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Sugar Confectionery - China - May 2012

"Mintel’s research has found that consumers’ interest in sugar confectionery remains strong, and growth opportunities still abound in China’s sugar confectionery market. The challenge facing manufacturers and suppliers is to understand consumers’ inner needs for sugar confectionery and gum, particularly in the aspect of emotional fulfilment, in order to bring down any barriers to consumption that may exist in the impulse buying market.”

– Xing Huang, Senior Research Manager

 

In this report we answer the key questions:

  • How to grow the sugar confectionery business in this highly seasonal market?
  • What does functional confectionery really mean to consumers?
  • What motivates consumers to buy and consume sugar confectionery?
  • How can sugar confectionery compete more effectively against chocolate and savoury snacks?

 

Report Introduction:

China’s sugar confectionery market is ranked second in the world behind that of the US. However, the country’s per capita spending on sugar confectionery still remains low by global standards.

Back when China was still a central-planning economy, Chinese peoples’ standard of living was so low that they did not have many options open to them in terms of snacking, but sugar confectionery was one of the few luxuries that Chinese people could afford. Today, Chinese consumers are facing a plethora of choice in terms of accessible snacking options, including nuts and seeds, dried meat or fish and dried fruits and vegetables to name but a few, and within each snack food category, the range of varieties, flavours, types and brands continues to grow on a daily basis.

Chinese consumers today regard sugar confectionery more or less as a commodity. The market is also very seasonal, with the bulk of purchases being made as a ritual exercise during festive seasons eg Chinese New Year, Children’s Day and for wedding ceremonies. Outside of festive seasons, sugar confectionery sales typically remain flat, especially in the event of a hot summer (between the months of June and September).

Mintel’s research has found that consumers’ interest in sugar confectionery remains strong, and growth opportunities still abound in China’s sugar confectionery market. The challenge facing manufacturers and suppliers is to understand consumers’ inner needs for sugar confectionery and gum, particularly in the aspect of emotional fulfilment, in order to bring down any barriers to consumption that may exist in the impulse buying market.

 

Liqueurs - UK - January 2012

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Table of contents

  1. Introduction

      • Definitions and product coverage
        • Research methodologies
          • Innovation
            • Abbreviations
              • Report structure
              • Executive Summary

                • The market
                  • Figure 1: China sugar confectionery market, by volume and value, 2007-11
                  • Figure 2: China gum market, by volume and value, 2007-11
                • The forecast
                  • Figure 3: Forecast for China’s sugar confectionery market size, 2006-16
                • Companies
                  • Figure 4: China sugar confectionery market shares, by value, 2011
                • Chewing gum
                  • Figure 5: China gum market shares, by value, 2011
                • Market segmentation
                  • Figure 6: China sugar confectionery market segments, by value, 2007-11
                  • Figure 7: China gum market segments, by value, 2007-11
                • Issues in the market
                  • Highly seasonal market provides challenges
                    • Figure 8: Festive seasons for buying sugar confectionery for other people
                    • Figure 9: Occasions of buying sugar confectionery for oneself
                  • Functional confectionery has limited appeal to date
                    • Figure 10: Consumers’ attitude towards sugar confectionery consumption
                  • Consumer needs are not being met by the positioning of key brands
                    • Figure 11: Sugar confectionery brand performance
                  • Inter-category competition is both a challenge and an opportunity
                    • Figure 12: Market size and growth rate comparison, 2007-11
                • Highly Seasonal Confectionery Market Provides Challenges

