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Suncare - Europe - November 2011

With the UK market an exception, European sun care sales were somewhat sluggish in 2010, although increased consumer awareness regarding the damaging effects of sun exposure is a major positive market driver. The launch of value-added products combining cosmetic and protective benefits has also been a supportive factor. France remains by far the most valuable, with sales expected to reach some €401million in 2011.

New product development increasingly incorporates more skincare benefits, with many recent launches incorporating anti-ageing, antioxidant and nourishing ingredients, thus positioning sun care skus as beauty products. The general naturals trend is apparent also within sun care, with increasing focus on the development of products with botanical and herbal components and non-chemical filters.

According to TGI Europa, product penetration peaks in Germany, with 64% and 55% of women and men, respectively, using sun care. Take-up is lowest in France, with GB and Spain occupying the middle ground. The core consumer group is formed of women, 35-44s, the working population, the highest income group and larger 4+ households with children.

Some key questions answered in the report include:

  • European sun care sales were lacklustre in 2010, with the UK market putting on the best performance and seeing value sales increase by just under 5%. The general outlook for 2011 is, however, for stagnation or even a small decline.
  • New product development is increasingly geared towards combining cosmetic and protective features, with skincare benefits.
  • Product penetration peaks in Germany where 64% of women and 55% of men use sun care. Take-up is below European average in France, which offers the best opportunities to expand the current consumer base.
  • Use of sun care products is biased towards women, 35-44-year-olds, the working population, top earners and larger households with children.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Abbreviations
          • Executive Summary

              • The market
                • Figure 1: Value sales of suncare, by country, €/£ million, 2005-15
              • Companies, brands and innovation
                • Multinationals dominate, but own-labels also of importance
                  • Combining sun care with skincare
                    • Natural ingredients
                      • The consumer
                        • Product penetration peaks in Germany
                          • Figure 2: Usage of sunscreen, by SPF, by country, October 2011
                          • Figure 3: Application of sunscreen, by country, October 2011
                          • Figure 4: Use of self-tan and artificial tanning, by country, October 2011
                      • European Market Size and Forecast

                        • Key points
                          • Value of the suncare market
                            • Figure 5: Retail value sales of suncare products, by country, €/£m, 2005-15
                        • Market Segmentation

                          • France
                            • Figure 6: Retail value sales of suncare, by sector, France, 2010
                          • Germany
                            • Figure 7: Retail value sales of suncare, by sector, Germany, 2010
                          • Italy
                            • Figure 8: Retail value sales of suncare, by sector, Italy, 2010
                          • Spain
                            • Figure 9: Retail value sales of suncare, by sector, Spain, 2010
                          • UK
                            • Figure 10: Retail value sales of sun care products, by type, UK, 2010
                        • Companies, Brands and Innovation

                          • Key points
                            • Global region
                              • Figure 11: New product launches in sun care, % by global region, Jan 2010-Oct 2011
                            • European region
                              • Figure 12: New product launches in sun care, % by European country, Jan 2010-Oct 2011
                            • France
                              • Competitive landscape
                                • Figure 13: Top players in the sun care market, France 2010
                              • Innovation
                                • Figure 14: New product activity in sun care, % share by company, France Jan 2010-Oct 2011
                                • Figure 15: New product activity in sun care, % share by claim, France, Jan 2010-Oct 2011
                              • Greater protection
                                • Tan accelerators
                                  • Natural ingredients
                                    • Tattoo untouched
                                      • Germany
                                        • Competitive landscape
                                          • Figure 16: Top players in sun care market in Germany, 2010
                                        • Innovation
                                          • Figure 17: New product activity in sun care, % share by company, Germany Jan 2010-Oct 2011
                                          • Figure 18: New product activity in sun care, % share by claim, Germany Jan 2010-Oct 2011
                                        • Mighty own-labels
                                          • Fewer chemicals
                                            • Fighting premature ageing
                                              • Italy
                                                • Competitive landscape
                                                  • Figure 19: Top players in sun care market in Italy, 2010
                                                • Innovation
                                                  • Figure 20: New product activity in sun care, % share by company, Italy Jan 2010-Oct 2011
                                                  • Figure 21: New product activity in sun care, % share by claim, Italy Jan 2010-Oct 2011
                                                • Beauty in focus
                                                  • Spray it on
                                                    • Growing demand for high SPF protection
                                                      • Spain
                                                        • Competitive context
                                                          • Figure 22: Top players in sun care market in Spain, 2010
                                                        • Innovation
                                                          • Figure 23: New product activity in sun care, % share by company, Spain, Jan 2010-Oct 2011
                                                          • Figure 24: New product activity in sun care, % share by claim, Spain, Jan 2010-Oct 2011
                                                        • Well-performing self-tanners
                                                          • Protection from the sun and jellyfish
                                                            • Products for sensitive skin
                                                              • UK
                                                                • Competitive context
                                                                  • Figure 25: Top players in sun care market in UK, 2010
                                                                • Innovation
                                                                  • Figure 26: New product activity in sun care, % share by company, UK, Jan 2010-Oct 2011
                                                                  • Figure 27: New product activity in sun care, % share by claim, UK, Jan 2010-Oct 2011
                                                                • Light textures
                                                                  • The fun factor
                                                                    • Kids’ products
                                                                    • The Consumer – Use of Sun Care Produts

