Consumers to remain cautious over discretionary purchases
                    • Declining user numbers a threat to market growth
                      • An ageing population may be problematic for certain segments
                        • Companies, brands and innovation
                          • Figure 3: Brands’ retail value shares in sugar confectionery and gum, 2010
                        • Mars and Cadbury under threat despite holding a third of the market
                          • Healthier sweets grow in importance in product launches
                            • Figure 4: New products in the UK sugar confectionery and gum market by most common claims, 2008-11*
                            • Figure 5: New product launches: own-label vs brands, 2008-11*
                          • Mars and Cadbury drive advertising spend back into growth in 2010
                            • The consumer
                              • Mints are the most widely eaten type of sweet
                                • Figure 6: Usage of sugar confectionery and gum, by type, August 2011
                              • Many consumers still like to treat themselves with sweets
                                • Figure 7: Usage of sugar confectionery, by occasion, August 2011
                              • Sharing and newness important for sweet eaters
                                • Figure 8: Attitudes towards sugar confectionery, August 2011
                              • Gum users look for functionality
                                • Figure 9: Attitudes towards gum, August 2011
                              • What we think
                              • Issues in the Market

                                  • Is there demand for healthier sweets?
                                    • Is an ageing population a threat to the market?
                                      • How can sweet brands leverage the trend for sharing?
                                        • How can gum continue its recent recovery after years of decline?
                                        • Future Opportunities

                                            • Mood to Order
                                              • Free From
                                              • Internal Market Environment

                                                • Key points
                                                  • Rising price of sugar putting pressure on the market
                                                    • UK obesity levels on the rise
                                                        • Figure 10: Body mass index in the UK, 2007-11
                                                      • Rising numbers of Brits are snacking
                                                        • Figure 11: Trends in statements towards snacking, 2007-11
                                                      • Consumers conflicted over health factors
                                                        • Figure 12: Trends in statements towards healthy eating, 2007-11
                                                    • Broader Market Environment

                                                      • Key points
                                                        • Consumers likely to remain cautious and limit discretionary purchases
                                                          • Figure 13: Consumer Confidence Index, monthly, January 2007-October 2011
                                                        • Children’s pocket money on the rise
                                                          • Population changes in the UK to benefit different segments of the market
                                                            • Figure 14: Projected trends in the UK population, by age group, 2011-16
                                                          • Decline in D socio-economic group likely to impact on market
                                                            • Figure 15: Projected trends in the UK population, by socio-economic group, 2011-16
                                                        • Competitive Context

                                                          • Key points
                                                            • Sugar confectionery market grows despite falling user numbers
                                                              • Figure 16: Percentage use of selected categories competing with sugar confectionery, 2007-11
                                                            • Chocolate confectionery dominates the snacking occasion
                                                            • Strengths and Weaknesses

                                                              • Strengths
                                                                • Weaknesses
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Soft sweets the strongest segment for NPD
                                                                      • Figure 17: Product launches within the UK sugar confectionery and gum market, by segment, 2008-11*
                                                                    • Own-label innovation booms
                                                                      • Figure 18: New product launches in the UK sugar confectionery and gum market: own-label vs brands, 2008-11*
                                                                      • Figure 19: NPD in the UK sugar confectionery and gum market, by company, top ten, 2010
                                                                      • Figure 20: NPD in the UK sugar confectionery and gum market, by top ten companies, 2008-11*
                                                                    • Healthier sweets grow share in NPD
                                                                      • Figure 21: New products in the UK sugar confectionery and gum market by most common claims, 2008-11*
                                                                    • Key themes
                                                                      • Flavour mix packs grow in popularity
                                                                        • Sweet success for sour flavours
                                                                          • Nostalgia continues to be popular with consumers
                                                                            • Significant growth in sharing bags
                                                                              • Notable growth in healthier and more natural sweets
                                                                                • NPD arrests the decline in the mints segment
                                                                                • Market Size and Forecast

                                                                                  • Key points
                                                                                    • Sugar confectionery and gum sales return to growth in 2011
                                                                                      • Figure 22: UK retail value sales of sugar confectionery and gum, 2006-11
                                                                                      • Figure 23: UK retail value sales of sugar confectionery and gum, 2006-11
                                                                                    • Steady growth in value terms obscures underlying problems
                                                                                      • Figure 24: UK retail value sales of sugar confectionery, 2006-11
                                                                                    • Gum climbs out of its sticky decline
                                                                                      • Figure 25: UK retail value sales of gum, 2006-11
                                                                                    • Forecast
                                                                                      • Sugar confectionery
                                                                                        • Figure 26: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
                                                                                        • Figure 27: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
                                                                                      • Gum
                                                                                        • Figure 28: Forecast of UK retail sales of gum, by value, 2006-16
                                                                                        • Figure 29: Forecast of UK retail sales of gum, by value, 2006-16
                                                                                      • Forecast methodology
                                                                                      • Segment Performance