                  • Issues at a glance
                    • Range of ‘occasions’ offers numerous opportunities
                      • Figure 13: Major festive seasons for sugar confectionery consumption
                    • Chinese New Year
                      • Figure 14: 2012 CNY food sales at www.taobao.com
                    • Children’s Day
                      • Weddings
                        • Figure 15: Buying sugar confectionery or chocolate for weddings
                      • Festive seasons still offer growth potential
                        • Figure 16: Festive seasons for buying sugar confectionery for other people
                      • Chinese New Year Candies
                        • Consumption remains flat outside of main seasons
                          • Figure 17: Occasions for buying sugar confectionery for other people
                          • Figure 18: Frequency of buying sugar confectionery for oneself outside festive seasons
                          • Figure 19: Average spending per purchase on sugar confectionery for oneself vs for other people
                        • Growth opportunities exist outside festive seasons
                          • Figure 20: Consumers’ attitudes towards sugar confectionery consumption
                          • Figure 21: Occasions of buying sugar confectionery for oneself
                          • Figure 22: Location of buying sugar confectionery vs chewing gum
                        • What does it mean?
                        • Functional Confectionery Has Limited Appeal To Date

                          • Issues at a glance
                            • General health issues are increasingly prominent
                              • Figure 23: Consumers’ attitudes towards food and drink consumption
                              • Figure 24: Consumers’ attitudes towards sugar confectionery consumption, January 2012
                              • Figure 25: Consumers’ attitudes towards gum consumption, january 2012
                            • Functionality has a different role in the two markets
                                • Figure 26: Types of gum usually bought
                                • Figure 27: Types of sugar confectionery that consumers usually buy
                              • Functional confectionery remains a niche market
                                • Figure 28: Top 6 claims of new sugar confectionery, 2008-11
                              • What does it mean?
                              • Consumer Needs Are Not Being Met by the Positioning of Key Brands

                                • Issues at a glance
                                  • Brand loyalty remains limited
                                      • Figure 29: Brand loyalty and consistency indexes for sugar confectionery
                                      • Figure 30: Brand loyalty index and consistency index for chewing gum/bubble gum
                                    • Consumers’ emotional needs have not been fulfilled by current brands
                                      • Figure 31: Consumer attitudes towards food and drink consumption
                                      • Figure 32: Occasions of buying sugar confectionery for oneself
                                      • Figure 33: Brand positioning
                                      • Figure 34: Repertoire of brands of sugar confectionery ever bought, January 2012
                                      • Figure 35: Occasions (or triggers) of buying chewing gum bubble gums for oneself
                                      • Figure 36: Brand positioning for chewing gum/bubble gum, January 2012
                                    • Clear gaps exist in the market
                                        • Figure 37: Consumer needs vs sugar confectionery brand positioning matrix
                                        • Figure 38: Consumer needs vs gum brand positioning matrix
                                      • What does it mean?
                                      • Inter Category Competition is Both a Challenge and an Opportunity

                                        • Issues at glance
                                          • Sugar confectionery struggles in gifting market
                                            • Figure 39: Market size and growth rate comparison, 2007-11
                                            • Figure 40: Occasions of buying sugar confectionery vs chocolate for other people
                                            • Figure 41: Comparison in average buying amount between sugar confectionery and chocolate
                                            • Figure 42: Occasions of buying chocolate vs sugar confectionery for oneself
                                            • Figure 43: Frequency of buying sugar confectionery vs chocolate for oneself
                                            • Figure 44: Average spending for oneself on sugar confectionery vs chocolate
                                            • Figure 45: Top 10 Flavours of sugar confectionery usually bought for oneself
                                            • Figure 46: Top claims of new sugar confectionery, 2008-11
                                            • Figure 47: Top claims of new chocolate products, 2008-11
                                          • Snack market provides robust challenge
                                            • Figure 48: Top 3 positioning claims of new savoury snacks, 2008-11
                                            • Figure 49: Top 3 positioning claims of new sugar confectionery, 2008-11
                                            • Figure 50: Buying/eating frequency comparison between sugar confectionery and savoury snacks
                                            • Figure 51: Top ranking types of new sugar confectionery launched, 2008-11
                                          • Inter-category competition heightened by corporate M&A
                                            • What does it mean?
                                            • The Future of the Market

                                                • Figure 52: Forecast for China’s sugar confectionery market size, 2006-16
                                                • Figure 53: Forecast for China’s sugar confectionery market size, 2006-16
                                              • Methodology
                                              • Appendix

