Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Suncare - Brazil - April 2014

“Education about SPF is vital to increase usage – the more confident consumers feel about the right SPF level for their skin the more likely it is for them to use sun protectors. Formulations that dry quickly on the skin and easy-to-apply products are highly appealing to them especially to those seeking a time-saving proposition. Although brand loyalty is low, companies can increase it by offering money-off coupons and special multi-buy offers.”

– Ana Paula Picasso, Research Analyst

Some questions answered in this report include:

  • How can companies boost usage of sun protectors?
  • What type of sun protection products would appeal the most to Brazilian consumers?
  • What are the main reasons for Brazilians to use sun protectors?
  • How can companies increase the brand loyalty and encourage re-purchasing?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Products covered in this report
        • Abbreviations
        • Executive Summary

            • The market
              • The category is growing at fast pace
                • Figure 1: Best- and worst-case scenario forecast of Brazilian retail sales of suncare, 2008-18
              • Sun protector new product launches dominate the category
                • Figure 2: New product launches, % share by launch type Jan 2010-Dec 2013
              • The consumer
                • Sun protectors with high SPF have the highest penetration
                  • Figure 3: Usage and frequency, January 2014
                • Education about SPF is crucial to boost usage
                  • Figure 4: Usage and frequency, January 2014
                • Convenient products have high appeal
                  • Figure 5: Attitudes to buying, January 2014
                • Avoiding the risk of skin cancer is the main reason for using sun protectors
                  • Figure 6: Attitudes to sun protection, January 2014
                • What we think
                • Issues in the Market

                    • How can companies boost usage of sun protectors?
                      • What type of sun protection products would appeal the most to Brazilian consumers?
                        • What are the main reasons for Brazilians to use sun protectors?
                          • How can companies increase the brand loyalty and encourage re-purchasing?
                          • Market Size and Forecast

                              • Sales by segment
                                • Figure 7: Brazil retail value sales of sun care products, by sector, 2012-13
                                • Figure 8: Brazilian retail value sales of sun care, 2008-18
                                • Figure 9: Best and worst-case scenario forecast of Brazilian retail sales of suncare, 2008-18
                              • Forecast methodology
                              • Who’s Innovating?

                                • Key points
                                  • Sun protection dominates new product launches
                                    • Figure 10: New product launches, % share by launch type Jan 2010-Dec 2013
                                  • There are opportunities to boost interest in after-sun products
                                    • New product launches by company
                                      • Figure 11: New product launches, by top 7 ultimate companies, 2013
                                    • Water-resistant and ease-of-use claims had the sharpest increase in 2013
                                      • Figure 12: New product launches in Brazil sun protection market, % by selected claims, 2010-13
                                      • Figure 13: New product launches in Brazil sun protection market, % by selected claims, 2010-13
                                    • Brazilian consumers value products with dry texture
                                      • Sun care only accounts for 16% of total NPD with UV claims in 2013
                                        • Figure 14: NPD in UV protection, % share by category, Brazil, 2010-13
                                        • Figure 15: Incidence of skin cancer by region – Brazil 2012
                                    • Market Share

                                      • Key points
                                        • Figure 16: Manufacturers’ value shares of suncare products, 2012 and 2013
                                    • Companies and Products

                                      • L’Oréal
                                        • L’Oréal Paris 
                                          • Johnson & Johnson
                                            • Sundown
                                              • Neutrogena
                                                • RoC
                                                  • Beiersdorf
                                                  • The Consumer – Usage and Frequency

                                                    • Key points
                                                      • Sun protection with high SPF has the highest penetration
                                                        • Figure 17: Usage and frequency, January 2014
                                                      • Personal care products with SPF: women are the highest users
                                                        • Women aged 24-35 are the highest users of sun protectors
                                                          • Figure 18: Usage and frequency (Usage of sun protectors only in the last six months), January 2014
                                                        • Young men are more engaged with sun care
                                                        • The Consumer – Knowledge of Sun Protection

                                                          • Key points
                                                            • Education about SPF is vital to boost usage
                                                              • Figure 19: Knowledge of sun protection, January 2014
                                                            • Low levels of confidence among parents about the right SPF level for their children
                                                            • The Consumer – Attitudes to Buying

                                                              • Key points
                                                                • Convenience is a driving factor when buying sun protectors
                                                                  • Figure 20: Attitudes to buying, January 2014
                                                                • Price is an issue when making the purchase
                                                                  • There are opportunities to increase brand loyalty
                                                                    • The importance of re-purchasing
                                                                    • The Consumer – Attitudes to Sun Protection

                                                                      • Key points
                                                                        • Avoiding the risk of skin cancer is the main reason
                                                                          • Figure 21: Attitudes to sun protection, January 2014
                                                                        • Concern about premature skin aging by sun damage is more evident among middle-aged people
                                                                          • Growing interest for convenient products
                                                                          • Appendix – The Consumer – Usage and Frequency