                                                                                        • Key points
                                                                                          • Soft confectionery: the sweet of choice
                                                                                            • Figure 30: UK retail value sales of sugar confectionery and gum, by type, 2009-11
                                                                                          • Soft Fruit sweets strengthen leading position in the market
                                                                                            • Figure 31: UK retail value sales of sugar confectionery by type, 2009-11
                                                                                          • Gum sales back on the rise
                                                                                            • Figure 32: UK retail value sales of gum by type, 2009-11
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Market leaders under pressure as they lose market share
                                                                                              • Figure 33: Market share of sales of sugar confectionery and gum, by company, 2008-11
                                                                                            • Mars and Cadbury address their problems by overhauling brands
                                                                                              • Soft fruits and mints show strong growth
                                                                                              • Companies and Products

                                                                                                • Mars
                                                                                                  • Kraft Foods
                                                                                                    • Haribo
                                                                                                      • Nestlé
                                                                                                        • Swizzels Matlow
                                                                                                          • Perfetti Van Melle
                                                                                                            • Leaf UK
                                                                                                            • Brand Communication and Promotion

                                                                                                              • Key points
                                                                                                                • Market advertising spend back into growth in 2010
                                                                                                                  • Figure 34: Topline advertising spend for sugar confectionery and gum, 2007-11
                                                                                                                • Mars and Cadbury Trebor Bassett lead adspend in the market
                                                                                                                  • Figure 35: Advertising spend for sugar confectionery and gum, by main companies, 2007-11*
                                                                                                                  • Figure 36: Advertising spend for sugar confectionery and gum, by top ten brands, 2008-11
                                                                                                                • Nestlé, Haribo and Ferrero driving growth through strong adspend
                                                                                                                  • TV growing again as the preferred medium for advertising
                                                                                                                    • Figure 37: Advertising expenditure in the UK sugar confectionery and gum market, by media type, 2007-11
                                                                                                                • Channels to Market

                                                                                                                  • Key points
                                                                                                                    • Independents hold a high, but falling market share
                                                                                                                      • Figure 38: UK retail sales of sugar confectionery and gum, by outlet type, 2008-10
                                                                                                                  • Consumer – Trends in Usage by Type

                                                                                                                    • Key points
                                                                                                                      • Nine in ten adults eat sugar confectionery
                                                                                                                          • Figure 39: Usage of sugar confectionery and gum, by type, August 2011
                                                                                                                        • Half of sweet and gum consumers eat three to six types
                                                                                                                          • Figure 40: Repertoire of usage of sugar confectionery and gum, by type, August 2011
                                                                                                                        • Half of adults eat confectionery at least once a week
                                                                                                                            • Figure 41: Frequency of consumption of sugar confectionery, August 2011
                                                                                                                            • Figure 42: Frequency of consumption of gum, August 2011
                                                                                                                          • Both confectionery and mints see usage fall
                                                                                                                              • Figure 43: Percentage point change in usage of sugar confectionery and gum, 2007**-11
                                                                                                                            • Women have more of a sweet tooth than men
                                                                                                                              • Over-65s remain the core users of mints
                                                                                                                                • Gum segment driven by younger users
                                                                                                                                • Consumer – Trends in Usage by Occasion

                                                                                                                                  • Key points
                                                                                                                                    • Sweets and gum most often eaten as a small treat to lift a mood
                                                                                                                                      • Figure 44: Usage of sugar confectionery, by occasion, August 2011
                                                                                                                                    • Single and dual-occasion users dominate the market
                                                                                                                                      • Figure 45: Repertoire of usage of sugar confectionery, by occasion, August 2011
                                                                                                                                  • Consumer – Attitudes towards Sugar Confectionery and Gum

                                                                                                                                    • Key points
                                                                                                                                      • Sharing and newness resonate most with sweets users
                                                                                                                                        • Figure 46: Attitudes towards sugar confectionery, August 2011
                                                                                                                                      • Healthier sweets strike a chord with many consumers
                                                                                                                                        • Chewing gum used by over nine in ten eaters for fresh breath
                                                                                                                                          • Figure 47: Attitudes towards gum, August 2011
                                                                                                                                        • Healthy chewing gum important to six in ten consumers
                                                                                                                                        • Consumer – Target Groups

                                                                                                                                          • Key points
                                                                                                                                            • Five target groups
                                                                                                                                              • Figure 48: Target groups, August 2011
                                                                                                                                            • Sweet lovers (20%)
                                                                                                                                              • Health-conscious (19%)
                                                                                                                                                • Comfort eaters (16%)
                                                                                                                                                  • Groupers (25%)
                                                                                                                                                    • Indulgents (20%)
                                                                                                                                                    • Appendix – Internal Market Environment

                                                                                                                                                        • Figure 49: Agreement with selected lifestyle statements, 2007-11
                                                                                                                                                        • Figure 50: Agreement with selected lifestyle statements, by demographics, 2011
                                                                                                                                                        • Figure 51: Agreement with selected lifestyle statements, by demographics, 2011 (continued)
                                                                                                                                                        • Figure 52: Body Mass Index, 2007-11
                                                                                                                                                    • Appendix – Competitive Context