                                                                      • Key points
                                                                        • France
                                                                          • Figure 28: Trends in women’s use of suntan and sun protection products (including self-tanning), France, 2006-10
                                                                          • Figure 29: Trends in men’s use of sun protection and self-tanning products, France, 2006-10
                                                                        • Germany
                                                                          • Figure 30: Women’s use of suntan and sun protection products (including self-tanning), Germany, 2010
                                                                          • Figure 31: Men’s use of suntan and sun protection products (including self-tanning), Germany, 2010
                                                                        • Spain
                                                                          • Figure 32: Trends in women’s use of suntan and sun protection products (including self-tanning), Spain, 2006-10
                                                                          • Figure 33: Trends in men’s use of suntan and sun protection products (including self-tanning), Spain, 2006-10
                                                                        • GB
                                                                          • Figure 34: Trends in women’s use of suntan and sun protection products (including self-tanning), GB, 2006-10
                                                                          • Figure 35: Trends in men’s use of suntan and sun protection products (including self-tanning), GB, 2006-10
                                                                      • The Consumer – Types of Sun Care Products Used

                                                                        • Key points
                                                                          • France
                                                                            • Figure 36: Trends in types of sun protection and self-tanning products used by women, France, 2008-10
                                                                            • Figure 37: Trends in types of sun protection and self-tanning products used by men, France, 2008-10
                                                                          • Germany
                                                                            • Figure 38: Types of sun protection and self-tanning products used by women, Germany, 2010
                                                                            • Figure 39: Types of sun protection and self-tanning products used by men, Germany, 2010
                                                                          • Spain
                                                                            • Figure 40: Trends in types of sun protection and self-tanning products used by women, Spain, 2008-10
                                                                            • Figure 41: Trends in types of sun protection and self-tanning products used by men, Spain, 2008-10
                                                                          • GB
                                                                            • Figure 42: Trends in types of sun protection and self-tanning products used by women, GB, 2008-10
                                                                            • Figure 43: Trends in types of sun protection and self-tanning products used by men, GB, 2008-10
                                                                            • Figure 44: Types of sun protection products used, by country, October 2011
                                                                          • Sun protection factors used
                                                                            • France
                                                                              • Figure 45: Trends in sun protection factor used, France, 2009-10
                                                                            • Germany
                                                                              • Figure 46: Sun protection factor used, Germany, 2010
                                                                            • Spain
                                                                              • Figure 47: Trends in sun protection factor used, Spain, 2009-10
                                                                              • Figure 48: Trends in sun protection factor, GB, 2009-10
                                                                          • The Consumer – Attitudes towards Sun Care Products

                                                                            • Key points
                                                                                • Figure 49: Attitudes towards suncare, by country, October 2011
                                                                                • Figure 50: Attitudes to sunscreen, by country, October 2011
                                                                            • Consumer – Attitudes towards Self-tanners

                                                                              • Key points
                                                                                  • Figure 51: Attitudes towards self-tanners, by country, October 2011
                                                                                  • Figure 52: Attitudes towards self-tanners, by country, October 2011
                                                                              • Purchasing of Suncare

                                                                                • Key points
                                                                                    • Figure 53: Attitudes towards buying suncare products, by country, October 2011
                                                                                • Appendix – The Consumer – Product Use

