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- Suncare - Europe - November 2011
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With the UK market an exception, European sun care sales were somewhat sluggish in 2010, although increased consumer awareness regarding the damaging effects of sun exposure is a major positive market driver. The launch of value-added products combining cosmetic and protective benefits has also been a supportive factor. France remains by far the most valuable, with sales expected to reach some €401million in 2011.
New product development increasingly incorporates more skincare benefits, with many recent launches incorporating anti-ageing, antioxidant and nourishing ingredients, thus positioning sun care skus as beauty products. The general naturals trend is apparent also within sun care, with increasing focus on the development of products with botanical and herbal components and non-chemical filters.
According to TGI Europa, product penetration peaks in Germany, with 64% and 55% of women and men, respectively, using sun care. Take-up is lowest in France, with GB and Spain occupying the middle ground. The core consumer group is formed of women, 35-44s, the working population, the highest income group and larger 4+ households with children.
Some key questions answered in the report include:
European sun care sales were lacklustre in 2010, with the UK market putting on the best performance and seeing value sales increase by just under 5%. The general outlook for 2011 is, however, for stagnation or even a small decline.
New product development is increasingly geared towards combining cosmetic and protective features, with skincare benefits.
Product penetration peaks in Germany where 64% of women and 55% of men use sun care. Take-up is below European average in France, which offers the best opportunities to expand the current consumer base.
Use of sun care products is biased towards women, 35-44-year-olds, the working population, top earners and larger households with children.
Introduction
Key points
Definition
Abbreviations
Executive Summary
The market
Figure 1: Value sales of suncare, by country, €/£ million, 2005-15
Companies, brands and innovation
Multinationals dominate, but own-labels also of importance
Combining sun care with skincare
Natural ingredients
The consumer
Product penetration peaks in Germany
Figure 2: Usage of sunscreen, by SPF, by country, October 2011
Figure 3: Application of sunscreen, by country, October 2011
Figure 4: Use of self-tan and artificial tanning, by country, October 2011
European Market Size and Forecast
Key points
Value of the suncare market
Figure 5: Retail value sales of suncare products, by country, €/£m, 2005-15
Market Segmentation
France
Figure 6: Retail value sales of suncare, by sector, France, 2010
Germany
Figure 7: Retail value sales of suncare, by sector, Germany, 2010
Italy
Figure 8: Retail value sales of suncare, by sector, Italy, 2010
Spain
Figure 9: Retail value sales of suncare, by sector, Spain, 2010
UK
Figure 10: Retail value sales of sun care products, by type, UK, 2010
Companies, Brands and Innovation
Key points
Global region
Figure 11: New product launches in sun care, % by global region, Jan 2010-Oct 2011
European region
Figure 12: New product launches in sun care, % by European country, Jan 2010-Oct 2011
France
Competitive landscape
Figure 13: Top players in the sun care market, France 2010
Innovation
Figure 14: New product activity in sun care, % share by company, France Jan 2010-Oct 2011
Figure 15: New product activity in sun care, % share by claim, France, Jan 2010-Oct 2011
Greater protection
Tan accelerators
Natural ingredients
Tattoo untouched
Germany
Competitive landscape
Figure 16: Top players in sun care market in Germany, 2010
Innovation
Figure 17: New product activity in sun care, % share by company, Germany Jan 2010-Oct 2011
Figure 18: New product activity in sun care, % share by claim, Germany Jan 2010-Oct 2011
Mighty own-labels
Fewer chemicals
Fighting premature ageing
Italy
Competitive landscape
Figure 19: Top players in sun care market in Italy, 2010
Innovation
Figure 20: New product activity in sun care, % share by company, Italy Jan 2010-Oct 2011
Figure 21: New product activity in sun care, % share by claim, Italy Jan 2010-Oct 2011
Beauty in focus
Spray it on
Growing demand for high SPF protection
Spain
Competitive context
Figure 22: Top players in sun care market in Spain, 2010
Innovation
Figure 23: New product activity in sun care, % share by company, Spain, Jan 2010-Oct 2011
Figure 24: New product activity in sun care, % share by claim, Spain, Jan 2010-Oct 2011
Well-performing self-tanners
Protection from the sun and jellyfish
Products for sensitive skin
UK
Competitive context
Figure 25: Top players in sun care market in UK, 2010
Innovation
Figure 26: New product activity in sun care, % share by company, UK, Jan 2010-Oct 2011
Figure 27: New product activity in sun care, % share by claim, UK, Jan 2010-Oct 2011
Light textures
The fun factor
Kids’ products
The Consumer – Use of Sun Care Produts
Key points
France
Figure 28: Trends in women’s use of suntan and sun protection products (including self-tanning), France, 2006-10
Figure 29: Trends in men’s use of sun protection and self-tanning products, France, 2006-10