                                                                                                                                                        • Figure 53: Trends in consumption of confectionery and snacks, 2007-11
                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                        • Figure 54: Forecast of UK retail sales of sugar confectionery, by value, best and worst-case forecast, 2011-16
                                                                                                                                                        • Figure 55: Forecast of UK retail sales of gum, by value, best and worst-case forecast, 2011-16
                                                                                                                                                    • Appendix – Consumer – Trends in Usage

                                                                                                                                                        • Figure 56: Usage of sugar confectionery and gum, by type, August 2011
                                                                                                                                                        • Figure 57: Usage of sugar confectionery and gum by type, by demographics, August 2011
                                                                                                                                                        • Figure 58: Usage of sugar confectionery and gum by type, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 59: Repertoire of usage of sugar confectionery and gum, by type, August 2011
                                                                                                                                                        • Figure 60: Repertoire of usage of sugar confectionery and gum by type, by demographics, August 2011
                                                                                                                                                        • Figure 61: Usage of sugar confectionery and gum, by occasion, August 2011
                                                                                                                                                        • Figure 62: Usage of sugar confectionery and gum, by occasion, by demographics, August 2011
                                                                                                                                                        • Figure 63: Usage of sugar confectionery and gum by occasion, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 64: Usage of sugar confectionery and gum, by occasion, by type, August 2011
                                                                                                                                                        • Figure 65: Usage of sugar confectionery and gum by occasion, by type, August 2011 (continued)
                                                                                                                                                        • Figure 66: Repertoire of usage of sugar confectionery and gum by occasion, August 2011
                                                                                                                                                        • Figure 67: Repertoire of usage of sugar confectionery and gum, by occasion, by demographics, August 2011
                                                                                                                                                      • Mints
                                                                                                                                                        • Figure 68: Frequency of eating mints, 2007-11
                                                                                                                                                        • Figure 69: Frequency of eating mints, by demographics, 2011
                                                                                                                                                      • Other sugar confectionery
                                                                                                                                                        • Figure 70: Frequency of eating other sugar confectionery (incl. sweets for children), 2007-11
                                                                                                                                                        • Figure 71: Frequency of eating other sugar confectionery (incl. sweets for children), by demographics, 2011
                                                                                                                                                      • Gum
                                                                                                                                                        • Figure 72: Frequency of eating chewing gum, 2007-11
                                                                                                                                                        • Figure 73: Frequency of eating chewing gum, by demographics, 2011
                                                                                                                                                        • Figure 74: How respondents would describe their financial situation, by demographics, July 2011
                                                                                                                                                    • Appendix – Consumer – Attitudes towards Sugar Confectionery and Gum

                                                                                                                                                      • Sugar confectionery and mints
                                                                                                                                                        • Figure 75: Attitudes towards sugar confectionery, August 2011
                                                                                                                                                        • Figure 76: Attitudes towards sugar confectionery, by demographics, August 2011
                                                                                                                                                        • Figure 77: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 78: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 79: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 80: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                      • Gum
                                                                                                                                                        • Figure 81: Attitudes towards gum, August 2011
                                                                                                                                                        • Figure 82: Attitudes towards gum, by demographics, August 2011
                                                                                                                                                        • Figure 83: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 84: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 85: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 86: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                    • Appendix – Consumer – Target Groups

                                                                                                                                                        • Figure 87: Target groups, by demographics, August 2011
                                                                                                                                                        • Figure 88: Usage of sugar confectionery and gum by type, by target groups, August 2011
                                                                                                                                                        • Figure 89: Frequency of consumption of sugar confectionery, by target groups, August 2011
                                                                                                                                                        • Figure 90: Usage of sugar confectionery and gum by occasion, by target groups, August 2011
                                                                                                                                                        • Figure 91: Attitudes towards sugar confectionery, by target groups, August 2011
                                                                                                                                                        • Figure 92: Frequency of purchase of gum, by target groups, August 2011
                                                                                                                                                        • Figure 93: Health and healthy lifestyles, by target groups, August 2011
                                                                                                                                                        • Figure 94: Eating habits, by target groups, August 2011

                                                                                                                                                    Companies Covered

                                                                                                                                                    • Bank of England
                                                                                                                                                    • British Dental Association
                                                                                                                                                    • British Dental Health Federation
                                                                                                                                                    • Cadbury Trebor Bassett
                                                                                                                                                    • Chupa Chups S.A.
                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                    • Halls
                                                                                                                                                    • Haribo Dunhills Plc
                                                                                                                                                    • Kraft Foods UK
                                                                                                                                                    • Leaf UK
                                                                                                                                                    • Mars Incorporated
                                                                                                                                                    • Nestle Rowntree
                                                                                                                                                    • Nestlé UK Ltd
                                                                                                                                                    • Perfetti Van Melle S.p.A.
                                                                                                                                                    • Pizza Hut
                                                                                                                                                    • Swizzels Matlow
                                                                                                                                                    • Vimto Soft Drinks
                                                                                                                                                    • Warner Bros Distributors Ltd (SFD)
                                                                                                                                                    • Wrigley Company (UK) Limited (The)

                                                                                                                                                    Sugar and Gum Confectionery - UK - November 2011

                                                                                                                                                    £1,995.00 (Excl.Tax)