                                                • Market size
                                                  • Figure 54: China sugar confectionery market, by volume and value, 2007-11
                                                  • Figure 55: China gum market, by volume and value, 2007-11
                                                • Brand shares
                                                  • Figure 56: China sugar confectionery brand market shares, by value, 2011
                                                • Chewing gum
                                                  • Figure 57: China gum brand market shares, by value, 2011
                                                • Segmentation shares
                                                  • Figure 58: China sugar confectionery market segments, by value, 2007-11
                                                  • Figure 59: China gum market segments, by value, 2007-11
                                                • Companies and brands
                                                • Appendix – Attitudes towards Food and Drink

                                                    • Figure 60: Attitude towards food and drink, January 2012
                                                    • Figure 61: Attitudes toward food and drink (any agree), by demographics, January 2012
                                                    • Figure 62: Attitudes toward food and drink (any agree), by demographics, January 2012 (continued)
                                                    • Figure 63: Packaging types of sweet ever bought, by demographics, January 2012
                                                    • Figure 64: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
                                                    • Figure 65: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
                                                    • Figure 66: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
                                                    • Figure 67: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
                                                    • Figure 68: Packaging types of sweet ever bought, by demographics, January 2012 (continued)
                                                • Appendix – Consumer Consumption Habits

                                                    • Figure 69: Types of sugar confectionery or gum usually bought, by demographics, January 2012
                                                    • Figure 70: Types of sugar confectionery or gum usually bought, by demographics, January 2012 (continued)
                                                  • Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself
                                                    • Figure 71: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself (sugar confectionery), by demographics, January 2012
                                                    • Figure 72: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself (sugar confectionery), by demographics, January 2012 (continued)
                                                    • Figure 73: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself (sugar confectionery), by demographics, January 2012 (continued)
                                                    • Figure 74: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012
                                                    • Figure 75: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
                                                    • Figure 76: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
                                                    • Figure 77: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012
                                                    • Figure 78: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
                                                    • Figure 79: Flavours of sugar confectionery or chewing gum/bubble gum usually bought for oneself, by demographics, January 2012 (continued)
                                                • Appendix – Consumer Purchasing Behaviour