Germany
Figure 30: Women’s use of suntan and sun protection products (including self-tanning), Germany, 2010
Figure 31: Men’s use of suntan and sun protection products (including self-tanning), Germany, 2010
Spain
Figure 32: Trends in women’s use of suntan and sun protection products (including self-tanning), Spain, 2006-10
Figure 33: Trends in men’s use of suntan and sun protection products (including self-tanning), Spain, 2006-10
GB
Figure 34: Trends in women’s use of suntan and sun protection products (including self-tanning), GB, 2006-10
Figure 35: Trends in men’s use of suntan and sun protection products (including self-tanning), GB, 2006-10
The Consumer – Types of Sun Care Products Used
Key points
France
Figure 36: Trends in types of sun protection and self-tanning products used by women, France, 2008-10
Figure 37: Trends in types of sun protection and self-tanning products used by men, France, 2008-10
Germany
Figure 38: Types of sun protection and self-tanning products used by women, Germany, 2010
Figure 39: Types of sun protection and self-tanning products used by men, Germany, 2010
Spain
Figure 40: Trends in types of sun protection and self-tanning products used by women, Spain, 2008-10
Figure 41: Trends in types of sun protection and self-tanning products used by men, Spain, 2008-10
GB
Figure 42: Trends in types of sun protection and self-tanning products used by women, GB, 2008-10
Figure 43: Trends in types of sun protection and self-tanning products used by men, GB, 2008-10
Figure 44: Types of sun protection products used, by country, October 2011
Sun protection factors used
France
Figure 45: Trends in sun protection factor used, France, 2009-10
Germany
Figure 46: Sun protection factor used, Germany, 2010
Spain
Figure 47: Trends in sun protection factor used, Spain, 2009-10
Figure 48: Trends in sun protection factor, GB, 2009-10
The Consumer – Attitudes towards Sun Care Products
Key points
Figure 49: Attitudes towards suncare, by country, October 2011
Figure 50: Attitudes to sunscreen, by country, October 2011
Consumer – Attitudes towards Self-tanners
Key points
Figure 51: Attitudes towards self-tanners, by country, October 2011
Figure 52: Attitudes towards self-tanners, by country, October 2011
Purchasing of Suncare
Key points
Figure 53: Attitudes towards buying suncare products, by country, October 2011
Appendix – The Consumer – Product Use
Figure 54: Women's use of suntan and sun protection products (including self-tanning), by demographics, France, 2010
Figure 55: Men's use of sun protection and self-tanning products, by demographics, France, 2010
Figure 56: Women's use of suntan and sun protection products (including self-tanning), by demographics, Germany, 2010
Figure 57: Men's use of sun protection and self-tanning products, by demographics, Germany, 2010
Figure 58: Women's use of suntan and sun protection products (including self-tanning), by demographics, Spain, 2010
Figure 59: Men's use of sun protection and self-tanning products, by demographics, Spain, 2010
Figure 60: Use of suntan and sun protection products (including self-tanning), by demographics, GB, 2010
Figure 61: Men's use of sun protection and self-tanning products, by demographics, GB, 2010
Figure 62: Use of sunscreen with a low level SPF of up to 10’, by demographics, UK, October 2011
Figure 63: Use of sunscreen with a medium level SPF of 15-25, by demographics, UK, October 2011
Figure 64: Use of sunscreen with a high SPF of 30-50+, by demographics, UK, October 2011
Figure 65: Use of after-sun products, by demographics, UK, October 2011
Figure 66: Use of self-tan/sunless tanner at home, by demographics, UK, October 2011
Figure 67: Use of gradual tanners, by demographics, UK, October 2011
Figure 68: Use of sunbed products, by demographics, UK, October 2011
Figure 69: Use of tanning salon products, by demographics, UK, October 2011
Figure 70: Use of pre-tan accelerator, by demographics, UK, October 2011
Figure 71: Use of oral tanning supplements, by demographics, UK, October 2011
Figure 72: Use of sunscreen with a low level SPF of up to 10, by demographics, France, October 2011
Figure 73: Use of sunscreen with a medium level SPF of 15-25, by demographics, France, October 2011
Figure 74: Use of sunscreen with a high SPF of 30-50+, by demographics, France, October 2011
Figure 75: Use of after-sun, by demographics, France, October 2011
Figure 76: Use of self-tan/sunless tanner at home, by demographics, France, October 2011
Figure 77: Use of gradual tanners, by demographics, France, October 2011
Figure 78: Use of sunbed products, by demographics, France, October 2011
Figure 79: Use of tanning salon products, by demographics, France, October 2011
Figure 80: Use of pre-tan accelerator, by demographics, France, October 2011
Figure 81: Use of oral tanning supplements, by demographics, France, October 2011
Figure 82: Use of sunscreen with a low level SPF of up to 10, by demographics, Spain, October 2011
Figure 83: Use of sunscreen with a medium level SPF of 15-25, by demographics, Spain, October 2011
Figure 84: Use of sunscreen with a high SPF of 30-50+, by demographics, Spain, October 2011
Figure 85: Use of after-sun, by demographics, Spain, October 2011
Figure 86: Use of self-tan/sunless tanner at home, by demographics, Spain, October 2011
