US Sweetener and Sugar Market Report - September 2012
About the US Sweetener and Sugar Market Report
Sugar substitutes is the segment with the most to gain, if manufacturers and marketers will evaluate the slacking sales performance of late and address issues such as consumer attitudes that have kept the category from growing.
Among the topics addressed in this report are the sales performance of the market overall as well as the individual segments; issues driving the market now and in the future; a view of the retail landscape; the leading companies and brands within each segment; innovative marketing strategies; and consumer purchase and usage habits, opinions, and attitudes.
This report builds on the analysis presented in Mintel’s Sugar and Sweeteners—U.S., December 2010 report as well as the November 2008, November 2007, June 2006, June 2004 reports of the same title, and Sugar and Artificial Sweeteners—U.S., December 2002.
Sales figures for the syrup and molasses segment, as well as the honey segment, will not compare directly with the 2010 report because molasses was combined with syrups in this report rather than with honey as it was in the previous report.This report covers the following:
- sugar (white granulated, brown, and powdered)
- table syrups and molasses
- sugar substitutes, such as Splenda, Sweet’N Low, Equal, Truvia, etc.
- sugar or other sweeteners used as ingredients by manufacturers
- chocolate and other dessert syrups
- refrigerated honey.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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