                                                    • Figure 80: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself (sugar confectionery), by demographics, January 2012
                                                    • Figure 81: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself (sugar confectionery), by demographics, January 2012 (continued)
                                                    • Figure 82: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012
                                                    • Figure 83: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012 (continued)
                                                    • Figure 84: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012
                                                    • Figure 85: Frequency of buying sugar confectionery or chewing gum/bubble gum for oneself, by demographics, January 2012 (continued)
                                                    • Figure 86: Average spending per week on sugar confectionery or chewing gum/bubble gum for oneself (sugar confectionery), by demographics, January 2012
                                                    • Figure 87: Average spending per week on sugar confectionery or chewing gum/bubble gum for oneself (chewing gum), by demographics, January 2012
                                                    • Figure 88: Average spending per week on sugar confectionery or chewing gum/bubble gum for oneself (bubble gum), by demographics, January 2012
                                                  • Locations of buying sweet or chewing gum/ bubble gum for oneself
                                                    • Figure 89: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying sugar confectionery), by demographics, January 2012
                                                    • Figure 90: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying sugar confectionery), by demographics, January 2012 (continued)
                                                    • Figure 91: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying chewing gum), by demographics, January 2012
                                                    • Figure 92: Locations of buying sweet or chewing gum/ bubble gum for oneself (when buying chewing gum), by demographics, January 2012 (continued)
                                                    • Figure 93: Locations of buying sweet or chewing gum/ bubble gum for oneself (When buying bubble gum), by demographics, January 2012
                                                    • Figure 94: Locations of buying sweet or chewing gum/ bubble gum for oneself (When buying bubble gum), by demographics, January 2012 (continued)
                                                  • Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself
                                                    • Figure 95: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, (sugar confectionery), by demographics, January 2012
                                                    • Figure 96: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, (sugar confectionery), by demographics, January 2012 (continued)
                                                    • Figure 97: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, (sugar confectionery), by demographics, January 2012 (continued)
                                                    • Figure 98: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, by demographics, January 2012
                                                    • Figure 99: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, by demographics, January 2012 (continued)
                                                    • Figure 100: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself, by demographics, January 2012 (continued)
                                                    • Figure 101: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself (chewing gum), by demographics, January 2012
                                                    • Figure 102: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself (chewing gum), by demographics, January 2012 (continued)
                                                    • Figure 103: Occasions of buying sugar confectionery, chewing gum and bubble gum for oneself (chewing gum), by demographics, January 2012 (continued)
                                                  • Buying sugar confectionery, chewing gum/bubble gum for other people
                                                    • Figure 104: Buying sugar confectionery, chewing gum / bubble gum for other people (sugar confectionery), by demographics, January 2012
                                                    • Figure 105: Buying sugar confectionery, chewing gum / bubble gum for other people, by demographics, January 2012
                                                    • Figure 106: Buying sugar confectionery, chewing gum / bubble gum for other people, by demographics, January 2012
                                                  • Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people
                                                    • Figure 107: Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people, by demographics, January 2012
                                                    • Figure 108: Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people, by demographics, January 2012
                                                    • Figure 109: Average spending per purchase on sugar confectionery or chewing gum/bubble gum for other people, by demographics, January 2012
                                                  • Occasions of buying sugar confectionery for other people
                                                    • Figure 110: Occasions of buying sugar confectionery for other people, by demographics, January 2012
                                                  • Brands of sugar confectionery ever bought
                                                    • Figure 111: Brands of sugar confectionery ever bought, by demographics, January 2012
                                                    • Figure 112: Brands of sugar confectionery ever bought, by demographics, January 2012 (continued)
                                                    • Figure 113: Brands of sugar confectionery ever bought, by demographics, January 2012 (continued)
                                                  • Brands of sugar confectionery bought most often
                                                    • Figure 114: Brands of sugar confectionery bought most often, by demographics, January 2012
                                                    • Figure 115: Brands of sugar confectionery bought most often, by demographics, January 2012 (continued)
                                                    • Figure 116: Brands of sugar confectionery bought most often, by demographics, January 2012 (continued)
                                                • Appendix – Consumer Attitude towards Sugar Confectionery

                                                    • Figure 117: Attitude towards sugar confectionery, by demographics, January 2012
                                                    • Figure 118: Attitude towards sugar confectionery, by demographics, January 2012 (continued)
                                                  • Chewing gum and bubble gum
                                                    • Brands of chewing gum and bubble gum ever bought
                                                      • Figure 119: Brands of chewing gum and bubble gum ever bought, by demographics, January 2012
                                                      • Figure 120: Brands of chewing gum and bubble gum ever bought, by demographics, January 2012 (continued)
                                                      • Figure 121: Brands of chewing gum and bubble gum ever bought, by demographics, January 2012 (continued)
                                                    • Brands of chewing gum and bubble gum bought most often
                                                      • Figure 122: Brands of chewing gum and bubble gum bought most often, by demographics, January 2012
                                                      • Figure 123: Brands of chewing gum and bubble gum bought most often, by demographics, January 2012 (continued)
                                                      • Figure 124: Brands of chewing gum and bubble gum bought most often, by demographics, January 2012 (continued)
                                                    • Attitudes towards chewing gum and bubble gum
                                                      • Figure 125: Attitude towards chewing gum and bubble gum, by demographics, January 2012
                                                      • Figure 126: Attitude towards chewing gum and bubble gum, by demographics, January 2012 (continued)

                                                  Companies Covered

                                                  To learn more about the companies covered in this report please contact us.

                                                  Sugar Confectionery - China - May 2012

                                                  £3,170.69 (Excl.Tax)