                                                                                    • Figure 54: Women's use of suntan and sun protection products (including self-tanning), by demographics, France, 2010
                                                                                    • Figure 55: Men's use of sun protection and self-tanning products, by demographics, France, 2010
                                                                                    • Figure 56: Women's use of suntan and sun protection products (including self-tanning), by demographics, Germany, 2010
                                                                                    • Figure 57: Men's use of sun protection and self-tanning products, by demographics, Germany, 2010
                                                                                    • Figure 58: Women's use of suntan and sun protection products (including self-tanning), by demographics, Spain, 2010
                                                                                    • Figure 59: Men's use of sun protection and self-tanning products, by demographics, Spain, 2010
                                                                                    • Figure 60: Use of suntan and sun protection products (including self-tanning), by demographics, GB, 2010
                                                                                    • Figure 61: Men's use of sun protection and self-tanning products, by demographics, GB, 2010
                                                                                    • Figure 62: Use of sunscreen with a low level SPF of up to 10’, by demographics, UK, October 2011
                                                                                    • Figure 63: Use of sunscreen with a medium level SPF of 15-25, by demographics, UK, October 2011
                                                                                    • Figure 64: Use of sunscreen with a high SPF of 30-50+, by demographics, UK, October 2011
                                                                                    • Figure 65: Use of after-sun products, by demographics, UK, October 2011
                                                                                    • Figure 66: Use of self-tan/sunless tanner at home, by demographics, UK, October 2011
                                                                                    • Figure 67: Use of gradual tanners, by demographics, UK, October 2011
                                                                                    • Figure 68: Use of sunbed products, by demographics, UK, October 2011
                                                                                    • Figure 69: Use of tanning salon products, by demographics, UK, October 2011
                                                                                    • Figure 70: Use of pre-tan accelerator, by demographics, UK, October 2011
                                                                                    • Figure 71: Use of oral tanning supplements, by demographics, UK, October 2011
                                                                                    • Figure 72: Use of sunscreen with a low level SPF of up to 10, by demographics, France, October 2011
                                                                                    • Figure 73: Use of sunscreen with a medium level SPF of 15-25, by demographics, France, October 2011
                                                                                    • Figure 74: Use of sunscreen with a high SPF of 30-50+, by demographics, France, October 2011
                                                                                    • Figure 75: Use of after-sun, by demographics, France, October 2011
                                                                                    • Figure 76: Use of self-tan/sunless tanner at home, by demographics, France, October 2011
                                                                                    • Figure 77: Use of gradual tanners, by demographics, France, October 2011
                                                                                    • Figure 78: Use of sunbed products, by demographics, France, October 2011
                                                                                    • Figure 79: Use of tanning salon products, by demographics, France, October 2011
                                                                                    • Figure 80: Use of pre-tan accelerator, by demographics, France, October 2011
                                                                                    • Figure 81: Use of oral tanning supplements, by demographics, France, October 2011
                                                                                    • Figure 82: Use of sunscreen with a low level SPF of up to 10, by demographics, Spain, October 2011
                                                                                    • Figure 83: Use of sunscreen with a medium level SPF of 15-25, by demographics, Spain, October 2011
                                                                                    • Figure 84: Use of sunscreen with a high SPF of 30-50+, by demographics, Spain, October 2011
                                                                                    • Figure 85: Use of after-sun, by demographics, Spain, October 2011
                                                                                    • Figure 86: Use of self-tan/sunless tanner at home, by demographics, Spain, October 2011
                                                                                    • Figure 87: Use of gradual tanners, by demographics, Spain, October 2011
                                                                                    • Figure 88: Use of sunbed products, by demographics, Spain, October 2011
                                                                                    • Figure 89: Use of tanning salon products, by demographics, Spain, October 2011
                                                                                    • Figure 90: Use of pre-tan accelerator, by demographics, Spain, October 2011
                                                                                    • Figure 91: Use of oral tanning supplements, by demographics, Spain, October 2011
                                                                                    • Figure 92: Use of sunscreen with a low level SPF of up to 10, by demographics, Germany, October 2011
                                                                                    • Figure 93: Use of sunscreen with a medium level SPF of 15-25, by demographics, Germany, October 2011
                                                                                    • Figure 94: Use of sunscreen with a high SPF of 30-50+, by demographics, Germany, October 2011
                                                                                    • Figure 95: Use of after-sun, by demographics, Germany, October 2011
                                                                                    • Figure 96: Use of self-tan/sunless tanner at home, by demographics, Germany, October 2011
                                                                                    • Figure 97: Use of gradual tanners, by demographics, Germany, October 2011
                                                                                    • Figure 98: Use of sunbed products, by demographics, Germany, October 2011
                                                                                    • Figure 99: Use of tanning salon products, by demographics, Germany, October 2011
                                                                                    • Figure 100: Use of pre-tan accelerator, by demographics, Germany, October 2011
                                                                                    • Figure 101: Use of oral tanning supplements, by demographics, Germany, October 2011
                                                                                    • Figure 102: Use of sunscreen with a low level SPF of up to 10, by demographics, Italy, October 2011
                                                                                    • Figure 103: Use of sunscreen with a medium level SPF of 15-25, by demographics, Italy, October 2011
                                                                                    • Figure 104: Use of sunscreen with a high SPF of 30-50+, by demographics, Italy, October 2011
                                                                                    • Figure 105: Use of after-sun, by demographics, Italy, October 2011
                                                                                    • Figure 106: Use of self-tan/sunless tanner at home, by demographics, Italy, October 2011
                                                                                    • Figure 107: Use of gradual tanners, by demographics, Italy, October 2011
                                                                                    • Figure 108: Use of sunbed’ products, by demographics, Italy, October 2011
                                                                                    • Figure 109: Use of tanning salon products, by demographics, Italy, October 2011
                                                                                    • Figure 110: Use of pre-tan accelerator, by demographics, Italy, October 2011
                                                                                    • Figure 111: Use of oral tanning supplements,, by demographics, Italy, October 2011
                                                                                • Appendix – Consumer Attitudes towards Suncare