                                                                              • Figure 22: Usage and frequency, January 2014
                                                                              • Figure 23: Usage and frequency – Sun protectors, by demographics, January 2014
                                                                              • Figure 24: Usage and frequency – Sun protection with a low level SPF, by demographics, January 2014
                                                                              • Figure 25: Usage and frequency – Sun protection with a medium level SPF, by demographics, January 2014
                                                                              • Figure 26: Usage and frequency – Sun protection with a high SPF, by demographics, January 2014
                                                                              • Figure 27: Usage and frequency – Make-up with SPF, by demographics, January 2014
                                                                              • Figure 28: Usage and frequency – Body moisturizer with SPF, by demographics, January 2014
                                                                              • Figure 29: Usage and frequency – Facial moisturizer with SPF, by demographics, January 2014
                                                                              • Figure 30: Usage and frequency – Aftersun products, by demographics, January 2014
                                                                              • Figure 31: Usage and frequency – SELF-TANNING PRODUCTS, by demographics, January 2014
                                                                          • Appendix – Knowledge of Sun Protection

                                                                              • Figure 32: Knowledge of sun protection, January 2014
                                                                              • Figure 33: Most popular knowledge of sun protection, by demographics, January 2014
                                                                              • Figure 34: Next most popular knowledge of sun protection, by demographics, January 2014
                                                                              • Figure 35: Knowledge of sun protection, by attitudes to sun protection, January 2014
                                                                              • Figure 36: Attitudes to buying, by knowledge of sun protection, January 2014
                                                                              • Figure 37: Knowledge of sun protection, by usage and frequency – Sun protectors, January 2014
                                                                              • Figure 38: Knowledge of sun protection, by usage and frequency – Sun protection with a low level SPF, January 2014
                                                                              • Figure 39: Knowledge of sun protection, by usage and frequency – Sun protection with a medium level SPF, January 2014
                                                                              • Figure 40: Knowledge of sun protection, by usage and frequency – Sun protection with a high SPF, January 2014
                                                                              • Figure 41: Knowledge of sun protection, by usage and frequency – Make-up with SPF, January 2014
                                                                              • Figure 42: Knowledge of sun protection, by usage and frequency – Body moisturizer with SPF, January 2014
                                                                              • Figure 43: Knowledge of sun protection, by usage and frequency – Facial moisturizer with SPF, January 2014
                                                                              • Figure 44: Knowledge of sun protection, by usage and frequency – Aftersun products, January 2014
                                                                              • Figure 45: Knowledge of sun protection, by usage and frequency – SELF-TANNING PRODUCTS, January 2014
                                                                          • Appendix – Attitudes to Buying

                                                                              • Figure 46: Attitudes to buying, January 2014
                                                                              • Figure 47: Attitudes to buying, January 2014
                                                                              • Figure 48: Most popular attitudes to buying, by demographics, January 2014
                                                                              • Figure 49: Next most popular attitudes to buying, by demographics, January 2014
                                                                              • Figure 50: Most popular attitudes to buying, by demographics, January 2014
                                                                              • Figure 51: Next most popular attitudes to buying, by demographics, January 2014
                                                                          • Appendix – Attitudes to Sun Protection

                                                                              • Figure 52: Attitudes to sun protection, January 2014
                                                                              • Figure 53: Most popular attitudes to sun protection, by demographics, January 2014
                                                                              • Figure 54: Next most popular attitudes to sun protection, by demographics, January 2014
                                                                              • Figure 55: Attitudes to sun protection, by knowledge of sun protection, January 2014
                                                                              • Figure 56: Attitudes to sun protection, by usage and frequency – Sun protectors, January 2014
                                                                              • Figure 57: Attitudes to sun protection, by usage and frequency – Sun protection with a low level SPF, January 2014
                                                                              • Figure 58: Attitudes to sun protection, by usage and frequency – Sun protection with a medium level SPF, January 2014
                                                                              • Figure 59: Attitudes to sun protection, by usage and frequency – Sun protection with a high SPF, January 2014
                                                                              • Figure 60: Attitudes to sun protection, by usage and frequency – Make-up with SPF, January 2014
                                                                              • Figure 61: Attitudes to sun protection, by usage and frequency – Body moisturizer with SPF, January 2014
                                                                              • Figure 62: Attitudes to sun protection, by usage and frequency – Facial moisturizer with SPF, January 2014
                                                                              • Figure 63: Attitudes to sun protection, by usage and frequency – Aftersun products, January 2014
                                                                              • Figure 64: Attitudes to sun protection, by usage and frequency – SELF-TANNING PRODUCTS, January 2014

                                                                          Companies Covered

                                                                          To learn more about the companies covered in this report please contact us.

                                                                          Suncare - Brazil - April 2014

                                                                          £3,199.84 (Excl.Tax)