Figure 87: Use of gradual tanners, by demographics, Spain, October 2011
Figure 88: Use of sunbed products, by demographics, Spain, October 2011
Figure 89: Use of tanning salon products, by demographics, Spain, October 2011
Figure 90: Use of pre-tan accelerator, by demographics, Spain, October 2011
Figure 91: Use of oral tanning supplements, by demographics, Spain, October 2011
Figure 92: Use of sunscreen with a low level SPF of up to 10, by demographics, Germany, October 2011
Figure 93: Use of sunscreen with a medium level SPF of 15-25, by demographics, Germany, October 2011
Figure 94: Use of sunscreen with a high SPF of 30-50+, by demographics, Germany, October 2011
Figure 95: Use of after-sun, by demographics, Germany, October 2011
Figure 96: Use of self-tan/sunless tanner at home, by demographics, Germany, October 2011
Figure 97: Use of gradual tanners, by demographics, Germany, October 2011
Figure 98: Use of sunbed products, by demographics, Germany, October 2011
Figure 99: Use of tanning salon products, by demographics, Germany, October 2011
Figure 100: Use of pre-tan accelerator, by demographics, Germany, October 2011
Figure 101: Use of oral tanning supplements, by demographics, Germany, October 2011
Figure 102: Use of sunscreen with a low level SPF of up to 10, by demographics, Italy, October 2011
Figure 103: Use of sunscreen with a medium level SPF of 15-25, by demographics, Italy, October 2011
Figure 104: Use of sunscreen with a high SPF of 30-50+, by demographics, Italy, October 2011
Figure 105: Use of after-sun, by demographics, Italy, October 2011
Figure 106: Use of self-tan/sunless tanner at home, by demographics, Italy, October 2011
Figure 107: Use of gradual tanners, by demographics, Italy, October 2011
Figure 108: Use of sunbed’ products, by demographics, Italy, October 2011
Figure 109: Use of tanning salon products, by demographics, Italy, October 2011
Figure 110: Use of pre-tan accelerator, by demographics, Italy, October 2011
Figure 111: Use of oral tanning supplements,, by demographics, Italy, October 2011
Appendix – Consumer Attitudes towards Suncare
Figure 112: Most popular attitudes to suncare, UK, October 2011
Figure 113: Next most popular attitudes to suncare, UK, October 2011
Figure 114: Most popular attitudes to suncare, France, October 2011
Figure 115: Next most popular attitudes to suncare, France, October 2011
Figure 116: Most popular attitudes to suncare, Spain, October 2011
Figure 117: Next most popular attitudes to suncare, Spain, October 2011
Figure 118: Most popular attitudes to suncare, Germany, October 2011
Figure 119: Next most popular attitudes to suncare, Germany, October 2011
Figure 120: Most popular attitudes to suncare, Italy, October 2011
Figure 121: Next most popular attitudes to suncare, Italy, October 2011
Figure 122: Most popular attitudes to sunscreen, by demographics, UK, October 2011
Figure 123: Next most popular attitudes to sunscreen, by demographics, UK, October 2011
Figure 124: Most popular attitudes to sunscreen, by demographics, France, October 2011
Figure 125: Next most popular attitudes to sunscreen, by demographics, France, October 2011
Figure 126: Most popular attitudes to sunscreen, by demographics, Spain, October 2011
Figure 127: Next most popular attitudes to sunscreen, by demographics, Spain, October 2011
Figure 128: Most popular attitudes to sunscreen, by demographics, Germany, October 2011
Figure 129: Next most popular attitudes to sunscreen, by demographics, Germany, October 2011
Figure 130: Most popular attitudes to sunscreen, by demographics, Italy, October 2011
Figure 131: Next most popular attitudes to sunscreen, by demographics, Italy, October 2011
Appendix – Attitudes towards Self-tanners
Figure 132: Attitudes to self-tanners, by demographics, UK, October 2011
Figure 133: Attitudes to self-tanners, by demographics, France, October 2011
Figure 134: Attitudes to self-tanners, by demographics, Spain, October 2011
Figure 135: Attitudes to self-tanners, by demographics, Germany, October 2011
Figure 136: Attitudes to self-tanners, by demographics, Italy, October 2011
Appendix – Purchasing of Suncare
Figure 137: Most popular attitudes towards buying suncare products, by demographics, UK, October 2011
Figure 138: Next most popular attitudes towards buying suncare products, by demographics, UK, October 2011
Figure 139: Most popular attitudes towards buying suncare products, by demographics, France, October 2011
Figure 140: Next most popular Attitudes towards buying suncare products, by demographics, France, October 2011
Figure 141: Most popular Attitudes towards buying suncare products, by demographics, Spain, October 2011
Figure 142: Next most popular attitudes towards buying suncare products, by demographics, Spain, October 2011
Figure 143: Most popular attitudes towards buying suncare products, by demographics, Germany, October 2011
Figure 144: Next most popular attitudes towards buying suncare products, by demographics, Germany, October 2011
Figure 145: Most popular attitudes towards buying suncare products, by demographics, Italy, October 2011
Figure 146: Next most popular attitudes towards buying suncare products, by demographics, Italy, October 2011
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