                                                                                    • Figure 112: Most popular attitudes to suncare, UK, October 2011
                                                                                    • Figure 113: Next most popular attitudes to suncare, UK, October 2011
                                                                                    • Figure 114: Most popular attitudes to suncare, France, October 2011
                                                                                    • Figure 115: Next most popular attitudes to suncare, France, October 2011
                                                                                    • Figure 116: Most popular attitudes to suncare, Spain, October 2011
                                                                                    • Figure 117: Next most popular attitudes to suncare, Spain, October 2011
                                                                                    • Figure 118: Most popular attitudes to suncare, Germany, October 2011
                                                                                    • Figure 119: Next most popular attitudes to suncare, Germany, October 2011
                                                                                    • Figure 120: Most popular attitudes to suncare, Italy, October 2011
                                                                                    • Figure 121: Next most popular attitudes to suncare, Italy, October 2011
                                                                                    • Figure 122: Most popular attitudes to sunscreen, by demographics, UK, October 2011
                                                                                    • Figure 123: Next most popular attitudes to sunscreen, by demographics, UK, October 2011
                                                                                    • Figure 124: Most popular attitudes to sunscreen, by demographics, France, October 2011
                                                                                    • Figure 125: Next most popular attitudes to sunscreen, by demographics, France, October 2011
                                                                                    • Figure 126: Most popular attitudes to sunscreen, by demographics, Spain, October 2011
                                                                                    • Figure 127: Next most popular attitudes to sunscreen, by demographics, Spain, October 2011
                                                                                    • Figure 128: Most popular attitudes to sunscreen, by demographics, Germany, October 2011
                                                                                    • Figure 129: Next most popular attitudes to sunscreen, by demographics, Germany, October 2011
                                                                                    • Figure 130: Most popular attitudes to sunscreen, by demographics, Italy, October 2011
                                                                                    • Figure 131: Next most popular attitudes to sunscreen, by demographics, Italy, October 2011
                                                                                • Appendix – Attitudes towards Self-tanners

                                                                                    • Figure 132: Attitudes to self-tanners, by demographics, UK, October 2011
                                                                                    • Figure 133: Attitudes to self-tanners, by demographics, France, October 2011
                                                                                    • Figure 134: Attitudes to self-tanners, by demographics, Spain, October 2011
                                                                                    • Figure 135: Attitudes to self-tanners, by demographics, Germany, October 2011
                                                                                    • Figure 136: Attitudes to self-tanners, by demographics, Italy, October 2011
                                                                                • Appendix – Purchasing of Suncare

                                                                                    • Figure 137: Most popular attitudes towards buying suncare products, by demographics, UK, October 2011
                                                                                    • Figure 138: Next most popular attitudes towards buying suncare products, by demographics, UK, October 2011
                                                                                    • Figure 139: Most popular attitudes towards buying suncare products, by demographics, France, October 2011
                                                                                    • Figure 140: Next most popular Attitudes towards buying suncare products, by demographics, France, October 2011
                                                                                    • Figure 141: Most popular Attitudes towards buying suncare products, by demographics, Spain, October 2011
                                                                                    • Figure 142: Next most popular attitudes towards buying suncare products, by demographics, Spain, October 2011
                                                                                    • Figure 143: Most popular attitudes towards buying suncare products, by demographics, Germany, October 2011
                                                                                    • Figure 144: Next most popular attitudes towards buying suncare products, by demographics, Germany, October 2011
                                                                                    • Figure 145: Most popular attitudes towards buying suncare products, by demographics, Italy, October 2011
                                                                                    • Figure 146: Next most popular attitudes towards buying suncare products, by demographics, Italy, October 2011

                                                                                Companies Covered

                                                                                To learn more about the companies covered in this report please contact us.

                                                                                Suncare - Europe - November 2011

                                                                                £1,877.00 (Excl.Tax)