Suncare - China - November 2012
“The suncare segment has been a star performer in the skincare market for the past few years with sales growth consistently outstripping the beauty and personal market as a whole. As they get richer and are increasingly exposed to Western technology and ideas, Chinese people are paying more attention to their health and appearance, and they are using their newfound financial clout to pursue and fulfil their needs in these areas. This demand is driving growth in personal care products, in particular skincare.
Despite the fact that white skin has been highly prized in China since its early history, a market for suncare has only recently developed as economic conditions have improved, with suncare products only appearing in the 1990s. Traditionally Chinese people used parasols and long sleeves to defend against UV damage.
Today use of suncare for both outdoor and everyday wear has swelled. Outdoor suncare has been driven by a surge in both the frequency of and time spent on travel and trips. Daily-use suncare has been driven by mass media campaigns which have increased consumer awareness on the importance of protecting themselves against the dangers of UV by including suncare into their daily skincare regimes.
Our research indicates that the fast-paced growth in this young, immature market will continue over the next five years. While most market segments are led by a small number of brands, an opportunity exists for these brands to adjust and optimise their products and new brands to enter the market.”
– Sabrina Tao, Senior Research Analyst
Some questions answered in this report include:
- In a market characterised by a significant difference in sales between peak and off seasons, how can manufacturers reduce the influence of seasonality and spur sales?
- What are the key factors influencing consumer purchasing decisions, and in what direction will development in suncare functions and formulations go?
- Is there a need for further segmentation in suncare, and where do the future opportunities in segmentation lie?
- Can the brands’ current brand position in the market cover and cater to the needs of each type of consumer, and are there still opportunities to cut into the market?
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.